期Unit 6 A variety of viewpoints reading课件

合集下载
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
1. What do Asian children watch 10,000 minutes of a year according to one estimate?
TV commercials. 2. What do twenty percent of Japanese
children want according to a survey?
kids spend a lot of money
Read Passage A and choose the best answers.
1. Paragraph 1 tells us of an increase in the
__b___.
a. size of Asian families b. amount of money Asian families have c. number of Asian children that watch TV d. number of Asian advertisers
3. What does Zhang Jie think of the toys being advertised?
They are silly and encourage violence. 4. Why does Liu Ping not think commercials
can be harmful?
Look at the title, the pictures, the headings and the first and last sentences of passages A, B, C and D on the next page. Then answer the questions below.
for? An advertising company.
6. What are these four reading materials? A piece of news and three letters.
7. What does “Little spenders are Big Spenders” mean? Little spenders are Big Spenders.
1. According to Li Yue, what two things are bad for children? It is bad for them to work as actors in commercials and to have so much money.
2. For what reason does Zhang Jie think it wrong to advertise to children? Advertisements make children ask their parents for money to buy things.
Are advertisements for children good or bad? Why?
What are logos?
A logo is the design that a company puts on its products as a symbol of the brand. Most logos are made up of the brand name of the product. Since the logo is the symbol of the brand, great thought often goes into the brand name and design of the logo.
What are slogans?
A slogan is a word or phrase used in advertising that is easy to remember. Since slogans are such effective advertising tools, they have become a part of modern life and culture.
Coca-Cola: It’s the real thing! Coke is it!
Crest: Healthy, beautiful smiles for life
Ford: Ford has the better idea
Nike: Just do it!
Lining: Anything is possible
2. Paragraph 2 suggests that the TV
commercials are effective because they __a__.
a. encourage children to spend money
b. identify children's age groups
d. young children have lots of money to buy things with
Points of View on TV commercials
Person Point of view
Reason
The news Little spenders are They watch too much TV and
Money or possessions.
3. What is it illegal for children to do?
To work in factories. 4. What are the 'Magic Babies'?
A kind of toy. 5. What kind of company does Liu Ping work
What are the advantages and disadvantages of advertisements?
What would happen if here were no advertising?
Why do advertisers like to target children?
How can we ease the bad effects of advertising on children?
c. train children to be actors
d. give much money to child actors
3. The survey mentioned in Paragraph 3 is
probably encouraging to __c__.
a. educators
b. shoppers
Unit 6
Reading
Where can you see and hear advertisements?
in the newspaper in the street
on the bus
at the station
on TV
in the magazine
on the Internet on radio
a. advertisers are spending more money than before
b. older children have more money to spend than younger children
c. Asian families are getting smaller and richer
1. What is A probably about? TV commercials and children.
2. What is bad for children according to B? Having too much money.
3. What will children do because of advertising according to C? They will ask their parents for money to buy things.
Liu Ping
Nothing wrong with commercials
Children buy toys to have fun with, not to
learn from.
Use Passage B, C and D to help you answer the questions below.
4. How does the writer of section D view advertising to children?
He / she does not think TV commercials are bad.
Scan the reading passages to find brief answers to these questions.
big spenders.
spend too much money.
It is bad for children to Li Yue Bad for children have too much money.
Zhang Jie Silly toys
The toys are silly and encourage violence.
music lovers
pet owners
travellers
public-interest ad
What commercials can you see on TV for children?
Why are so many advertisements aimed at childroduct being sold c. children think only of themselves d. child actors make too much money
5. The title of the article means __d__.
c. advertisers
d. children
4 Some television authorities may ban TV commercials aimed at children because
__b___.
a. children spend too much money b. children may feel lower than others if
What do you know about advertising?
List and discuss various advertisements you know.
Look at these advertisements. Who are
they aimed at? children
film lovers
The government has not banned them. 5. Why do children buy toys, according to Liu
Ping?
Children buy toys so they can have fun with them.
Discussion
What can advertisements bring us?
相关文档
最新文档