report

Report on sales in Denmark on last year
Introduction
This report is aimed to explain the reasons for decline in sales figures in Danish market and analyzed it.
Results
Though sales figure, it is clear to find that our sales went down 30% on last year and whole market was generally flat.
Reasons
Although it looks very sad, I still find some reasons to show.
Firstly, recently, it has some new Ikea store opened near Copenhagen and deprived some customer. Secondly, our company did not design Danish brochures that local resident can not have a good image of our product. Thirdly, the biggest customer wants more commission 25% which seems unacceptable for us according our company’s regulation. Therefore, we have some frozen order that decrease our sales.
Prospects
Looking to the future, manage our good-design to recovery in customer confidence and possible contract with big hotel chain refurnishing twelve hotels which can increase sales and market quotas.
Recommendation
Consequently, I would like to propose some recommendation, on the one hand, getting Danish brochure out as soon as possible that will enlarge our audience reach. On the other hand, increase commissions across the board possibility. Furthermore, we need to release more advertisement, such as to publish articles in lifestyle magazine.。