PPTEStrategy,InternetCounities,andGlobalEC(电子商务,英文版)
合集下载
《The internet》Section A PPT
queue,and the payment time is shortened to one minute.
In order to realize queue-less purchasing,the WeChat team greatly
optimizes retailers’ in-store customer handling efficiency⑤ during
答案:The convenience of Scan & Go.
2.Have you ever used Scan & Go?What do you think of it?
答案:Open.
课前篇自主预习
Ⅰ
Ⅱ
Ⅲ
Ⅰ.知识体系图解
语音
重点
词汇
句子重读:
The Internet is becoming the town square for the global
7.go online 上网
8.keep...secret 把……保守秘密
重点
句式
Sometimes,I am too busy to go online.
课前篇自主预习
Ⅰ
Ⅱ
Ⅲ
Ⅱ.释义匹配
1.blog
A.the part of a vehicle that produces power to make it
optimizes retailers’ in-store customer handling efficiency during
peak hours,and enables overall management of the consumer traffic
flow.
In order to realize queue-less purchasing,the WeChat team greatly
optimizes retailers’ in-store customer handling efficiency⑤ during
答案:The convenience of Scan & Go.
2.Have you ever used Scan & Go?What do you think of it?
答案:Open.
课前篇自主预习
Ⅰ
Ⅱ
Ⅲ
Ⅰ.知识体系图解
语音
重点
词汇
句子重读:
The Internet is becoming the town square for the global
7.go online 上网
8.keep...secret 把……保守秘密
重点
句式
Sometimes,I am too busy to go online.
课前篇自主预习
Ⅰ
Ⅱ
Ⅲ
Ⅱ.释义匹配
1.blog
A.the part of a vehicle that produces power to make it
optimizes retailers’ in-store customer handling efficiency during
peak hours,and enables overall management of the consumer traffic
flow.
全球化英语演讲globalizationppt课件
China joined the World Trade Organization (WTO)
精选ppt课件
4
Economic globalization is closely related to our life. We can see foreign car，KFC restaurant and Wal-
Mart Stores everywhere .
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Information globalization
The globalization of information is unstoppable this is an era of information ，we can get information through
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Globalization makes the world smaller We can play game with foreigner and Watch foreign movie，and
listen foreign music .On the other hand we should be hold that we must protect our traditional culture well it’s our duty to heir the colorful culture created by our ancestors and treasure it for our posteriors.
globalization
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What is globalization？
• Globalization is a process of and integration among the people, companies, and governments of different nations, a process driven by international trade and aided by information technology
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4
Economic globalization is closely related to our life. We can see foreign car，KFC restaurant and Wal-
Mart Stores everywhere .
精选ppt课件
5
Information globalization
The globalization of information is unstoppable this is an era of information ，we can get information through
精选ppt课件
7
Globalization makes the world smaller We can play game with foreigner and Watch foreign movie，and
listen foreign music .On the other hand we should be hold that we must protect our traditional culture well it’s our duty to heir the colorful culture created by our ancestors and treasure it for our posteriors.
globalization
精选ppt课件
1
What is globalization？
• Globalization is a process of and integration among the people, companies, and governments of different nations, a process driven by international trade and aided by information technology
国外PPT课件
1. 2.
Définition… De la segmentation stratégique à la segmentation marketing :
1. 2.
1.
« la monographie » : préparation de la soutenance du 18/01/2007
1.
Segmentation stratégique… Segmentation marketing
Ch. MA Bechellaoui - IFV - Banque
Vocabulaire de base (suite)
Modes de développement : Innovation, diversification, pénétration, … Alliances : adversaires et alliés …
Court terme
Ch. MA Bechellaoui - IFV - Banque
Portefeuille de clients
Hiérarchisation et Stratégie Stratégie concurrentielle par DAS plutôt le long terme Stratégie de portefeuille plutôt le moyen terme Action commerciale le court terme
Ch. MA Bechellaoui - IFV - Banque
La segmentation stratégique METHODE : La triade (Abell et Hammond, 1979) Technologies / (ex.: stylo plume, bille, feutre, mine, …) Applications / (ex.:objet publicitaire, objet cadeau, écriture simple,…) Groupe d’acheteurs / (ex.: grand public, entreprises, …)
Définition… De la segmentation stratégique à la segmentation marketing :
1. 2.
