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Coca-cola
Group D
Members:Wendy Rita Qi Felicia
2
Part A : Describe 1.introduction 2.Mission, Vision & Values anizational chart
3
Company introduction
Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.
➢ Wendy Clark Senior Vice President, Integrated Marketing Communications and Capabilities
➢ Sandy Douglas President, Coca-Cola North America
➢ Irial Finan President, Bottling Investments Executive Vice President
In 1888 Asa Griggs Candler bought the company and sales increased over 4000%.
Now, Coca-Cola Company is the world's largest beverage company and selling soft drinks market leaders and pioneers,through the world's largest beverage distribution system, selling the world more than 200 countries and regions amounted to one billion cups consumed per day, accounting for 48% of the world soft drink market, its brand value over 700 billion U.S. dollars, is the world's first brand.
promotions
• Going to a grocery store they hear is
offering good specials
• Shopping in more stores recently
• Typically high income
consumer
• Average age and
shopping closer home
Format
Shopping behavior
➢ Rick Frazier Vice President, Supply Chain
10
Part B :Diagnose 1.Income statement 2.balance sheet 3.Financial conditions(Sales revenue) 4.Financial conditions(profits)
Productivity: Be a highly effective, lean and fastmoving organization.
6
Values
Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well
attitudes of low income
consumers
High income bargain hunters
What do they value?
• Shopping around for the best deals • Stocking-up when they find attractive
➢ world’s largest confectionery company ➢ a strong regional beverage presence in
the American and Australia
18
Cola-Product
beverage
Energy Drinks Soft Drinks juices and juice drinks Tea and Coffees Sports drinks Water Other
From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to the world’s most ubiquitous brand, with more than 1.7 billion beverage servings sold each day. When people choose to reach for one of The Coca-Cola Company brands, the Company wants that choice to be exciting and satisfying, every single time.
Vision
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
household size
Monthly spend
How do they behave?
• Tend to spend more
(~16%) than the average spend on groceries
What do they not value?
• Paying more for the convenience of
Coca-Cola first appeared in the city of Atlanta ,in May 1886 by Dr. John Pemberton, has been 124 years old.
Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy. Only 9 servings of the soft drink were sold each day. Sales for the first year were only $50
17
Competitors
PepsiCo: beverage industry
➢ tea market---Lipton ➢ coffee product ---Starbucks ➢ Other product:snack(can adapt different
countries)
Cadbury Schweppes PLC
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
19
The main socio-economic classes and age groups
Age 50+ years 23
35- 36 49 year s
2141 34
year s
Socio-economic class High
17
43
Low
40
Middl e
Results take into account the behavior and
22,000,000 20,000,000 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000
8,000,000 6,000,000 4,000,000 2,000,000
0
$
Coca-Cola Company Income Statements
7
Organizational chart
8
Leadership
9
The other main members
➢ Alexander B. Cummings Chief Administrative Officer Executive Vice President
➢ Steve Cahillane President and Chief Executive Officer, Coca-Cola Refreshments USA
Sales revenue
35000 30000 25000 20000 15000 10000
5000 0 2005 2006 2007 2008 2009
year
2005 2006 2007 2008 2009
Sales revenue (millions)
23104 24088 28857 31944 30990
2004
2005
2006
Net Income
Gross Profit
Year
Profits
7000 6000 5000 4000 3000 2000 1000
0
2005Biblioteka 200620072008
2009
year
2005 2006 2007 2008 2009
Profits (millions)
4872 5080 5981 5807 6824
Part C:Prescribe
1.Ptoduct(with competitors) 2.High-incomes market
Coca-cola Now
In 1886, Coca-Cola® brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century, the Companay's goal is to provide magic every time someone drinks one of its more than 500 brands. Coca-Cola has fans from Boston to Budapest to Bahrain, drinking brands such as Ambasa, Vegitabeta and Frescolita. In the remotest comers of the globe, you can still find Coca-Cola.
