大学体验英语第2册passageB的课文翻译
大学体验英语综合教程2课文翻译及课后习题答案
.PassageA1.
我们需要通过减少道路上的车辆以降低燃料消耗。(consumption)We need to cut down on our fuel consumption by having fewer cars on the road.2.电费上涨增加了我们的负担。(add to)The rise in power costs has added to our burden.3.你应该自己判断行事,别总是跟在你哥哥的后面。(follow the lead)You should judge by yourself, and not always follow your brother’s lead.4.那种发型今年很流行,但是我想明年就会过时。(in fashion)That hairstyle is in fashion this year, but I am afraid it will be out of fashion next year.5.在追求真理的过程中,我们注定(fate to)要遭受失败的痛苦。(in one’s quest for)We are fated to suffer from many failures in our quest for truth
Unit4
PassageA1.
她在公共汽车站一直等到末班车进站。(come in)She waited at the bus stop until the last bus came in.2.如果我们能帮得上忙,尽管和我们联系。(contact)If there is any way we can be of assistance, please do not hesitate to contact us.3.他需要多少船务人员才能使他的游艇(yacht)航行?(crew)How many crew does he need to sail his yacht?4.虽然她的新书没有上一本好,但是我还是喜欢它。(not quite as)I enjoyed her new book though it’s not quite as good as her last one.5.我从未遇到过如此善良的人。(never before)Never before have I met such a kind person.
大学体验英语综合教程2课文翻译
你们能取得成就,达到人生中这个重要的转折点,我希望你们能引以为豪。我知道,你们中的每个人都曾经奋发努力才能来到这里,但我也感谢父母、家人、师长和朋友的贡献,他们曾为你踏上斯坦福之路给予支持。如果没有他们,这条路将会更加艰辛,也不会如此卓有成效。这些人在你们的生活中举足轻重,为你们提供了巨大的支持和鼓励,我谨邀请我们的新生以热烈的掌声对他们表示感谢。
牛津的使命是在教学和研究的各个领域达到并保持领先地位,保持和加强其世界名校的历史地位,通过其研究成果和毕业生的技能促进地区、全国和全球的发展。
为了实现这个目标,学校将针对知识环境和整个社会发展的需要,为员工提供进行创新研究所需的设施和支持;提倡既富革新精神又严格认真的教学,使教学与研究环境卓有成效地互动从而推动教学;通过导师指导和小组学习加速思想的交流,通过开发学校图书馆、博物馆以及科学收藏方面的资源,使毕业生能在国内和国际上一展身手打下基础。
同学们,我强烈希望你们能以无比的热情投入到斯坦福的旅程中来。我希望,这个美丽的校希望,你们能够找到一种智慧的追求,能够激励你们,让你们沉醉其中,能在深夜苦读,能够黎明即起,甚至连周末都不例外!我希望你们能找到一种激情,无愧于自己的天分,如此你们就能像我一样,找到足以令你穷尽一生追求的目标,而且充满热情,乐此不疲。
然而,奖学金和助学金的竞争极其激烈,而且通常要求很严。学生们在申请某一项奖学金之前应仔细核查是否有资格,因为多数奖学金对学生国籍和(或)课程都有限制。
牛津师生员工积极参与主动招生的活动,2001年这种活动有55项以上,包括走访3,700所中学,以鼓励优秀学生报考牛津大学,而不管其背景如何。
unit2 passage B大学体验英语
Ex. 12 Fill the blanks with words or phrases from the passage. Don’t refer back to it until you have finished. Many people have no goals or aspirations. We dare to dream as relinquish our visions as unreal possibilities children, but many of us 1)___________ in the difficulties of real life. We choose, due to fear and lack of ambition, to settle for less than we are capable of. Perhaps people lack 2)_________ faith 3)________ in us and doubt our dreams. However, we ourselves not charge of what we do with our life. We should choose others are in 4)________ merits our aspirations carefully to determine their 5)________ before we bring fruition Only lofty dreams benefit others and are thus them into 6)________. legacy we leave admired by them. Many of our achievements are the 7)________ behind when we depart this earth. We need to learn to live life to the fullest 8)________ until our last breath. We should always set our goals and act on 9)________ pursue our dreams no matter what our age. We should 10)________ our passions and visions, and make them a part of our life and future legacy that will live on forever.