1.
« la monographie » : préparation de la soutenance du 18/01/2007
1.
Segmentation stratégique… Segmentation marketing
Ch. MA Bechellaoui - IFV - Banque
Vocabulaire de base (suite)
Modes de développement : Innovation, diversification, pénétration, … Alliances : adversaires et alliés …
Court terme
Ch. MA Bechellaoui - IFV - Banque
Portefeuille de clients
Hiérarchisation et Stratégie Stratégie concurrentielle par DAS plutôt le long terme Stratégie de portefeuille plutôt le moyen terme Action commerciale le court terme
Ch. MA Bechellaoui - IFV - Banque
La segmentation stratégique METHODE : La triade (Abell et Hammond, 1979) Technologies / (ex.: stylo plume, bille, feutre, mine, …) Applications / (ex.:objet publicitaire, objet cadeau, écriture simple,…) Groupe d’acheteurs / (ex.: grand public, entreprises, …)
第4章 Internet教育资源利用PPT课件
•习惯上，我们把从远程计算机(FTP服务 器)向本地计算机(客户机)传输即复制文 件的过程称为“下载”(Download)，把从 本地计算机向远程计算机传输文件的过程 称为“上载”(Upload)。
匿名 FTP)
• 为了方便广大因特网用户，许多公共机构如大学、 研究所等将那些对大家都有用的信息资源放在公 用计算机(也称为FTP服务器)上，通过因特网， 任何用户都可以和FTP服务器连接并免费下载文 件。
内容与重点 注重事实，强调结果
基于因特网资源的学习模式
学习资源丰富、多样，主要包括 网络与多媒体 注重问题，强调过程
3
求解的策略 给学生提供现成的信息
要求学生自行获取、提炼信息
4
教学评价
主要采用定量评价
采用定性、定量评价相结合方式
5
学生的地位
学生作为信息的被动接受、 吸收者
学生作为信息的主动获取者、加 工者和有效利用者，以及学习过 程的自主控制者
（4）可以定阅电子刊物。
BBS
• BBS(Bulletin Board System / Bulletin
Board Service ),即公告牌系统，作为网络用 户互相交流和沟通的主要方式之一，是一种在 线服务，利用BBS，用户可以阅读他人关于某个 主题的最新看法，也可以将自己的想法贴到公 告栏中。
•根据信息的提供者不同 •个人提供的信息 •组织（政府、公司等）提供的信息
• 根据访问信息的权限不同
•开放信息 •保密信息
• 根据信息涉及的领域不同
• 教育类信息 • 文化类信息 • 科研类信息 • 娱乐消遣类信息 • 政策类信息
二、我国的教育类网站
– 普通高校开设的学历教育类网站 – 独立远程教育院校开设的学历教育类网站 – 普通中小学校开设的同步式教育网站 – 由ICP开设的培训类网站 – 其它远程教育网站@
匿名 FTP)
• 为了方便广大因特网用户，许多公共机构如大学、 研究所等将那些对大家都有用的信息资源放在公 用计算机(也称为FTP服务器)上，通过因特网， 任何用户都可以和FTP服务器连接并免费下载文 件。
内容与重点 注重事实，强调结果
基于因特网资源的学习模式
学习资源丰富、多样，主要包括 网络与多媒体 注重问题，强调过程
3
求解的策略 给学生提供现成的信息
要求学生自行获取、提炼信息
4
教学评价
主要采用定量评价
采用定性、定量评价相结合方式
5
学生的地位
学生作为信息的被动接受、 吸收者
学生作为信息的主动获取者、加 工者和有效利用者，以及学习过 程的自主控制者
（4）可以定阅电子刊物。
BBS
• BBS(Bulletin Board System / Bulletin
Board Service ),即公告牌系统，作为网络用 户互相交流和沟通的主要方式之一，是一种在 线服务，利用BBS，用户可以阅读他人关于某个 主题的最新看法，也可以将自己的想法贴到公 告栏中。
•根据信息的提供者不同 •个人提供的信息 •组织（政府、公司等）提供的信息
• 根据访问信息的权限不同
•开放信息 •保密信息
• 根据信息涉及的领域不同
• 教育类信息 • 文化类信息 • 科研类信息 • 娱乐消遣类信息 • 政策类信息
二、我国的教育类网站
– 普通高校开设的学历教育类网站 – 独立远程教育院校开设的学历教育类网站 – 普通中小学校开设的同步式教育网站 – 由ICP开设的培训类网站 – 其它远程教育网站@
商务英语 Unit 1 globalisationPPT课件
2021/3/13
完整版课件
3
on
We are not a global business. We are a collection of local business with intense global coordination.
