英国汽车的新颖销售

UK automobile sales1Selling cars in the United States aircraft carrierIn the"Saddam"front,the US Navy's"Constellation"aircraft carrier cruising in the Persian Gulf,the ship a total of5,500soldiers,hundreds of missiles ready to go, ready to go rows of carrier-based aircraft.At this time,the identity of the ship appeared on a very strange man.He said it was unbelievable that he even went to the United States aircraft carrier up to sell cars.At that time,"Constellation"aircraft carrier in the Persian Gulf is the implementation of no-fly zone in southern Iraq command.If the"Saddam"war broke out,most likely the first shot fired from here.Officers and men of the missile compartment from bypassing the huge ship's port side to starboard tour again,you will see the following scenario:First,put in a missile bomb rack,ready to launch the way;go down to the right of the missile rocket viewed go,another missile;the right to continue to see,in addition to a missile,but it is a49-year-old car salesman from United Kingdom Grimsby!His right or missiles.The car salesman named Paul•St. Pierre.A folding desk squeezed in the narrow corner of the missile compartment.His daily work here12hours.Pierre said:"They see me here looked very surprised,but seemed to understand my English northern accent."But the soldiers are very happy to take the time to figure out the Brits in the end what to say,because,thousands of kilometers away from home on the aircraft carrier serving officers and men want to buy a new car or four-wheel drive Harley-Davidson motorcycle,then it is impossible to have the time to shop in the car carefully selected.In this case,the role of Pierre began to unravel.Currently cars sold in the UK there are about60different brands-from Europe, North America and Asia,car ownership has more than60million.There are more than60major domestic auto sales group,more than6,000franchisees and more than 15,000in used car sales and service auto repair shop.Through these institutions, annual sales of200million units more than6million new cars and used cars.Of course,an open business climate,a free space for development and state subsidies, have made British distribution industry to develop smoothly.If you want to achieve India's auto retailing world-class standards,it is absolutely necessary in-depth look at the status quo and trend of British car retailing today.2The customer is always firstCustomer loyalty requires careful cultivation.Every dealership must have avariety of new models in stock,so the weekend will be able to provide ready-made car to want to drive customers to try.Discount for customers who trade in the old car, the dealer must have the ability to give a good price,and to provide funds,lease and insurance facilities.When the customer's car because of routine maintenance being sent,dealers must also be provided to customers using borrowed car.In the showroom with free tea and coffee,and sometimes need to send flowers with some senior clients.Of course,this does not mean that the dealer just blindly pay,and car sales compared to itself,and it matched the finance,insurance,service and spare parts supply will lead to higher profits for.3We must receive special trainingIn the automotive society,customer-centric philosophy involves several aspects. Not only does it require vehicle manufacturers and distributors have higher efficiency and more commitment,and requires every practitioner,from general manager to field service personnel,all with a high level of business.Pierre also felt the importance of training.Because buying a car on a warship,you can save up to25%of the cost,so customers Pierre appreciation for me.This is just between him and most of the car salesman fills a different place.In addition,there is no bargaining,because the price is fixed.A ship not allowed to wear clothes too bright,Pierre Only a tan jacket set in the body,the name stitched neckline.Ship salesman also received some training other salespeople see are not seen.Pierre said:."I accepted Working gas-training,but also know how the ship after falling for some time to doBetween my level of training to achieve with standard9mm pistol.This is the experience."The training will not only stay in the theory.In2000,the United States," Cole"missile destroyer in Yemen,terrorist attacks,he rushed to the scene when he was sent as a rescue mission"Tarawa".No.and when he left Yemen,but was stopped by the Yemeni army cross-examination sell cars generally do not have the experience of a helicopter crash,but last year he had met Pierre said:."and People think exactly the opposite,do the job just move a table,put on top of some brochures and signing that simple."To allow him to better adapt to the unconventional role,the Navy awarded the Pierre technically equivalent rank of captain,he said:."As a captain,should have the housing and this position quite right but not the case.I was with a group of recruitsliving together.However,once the captain to let me into his room and rest.I have never enjoyed such treatment."He said,showing very nostalgic look at thesewords.In the UK,the automotive industry association training also plays an important role.Mr.Derek Lindop current Chairman of the Automotive Industry Association believes that the auto industry task is to raise the industry standard,and then members of the British India and the Middle East as well as training and certification to meet the new industry standard.Membership means that specialization and standardization of commitment,and it gives the employer the opportunity to judge each employee. ICDP founder Mr.Malc01m Harbour expressed LikeWith:"Only customers who meet the new standards are concerned,the new investment in order to be accepted."4Continue to reduce distribution costsIn ICDP mentioned in the report,car sales to customers in the process, distribution and distribution costs account for a large proportion of the total costs, about20%,almost equivalent to the cost of a new car assembly.Continue to reduce distribution costs,in other words,it is the"lean distribution", whose goal is to make more customer satisfaction,increase revenue and reduce costs the dealer.By reducing vehicle inventories(British car inventory cycle has been reduced to an average of40days),security,maintenance,transportation and other aspects of interest and costs,and to avoid those dealers avoidable payment costs such as vehicle color errors,junk discount,you do not need to be transferred from other dealers and other models to reduce costs ernment support automotive