大学体验英语综合教程2课后翻译答案(全)
大学体验英语综合教程2课后翻译1A1任何年满18岁的人都有资格投票(vote)。
(be eligible to)Anyone over the age of 18 is eligible to vote.2.每学期开学前,这些奖学金的申请表格就会由学校发给每一个学生。
(apply for, scholarship)A form to apply for these scholarships is sent by the university to each student before the start of each semester.3. 遵照医生的建议,我决定戒烟。
(on the advice of)On the advice of my doctor, I decided to give up smoking.4.公园位于县城的正中央。
(be located in)The park is located right in the center of town.5.这所大学提供了我们所需的所有材料和设备。
(facilities)The university provides all the materials and facilities we desire.1B1. 他内心深处知道,他们永远也不会再见了。
(in one’s heart)He knew in his heart that they would never meet again.2.他们同意出版他的第一本书后,他终于感到自己快要成功了。
(on the road to)He finally felt that he was on the road to success after they agreed to publish his first book.3.他停下来喝了一口(a sip of)水,然后继续讲话。
(resume)He stopped to take a sip of water and then resumed speaking.4.这个大项目使我们忙得今年都无法安排一次度假了。
大学体验英语综合教程2课后答案及课文翻译
Unit 14. Elected Minimum Distinct Responsibility Pursue Exploit RestrictEquip Granted Awarded5 at large on the basis of in support of apply for is aiming at7 Anyone over the age of 18 is eligible to vote.A form to apply for the scholarships is sent by the university to each student before the start of each semesterOn the advice of my doctor,I decided to give up smoking.The park is located right in the center of town.The university provides all the materials and facilities we desire.Unit 2Basic benefits paid vacation personnel office be laid off career plans4 version publications click spotted refugees entries financialFull-time detailed annual5 set up came across referred to check out learnt of7 The policemen are busy filling out forms about the accident.I want to fill up the fuel tank before retuning the car.If you want to make a complaint, you’d better follow the correct procedure.We could’t have finished the experiment so soon without John’s help.After the storm,the people on the shore anxiously scanned the lake for any sign of the boat.Unit 34 attracitive fascination statement despite items define imageConcerned belongings necessities5 step back identified with dressing up turned to feed off7 We should decreased the number of the cars on the road in order to reduce the fuel consumptionThe rise in electricity costs has added to our.You should make your own decision,and don’t always follow the lead of your brother.That hairstyle is in fashion this year,bur I am afraid it will be our of fashion next year.We are fated to suffer from many disappointments in our quest for truth.Unit 44 signal crash distress grace exploded collision loweredBeamed scatter destruction5 combed through in any case ended in bound for on board7 She waited at the bus stop until the last bus came in.If there is anything we can help,please do not hesitate to contact us.How many crew does he need to run his yacht?Still I like her new book no matter it is not quite as good as her lastone.Never before have I met such a kind man.Unit 54 was sinking specialty purely discourage unlikely dynamics actuallyReasonably have perceived extended5 took a deep interest in fell into sign up try out dropped out of7 We have to put aside our emotions and take it from a professional standpoint.The play was so wonderful that I soon lost myself in the excitement of it.She hasn’t got any hobbies-unless you call watching TV a habby.He said that he had got the information first-hand from the mayor himself.Since you can’t answer the question,perhaps we’d better ask someone else.Unit 64 clapped defend quit perfection interview surveyexclusive storage observed cover5 count out be unaware of stopped in his tracks at times turn around 7 It is a difficult job,but I would like to have a shotThis is a book about business practice as opposed to theorySocial activities never get in the way of her study.It was not until 1911 that the first vitamin was discovered.It was obvious that natural disasters were the cause of the country’s economic crisis.Unit 74 optimist