商务英语写作Letters of sales promotion促销
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• How to involve the addressee • How to introduce your business • How to induce the addressee to act on your letter
Different ways to involve the addressee
Further discussion based on Letter 3 (of the Unit)
• Give your comments on Letter 3.
Case study
• Please read the case of this unit and discuss the attached questions.
• offer loopholes with the decision e.g.thirty-day free trial Satisfaction guaranteed or your money back Full return privileges
• Set a deadline The orders will win 2% discount if they are placed before May 6. • Offer an easy payment plan (Do you have any easy payment plan to offer to your customers?)
2.present a problem or establish conditions Dear Mr.Ford, The cost of your last order will be increased because of the delay of the payment…
3.benefit (both physical and social) Dear Mr. Query, Your income would be increased by more than 15 percent if you were one of the graduates from our course in auditing…
4.News or interesting facts Dear friends, We are glad to tell you that our product is reported by … 5.Curiosity e.g. Dear sirs, there are three fine reasons why …
2. Make action easy e.g. Please call me at 456-890 Please use the enclosed postcard
How to introduce products?
Sample letters
Dear Ms. Gomez, Just one phone call, and we’ll solve MOST of your gift giving problems. We create ready-to-go and customized gift baskets for your clients, suppliers, coworkers, friends, and family. Choose from our catalogue, or consult with one of our expert stylists to design your own basket. Our June selections include: □congratulation thanks for your help special world Series baskets Father’s Day
Safehouse weighs just four ounces and fits in pocket or purse. If you send me the enclosed reply card by June2, you can try Safehouse free for 30 days. You have nothing to risk. Nothing to lose. And maybe a lot to gain. Sincerely, ENCL: reply card
graduation birthday anniversary shower gifts new baby retirement get well We’ll provide any quantity. Order one basket or 10000. plain or lavish. We’ll make your basket as simple or as elaborate as you wish. rush delivery. Two-hour delivery is available for most items.
How to induce the addressee
1.Help in decision making • Assume a favorable decision As you said you were in a hurry for this title,we are sending a copy at once.
Letters of sales promotion
The purposes of sales letter
• To expand the business • To promote the sa new products
Elements of sales letter
Call us at (333) 000-0000 and let us help make all your special times even more special. sincerely,
Dear Visualize this: You’re approaching your house on a dark night. Suddenly, all the lights go on and a scanner tells you if anyone is in your house or yard. I’m talking about a new device called safehouse that lets you come home to comfort and safety with just the press of a button. And you can reverse the process when you leave, turning off the lights once you have locked the door, descended the steps, and left the yard. Amazingly,
1.“you” approach ★address the letter to an individual instead of a company ★refer to someone known to the addressee Dear Mr.Jones, Your daughter ,June, spoke to me recently about certain financial arrangements that are necessary to the completion of her study…
Different ways to involve the addressee
Further discussion based on Letter 3 (of the Unit)
• Give your comments on Letter 3.
Case study
• Please read the case of this unit and discuss the attached questions.
• offer loopholes with the decision e.g.thirty-day free trial Satisfaction guaranteed or your money back Full return privileges
• Set a deadline The orders will win 2% discount if they are placed before May 6. • Offer an easy payment plan (Do you have any easy payment plan to offer to your customers?)
2.present a problem or establish conditions Dear Mr.Ford, The cost of your last order will be increased because of the delay of the payment…
3.benefit (both physical and social) Dear Mr. Query, Your income would be increased by more than 15 percent if you were one of the graduates from our course in auditing…
4.News or interesting facts Dear friends, We are glad to tell you that our product is reported by … 5.Curiosity e.g. Dear sirs, there are three fine reasons why …
2. Make action easy e.g. Please call me at 456-890 Please use the enclosed postcard
How to introduce products?
Sample letters
Dear Ms. Gomez, Just one phone call, and we’ll solve MOST of your gift giving problems. We create ready-to-go and customized gift baskets for your clients, suppliers, coworkers, friends, and family. Choose from our catalogue, or consult with one of our expert stylists to design your own basket. Our June selections include: □congratulation thanks for your help special world Series baskets Father’s Day
Safehouse weighs just four ounces and fits in pocket or purse. If you send me the enclosed reply card by June2, you can try Safehouse free for 30 days. You have nothing to risk. Nothing to lose. And maybe a lot to gain. Sincerely, ENCL: reply card
graduation birthday anniversary shower gifts new baby retirement get well We’ll provide any quantity. Order one basket or 10000. plain or lavish. We’ll make your basket as simple or as elaborate as you wish. rush delivery. Two-hour delivery is available for most items.
How to induce the addressee
1.Help in decision making • Assume a favorable decision As you said you were in a hurry for this title,we are sending a copy at once.
Letters of sales promotion
The purposes of sales letter
• To expand the business • To promote the sa new products
Elements of sales letter
Call us at (333) 000-0000 and let us help make all your special times even more special. sincerely,
Dear Visualize this: You’re approaching your house on a dark night. Suddenly, all the lights go on and a scanner tells you if anyone is in your house or yard. I’m talking about a new device called safehouse that lets you come home to comfort and safety with just the press of a button. And you can reverse the process when you leave, turning off the lights once you have locked the door, descended the steps, and left the yard. Amazingly,
1.“you” approach ★address the letter to an individual instead of a company ★refer to someone known to the addressee Dear Mr.Jones, Your daughter ,June, spoke to me recently about certain financial arrangements that are necessary to the completion of her study…