演讲：Walmart沃尔玛
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32.ICnuClthuirnea
The first Number
Stock Charities Chances
The first Supercenter and SAM'S CLUB were opened in Shenzhen in 1996
a. 138 Walmart Supercenters b. 3 SAM’s Clubs c. 2 Walmart Neighborhood Markets
Has created more than 50 000 emploment opportunities in China.
4.M3a.nIangCemhiennat
A.
Standardization of the store design
B.
Equilibration of the organizational structure
Relevant Information Company Culture Development in China Management Pattern Business Strategy Important Videos
rmation
pany Information
In 1962 In 1991 In 2008 In 2010
5.Strategies
A----- Consumer positioning strategy B----- Product mix strategy C----- Low-price competition strategy D----- Purchasing strategy E----- Promotion strategy F----- Technology reformation strategy G----- Distribution strategy
“Respect employees ” “Serve customers” “Seek the excellence”
“Save money Live better” “Always low prices”
“Every Day Low Price”
Three meter smile principles
Now
founded by Mr. Sam Walton in A became the biggest one in retail trade the sales volume was up to $405.6 billion got the first place in the FORTUNE
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67.VCoidnecolus sion
Walmart in Chinese Heart
Impressions
Success
7.Conclusion
Wal-Mart’s way to success：
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STRUCTURE
Relevant Information Company Culture Development in china Management Pattern Business Strategies Important Videos
S1.TInRfUoCrmTUatRioEn
1. Develop the chain management e the advanced distribution 3.Pay attention to its culture
owns 2133 stores,469 Sam’s clubs and 548 supercenters
rmation
b.n the FORTUNE
1.In2f.oCrumltautrieon
Main value:
Aims : Ideas：
C.
Normalization of the management
a. sunset principle
b. 10 feet principle
c. more than satisfied service principle
4.5M.Satnraagtemgiens t
A----- Consumer positioning strategy B----- Product mix strategy C----- Low-price competition strategy D----- Purchasing strategy E----- Promotion strategy F----- Technology reformation strategy
Owns the 38% stock of the TRUST-MARK（好又 多）and 102 markets of TRUST-MARK in China.
Has donated more 60million yuan to Chinese charities and welfare so far.