ck品牌英语介绍PPT课件
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Page 7
Born in Calvin Richard Klein November 19, 1942 (age 73) Bronx, New York, U.S.
Have two wives： Jayne Centre (m. 1965–1974) Kelly Rector (m. 1986–2006)
Klein at the 2011 Tribeca Film FestivalVanity
Fair party party
.
8
Calvin Klein is a full range of designer, whether its authentic band, incidental, or any one product line, he has a complete project ideas.Now, he has a total of three main clothing line, and accessories in accordance with the performance to match clothing design. At New York fashion his words and deed is watched by the media, called "seventh avenue in New York the prince" . 1959-1962, attended the famous American New York fashion institute (F.I.T). 1962-1964, as Dan Millstein (Dan Millstein) assistant designer. 1964-1968, for the freelance designer Star road course: In 1968, in partnership with people Calvin Klein "Calvin Klein" company. In 1991, company restructuring.
Page 14
ቤተ መጻሕፍቲ ባይዱ
As a full range of fashion brands, Calvin Klein have Calvin Klein (high fashion), CK Calvin Klein (haute couture), Calvin Klein Jeans (cowboy) three major brands, in addition, selling casual wear, socks, underwear, pajamas, bathing suit, perfume, glasses, Furniture & Furnishings and so on.
Page 6
Calvin Klein likes the image of simple and perfect showing in clothing, silk, satin, hemp, natural materials such as cotton and wool, collocation and agile clipping until now, present a noble style, never changed.At the same time, Calvin Klein is very keen on fashionable sense, successively wear outside underwear style, popular New Length asymmetric knee-length skirt skirt, etc are pioneered by Calvin Klein, his design for fashion buyers is more and more popular.
women's underwear, home clothes and
pajamas series.In the global each big high-
end department stores and Calvin Klein
clothing stores have saled Calvin Klein
Page 5
In 1968, Calvin Klein exhibit the women overcoat firstly and immediately got the favour of the New York department store, and got a lot of orders,and bacame an overnight success in America. After that, Calvin Klein kept the design of clean lines and modelling inside collect, not only captured buyers and fashion media, a comfortable and pleasant dressing attitude, but also established the foundation of the large fashion industry in the future.
.
9
In the 90 s, the great AD:鲁克·雪德丝 weared jeans, not wearing underpants sexily, said: "I have nothing to do with Calvin“ The AD though drew the attention of feminists is claimed to have encouraged suspected of violence against women, but still lost to the jeans sales soared.When Calvin Klein success to the first shot, his career soared, getting four victory costume award for sure coach's, a subsidiary of deck of CARDS and related products, launched one after another, it is no wonder that someone will with McDonald's to describe the ubiquitous Calvin Klein's crazy. In 1997, Calvin Klein put it in the field of clothing and enter the watch manufacturing. CK WATCH Co.,Ltd proclaimed with the famous Swatch group cooperation;Thus, individuality color CK watch of young and fashion come out.
Underwear generally, CK underwear has
become the choice of fashion trend among
young people.
Page 12
Page 13
3. Calvin Klein Fragrance Calvin Klein Fragrance is Calvin Klein's Fragrance products, is also one of the world's largest Fragrance products.By its research and development of perfume products are loved by people.Including the famous of "Obsession" and "Eternity" as well as the world's first unisex perfume - CK one.Calvin Klein, known as "life art", to create "American style" (free will, a vigor of the young and independent personality).
.
10
1. Calvin Klein Collection Calvin Klein Collection is the high fashion brand, CK series is one of the most prestigious luxury brands, elegant, fashionable and sophisticated is the main melody of its forever, the men's and women's clothing sales all over the world.
Page 11
2. Calvin Klein Underwear
In 1982, men and women Underwear series
was born.Until today, it was one of the
most famous underwear brand in the
world.Its products include men's and
Calvin Klein
Page 2
.
3
the most pure, the most simple, the most fashionable
Page 4
Calvin Klein is the first big fashion brand in USA，its products are increasing constantly whose reputation is getting better and better,sticking to keep perfectionism for each fashionable clothing . Since the brand of CK building in 1968, Calvin Klein implemented the modern metropolis style deeply loved by taste ethnic group.products designed by Calvin Klein is brief, clipping delicately, in elegance, neuter and tonal fabrics, show the fashionable style of concise and agile.
.
16
.
17
.
18
.
19
Page 15
Calvin Klein established in the 70 s, no hundreds of years of brand history, but the successful advertising strategy and visual marketing system, the brand has gold shop location with Europe's leading brands and beautiful window.Calvin Klein is not only a master of fashion design, but also the master-hand of advertising creative aspects and acumen.
