宠物经济 英文
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From the beginning of the last century, the concept of pet quietly rising in China, after a decade of rapid growth, gradually aroused widespread concern and attention. Currently a series of production, sales and service and other commercial activities about pets have undoubtedly became a new industry. Experiences in the development of the international market, the emergence and the rise of new industries not only marks the social economy has developed to a certain scale and level, but also means that provide new employment opportunities and revenues for the society.
As people’s living standards improve and higher pursuit of spiritual life, more and more international social environment, the pet industry begins to take shape.
Along with the reform and opening up, a lot of "returnees" return and bring a variety of new concepts, including pets. Besides the international pet product brands have set up factories in China and through different channels to enter into the sight of people, this lead to a new pet concept in China.
With the improvement of people's living standards and lifestyle changes, people's leisure, consumption and emotional sustenance have also undergone major changes, The appearance of "Dink family", "singles" in the social mainstream consumer groups further stimulate the development of the whole pet market. Pet industry also will rise rapidly .
With the internationalization of China's economic progress and social civilization, people gradually regard the traditional "watchdog" as companion animals in life and family members, so once again guide the market and stressed the concept of pet consumption. Meanwhile, the development of various government laws and regulations, modify, improvement and today's more sophisticated human management are constantly promote and facilitate the development of the pet industry.
The information from the China Agricultural University, College of Veterinary Medicine shows that when a country's per capita GDP is $ 3,000 to 8,000, the pet industry will be develop rapidly. While in the current China, quite a few cities have reached this level. Beijing, Shanghai, Guangzhou and other cities have been fairly developed in the pet industry. Beijing, for example,its per capita GDP reached 3,000 U.S. dollars for the first time in 2001 , this marked Beijing is among the developed cities level in the world . In 2008, Beijing’s per capita GDP exceeded $ 9,000, the national GDP per capita is a record high for $ 3,381. In the back of strong economic growth, the domestic pet market has also experienced unprecedented prosperity.
With the growing number of pet owners, pet economy has drawn more and more people's attention. According to incomplete statistics,the amount of pets and supplies in a year is more than 100 billion year and the annual consumption growth rate of purebred dogs and cats pet market in China is above 20%. Taking Beijing as an example: Goods sold in Beijing with pets as the main target, health care, beauty and cosmetic, pet photography and other service organizations have hundreds. The average annual consumption of pets is 10 billion yuan. According to the 2007 national budget authorities, the national pet consumption market will reach tens of billions , and pet-related market in China will reach 15 billion yuan in the next 5-7 years .many potential factors are contributing to the development of the domestic pet industry, pet heat has been around unabated, Beijing, Shanghai, Guangzhou, Chongqing, Wuhan has been listed as the five major pet cities. The Case of Shanghai, according to incomplete statistics, pet Shanghai people are basically pet dog cat who spent a month cost of 300 yuan, only the annual fee for dog up to 6 million. According to a survey, the current monthly cost of a pet in the pet Beijing cost him 200 yuan.
At present, the pet-related industries can be divided into "Pets make
money" and "make pet money" two sections. "Pets make money" includes pet business, breeding and reproduction and other transactions. "Pets make money" is "a hammer" sale, they can only make money once, but higher profits. "make pet money" including pet grooming, medical care and basic necessities, such as a range of services and merchandise sales. Such as manufacturing, including pet food, medicines, supplies, toys, clothing and other production; Besides services,including pet hospitals, nursing consultation, dog trainer school, pet foster care and other services. Each link has articles to do with pet's daily life and illness and death. The formation of a huge pet economy industrial chain highlights the booming business opportunities.。