2021/3/13
Percy Barnevik(1988-2002) Swedish business leader
word
2021/3/13
完整版课件
9
Unit One Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
Listening Warm-up discussion
For or against globalisation?
•Weakens protection of the environment •Reduces autonomy of governments
•Helps raise people’s awareness of environmental protection •Helps build efficient government
CEO and later Chairman of Asea
Brown Boveri（阿西布朗勃法瑞公
司).
完整版课件
4
Unit one Globalisation
Starting up understand globalisation
高一英语必修一《The Internet and Telecommunications》PPT课件
他提出了一个新的建议。 他提出了一个新的建议。 He came up with a new suggestion.
6.Berner-Lee made it possible for everyone to use the Internet.
make it possible for sb to do sth”使某 使某 人做某事成为可能” 人做某事成为可能” 努力工作使他通过这次考试成为可能。 努力工作使他通过这次考试成为可能。 Hard work made it possible for him to pass the examination.
2.Berbers-Lee made it possible for everyone to use the internet.
make it possible for sb to do sth.使某 使某 人做某事成为可能。 人做某事成为可能。
他的努力工作使他通过这次考试成为了可能。 他的努力工作使他通过这次考试成为了可能。
7.Within five years ,the number of internet users rose from 600,000 to 40 million. A number of students pass the exam. “the number of +复数名词”意为“… 的数目” 复数名词” 复数名词 意为“ 的数目” 复数名词” “a number of +复数名词”意为“很多，大量的” 复数名词 意为“很多，大量的” 在过去的三十年中，老虎的数目减少了很多。 在过去的三十年中，老虎的数目减少了很多。 In the last 30 years ,the number of tigers has reduced a lot. 很多学生喜欢玩电脑游戏。 很多学生喜欢玩电脑游戏。 A number of students like playing computer games.
6.Berner-Lee made it possible for everyone to use the Internet.
make it possible for sb to do sth”使某 使某 人做某事成为可能” 人做某事成为可能” 努力工作使他通过这次考试成为可能。 努力工作使他通过这次考试成为可能。 Hard work made it possible for him to pass the examination.
2.Berbers-Lee made it possible for everyone to use the internet.
make it possible for sb to do sth.使某 使某 人做某事成为可能。 人做某事成为可能。
他的努力工作使他通过这次考试成为了可能。 他的努力工作使他通过这次考试成为了可能。
7.Within five years ,the number of internet users rose from 600,000 to 40 million. A number of students pass the exam. “the number of +复数名词”意为“… 的数目” 复数名词” 复数名词 意为“ 的数目” 复数名词” “a number of +复数名词”意为“很多，大量的” 复数名词 意为“很多，大量的” 在过去的三十年中，老虎的数目减少了很多。 在过去的三十年中，老虎的数目减少了很多。 In the last 30 years ,the number of tigers has reduced a lot. 很多学生喜欢玩电脑游戏。 很多学生喜欢玩电脑游戏。 A number of students like playing computer games.
