华为技高一筹

华为技高一筹Huawei lets loose its ambitionBy Daniel Thomas,Paul Taylor , in Barcelona作者：英国《金融时报》丹尼尔•托马斯, 保罗•泰勒巴塞罗那报道Huawei may call it a ―stand‖, but the hanger that looms over part of the Mobile World Congress in Barcelona leaves little doubt about the scale of the Chinese telecoms group’s ambitions.Entry is not easy. A stern reminder of no photogra phy is a final warning that here lies Huawei’s latest technologies and services that it doesn’t want its competitors to see, a far cry from just a few years ago when it was seen as the imitator desperate to copy the more established European and US groups such as Motorola and Ericsson.To describe the company as just a telecoms equipment maker underplays a business that offers to build an entire ecosystem around an operator, ranging from broadcast masts and data centres to managed services and software; as well as handsets using its own chip set pitched against the highest-specification Android phones made by the likes of Samsung.Huawei’s bunker shows off antennas that follow a phone user for maximum efficiency, instant video facilities for schooling and healthcare, traffic and surveillance systems with facial recognition, data centre designs and services, and miniature small cell blocks capable of next generation networks. And of course its latest handsets and tablets that it is showing at the trade show.Both Huawei and ZTE, its Chinese rival, have stepped up their game delivering smartphones and Android-based PC tablets that match or in some respects surpass the offerings on display from other manufactures, analysts said. Huawei’s Ascend 48 HD smartphone launched here is one of the first handsets to feature the latest version of the Android operating system and used a powerful quad core microprocessor – developed in-house.Huawei launched two handsets while ZTE launched eight, notes Dimitris Mavrakis of Informa Telecoms & Media. ―The Chinese vendors . . . are clearly looking at the device business to grow top-line revenues and the increasingly competitive infrastructure market,‖ he said.Huawei wants people to know its brand, not just those businesses that buy equipment, having appointed BBH, the ad agency, to develop its identity among consumers. This is a first for a company that has long been perceived outside China to be secretive, something that has contributed to problems in trying to increase its business in the US.It is no wonder, as one industry analyst says, that rival groups in Europe are ―terrified‖ of the competition coming from China. One senior executive says that the quality of Huawei’s products has improved markedly in the past few years, and it can no longer be written off as a cheap copycat.This has meant pricing pressure, and falling margins, for companies such as Nokia Siemens Networks and Alcatel-Lucent, and also a forced change in strategy on less easily replicated managed services and next generation mobile broadband equipment.Huawei’s presence is nearly matched by ZTE, whose name is beaming on to the palace at the top of the Barcelona conference venue in the evenings, and pressed on to every delegate’s entry passes,in its own global push.ZTE has become the fourth-largest handset maker in the world by sales volumes on the back of its cheap but capable phones that are often used for unbranded sales, and the company is as much focused on its equipment business.Wei Zaisheng, chief financial officer of ZTE, says the company plans to facilitate access to funding for regional partners, such as additional equity from potential investors and debt from banks to help them expand, though ZTE will not take equity stakes. He declined to identify the sources of funds to which ZTE has access, adding that process was at an early stage.巴塞罗那世界移动通信大会(Mobile World Congress)的华为(Huawei)展厅，也许华为仅仅称之为―展台‖，但上方高悬的吊架让人毫不怀疑这家中国电信设备集团的雄心。

要进去看看并不容易。

最后一关是冷冰冰的不准拍照的警示，它提醒着人们，此处展出的是华为最新的技术和服务，它不想被竞争对手们看到。

这与几年之前有着天壤之别，当时华为还被视为模仿者，正疯狂地仿造着更成熟的欧美同行的产品，比如摩托罗拉(Motorola)和爱立信(Ericsson)。

仅仅将华为描述为一家电信设备制造商，不足以概括它的全部内容。

华为提出要围绕一家运营商建立一套完整的生态系统，业务领域从广播天线杆和数据中心到管理服务与软件，还有应用了自家芯片组的手机，其定位是和三星(Samsung)等公司生产的最高配置的Android手机展开竞争。

华为展厅展出了能跟踪手机用户、以实现最大功效的天线，用于教学和医疗的即时视频设施，具备面部识别功能的交通和监控系统，数据中心设计方案与服务，以及适用于下一代网络的微型small cell。

当然，华为也拿出了正在商展上亮相的最新款手机和平板电脑。

分析师表示，华为和它的中国对手中兴通讯(ZTE)都开始加速推出智能手机和基于Android 系统的平板电脑，这些产品和其他制造商的展出产品不相上下，在有些方面甚至超过后者。

华为在大会上发布的Ascend 48 HD智能手机，是第一批搭载最新版Android操作系统的手机之一，采用了一款自主开发的强大的四核微处理器。

Informa Telecoms & Media分析师Dimitris Mavrakis指出，华为推出了两款手机，中兴通讯则推出了八款手机。