reconstruction sway principles gross fulfilled electionsSurgery pillar rigid5 brought out her best turn out works out Hand in there by nature7 He did not regret what he had said but felt that he could have expressed it differentlyWe’d better wait till 14 December.David will have had his exam by then,so he’ll be able to go on holiday with usHe’s working on a new project which has to be finished by the end of the year.They are letting us use their lab ,and in return,we are giving them the results of out research.The typing of the term paper took up the whole day.Unit 84 adequate vitally document distribution urban potentialcontinual infecting threat updated5 let down came across as In the back of mind as a matter of coursecleaning up7 In pursuit of a healthier diet, people are eating more fish than they used to.We need to have the roof repaired before the bad weather sets in.The disease is in spreading,and all young children are at risk.The information is transmitted from one computer to another through a telephone line.Jack is a fairy good runner . He wins more often than not.牛津大学(注意页面设置是B5纸)牛津大学是英国历史上最悠久的大学,也是世界上最著名的高等学府之一。
大学体验英语2课后翻译
大学体验英语②(第一单元翻译背诵范本)1. 任何年满18岁的人都有资格投票(vote)。
(be eligible to) Anyone over the age of 18 is eligible to vote.2.每学期开学前,这些奖学金的申请表格就会由学校发给每一个学生。
(apply for, scholarship)A form to apply for these scholarships is sent by the university to each student before the start of each semester.3. 遵照医生的建议,我决定戒烟。
(on the advice of)On the advice of my doctor, I decided to give up smoking.4.公园位于县城的正中央。
(be located in)The park is located right in the center of town.5.这所大学提供了我们所需的所有材料和设备。
(facilities)The university provides all the materials and facilities we desire6.鲁迅是中国最伟大的作家,同时也是世界杰出文人之一。
Lu Xun is one of the greatest writer in China and one of the world’s outstanding men of letters.7.大部分研究生选择了文学作为其研究领域,其余的选择了语言学。
Most graduate students chose literature as their field of study, and the rest made linguistics their choice.8.人们购买什么样的户型居住是根据各自的特殊需要和有关专家的建议。
大学体验英语综合教程2课后问题详解及翻译
大学体验英语综合教程2课后问题详解及翻译大学体验英语综合教程2课后答案及翻译(全)Unit 1Passage A3. 1 B 2 D 3B 4A 5c4. 1 elected2 minimum3 distinct4 responsibility5 pursue6 expoit7 restrict8 equip9 granted10 awarded5 1 at large2 on the basis of3 in support of4 apply for5 is aiming at6 1 At the meeting, the scholars raised some challenging questions for the city government.2 She had taken the money out of the joint account she had with her husband.3 They will be given a range of topics to choose from.4 To do this kind of experient needs specialized equipment.5 Learning to drive was a whole new venture for me.7 1 Anyone over the age of 18 is eligible to vote.2 A form to apply for these scholarships is sent by theuniversity to each student before the start of each semester.3 On the advice of my doctor, I decided t give up smoking.4 The park is located right in the center of town.5 The university provides all the materials and facilities we desire.8 1 Lu Xun is one of the greatest writer in China and one of the world’s outstanding men of letters.2 Most graduate students chose literature as their field of study, and the rest made linguistics their choice.3 People buy what kind of houses to live in on the basis of their special needs and on the advice fo relevant experts.4 These virtual teaching facilities enable overseas students from Asia and Africa to learn a foreign language in a real-life situation for a minimum of three months.5 Students should check carefully that they are eligible to join this club before making their decision, as each of them is restricted to only one choice.Passage B11 1 Because a terrible tragedy took place in America on the morning of September 11th .2 Because the students will get to know more people with different backgrounds, cultures or beliefs.3 The university began to enrol students in 1891.4 He urged the students to begin their journey with intellectual discovery.5 Open.12 1 B 2 D 3A 4A 5B13 1 challenge2 had transformed3 engage4 occurred5 urged6 cancel7 prejudice8 