businesscommunication论文

businesscommunication论文
Business Communication
Communication in today?s business place has become more complex, with the introduction of technology presenting both opportunities and challenges. Robust organizations demand effective communicators that can effectively manage business and organizational changes, concerns or events using technological as well as traditional means. This program focuses on providing professionals the tools and techniques necessary to foster open dialogue, project credibility, and effectively communicate, even in challenging situations.
The Business Communication Specialized Studies Program serves to build partnerships, define intellectual resources, and promote ideas, products or services in order to create business value. Built around a set of well-defined learning objectives designed to provide students with the skills needed to become effective communicators, the program presents the fundamentals of communication in a business environment such as business writing, problem solving, and decision making techniques. Additional topics include: negotiation skills, group facilitation skills, presentation skills, and interviewing within the professional context. (Butler, Gillian, Ph.D. and Hope, Tony, M.D. 1996)
This is an example of business communication. In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.
Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?
Carla: Yes I do. After going through our S.W.O.T. process, I think we?re in good shape. One of our main strengths is the quality of our ice-cream, and there?s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don?t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there?s no threat to speak of, either.
Tanya: I assume we don?t need to worry about creating a need, with summer almost here.
Carla: Right. As for the marketing mix, we?ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It?ll be introduced in selected places across the country starting next month. The main
promotion will be through advertising, using a …pull? strategy, of course. We haven?t finalized our ads yet, so I?ll have to let you know. Can we meet again the beginning of next week?
Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?
Carla: Uh, let?s see ... okay with me.
In this dialogue we can see some method we can use in business communication, it is about hearing, listening, feed back and emotion.
Hearing and listening are not the same thing. Hearing is the act of perceiving sound. It is involuntary and simply refers to the reception of aural stimuli. Listening is a selective activity which involves the reception and the interpretation of aural stimuli. It involves decoding the sound into meaning. Listening is divided into two main categories: passive and active. Passive listening is little more that hearing. It occurs when the receiver of the
message has little motivation to listen carefully, such as when listening to music, story telling, television, or when being polite.
People speak at 100 to 175 words per minute (WPM), but they can listen intelligently at 600 to 800 WPM. (Mistry K., Jaggers J., Lodge A., Alton M., Mericle J., Frush K., Meliones J. 2008) Since only a part of our mind is paying attention, it is easy to go into mind drift —thinking about other things while listening to someone. The cure for this is active listening —which involves listening with a purpose. It may be to gain information, obtain directions, understand others, solve problems, share interest, see how another person feels, show support, etc. It requires that the listener attends to the words and the feelings of the sender for understanding. It takes the same amount or more energy than speaking. It requires the receiver to hear the various messages, understand the meaning, and then verify the meaning by offering feedback.
The purpose of feedback is to alter messages so the intention of the original communicator is understood by the second communicator. It includes verbal and nonverbal responses to another person's message. (Mehrabian, Albert and Morton Wiener, 1967)
Providing feedback is accomplished by paraphrasing the words of the sender. Restate the sender's feelings or ideas in your own words, rather than repeating their words. Your words should be saying, “This is what I understand your feelings to be, am I correct?” It not only includes verbal responses, but also nonverbal ones. Nodding your head or squeezing their hand to show agreement, dipping your eyebrows shows you don't quite understand the meaning of their last phrase, or sucking air in deeply and blowing it hard shows that you are also
exasperated with the situation. Imagine how much better daily communications would be if listeners tried to understand first, before they tried to evaluate what someone is saying. (Mehrabian, Albert and Susan R. Ferris, 1967)
Trust your instincts. Most emotions are difficult to imitate. For example, when you are truly happy, the muscles used for smiling are controlled by the limbic system and other parts of the brain, which are not under voluntary control. When you force a smile, a different part of the brain is used — the cerebral cortex (under voluntary control), hence different muscles are used. This is why a clerk, who might not have any real interest in you, has a fake look when he forces a smile.
Of course, some actors learn to control all of their face muscles, while others draw on a past emotional experience to produce the emotional state they want. But this is not an easy trick to pull off all the time. There is a good reason for this — part of our emotions evolved to deal with other people and our empathic nature. If these emotions could easily be faked, they would do more harm than good (Pinker, 1997).
So our emotions not only guide our decisions, they can also be communicated to others to help them in their decisions — of course their emotions will be the ultimate guide, but the emotions they discover in others become part of their knowledge base.
For The ability to communicate, and communicate well, is one of the biggest factors in business success. You could be an excellent designer, but if you?re unable to promote your services and communicate effectively with clients and colleagues, your potential is limited. The principal areas where communication is essential include:
1. Ask the Right Questions
2. Communicate Professionally
3. Schedule and Prepare Thoroughly
4. Speak, Pause, Listen
5. Follow Up in Writing.
6. Ask for Feedback
7. Address Problems
8. Try a New Format
Face-to-Face Networking
9. Communicate Confidently.
10. Prepare an Elevator Speech Marketing Your Services
11. Be Responsive
12. Write Well (Pearson, J. 1983)
Business communication is very useful, it is not only can use for business but also for our social live. Learn this source we known the methods to communicate and learn how to use it by a better way.
References
Butler, Gillian, Ph.D. and Hope, Tony, M.D. (1996). Managing Your Mind. New York: Oxford University Press.
Mistry K., Jaggers J., Lodge A., Alton M., Mericle J., Frush K., Meliones J. (2008). Using Six Sigma Methodology to Improve Handoff Communication in High Risk Patients. In: Advances in Patient Safety: New Directions and Alternative Approaches. Vol.
3. Performance and Tools. AHRQ Publication No. 08-0034-3. Rockville, MD: Agency for Healthcare Research and Quality; August 2008.
Mehrabian, Albert and Morton Wiener, 1967, Decoding of inconsistent communications, Journal of Personality and Social Psychology 6:109-114
Mehrabian, Albert and Susan R. Ferris, 1967, Inference of attitudes from nonverbal communication in two channels, Journal of Consulting Psychology 31:248-252.
Pinker, Steven (1997). How the Mind Works. New York: W. W. Norton & Company.
Pearson, J. (1983). Interpersonal Communication. Glenview, Illinois: Scott, Foreman and Company.。