Born in Calvin Richard Klein November 19, 1942 (age 73) Bronx, New York, U.S.
Have two wives： Jayne Centre (m. 1965–1974) Kelly Rector (m. 1986–2006)
Klein at the 2011 Tribeca Film FestivalVanity
Fair party party
.
8
Calvin Klein is a full range of designer, whether its authentic band, incidental, or any one product line, he has a complete project ideas.Now, he has a total of three main clothing line, and accessories in accordance with the performance to match clothing design. At New York fashion his words and deed is watched by the media, called "seventh avenue in New York the prince" . 1959-1962, attended the famous American New York fashion institute (F.I.T). 1962-1964, as Dan Millstein (Dan Millstein) assistant designer. 1964-1968, for the freelance designer Star road course: In 1968, in partnership with people Calvin Klein "Calvin Klein" company. In 1991, company restructuring.
Page 14
ቤተ መጻሕፍቲ ባይዱ
As a full range of fashion brands, Calvin Klein have Calvin Klein (high fashion), CK Calvin Klein (haute couture), Calvin Klein Jeans (cowboy) three major brands, in addition, selling casual wear, socks, underwear, pajamas, bathing suit, perfume, glasses, Furniture & Furnishings and so on.
Page 6
Calvin Klein likes the image of simple and perfect showing in clothing, silk, satin, hemp, natural materials such as cotton and wool, collocation and agile clipping until now, present a noble style, never changed.At the same time, Calvin Klein is very keen on fashionable sense, successively wear outside underwear style, popular New Length asymmetric knee-length skirt skirt, etc are pioneered by Calvin Klein, his design for fashion buyers is more and more popular.
women's underwear, home clothes and
pajamas series.In the global each big high-
end department stores and Calvin Klein
clothing stores have saled Calvin Klein
Page 5
In 1968, Calvin Klein exhibit the women overcoat firstly and immediately got the favour of the New York department store, and got a lot of orders,and bacame an overnight success in America. After that, Calvin Klein kept the design of clean lines and modelling inside collect, not only captured buyers and fashion media, a comfortable and pleasant dressing attitude, but also established the foundation of the large fashion industry in the future.
.
9
In the 90 s, the great AD:鲁克·雪德丝 weared jeans, not wearing underpants sexily, said: "I have nothing to do with Calvin“ The AD though drew the attention of feminists is claimed to have encouraged suspected of violence against women, but still lost to the jeans sales soared.When Calvin Klein success to the first shot, his career soared, getting four victory costume award for sure coach's, a subsidiary of deck of CARDS and related products, launched one after another, it is no wonder that someone will with McDonald's to describe the ubiquitous Calvin Klein's crazy. In 1997, Calvin Klein put it in the field of clothing and enter the watch manufacturing. CK WATCH Co.,Ltd proclaimed with the famous Swatch group cooperation;Thus, individuality color CK watch of young and fashion come out.
Underwear generally, CK underwear has
become the choice of fashion trend among
young people.
Page 12
Page 13
3. Calvin Klein Fragrance Calvin Klein Fragrance is Calvin Klein's Fragrance products, is also one of the world's largest Fragrance products.By its research and development of perfume products are loved by people.Including the famous of "Obsession" and "Eternity" as well as the world's first unisex perfume - CK one.Calvin Klein, known as "life art", to create "American style" (free will, a vigor of the young and independent personality).
.
10
1. Calvin Klein Collection Calvin Klein Collection is the high fashion brand, CK series is one of the most prestigious luxury brands, elegant, fashionable and sophisticated is the main melody of its forever, the men's and women's clothing sales all over the world.
Page 11
2. Calvin Klein Underwear
In 1982, men and women Underwear series
was born.Until today, it was one of the
most famous underwear brand in the
world.Its products include men's and
Calvin Klein
Page 2
.
3
the most pure, the most simple, the most fashionable
Page 4
Calvin Klein is the first big fashion brand in USA，its products are increasing constantly whose reputation is getting better and better,sticking to keep perfectionism for each fashionable clothing . Since the brand of CK building in 1968, Calvin Klein implemented the modern metropolis style deeply loved by taste ethnic group.products designed by Calvin Klein is brief, clipping delicately, in elegance, neuter and tonal fabrics, show the fashionable style of concise and agile.
.
16
.
17
.
18
.
19
Page 15
Calvin Klein established in the 70 s, no hundreds of years of brand history, but the successful advertising strategy and visual marketing system, the brand has gold shop location with Europe's leading brands and beautiful window.Calvin Klein is not only a master of fashion design, but also the master-hand of advertising creative aspects and acumen.