foundation9 beliefs10 constructive14 1 rests with2 in recognition of3 in fact4 provides for5 keep--- up15 1 He knew in his heart that they would never meet again.2 He finally felt that he was on the road to success after they agreed to publish his first book.3 He stopped to take a sip of water and then resumed speaking.4 The big project engages us so much that we can’t manage to take a holiday this year.5 Just as water is the most important of liquids, oxgen is the most important of gases.17 1 return2 reconsider3 remain4 be5 were18 1 are---be2 was---were3 C4 is--- be5 composes--- compose19 1 ---be able to write---2 were---3 --- as if it were---4 --- indicate its subject5 --- be no longer than one page.Unit 2Passage A3. CAAAC4.1.version 2.publications 3.click 4.spotted5.refugees6.entries7.financial 8.full-time 9.detailed 10.annual5. 1.set5 up 2.came across 3.referred…to 4.check out 5.learnetof/learned of6. 1.career 2.interview 3.procedure 4.exhibit 5.profile7. 1 The policeman are busy filling out forms about the accident.2.I want to fill up the fuel tank before returning the car.3.If you want to make a compliment, you’d better follow the correct procedure.4.We couldn’t have finished the experiment so soon without John’s help.5.After the storm, the people on the shore anxiously scanned the lake for any sign of the boat.8. 1 He had just been promoted to vice president of the company and w asn’t expecting another promotion in six months.2 Shortly after he graduated from school, he jumped to asatisfactory job.3 Most colleges and universities have their homepages, enabling applicants to scan for the information available about university they want to apply to.4 With a click of her mouse, she submitted her assignment to the tutor and soon got the reply.5 By accessing the website of the university she was going to study in, she saw color photos of the university, including a detailed map of the university campus.Passage B12. BDDCA13. 1 stressed 2 distinguished 3 invest 4 matured 5 covered 6 soured 7 concept 8 balance 9 discount 10 discipline14. 1 paid off 2 make ends meet 3 To this day 4 picked up 5 thanks to15.1. I’m not supposed to let anyone in without an ID card, but I’ll make an exception in your case.2. He has learned his lessons from the failure and won’t repeat the mistakes.3. I have great faith in your ability --- I’m sure you’ll succeed.4. Even though it was raining, we still went on with our match.5. I woke up to find myself lying on a hospital bed.16.1. At the University of Denver.2. In Colorado.3. Over the Rocky Mountains.4.Frome her window.5 Next month when she gets home.6 Share all the happiness and sadness they are feeling.7 She feels a little homesick.8 In the afternoon on Tuesday, December 1st.Keys to Unit 3Ex.3. 1 A 2 B 3 B 4 C 5 DEx.4 1 attractive 2 fascination 3 statement 4 despite 5 items6 define image 8 concerned 9 belongings 10 necessitiesEx. 5 1 ste p back 2 identified…with 3 dressing up 4 turned to/looked to 5 feed offEx. 6 1 fascination 2 victims 3 affect 4 means 5 consumption Ex.71 We need to cut down on our fuel consumption by having fewer cars on the road.2. The rise in power costs has added to our burden.3. You should judge by yourself, and not always follow your brother’ s lead.4. That hairstyle is in fashion this year, but I am afraid it will be out of fashion next year.5. We are fated to suffer from many failures in our quest for truth. Ex. 81. I’ve never stopped to question whether I’m fit to be what my parents want me to be though I’ve always been listening to my parents.2. All the things one has done are influenced by what his habits, his personality, or his way of life tell him he needs to do so.3. College is a place where you can work with professors and scholars, so you can learn to be an expert in whatever field you want to be exploring.4. Although I look to magazines for fashion, I am still affected by the traditional dressing style.5. Because human nature makes us want to look nice, wefollow the