《The Internet》SectionⅠ PPT课件
12
chat vi.聊天；闲聊 chat online 网上聊天 (教材P26) [合作探究] 体会chat的用法和意义 James likes chatting with his classmates during breaks between classes. 詹姆士喜欢在课间和同学聊天。 The two friends sat in a corner and chatted about their new school life. 那两位朋友坐在一个角落里谈论他们的新校园生活。 On the net, we can even do shopping, have a chat with others and make friends with them.在网上，我们甚至可以购物、与他人聊天，并与他们交朋友。
①do some shopping ②take online classes ③chat onliture and finish Ex.1 on Page 26.
6
Finish Ex.2 & Ex.3 on Page 26.
7
1.Writing—Guess how the words in italics are defined.
24 hours a day, so we can buy something we want at any time. (3)__A__ cyberspace refers to the virtual computer world, or a global computer network
for online communication. (4)__C__ life is just like a box.inside it are happiness and sorrow, failure and success,
chat vi.聊天；闲聊 chat online 网上聊天 (教材P26) [合作探究] 体会chat的用法和意义 James likes chatting with his classmates during breaks between classes. 詹姆士喜欢在课间和同学聊天。 The two friends sat in a corner and chatted about their new school life. 那两位朋友坐在一个角落里谈论他们的新校园生活。 On the net, we can even do shopping, have a chat with others and make friends with them.在网上，我们甚至可以购物、与他人聊天，并与他们交朋友。
①do some shopping ②take online classes ③chat onliture and finish Ex.1 on Page 26.
6
Finish Ex.2 & Ex.3 on Page 26.
7
1.Writing—Guess how the words in italics are defined.
24 hours a day, so we can buy something we want at any time. (3)__A__ cyberspace refers to the virtual computer world, or a global computer network
for online communication. (4)__C__ life is just like a box.inside it are happiness and sorrow, failure and success,
第4章 Internet教育资源利用PPT课件
录型检索工具。
• Yahoo!的中文站点（）于1998年5月推出。
Yahoo!将网络资源按内容分为14个大类，每个 大类下又逐级链接多个小类，提供目录方式链 接浏览检索外，还提供关键字检索，并具备高 级检索功能。
搜索引擎
• 搜索引擎(Search engine)使用自动索引软件来
发现、收集并标引网页、建立数据库。以网页 形式提供给用户一个检索界面，供用户输入检 索关键词、词组或短语等检索项。代替用户在 数据库中查找出与其提问匹配的记录并返回结 果，且按其相关度排序输出。
客户机A
1
SMTP协议
Internet
邮件服务器A
搜索引擎的检索功能
•一般检索功能
❖布尔逻辑检索：“与AND”、“或OR”、“非NOT” ❖词组检索：将一个词组当作一个独立运算单元，
进行严格匹配 。 ❖截词检索：左截、右截、中间截断和中间屏蔽等
四种，通常只提供右截法，而且搜索引擎中的截 词符通常采用星号“＊”。 ❖字段检索是限制检索的一种，多表现为限制前缀 符的形式。
三、信息检索工具
• 网络检索工具是指在因特网上提供信息检
索服务的一类网站或服务器，其检索的对 象是存在于因特网信息空间中各种类型的 网络信息。
• 网络检索工具主要可以分为目录型工具和
搜索引擎两大类。
目录型检索工具
目录型检索工具（Subject directory catalogue）是由信息管理专业人员在广泛搜集网 络资源，并进行加工整理的基础上，按照某种主 题分类体系编制的一种可供检索的等级结构式目 录。
• 使用搜索引擎检索时，无需判断类目、归属，
使用比较方便。但由于人工干预过少，使其准 确性较差，检索结果中可能会有很多冗余信息。
• Yahoo!的中文站点（）于1998年5月推出。
Yahoo!将网络资源按内容分为14个大类，每个 大类下又逐级链接多个小类，提供目录方式链 接浏览检索外，还提供关键字检索，并具备高 级检索功能。
搜索引擎
• 搜索引擎(Search engine)使用自动索引软件来
发现、收集并标引网页、建立数据库。以网页 形式提供给用户一个检索界面，供用户输入检 索关键词、词组或短语等检索项。代替用户在 数据库中查找出与其提问匹配的记录并返回结 果，且按其相关度排序输出。
客户机A
1
SMTP协议
Internet
邮件服务器A
搜索引擎的检索功能
•一般检索功能
❖布尔逻辑检索：“与AND”、“或OR”、“非NOT” ❖词组检索：将一个词组当作一个独立运算单元，
进行严格匹配 。 ❖截词检索：左截、右截、中间截断和中间屏蔽等
四种，通常只提供右截法，而且搜索引擎中的截 词符通常采用星号“＊”。 ❖字段检索是限制检索的一种，多表现为限制前缀 符的形式。
三、信息检索工具
• 网络检索工具是指在因特网上提供信息检
索服务的一类网站或服务器，其检索的对 象是存在于因特网信息空间中各种类型的 网络信息。
• 网络检索工具主要可以分为目录型工具和
搜索引擎两大类。
目录型检索工具
