adidas阿迪达斯的简介

Game advertisement
• The brand is feang Commodore
Amiga: Daley Thompson's Olympic Challenge, Sony
PlayStation: Adidas power soccer
Three Products Series
sports performance
designed to maintain their devotion to the athlete
adidas originals
designed to focus on the brand's earlier designs which remained a popular life-style icon
Company Profile
Adidas is one of the world’s top sporting brands. It is based in Germany
and includes other brands like Reebok in its group. The three parallel
and Commodore 64, ZX spectrum, Amstrad CPC: Adidas
Championship Football.
bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas
has provided quality sporting goods for decades. They create a very
Development
•Athletes,musicians,artists from around the world gathered together to celebrate a brand newborn, this is the adidas is currently being held for an unprecedented grand campaign, called "adidas is all in ".Today, this event has finally off.
•Endorsement
•足球：梅西，卡卡，比利亚，哈维，贝 克汉姆，加雷斯贝尔，纳尼，弗莱彻， 卡佐拉，等 （中国：于海，韩鹏，赵旭 日，郑智，蒿俊闵，杨昊，李玮峰等） •网球：德约科维奇，穆雷，萨芬，巴格 达蒂斯，冈萨雷斯,布莱恩兄弟，等 •田径：泰森·盖伊，坎贝尔，罗伯斯， 瓦里纳，格布雷西拉西耶，菲利克斯， 弗拉西奇，加纳罗林森 •篮球：姚明，阿伦·艾弗森，约翰·沃 尔，特雷西·麦克格雷迪，蒂姆·邓肯 ，约什·史密斯，安托万·贾米森，德 怀特·霍华德等
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目录
Company Profile
Development The big events
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Products and advertisement
Company Profile
•Country：Germany •Create Age：1924 •Brand Registration Time:1949 •Founder：阿道夫· 达斯勒 (Adolf Adi Dassler) •Company headquarters：德国 纽伦(Nuremberg, Germany)
sports style
dealt with the fashion market
Advertisement
•"Adidas is all in" •"Impossible is Nothing” •加内特:You are fooled(你被耍了 ) •邓肯:They fooled you(你还真以为) •加内特:Cause you believe that was about me(那是我一个人干的) •麦迪:It takes five,Baby(比赛,是五个人 的) •加内特:But you are not a fool (信不信 由你)
“Impossible is Nothing”.
Development
•Mr.Dasile,the adidas founder,made a sport footwear in the handwork beginning in 1920. •Adi Dassler has founded the adidas brand in1948 • In 1972 ,adidas debuts trefoil brand being put into use. •Adidas has announced the first pair of spiked shoes especially ,be hit by from 1974 in the Football World Cup held by West Germany . •France football star Zidane gains World Football Sir in 1998 title in glory more ,the authority who testifies three line of adidas victory's once again swear to last always so far.
glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success -
The Big events
• 1997年：宣布合并以销售滑雪、高尔夫装备而闻 名于世的赛拉蒙公司。 •2000年：喊出"没有不可能"（impossible is nothing）口号成功的创造流行新话题 •2002年：推出“a3”系列跑鞋。 •2004年：推出“adidas 1”电脑芯片智能跑鞋 •2005年：收购运动品牌Reebok公司, •2006年：推出“adidas 1.1”升级版电脑芯片智能 跑鞋。 •2008年：adidas custom-made for beijing 专为 北京打造 帮助运动员实现不可能 •2009年：adidas又一新品牌SLVR, 带给我们的是 “简洁的完美”这一崭新的品牌形象。 •2010年：阿迪达斯赞助FIFA南非世界杯
Products
Adidas designs and manufactures sports shoes, clothing and accessories.Especially for young man ,both men and women.
shoes
clothing
accessories
strong brand loyalty among consumers.
Company Profile
•Many people wear Adidas clothes and shoes as a fashion statement. The company also
manufactures other products such as bags,
The Big events
•1920年：阿迪·达斯勒先生创制了第一双训练用运动 鞋。 •1948年：adidas牌子正式注册。 •1949年：三条纹标志问世。 •1970年：“Telstar”成为世界杯足球赛首次指定用球 •1972年：三叶草标志问世。 •1979年：全球最畅销的足球鞋"Copa Mundial"上市 •1985年： " Aps"吸震跑鞋问世 •1988年：adidas革命性的"Torsion"系统出现 •1991年：推出Equipment专业运动鞋系列及运动服装 新系列。 •1993年：adidas发明"TubularTechnology" •1994年：推出革命性的新产品"Predator"足球鞋 •1996年："FeetYouWear"运动鞋上市