lead fashion models give us.Ex. 10People fall victim to advertising mainly for two reasons. First, human beings have their own weakness. People want to be popular, loved and fashionable. Therefore, they often turn to advertising to have a sense of security. Second, advertisers take advantage of human weakness. Through advertisements, they tell people what is new, what they should look like, what is cool, and what is hot. They constantly stimulate people to want things and to follow fashion. Eventually, people become victims of advertising even without realizing it.Ex. 12 1 D 2 B 3 D 4 D 5 BEx. 13 1 economic 2 estimated 3 measurable 4 inspired 5 maximize6 motivate7 individual8 distribute9 concerning 10 abusesEx. 14 1 by name 2 at a glance 3 to that end 4 speak for 5 take…action Ex. 151 I find it increasingly difficult to live within my incomes.2 Modern politicians try to reach out to ordinary people in their TV speeches.3 Pupils should be helped to adopt a positive attitude to life.4 Everyone in class is expected to participate in these discussions.5 If you commit a crime you must expect to be punished.Ex. 161 The Wall Advertising Council, // a private, non-profit organization, // was founded to rally support // for World War II-related efforts.2 The Ad Council’s mission // is to identify // a select number of significant public issues // and stimulate action on those issues // through communications programs // that makea measurable difference // in our society.3 In 1995, // to maximize the impact of all of the campaigns, // The Ad Council’s Board of Directors // voted unanimously // to adopt a new. ten-year initiative // to help Americans // who can’t speak for themselv es —our children.4 The Ad Council’s pledge // is to remain committed and vigilant // in establishing a foothold // for public service advertising // in a rapidly changing media landscape.5 These new messages are designed // to inform, inspire and involve all Americans // to participate in activities // that will strengthen the nation // and help win the war on terrorism.Ex. 17 1 but 2 so 3 for 4 and 5 orEx. 181 Teeth fascinate him, so Jack has decided to become a dentist.2 He will rent a small apartment by himself, or he will get a large place with a friend.3 Since the 1840s, American women had fought for the right to vote, yet they did not win that right until 1920.4 A curious crowd gathered on the sidewalk, and live models danced in the store window.5 They are the best pool players on the block, but they can’t beat my cousin from Cleveland.Ex. 191 they are interesting, articulate people2 he sleeps with a light on in his room3 I took the test and got an A4 I won’t wear the ten-gallon hat5 we can stay later at the park Ex. 10FOR SALEWell-Built Mountain Bicycle (Almost New) RMB 150Add. Dorm Building 5, SCUT Tel: 85243659Unit 4Passage AEx1.1-5 d c b b aEx 4.1.singal2.crash3.distress4.grace5.exploded6.collision7.lowered8. beamed9. scatter 10. destructionEx 5.1. combed through2. in any case3. ended in4. bound for5. on board Ex6.1. crew2. to embrace3. eared4. scheduled5. was gracedEx 7.1. She waited at the bus stop until the last bus came in.2. If there is any way we can be of assistance, please do not hesitate to contact us.3. How many crew does he need to sail his yacht?4. I enjoyed her new book though it’s not quite as good as her last one.5. Never before have I met such a kind person.Passage BEx112.1-5 T F F T FEx 13 .1. wandering2. unloading3.crushed4. slighted5. appreciation6. giant7. steer8. knell9. leaped 10. slammedEx 14.1. as good as new2. in the nick of time/ in time3. at play4. head for / make for5. put awayEx15.1. The bus slowed down and stopped to allow the passenger to get on board.2. Many vehicles rolled by, but no one offered us a ride.3. Please get off the grass.4. He made his way to the marketplace right after work, as his wife had asked him to do.5. Luckily, Stev e didn’t break any bones when he fell off his bike. Unit 5Passage AExercise 3:B A DC