Unit 1 The mass media Extended reading 课件高中英语牛津译林版

the products;
•advertising will not
•some advertising tell people the
aims to teach us complete truth;
and help us lead •advertising makes
better lives;... people puzzle about
Careful reading Para. 2
What is the relationship between advertising and the mass media?
The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed in hand.
What is advertising?
It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service.
Further thinking
What is your favourite advertisement? What techniques does it use to promote the product or service?
?
Critical thinking What is your own attitude towards it?
The technique of relating a “ brand ambassador ”
Product placement
The future of advertising
Analysis
Part 1 [Para.1] Introduction
Advertising: the power of persuasion
Part 2 [Para. (1) _2_–_3___] (2) __R_e_la_t_i_o_n_sh__ip__b_e_tw__e_e_n
a_d_v_e_r_t_is_in__g_a_n_d__m_a_s_s__m_e_d_ia
Part 3 [Para. (3) _4_–_6___] (4) ___T_e_c_h_n_i_q_u_e_s_u_s_e_d___
I _B_____ her to work hard at English, but she didn’t listen to me.
A. persuaded B. tried to persuade C. hoped D. suggested 我已经说服他好好利用空闲时间来来读更多的书．（persuade）
Careful reading Para. 7
What are the past, present and future of advertising?
In the past, advertising was all about reaching as many people as possible with the same message, Now, advertising is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to special needs.
Who can be a “brand ambassador”? Why they employ the brand ambassador to promote their product or service?
A famous actor, a sports star, or even a fictional character. Because the more we like the brand ambassador, the more we will be attracted to buy the product.
Careful reading Para. 4—Para.6
What ways the advertisers have developed to persuade people into purchasing their products or services? Slogans, brand ambassadors and product placement.
Careful reading Para. 4—Para.6
Why did the author say some advertisements are not so obvious? What mass media use product placement?
Product placement is typically used in films with huge boxoffice success and TV shows with high ratings. Besides the films and TV shows, other types of mass media use product placement too, including video games.
1. In other words, it tries to persuade people to buy a product or service.
persuade vt. 说服，使信服 n．_p_e_r_s_u_a_s_io_n____ adj．_p_e_r_su_a_s_i_v_e____ adv．_p_e_r_s_u_a_s_iv_e_l_y
[Para.4] (7) ____S_l_o_g_a_n_s_______
[Para.5] (8) _B_r_a_n_d__a_m_b_a_s_s_a_d_o_rs
[Para.6] (9) P__r_o_d_u_c_ti_o_n_p__la_c_e_m_ent
Careful reading Para. 1
How does advertising work?
What ways are slogan used to make us remember the product or service? Slogans use simple but impressil reading Para. 4—Para.6
What advantages and disadvantages the advertising brings to us?
Advertising
Advantages Disadvantages
•let the customers •advertising plays
know more about tricks on customers;
Careful reading Para. 3
Why does a company launch a mass media advertising campaign when it wants to promote a product or service?
Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business.
what to buy;…
?
Retelling
Retelling
Language Points
1.简而言之 2.指代 3.换句话说 4.说服某人做 5.和…相关 6.手牵手 7.另外,除…之外 8.吸引… 9.被传达 10.越…越…
Phrases
in short refer to in other words persuade sb to do… be linked with hand in hand in addition to appeal to get across the more…the more…
I_h_a_v_e__p_e_r_s_u_a_d_e_d_h__im__t_o__m_a_k_e__g_o_o_d__u_s_e_o_f_h_i_s_s_p_a_r_e___ time to read more books．
【语境应用】使句子的意思相同或相近。 1) I persuaded him to give up playing computer games. →I _p_e_r_su__a_d_e_d him __n_o_t____ to play computer games any
_____b_y__a_d_v_e_r_ti_s_e_r_s _____
Part 4 [Para. (5) __7____] Future development
[Para.2] History
[Para.3] (6) _R_e_a_s_o_n_s_f_o_r_a_d_v_e_r_tising _____o_n__m_a_s_s_m__e_d_ia___
新牛津译林版高中英语选择性必修二 Unit 1 The Mass Media Extended Reading
Lead-in
What does it tell us?
Advertising Methods
Discussion
Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not?
more. →I _p_e_r_s_u_a_d_e_d_ him __o_u_t____ __o_f_____ playing computer
games. 2) I couldn’t persuaded myself that he was honest. →I couldn’t persuaded myself ___o_f____ ___h_is____ _h_o_n_e_s_t_y_.
Reading
Definition Relation点sh击i添p加标题
Main idea of each paragraph
Functions点击添加标题
点击添加标题
点击此处添加章节的 描述内容，字数不超 过20字。
The technique of creating a slogan
How advertising works
summary :
persuade sb. to do sth. /into doing sth. 说服某人做某事 persuade sb. out of doing sth./ not to do sth.
说服某人不做某事 persuade sb. that … 使某人相信 persuade sb. of sth. 让某人相信某事 persuasion n. 说服，劝说；信仰