云南白药

The Yunan Baiyao’s product
The strategy of the Yunan Baiyao
Product

specialist：the product almost all used to stop blood and relief the pains .
Yunnan Baiyao Aerosol(云南白药气雾剂) Yunnan Baiyao Band-Aid(创可贴） Yunan Baiyao Toothpaste(牙膏）

suggestion
Place

Develop the oversea market , improve the oversea market share .
Thank you
The introduction of the Yunnanbaiyao
BБайду номын сангаасckground
Yunanbaiyao have a long history in China,and it made by the famous and precious traditional Chinese medicine. The functions Yunnan Baiyao have a good effect on stop the blood and other pains.
The
is flexible fabric bandage (创可贴） different to other flexible fabric bandage,it add some Chinese medicine in it , so the wound will heal quickly.
Yunan Baiyao Toothpaste(牙膏）
The
Yunnan Baiyao Tooth is very effective for the teethblood. Copared with other stop teethblood toothpaste ,it was more professional.
The strategy of the Yunan Baiyao
Market-nicher
—the stop blood and relief pains series of Yunnan Baiyao(云南白药 消肿止痛系列)
contents
Definanation
of market-nicher The introduction of the Yunnan Baiyao The Yunan Baiyao’s product The strategy of the Yunan Baiyao Suggestion
Suggestion
Product
Improve the quality of the product . Use the new technology to reduce the cost. Develop more products to enhance the compective of the product .

Price

Find the new raw materials supply ,break the price limit of the the raw materials .
Suggestion
Promotion:

Through event marketing to enhance the visibility of the product. Such as support the sport games. Strengthen the contact of the consumers ,get the information of the product’s shortcomings to improve the quality.


Yunnan Baiyao Aerosol(云南白药气雾剂)
The
aerosol is used to treat the sports injuries.It is very effective to relief the pains.
Yunnan Baiyao Flexible Fabric Bandage (创可贴）
Definanation of the market-nicher
An
alternative to being a follower in a large market is to be a leader in a small market , or nich . Smaller firms normally avoid competing with larger firms by targeting small markets of little or no interest to the larger firms.
The introduction of the Yunnanbaiyao
Compared
with other medicine company,the Yunnan Baiyao is very small.But in Chinese medicine market , Yunnan Baiyao fill in the blanks of the stop blood and relief pains medincine. The customer also have a good impression of Yuannan Baiyao’s product . And the Yunnan Baiyao have a strong ability against competitors.
Specific-customer
specialist: Yunnan Baiyao’s Aerosol is made for those who wound in the sports ,and it will relief the pains immediately. Quality-price specialist: compared with other toothpaste , the Yunan Baiyao toothpaste is more expensive ,about 20yuan 20g, but it is effiecennt to treatment the blood of teeth.