retailing,automotive industry under enormous competitive pressure generating industrial restructuring and globalization,at the same time,customers of price,quality and reliability made more demands.DTI order for this industry to achieve world-class level,reaching the most customer satisfaction,modeled Industry Forum model, initiated the creation of the automobile retail forum.The main work of the retail forum is to promote the British car industry to get more business opportunities,establish a standardized customer satisfaction index,its products and build customer service satisfaction levels.For example,the Forum recommended retail produce the correct models of vehicle defect,and at the right time to the right place;want their members to carry out production and distribution based on the user's orders,so that stock car and parts of the entire system is reduced minimal extent.Pierre is to reduce distribution costs of the lucky ones.Why does he want people to sell cars on the US aircraft carrier surprised.For inquiry,he simply answered:"Adventure temptation,of course,tax exemption for this reason."The soldiers of the reaction is a smile,of course,not only because of his strange Yorkshire accent.He is a direct employee parliamentary oversight of military sales abroad by companies.The company and five US auto industry giants(Chrysler,Ford,Harley Davidson,and Boolean)very few people know the outside world launched a plan:to US warships in the ex-factory sales of motor vehicles.But this can not penetrate foreign cars Market.When Pierre reply from the"Constellation"was sent by e-mail consultation,said:"Here's a good car prices are determined in advance,to ensure that no more than domestic expensive from$5,000to$70,000motorcycle Istanbul. Dodge cars I sell.I bought the car also has both captain captain."5Challenge the traditional e-commerce salesCurrently the Internet has not been dominant in the automotive business field, but almost no one would doubt its dealer prospects for the future.H W B Company reported that manufacturers"as the e-commerce technology to connect the various elements required development of an important link,and play an active role in reducing costs."As Pierre said:"We are the Internet business entities,of course,to make money selling cars,but this is not fake,we do not encourage customers to enable them to overspend."Navy loans to officers and men have very strict rules,the minimum level the total amount of the loan from$6,000soldiers since.Pierre said:"When I find someone to buy the car has exceeded his level of payment,I will not simply refuse, but will sit down with him to do something together'virtual reality'electronic accounting,pointed out to him Buy a car really needs to spend.sometimes they do not like me to do.car dealers to lower the sailors,in general,to fill the higher signature14 tables,but also sailors,so superior to grasp the situation,because many times they will my hide their own economic situation."Even then,approval to buy what kind of car one last hurdle to cross.These various bodies such as Arnold Schwarzenegger sailors and you can not see the side. Pierre said:"The sailors told me that they give the'decision makers'send a message, and then decided to tell me the so-called'policy-makers',that is,their wives.."Pierre aircraft carrier in a can stay on the first half,sailed to the Persian Gulf,Singapore, Thailand,Hong Kong,usually disembark in Australia or Hiroshima.During this period,up to a.Times,he sold all types of vehicles,motorcycles300.Currently in the UK automotive industry spawned by the development of electronic communicationunder the"lean production"concept has enabled manufacturers to produce cars according to customer demand and reduce inventory.But with higher integration, including manufacturers,distributors,e-commerce and general database model is still in the exploratory stage.Not before the Internet dominate in the automotive business field,but almost no one would doubt its dealer prospects for the future.In a recent report by the DTI commissioned report discusses the impact of e-commerce in the UK automotive industry.This article was written by a number of experts in automotive marketing and distribution company serving international HWB written,they interviewed24British car retail and distribution companies,also interviewed by established venture capital specialized in automotive service Internet companies.Mr.PhiliPWade HWB company executives pointed out that lessons should be observed e-commerce trends.Previously,car manufacturers in Europe and North America has been the first big t produce cars as inventory,then put by the dealer These products are sold.Now,this process unexpectedly over,"lean production" concept of development as well as electronic communications,so that manufacturers can produce particular car according to the special needs of customers.Although India's current auto consumption structure needs to be improved,the consumer credit market,there are some restrictions,however,Mr.Wade believes`E-commerce India will impact customers and manufacturers closer distance,so that the manufacturers of your customer even more negative."HWB company reported that manufacturers'e-commerce technology to connect enterprise development as an important link between the various elements of the balance,and will play an active role in reducing costs."Currently vehicle manufacturers and retailers of live e-commerceMoving all at the level of the first stage-the site independently.They are in a conventional manner by providing product and service information,guide customers to a local dealer to buy a car,in order to increase sales.Vauxhall Motor Company is the general structure of a branch in the United Kingdom,the leading company in the field of electronic commerce by step,to establish a".com,'version of the site,and use it to sell household Corsa,Astra and Veetar three models.These three Vauxhall models in the Web site to order,but can only pick up from the company's traditional suppliers having higher integration, including e-commerce mode manufacturers,distributors and universal database(level second stage)is still in the exploratory stage.HWB according to the company's point of view,all of the automotive industry in which companies are included in a mannerthat belong to the third stage,at this stage,e-commerce will not only help the development of the overall business strategy,but also to take on daily routines the funding level.英国汽车的新颖销售1在美国航母上卖汽车在“倒萨”前线，美国海军的“星座”号航空母舰在波斯湾游弋，舰上共有5500名官兵，数百枚导弹如箭在弦，一排排的舰载机整装待发。