Group D
Members:Wendy Rita Qi Felicia
2
Part A : Describe 1.introduction 2.Mission, Vision & Values anizational chart
3
Company introduction
Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.
➢ Wendy Clark Senior Vice President, Integrated Marketing Communications and Capabilities
➢ Sandy Douglas President, Coca-Cola North America
➢ Irial Finan President, Bottling Investments Executive Vice President
In 1888 Asa Griggs Candler bought the company and sales increased over 4000%.
Now, Coca-Cola Company is the world's largest beverage company and selling soft drinks market leaders and pioneers,through the world's largest beverage distribution system, selling the world more than 200 countries and regions amounted to one billion cups consumed per day, accounting for 48% of the world soft drink market, its brand value over 700 billion U.S. dollars, is the world's first brand.
promotions
• Going to a grocery store they hear is
offering good specials
• Shopping in more stores recently
• Typically high income
consumer
• Average age and
shopping closer home
Format
Shopping behavior
➢ Rick Frazier Vice President, Supply Chain
10
Part B :Diagnose 1.Income statement 2.balance sheet 3.Financial conditions(Sales revenue) 4.Financial conditions(profits)
Productivity: Be a highly effective, lean and fastmoving organization.
6
Values
Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well
attitudes of low income
consumers
High income bargain hunters
What do they value?
• Shopping around for the best deals • Stocking-up when they find attractive
➢ world’s largest confectionery company ➢ a strong regional beverage presence in
the American and Australia
18
Cola-Product
beverage
Energy Drinks Soft Drinks juices and juice drinks Tea and Coffees Sports drinks Water Other
From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to the world’s most ubiquitous brand, with more than 1.7 billion beverage servings sold each day. When people choose to reach for one of The Coca-Cola Company brands, the Company wants that choice to be exciting and satisfying, every single time.
Vision
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
household size
Monthly spend
How do they behave?
• Tend to spend more
(~16%) than the average spend on groceries
What do they not value?
• Paying more for the convenience of
Coca-Cola first appeared in the city of Atlanta ,in May 1886 by Dr. John Pemberton, has been 124 years old.
Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy. Only 9 servings of the soft drink were sold each day. Sales for the first year were only $50
17
Competitors
PepsiCo: beverage industry
➢ tea market---Lipton ➢ coffee product ---Starbucks ➢ Other product:snack(can adapt different
countries)
Cadbury Schweppes PLC
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
19
The main socio-economic classes and age groups
Age 50+ years 23
35- 36 49 year s
2141 34
year s
Socio-economic class High
17
43
Low
40
Middl e
Results take into account the behavior and
22,000,000 20,000,000 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000
8,000,000 6,000,000 4,000,000 2,000,000
0
$
Coca-Cola Company Income Statements
7
Organizational chart
8
Leadership
9
The other main members
➢ Alexander B. Cummings Chief Administrative Officer Executive Vice President
➢ Steve Cahillane President and Chief Executive Officer, Coca-Cola Refreshments USA
Sales revenue
35000 30000 25000 20000 15000 10000
5000 0 2005 2006 2007 2008 2009
year
2005 2006 2007 2008 2009
Sales revenue (millions)
23104 24088 28857 31944 30990
2004
2005
2006
Net Income
Gross Profit
Year
Profits
7000 6000 5000 4000 3000 2000 1000
0
2005Biblioteka 200620072008
2009
year
2005 2006 2007 2008 2009
Profits (millions)
4872 5080 5981 5807 6824
Part C:Prescribe
1.Ptoduct(with competitors) 2.High-incomes market
Coca-cola Now
In 1886, Coca-Cola® brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century, the Companay's goal is to provide magic every time someone drinks one of its more than 500 brands. Coca-Cola has fans from Boston to Budapest to Bahrain, drinking brands such as Ambasa, Vegitabeta and Frescolita. In the remotest comers of the globe, you can still find Coca-Cola.