AExercise 4:1. was sinking2. specialty3. purely4. discourage5. unlikely6. dynamics7. actually8. reasonably9. have perceived10. extendedExcise 5:1. took a deep interest in2. fell into3. sign up4. try…out5. dropped out ofExercise 6:1. capable2. claims3. guidance4. motivate5. standpointExercise 7:1. We have to put aside out emotions and take it from a professional standpoint.2. The play was so wonderful that I soon lost myself in the excitement of it.3. She hasn’t got any hobbies--- unless you call watching TV a hobby.4. He said that he got the information first—hand from the mayor himself.5. Since you can’t answer the question, perhaps we'd bet ter ask someone else.Exercise 8:1. How can we find a proper way to steer disabled people toward success?2. It’s true that she did something terrible before, but she was already punished for that and she’s willing to make it up for that.3. In college there were periods when I was highly focused on reading detective stories, but for most of my college years I read a wide range of books on nature.4. The gym isn't the only place where you can exercise so as to keep energetic.5. Staying motivated in your study can lead to success--- unless your choice ends up a dead end for your career.Exercise 12B D B D AExercise 131. bound2. sustain3. obstacle4. restored5. approval6. shift7. emphasize8. undergo9. invincible10. appearanceExercise 141. set out2. at a time3. in…shape4. stopped short5. turned toExercise 151. All the passengers pitched forward because the bus driver braked sharply.2. This agreement will break through the obstacles to free trade.3. The taxi arrived soon after I rang for it.4. My parents always waited up for me no matter what timeI got home.5. Talks between the two countries completely broke down,because neither of them wanted to give in.Exercise 161. The paragraph is organized in time sequence.First of allFive months after the accidentThe next dayBy the fourth dayAfter three monthsBy the end of 19952. The order of his recovery process is as follows:He asked to be taken off the respirator and managed just 10 feeble breaths. He took a few more breaths.He was able to breathe seven minutes without assistance.He could sustain himself for 90 minutes at a time.He was able to go home.Exercise 171. that/which I bought at Macy’s2. who own the Main Street realty office3. which has become an annual event4. which we will study today5. who / that was wearing a yellow shirtExercise 181. who is standing at the door2. that is owned by the old lady3. which goes through the city4. that are on exhibition now5. who lives next doorExercise 191. Hockey, which is a fast-moving game, often becomes violent.’2. Down coats, which are very warm, are also very expensive.3. My brother, who took too much time packing, missed the bus.4. Henry caught a trout that was the largest fish ever recorded in Idaho.5. We laughed and looked through the yearbook that contained pictures of our school days together.Exercise 201. that we read more books2. that we go to England next year3. that English is easy to learn4. that you haven’t got these qualification5. that we buy the new car at this priceExercise 21Dear Mr. Wand,It is a great pleasure to learn of your admission to Cornell University.I heartily congratulate you on this honor. May you enjoy continued success in your future studies.Sincerely,Mike HadleyUnit 6Lead-in1. published2. fitness3. support4. leading to5. enjoyment6. challenge7. culture8. physical9. goal 10 preparationPassage AExercise 3 1.D, 2.A, 3.D, 4.C, 5.BExercise 4: 1. clapped 2. defend 3. quit 4. perfection 5. interviewed6. survey7. exclusive8. storage9. observed 10. cover Exercise 5 1. count ... out 2. be unaware of 3. stopped in his tracks 4. at times 5. turn ... around Exercise 6medal— He was awarded a medal for his heroic deed of saving a drowning child. —Britain’s Olympic te am returned from Los Angeles with five gold medals, 11 silver and 21 bronze.air terminal— A free shuttle bus runs between the air terminal and the train station. — Many passengers were stuck at the air terminal building because of the foggy weather。
