Unit-4-Change课件

things at Sainsbury’s? Because Sainsbury’s had been successful but had
become complacent. 2 In which three areas was new investment necessary?
In the supply chain – depots (warehouses) and logistics infrastructure; in upgrading the stores & in new IT (computer systems)
8 You have to decide who to make redundant in your new department after a merger.
Reading
Change in retailing
A Discuss these questions. Which department stores have you visited in your own coanother company in the group
3 ‘people see the barriers eliminated’ means:
a) that it is easier for people to do things than it was
before √
b) that it is harder for people to do things than it was
Long, less frequent
low
Listening A Listen to the first part of the interview. Match these
Managing
phrases to their meaning.
change 1 ‘supply chain’ means:
Reading
Change in retailing
What are the differences between the types of retail G outlet in the box? Consider the following factors:
size, prices, product range, length and frequency of shopping visits, customer service level.
Starting up C Which of these business situations would worry
you most? Why?
1 You read in the paper that your company will probably be merging with another company.
√ line 23
6 manufacturers 7 retailers √ line 22 8 shoppers 9 vendors √ line 46 10 wholesalers
F Which of the groups of people in Exercise E:
1 are buyers? clients, consumers, customers, shoppers 2 are sellers? discounters, retailers, vendors 3 are intermediaries? agents, wholesalers 4 offer goods at reduced prices? discounters 5 sell directly to the public? discounters, retailers, vendors
Managing
the following numbers refer to?
change
a) 14,000
The total number of sales tills in Sainsbury’s stores.
b) 50
The maximum number of tills in one store.
before
c) that there is no difference in the way people do things
Listening B Now listen to the first part again and answer these
Managing
questions.
change 1 Why did the new Chief Executive want to change
2 You keep your job after a merger, but you are in a less powerful position.
3 Your company has to relocate to the other side of the city.
4 You are asked to relocate to a dangerous foreign country.
a) warehousing and delivery systems √
b) customers and clients
c) supermarket stores and retail outlets
2 ‘a third party’ here means:
a) in-house staff
b) an external company √
Reading
Change in retailing
E Which of these groups of people are mentioned in the article?
1 agents 2 clients 3 consumers 4 customers 5 discounters
√ line 1 √ line 69
up-to-date store.
5 Robert Tamilia
d) Department stores need to recognize their problems and
have to change.
e) Selfridge’s new approach works.
Reading D What changes have taken place at: Change in
Size Prices Product Length & Customer
range frequency service
of visit
level
Supermarket
large
It depends
wide
Average frequent
low
Department
store
large high
wide
3 What changes have there been in people’s attitudes? Some people feel released: they feel free to work in new ways, but others have found this more difficult.
Many stores are being improved as part of Federated’s ‘reinvent’ strategy, including better fitting rooms, easy-to-use price-check devices, comfortable areas for people to sit and rest, computer access rooms and shopping trolleys.
c) 22 The number of stores per week in which they changed the tills.
retailing
It has changed from an old-fashioned department store into an up-to-date retailing experience. It’s an interesting and exciting place to shop and attracts customers by selling the right goods, in the right quantities at the right time.
Reading C Match these people to their views. Change in
retailing
a) This is not the end of department
stores but in the future they will
1 Britt Breemer
be different.
Long, less frequent
high
Kiosk
Very small
high
Very Short, narrow frequent
high
Convenience
Short,
store
small high narrow frequent low
Discount
store
large low
wide
5 You are promoted but are now in charge of a hostile workforce.
6 You have to move from an open plan office to sharing your boss’s office.
7 You have to work with a completely new computer system.
1 Losing a lot of money 2 Moving house 3 Moving to another country 4 Losing your job 5 A new boss 6 New neighbors 7 Driving abroad 8 Getting married
B What has been the most significant change in your life?
1 What were your impressions?
2 What in your view should a 21st century department
store look like?
3 What should it offer its customers?
B Now read the article. What are the names of the two US department stores mentioned in the article?
4 What evidence of benefits has there been so far? Apart from the change in attitudes, there has been ￡700m in ‘measurable benefits’,
Listening C Listen to the second part of the interview. What do
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4 Unit Change
It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.
Starting up A Which of these situations would you find the most difficult to deal with?
b) American department stores are 2 Wendy Liebmann not different enough from each
3 Peter Williams 4 Arnold Aronson
other. c) Selfridges has changed into an