目录型检索工具（Subject directory catalogue）是由信息管理专业人员在广泛搜集网 络资源，并进行加工整理的基础上，按照某种主 题分类体系编制的一种可供检索的等级结构式目 录。
• 使用搜索引擎检索时，无需判断类目、归属，
使用比较方便。但由于人工干预过少，使其准 确性较差，检索结果中可能会有很多冗余信息。
《The-Internet》Period-One-PPT【品质课件PPT】
2.Match each paragraph with its topic sentence.
Para.1
A.Jan started an IT club and helped many other older people.
Para.2
B.The Internet has made our lives more convenient.
Step 3 Post-reading
After reading the passage，please fill in the following blanks.
With the development of the Internet ， it has made our lives more
conveniensht.oWpphinileg 1.
√shopping.
B.We can get other people’s personal information easily.
C.We can get the latest information from large databases. D.We can download software，documents and images whenever we need
1.blog 2.engine 3.chat 4.stream 5.convenient
A.聊天；闲聊 B.方便的；近便的 C.博客 D.引擎；发动机 E.流播；流出；小河；溪流
6.cash 7.update 8.database 9.software 10.benefit
[第二组] A.软件 B.现金；金钱 C.益处；使受益；得益于 D.更新 E.数据库；资料库
It took 50 years for 100 million people to listen to the radio.It took 15 years for 100 million people to watch television.By the year 2000，it had taken only about three years for 100 million people to use the Internet.What will happen next on the Internet?
The Internet and Telecommunications PPT课件 13 外研版
处于某种状态”。
summary：
source The Internet is the biggest ______of information in the consists of world. It ____________millions of pages of data. developed In 1969,a US defence organization__________a called network of computers__________DARPANET for the US army.In 1984,the US NSF started the NSFNET network,which made it become possible for universities as well ________to use the system_____________.NSFNET known as became______________the Internet. came up with In 1989,an English scientist__________the idea of the invented world wide web ,and in 1991,he_________it.Then he it for made____possible_______everyone to use the Internet.__________________,the web and the Internet From that moment on At that moment grew.__________,about 80 percent of web traffic is in English going down ________,but this percentage is ____________.By 2020,much web traffic could be in Chinese.
summary：
source The Internet is the biggest ______of information in the consists of world. It ____________millions of pages of data. developed In 1969,a US defence organization__________a called network of computers__________DARPANET for the US army.In 1984,the US NSF started the NSFNET network,which made it become possible for universities as well ________to use the system_____________.NSFNET known as became______________the Internet. came up with In 1989,an English scientist__________the idea of the invented world wide web ,and in 1991,he_________it.Then he it for made____possible_______everyone to use the Internet.__________________,the web and the Internet From that moment on At that moment grew.__________,about 80 percent of web traffic is in English going down ________,but this percentage is ____________.By 2020,much web traffic could be in Chinese.
