市场营销

5. Website 6. Advertisements
Marketing strategies 1 and 2
Fill in the blanks with what you hear:
Video script ADD YOUR TITLE Step 1: Mail shots targeting Mail shots are a great way of _______ a large number of potential customers or ______ , or just a selected few. A good marketing method clients is going to set up a __________ (perhaps as a trainer) or if you are consultancy going to offer a service (a home hairdresser, for example), where you go to other people. Step 2: Leaflets & flyers Leaflets, or flyers, are a good way to market your business in your local _________. community You could send them to a targeted number of potential enclosure customers as an ________ with a mails shots, or an attachment to an email mailshot. You could send them as an _____ in the local paper or a insert special interest magazine and always take your flyers with you to all networking _________ meetings.
Marketing strategies 6
Video script
Step 6: Advertisements Don„t even think about advertising in national newspapers or magazines, as they cost a fortune Even a quarter page in your local paper could ______. £400 cost you around _____ - and you need to repeat the ads, it is no good putting them in just once. You might get a better rate in the Mid-week freebies (弗里比) . You could explore the small-ad columns in your local newspaper, _________ in public services like window or house cleaning, particularly or secretarial services. Be open to put postcard in a shop window as a newsletter very local ad - or the parish (教区) magazine or community _________. Advertisements on local radio are good ideas too. Think about a publication such as - Yellow Pages or Thomsons, when you are more firmly established Whatever you do and wherever you go - never travel _________. material without your marketing _______.
What is marketing?
--- Marketing is a creative process of satisfying the needs of customers profitably
--- Marketing is analysis, planning, implementation and control of carefully formulated programs to bring about voluntory exchange and relationships with specifically target markets.
need your website up from the start. Do get your website
designed professionally ________, unless you are yourself very computer
______, or you are your own computer business. And then make sure it literate is _________, and up-to-date. maintained
Marketing strategies 3and 4
Video script
Step 3: Personal contact & networking manufacturing If you set up a consultancy or perhaps a small ____________ company, networking or personal contact is one of the best ways of marketing in the early stages of your _________. Time is calling in a favor or two from business those who knew you in the world of work before you decided to go solo ____. Your name and reputation will still mean something, although this will fade with time. Join local business groups and network as much as you ____ can. Step 4: Trade Shows & Exhibitions Trade shows and exhibitions are very good if they are craft-based _________ enterprises. Not the large national or international shows to begin with, but local shows or perhaps agricultural ____ . Visit them early on to see fairs whether the shows are right for your product or service - and to see what competition the __________ is like.
set it up too early, when you have
not got history of selling success. If You are selling __________ on-line, that is different matter and you'll exclusively
☆ Pricing refers to the process of setting a price for a product. It also
rival 对手
邮寄广告 Mailshots
promotion 促销
end-users 终端用户 retail 零售
physical 有形展示 evidence wholesale 批发
June, 2010
outlet 销路
7

Warm-up: What is marketing?
Marketing Strategies
Directions: Watch the video and say how many strategies have been mentioned and what they are?
1. Mail shots 2. Leaflets & flyers
3. Personal contact and networking 4. Trade Shows and Exhibitions
Marketing a creative process of satisfying the needs of customers profitably.
Marketing Mix
Process
People
Physical evidence
Marketing Mix Four Ps
☆ Product means the product management and product marketing aspects of marketing. They deal with the specifications of the actual good or service, and how it relates to the end-user‟s needs and wants.
--- Marketing is used to identify the customers satisfy the customers and keep the customers --- Marketing is achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions
Unit 5
Terms for Marketing
marketing 市场组合 mix
distribution 分销
segment 市场分割
spectrum 范围
强制性市场 market
tangible 有形的 margin 利润
分期付款 purchase
hire
captive
monopoly 垄断
Part I Marketing Fundamentals
1. Definition 2. Four Ps
3. Seven Ps
4. Customer Focus 5. Product Focus 6. Other Aspects
Marketing Definition
Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else‟s products, services or values.
Marketing strategy 5
Fill in the blanks with what you hear:
Video script ADD YOUR TITLE
Step 5: Website Website -- st of all businesses
expected need and it's just ________. Don't