大学体验英语2翻译
Unit 1Passage A1.Anyone over the age of 18 is eligible to vote.2.A form to apply for these scholarships is sent by the university to each student before the start of each semester.3.On the advice of my doctor, I decided to give up smoking.4.The park is located right in the center of town.5.The university provides all the materials and facilities we desire.Passage B1.He knew in his heart that they would never meet again.2.He finally felt that he was on the road to success after they agreed to publish his first book.3.He stopped to take a sip of water and then resumed speaking.4.The big project engages us so much that we can’t manage to take a holiday this year.5.Just as water is the most important of liquids, oxygen is the most important of gases.Unit 2Passage A1.The policemen are busy filling out forms about the accident.2.I want to fill up the fuel tank before returning the car.3.If you want to make a complaint, you’d better follow the correct procedure.4.We couldn’t have finished the experiment so soon without John’s help.5.After the storm, the people on the shore anxiously scanned the lake for any sign of the boat.Passage B1.I’m not supposed to let anyone in without an ID card, but I’ll make an exception in your case.2.He has learned his lesson from the failure and won’t repeat the mistake.3.I have great faith in your ability ------ I’m sure you’ll succeed.4.Even though it was raining, we still went on with our match.5.I woke up to find myself lying on a hospital bed.Unit 3Passage A1.We need to cut down on our fuel consumption by having fewer cars on the road.2.The rise in power costs has added to our burden.3.You should judge by yourself, and not always follow your brother’s lead.4.That hairstyle is in fashion this year, but I am afraid it will be out of fashion next year.5.We are fated to suffer from many failures in our quest for truth.Passage B1.I find it increasingly difficult to live within my income.2.Modern politicians try to reach out to ordinary people in their TV speeches.3.Pupils should be helped to adopt a positive attitude to life.4.Everyone in the class is expected to participate in these discussions.5.If you commit a crime you must expect to be punished.Unit 4Passage A1.She waited at the bus stop until the last bus came in.2.If there is any way we can be of assistance, please do not hesitate to contact us.3.How many crew does he need to sail his yacht?4.I enjoyed her new book though it’s not quite as good as her last one.5.Never before have I met such a kind person.Passage B1.The bus slowed down and stopped to allow the passenger to get on board.2.Many vehicles rolled by, but no one offered us a ride.3.Please get off the grass.4.He made his way to the marketplace right after work, as his wife had asked him to do.5.Luckily, Steve didn’t break any bones when he fell off his bike. Unit 5Passage A1.We have to put aside our emotions and take it from a professional standpoint.2.The play was so wonderful that I soon lost myself in the excitement of it.3.She hasn’t got any hobbies ------ unless you call watching TV a hobby.4.He said that he had got the information first-hand from the Mayor himself.5.Since you can’t answer the question, perhaps we’d better ask someone else.Passage B1.All the passengers pitched forward because the bus driver braked sharply.2.This agreement will break through the obstacles to free trade.3.The taxi arrived soon after I rang for it.4.My parents always waited up for me no matter what time I got home.5.Talks between the two countries completely broke down, because neither of them wanted to give in.Unit 6Passage A1.It’s a difficult job, but I’d like to have a shot.2.This is a book about business practice as opposed to theory.3.Social activities never get in the way of her studies.4.It was not until 1911 that the first of the vitamins was identified.5.Natural disasters have