The Internet and Telecommunications PPT课件 12 外研版3
•
7、当你把高尔夫球打不进时，球洞只是陷阱；打进时，它就是成功。
•
8、真正的爱，应该超越生命的长度、心灵的宽度、灵魂的深度。
•
9、永远不要逃避问题，因为时间不会给弱者任何回报。
•
10、评价一个人对你的好坏，有钱的看他愿不愿对你花时间，没钱的愿不愿意为你花钱。
•
11、明天是世上增值最快的一块土地，因它充满了希望。
•
52、思想如钻子，必须集中在一点钻下去才有力量。
•
53、年少时，梦想在心中激扬迸进，势不可挡，只是我们还没学会去战斗。经过一番努力，我们终于学会了战斗，却已没有了拼搏的勇气。因此，我们转向自身，攻击自己，成为自己最大的敌人。
•
54、最伟大的思想和行动往往需要最微不足道的开始。
•
55、不积小流无以成江海，不积跬步无以至千里。
•
32、肯承认错误则错已改了一半。
•
33、快乐不是因为拥有的多而是计较的少。
•
34、好方法事半功倍，好习惯受益终身。
•
35、生命可以不轰轰烈烈，但应掷地有声。
•
36、每临大事，心必静心，静则神明，豁然冰释。
•
37、别人认识你是你的面容和躯体，人们定义你是你的头脑和心灵。
•
38、当一个人真正觉悟的一刻，他放弃追寻外在世界的财富，而开始追寻他内心世界的真正财富。
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76、好习惯成就一生，坏习惯毁人前程。
•
77、年轻就是这样，有错过有遗憾，最后才会学着珍惜。
•
78、时间不会停下来等你，我们现在过的每一天，都是余生中最年轻的一天。
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79、在极度失望时，上天总会给你一点希望；在你感到痛苦时，又会让你偶遇一些温暖。在这忽冷忽热中，我们学会了看护自己，学会了坚强。
高中英语The Internet and Telecommunication上课PPT
Source accessible defence
network military
防卫，保卫
网络
Web browser
军队 交流
communication
百万富翁 可利用的
organisation
百分比
percentage
浏览器
组织 来源
millionaire
What is the Internet? How did it start?(in 1969 and in 1984) What is the World Wide Web? Who came up with(提出) the idea?
Have you ever done this before？
Have you ever done this before？
Our parents?
Homework
Preview the language points in this passage
Write a short essay about how to use the Internet correctly
What is the Internet?
Source of
information
Accessible Consist of
The Internet
Pages of data
How did the Internet start?
In 1969
DARPA created a network of computer called DAPANET.
What are the advantages(优点) and disadvantages 〔缺点〕of
network military
防卫，保卫
网络
Web browser
军队 交流
communication
百万富翁 可利用的
organisation
百分比
percentage
浏览器
组织 来源
millionaire
What is the Internet? How did it start?(in 1969 and in 1984) What is the World Wide Web? Who came up with(提出) the idea?
Have you ever done this before？
Have you ever done this before？
Our parents?
Homework
Preview the language points in this passage
Write a short essay about how to use the Internet correctly
What is the Internet?
Source of
information
Accessible Consist of
The Internet
Pages of data
How did the Internet start?
In 1969
DARPA created a network of computer called DAPANET.
What are the advantages(优点) and disadvantages 〔缺点〕of
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Saved IBM almost $5 billion over a 3-year period
Electronic invoicing:
Reduces the number of paper invoices Enables fast, competitive tendering from its suppliers
Understand EC failures and lessons for success
Prentice Hall, 2003
2
Learning Objectives (cont.)
Describe the role and impact of virtual communities on EC Evaluate the issues involved in global EC Analyze the impact of EC on small businesses Describe the relationship between EC and BPR, knowledge management, and virtual corporations Describe the future of EC
Create an online environment most conducive to customers doing business with IBM
Leverage the wealth of e-business transformational case studies within IBM to highlight the potential of e-business to IBM’s customers
Prentice Hall, 2003
8
IBM’s E-Business Strategy (cont.)
