AdvertisingPPT课件

知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
11. trick (n.)戏法,诡计 (vt.)欺骗．诈骗
1) play a trick/tricks on sb.= make fun of sb.
=make a fool of sb. =play a joke/jokes on sb.
2) trick sb. into sth. /doing sth.
＊lead an army 指挥, 率领
＊lead a (happy/busy/quite/simple) life 过着(某种生活)
13. commit (vt.) perform ( a crime, foolish act, etc.)
变形: committed，committing，commits
10. comment
议论，评论，解释
There was a lot of comment about his behavior.
make comment(s) on/about
She made helpful comments on my work.
Have you any comment to make about the cause of the disaster? no comment 无可奉告
Module4
Unit 1 Advertising Words and Expressions (1) Unit 1 Module 4
Words and expressions I
1.advertisement 1) n. 广告 television advertisement commercial advertisement 2) advertise vt./vi. 做广告，登广告 The company is advertising for typists in the 登广告招请 newspaper. If you want to sell your product, you must advertise it. 3) advertiser n. 登广告者，广告客户
5. ________ If only I knew her name.
9.cure (vt./vi.)
(1) (vt.)治愈, 治疗（常与of 连用）
cure a disease/a patient
cure sb/sth of sth
医生治好了老人的背痛.
The doctor cured the old man of his backache. (2) (Cn.)治疗法, 治疗药, 对策 An effective cure for the common cold has not yet been found.
3. share (vi./vt.)分享,分担, 公有
share (in ) sth with/among/between ①那孩子和其他孩子一起分享玩具. The child shared his toy with other children. ②为什么不和我们分担费用呢? Why don’t you share the expenses among us? ③那时我们俩公用一间小屋 We share a small room between us at that time.
1) be aware of
作为一个老师, 我应该知道学生想得到什么?
As a teacher, I should be very aware of what my Ss want from me.
2) be aware that/wh我很清楚实验的危险多大.
I’m aware how dangerous the experiment is.
说服某人做…
劝说某人做(未必成功)
Alice trusts you; only you can ________ D her to give up the foolish idea. A. suggest B. advise C. tempt D. persuade
a persuasive manner
③You are my sister, but that doesn’t mean you have any claims on me.
④I make no claim to understand modern art.
7.aware (adj.)(只做表语)知道的;意识到的
awareness (n.) 反义词 unaware
①那个淘气的学生经常捉弄同学.
The naughty student often play tricks on their classmates.
②卖主试图骗我买他的产品.
The salesman tried to trick me into buying his products.
12.lead (vt./ vi.)带领, 引导 led, led, leading
作出保证;承诺
The government has committed itself to improving health education.
政府承诺将改进健康教育.
14 place n. 地点; (第…)位
v. 放置,安排
Don’t place the bottle near the fire.
1 —Is that the small town you often refer to? —Right, just the one where you know I used to work for years.（以前工作过） _______________ 2 This is a woman who ___________________ is used to working long hours and traveling extensively.（习惯于 工作）
这次实验目的是为了测试学生的方向感.
This experiment is intended to test the students’ sense of direction.
3) intend +clause (should) do
Mr Smith计划让他儿子出国深造.
Mr Smith intends that his son ( should) go abroad for further study.
①犯(错误), 干(坏事),
commit a crime / suicide / murder
犯罪 / 自杀 / 杀人;
A robbery was committed last night.
②commit sb./oneself to sth./doing sth.
使某人／自己不能不做某事(尤指自己)承担义务;
*lead sb. to sp.
①导游把我们带到那座寺庙.
Our guide led us to the temple.
②你沿那条街走就可以到达车站.
The street led you to the station.
*lead to ①通向 ②导致
⑴这桥直通那个小岛.
This bridge leads to the island.
⑵他的粗心导致了考试失败.
His carelessness led to his failing in the exam.
lead sb to do 使某人,促使某人做某事
老师的话使他对近来的所作所为进行思考．
The teacher’s words led him to think about what he had done recently . lead sb. in doing sth. 领导某人做某事 The party leads us in building our country.
8. what if… 要是如何／怎么办
even if 尽管 as if only if if only 好象（虚拟） 只有 要是就好了（虚拟）
1. She always talks to me _______ as if she were my
sister.
2. ________ Even if it’s quite late, we’ll still have to
stay a little longer until we finish our work.
3. __________he's a cheat (骗子) ? And then What if
I wondered why I did it.
Only if 4. ________ a teacher has given permission is a student allowed to leave the room.
3 persuasive (adj.) 能说服的；善于游说的； persuade (v.)
persuade sb. (not) to do sth.
persuade sb into doing sth. advise sb. to do sth. try to persuade sb to do sth
④好朋友应该同甘共苦.
Good friends should share in joys and sorrows.
People often share their political views with their parents.
有相同的感情（或想法, 经历）
The two friends shared everything----they had no secrets. 把自己的想法(经历或感情)告诉某人
晓之以理的态度
persuasive arguments
有说服力的论据
4. promote (vt.) 1)宣传／推销 如何来推销这种产品你有什么好办法吗? Do you have any idea of how to promote this product?
2)促进，提升（常与to连用） be/get promoted be promoted from …to … 我们的老师已被提升为校长了。 Our teacher has been promoted to headmaster. 3)Promotion (n.)促销,促销手段,促进,提升