商务英语课件ii market price determination
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– Quantity supplied (produced) is higher when the price is higher.
—————— Quantity supplied （Qs: 有效供给）
Copyright © 2019 South-Western. All rights reserved.
Copyright © 2019 South-Western. All rights reserved.
4–10
How the Equilibrium Price is Affected by a Change in Supply
Copyright © 2019 South-Western. All rights reserved.
II Market Price Determination
• Market price of a product is influenced by:
– The total demand for that product by all customers
– Supply of that product produced by firms
Exhibit 4.7
4–8
How the Equilibrium Price is Affected by a Change in Demand
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.7
4–9
Impact of Shifts in Supply
– Changes the equilibrium price of a product.
Increased product popularity (demand) results in a shortage of the product.
The shortage is corrected when the price is increased to the level at which the quantity supplied equals the quantity demanded.
Exhibit 4.6b
4–4
Demand and Supply (cont’d)
• Supply schedule 供给曲线
– Indicates the quantity of the product that would be supplied (produced) by manufacturers at each possible price.
_________ Quantity Demanded（Qd: 有效需求）
Copyright © 2019 South-Western. All rights reserved.
4–2
How the Equilibrium Price is Determined by Supply and Demand
The supply schedule changes and yields a surplus which can be sold only by lowering the price.
The surplus is eliminated when the price decreases to a level at which the quantity supplied equals the quantity demanded.
Copyright © 2019 South-Western. All rights reserved.
4–7
How the Equilibrium Price is Affected by a Change in Demand
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.8
4–11
How the Equilibrium Price is Affected by a Change in Supply
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.8
4–12
• The interaction between demand and supply determines the market price.
Copyright © 2019 South-Western. All rights reserved.
4–1
Demand and Supply
• Demand schedule 需求曲线
• Change in supply can impact the equilibrium price of the product.
– Technological improvements can lead to reduced production costs causing firms to produce a larger supply at any given price.
4–5
Interaction of Supply and Demand
• Interaction of demand and supply schedules determines the market price
– Surplus（过剩）: the quantity supplied by
firms is more than the quantity demanded by customers.
– Indicates the quantity of the product that would be demanded by customers at each possible price.
– Quantity demanded is higher when the price is lower.
– Shortage（短缺）: the quantity supplied by
firms is less than the quantity demanded by customers.
– Equilibrium price（均衡价格）: occurs
when quantities supplied and demanded are equal.
Copyright © 2019 South-Western. All rights 来自eserved.4–6
Impact of Shifts in Demand
• Changing conditions can cause a demand schedule or supply schedule for a specific product to change.
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.6a
4–3
How the Equilibrium Price is Determined by Supply and Demand
Copyright © 2019 South-Western. All rights reserved.
—————— Quantity supplied （Qs: 有效供给）
Copyright © 2019 South-Western. All rights reserved.
Copyright © 2019 South-Western. All rights reserved.
4–10
How the Equilibrium Price is Affected by a Change in Supply
Copyright © 2019 South-Western. All rights reserved.
II Market Price Determination
• Market price of a product is influenced by:
– The total demand for that product by all customers
– Supply of that product produced by firms
Exhibit 4.7
4–8
How the Equilibrium Price is Affected by a Change in Demand
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.7
4–9
Impact of Shifts in Supply
– Changes the equilibrium price of a product.
Increased product popularity (demand) results in a shortage of the product.
The shortage is corrected when the price is increased to the level at which the quantity supplied equals the quantity demanded.
Exhibit 4.6b
4–4
Demand and Supply (cont’d)
• Supply schedule 供给曲线
– Indicates the quantity of the product that would be supplied (produced) by manufacturers at each possible price.
_________ Quantity Demanded（Qd: 有效需求）
Copyright © 2019 South-Western. All rights reserved.
4–2
How the Equilibrium Price is Determined by Supply and Demand
The supply schedule changes and yields a surplus which can be sold only by lowering the price.
The surplus is eliminated when the price decreases to a level at which the quantity supplied equals the quantity demanded.
Copyright © 2019 South-Western. All rights reserved.
4–7
How the Equilibrium Price is Affected by a Change in Demand
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.8
4–11
How the Equilibrium Price is Affected by a Change in Supply
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.8
4–12
• The interaction between demand and supply determines the market price.
Copyright © 2019 South-Western. All rights reserved.
4–1
Demand and Supply
• Demand schedule 需求曲线
• Change in supply can impact the equilibrium price of the product.
– Technological improvements can lead to reduced production costs causing firms to produce a larger supply at any given price.
4–5
Interaction of Supply and Demand
• Interaction of demand and supply schedules determines the market price
– Surplus（过剩）: the quantity supplied by
firms is more than the quantity demanded by customers.
– Indicates the quantity of the product that would be demanded by customers at each possible price.
– Quantity demanded is higher when the price is lower.
– Shortage（短缺）: the quantity supplied by
firms is less than the quantity demanded by customers.
– Equilibrium price（均衡价格）: occurs
when quantities supplied and demanded are equal.
Copyright © 2019 South-Western. All rights 来自eserved.4–6
Impact of Shifts in Demand
• Changing conditions can cause a demand schedule or supply schedule for a specific product to change.
Copyright © 2019 South-Western. All rights reserved.
Exhibit 4.6a
4–3
How the Equilibrium Price is Determined by Supply and Demand
Copyright © 2019 South-Western. All rights reserved.