IBM’s evaluation of the procurement process determined where the use of the Web adds value Identification of more than 20 initiatives to reduce costs and improve purchasing including:
Internally With their customers
Prentice Hall, 2003
5
IBM’s E-Business’s Strategy (cont.)
Establish a strategy r the corporate Internet site
Including definition of how it should look, “feel” and be navigated
Chapter 11
E-Strategy, Internet Communities,
and Global EC
Prentice Hall, 2003
1
Learning Objectives
Describe the importance and essentials of business and EC strategies
Lead IBM’s strategy to transform itself into ebusiness
Act as a catalyst to help facilitate that transformation
Help business units become more effective in their use of the Internet/intranet
Serves a broader constituency Offers a variety of Web-based processes and transactions
Prentice Hall, 2003
4
IBM’s E-Business Strategy (cont.)
The Solution is based on four goals:
Prentice Hall, 2003
6
IBM’s E-Business Strategy (cont.)
IBM focused on seven key initiatives:
E-commerce E-care for customers E-care for business partners
Describe the strategy planning and formulation process for EC
Understand how EC applications are discovered, justified, and prioritized
Describe strategy implementation and assessment including the use of metrics
Prentice Hall, 2003
3
IBM’s E-Business Strategy
The Problem
Need to capture new business opportunities and technologies (like EC)
Develop a business strategy for that purpose
IBM’s current strategy is to transform itself into an ebusiness in order to provide business value to the corporation and its shareholders
IBM views e-business as being much broader than EC because it:
E-care for influencers E-care for employees E-procurement E-marketing communications
Prentice Hall, 2003
7
IBM’s E-Business Strategy (cont.)
The Results
Implementation of an e-procurement system that spans IBM globally
Electronic invoicing:
Reduces the number of paper invoices Enables fast, competitive tendering from its suppliers
Understand EC failures and lessons for success
Prentice Hall, 2003
2
Learning Objectives (cont.)
Describe the role and impact of virtual communities on EC Evaluate the issues involved in global EC Analyze the impact of EC on small businesses Describe the relationship between EC and BPR, knowledge management, and virtual corporations Describe the future of EC
Create an online environment most conducive to customers doing business with IBM
Leverage the wealth of e-business transformational case studies within IBM to highlight the potential of e-business to IBM’s customers
Prentice Hall, 2003
8
IBM’s E-Business Strategy (cont.)
IBM’s evaluation of the procurement process determined where the use of the Web adds value Identification of more than 20 initiatives to reduce costs and improve purchasing including:
Internally With their customers
Prentice Hall, 2003
5
IBM’s E-Business’s Strategy (cont.)
Establish a strategy r the corporate Internet site
Including definition of how it should look, “feel” and be navigated
Chapter 11
E-Strategy, Internet Communities,
and Global EC
Prentice Hall, 2003
1
Learning Objectives
Describe the importance and essentials of business and EC strategies
Lead IBM’s strategy to transform itself into ebusiness
Act as a catalyst to help facilitate that transformation
Help business units become more effective in their use of the Internet/intranet
Serves a broader constituency Offers a variety of Web-based processes and transactions
Prentice Hall, 2003
4
IBM’s E-Business Strategy (cont.)
The Solution is based on four goals:
Prentice Hall, 2003
6
IBM’s E-Business Strategy (cont.)
IBM focused on seven key initiatives:
E-commerce E-care for customers E-care for business partners
Describe the strategy planning and formulation process for EC
Understand how EC applications are discovered, justified, and prioritized
Describe strategy implementation and assessment including the use of metrics
Prentice Hall, 2003
3
IBM’s E-Business Strategy
The Problem
Need to capture new business opportunities and technologies (like EC)
Develop a business strategy for that purpose
IBM’s current strategy is to transform itself into an ebusiness in order to provide business value to the corporation and its shareholders
IBM views e-business as being much broader than EC because it:
E-care for influencers E-care for employees E-procurement E-marketing communications
Prentice Hall, 2003
7
IBM’s E-Business Strategy (cont.)
The Results
Implementation of an e-procurement system that spans IBM globally