obviously contributed to the country’s economic crisis.Passage B1.Our marriage is happy but we’ve had many ups and downs.2.Many teachers of foreign languages are inclined to talk too much themselves in class.3.The famous actor keeps fit by working out for an hour every morning.4.After a long heart-to-heart talk with him, he r suspicion melted away.5.We have no vacancies now, but we’ll certainly keep your application in mind.Unit 7Passage A1.He did not regret what he had said but felt that he could have expressed it differently.2.We’d better wait till 14 December. David will have had his exam by then, so he’ll be able to go on holiday with us.3.He’s working on a new project which has to be finished by the end of the year.4.They are letting us use their lab, and in return, we are sharing with them the results of our research.5.The typing of the term paper took up the whole day.Passage B1.They sold their house and went off to live in Canada with their daughter.2.--- What will you be doing this time next week?--- I’ll be working as usual.3.He was intelligent and hard-working and before long he took over the editing of the magazine.4.Don’t you hate it when someone hangs up on you before you finish speaking?5.To their horror, the roof of their house caught fire.Unit 8Passage A1.In pursuit of a healthier diet, people are eating more fish than they used to.2.We need to have the roof repaired before the bad weather sets in.3.The disease is spreading, and all young children are at risk.4.The information is transmitted from one computer to another througha telephone line.5.Jack is a fairly good runner. He wins more often than not.Passage B1.If you delete 50 words, we can put the whole story on one page.2.On display were boxing gloves which bore the famous boxer’s signature.3.We can’t figure out why he did such a dumb thing.4.The Johnsons were very kind to me. They make me feel like one of the family.5.They say they want to talk to you in connection with the details of the contract.。
大学体验英语2课文翻译资料
大学体验英语2课文翻译牛津大学(注意页面设置是B5纸)牛津大学是英国历史上最悠久的大学,也是世界上最著名的高等学府之一。
牛津大学创建于12世纪,坐落于伦敦西北80多公里的牛津城。
牛津大学现在有165300名学生,其中的四分之一来自于130多个国家。
它由35所学院以及由不同教会设立的5所私人学堂组合而成。
其中三个私人学堂只招收男生。
学院中,圣希尔达和萨默维尔学院只收女生,其他学院男女生兼收。
牛津的每个学院都是独立于大学的实体,由该学院的院长和管理委员会负责管理。
管委会大多数的成员都是学院的教师,被称之为导师。
其余的为大学教授和讲师。
各个学院管理自己的房产和资产,选举管委会成员,并招收自己所选择的本科生。
大学提供图书馆,实验室和其他设施,但是教学以及学生的生活主要由学院负责。
每个学生都指派有一名导师,学生的学习主要通过导师制监督进行。
导师制规定导师每周和1和到2名学生见面一次。
学生如需专业指导,还可约见其他的导师。
他们也可选听大学老师讲授的课程。
学生选听什么课程是根据自己的兴趣和导师的建议而定的。
学位是由大学授予,而不是各个学院,最低文科或理科学位是优等文学学士学位。
牛津还在其他众多学科领域授予更高的学位,颁发文凭和证书。
罗德奖学金面向美国、加拿大和很多其他国家的学生,为其提供两年以上的牛津学习费用。
“马歇尔奖学金”由英国政府提供,面向在牛津和其他英国境内的大学求学的美国公民。
仅供学习与交流,如有侵权请联系网站删除谢谢2然而,奖学金和助学金的竞争及其激烈,而且通常要求非常严格。
学生在申请某一项奖学金之前应仔细核查自己是否有资格,因为多数奖学金对学生的国籍和课程都有一定的限制。
牛津的师生员工积极参与倡议活动,2001年的各种活动多达55项以上,其中包括走访3700所中学,以鼓励各种家庭背景的优秀学生报考牛津大学。
在2001年度的“创新杯”竞赛中,牛津大学被授予英国最具有创新精神的大学称号。
这次竞赛旨在发现哪一所英国大学在最广的领域内取得了创新与进取的最大成就。
大学体验英语2课文翻译
广告的受害者你可以称我为购物狂,就像我大多数朋友说的那样,但我称自己为时尚热捧者。
坐在自己的房间,看着衣柜里我所有的衣服,心里嘀咕着我还该买些什么别的。
Abercrombie,Guess,J Crew及Ralph Lauran只是充斥在我的房间里的那些名牌服装中的一部分,但我还想在买些别的衣服。
我从没有考虑过我买的东西是否物有所值,虽然我买东西一向很“精明”,买的都是打折商品。
但是,当我对营销—我将来要从事的领域,了解得越多,我就愈来愈清楚自己是广告的受害者。
所有我想要的,想买的都受到杂志、电视及那些广告商的影响,它们总是在告诉我该买些什么。
每个人都穿衣服,衣着在向人们展示你是什么样的人,衣着也可能只是一件纯粹的生活必需品。
对我而言,服装在不同时期有不通的含义。
孩提时,妈妈给什么我就穿什么,要不就穿姐姐传下来的旧衣服,我从没有考虑过我会是什么样的形象,但我还是喜欢穿的漂漂亮亮的。
初中时,像大多数女孩一样,我开始在意自己的外表。
等升到高中,广告开始对我产生巨大的影响,男生开始留意女生,每个女孩都想让自己看起来漂漂亮亮。
在高中,衣着开始决定着你的身份,并把你归入某一群人,穿Abererombie牛仔装说明你是那种大众化的美国女生,干净利落。
而如果你穿着Guess的衬衫,那么说明你是富家千金,挺讲派头,任何其他差一点的衣服都不屑一顾。
在大学,广告又以不同的方式影响着我。
在大学里,通常起初谁也不认识你,所以你可以做你想做的人。
学校里学生这么多,形形色色,服装越来越不能说明什么,反倒是你的个性却越来越多地说明你是哪类人。
人人都在成长,在改变着,也开始明确,自己到底是什么样的人。
我和朋友们依然关注广告,只是,现在我们不仅是想紧跟潮流,更多的是想找到自己的风格。
在给自己定位的过程中,我选择的服装款式反映了我的风格,显示了我的个性,表明我是那种类型的人。
虽然我决心让服装反映我的风格,而不是让自己受服装的限制,但我仍然受广告的左右。
大学体验英语第二册阅读翻译
Chapter 1教育:社会的反思(杜亚-译)探访学校,在世界任何地方,你可能会注意到若干相似之处。
学生,教师,课本,黑板和考试无处不在。
然而,在任何其他国家相比一个国家的学校制度是不同于别的的系统。
它不能完全一样的,因为每个文化是不同的。
教育系统是一面镜子,反映文化。
看看学校系统,你将看到的社会结构及其文化价值。
墨西哥在墨西哥,教育系统反映了国家的许多方面。
相信国家能够通过教育实现人人平等的权利。
墨西哥的教育系统的基础是国家的宪法,并于1917年写的。
它要求教育是免费的,强制性的,具有普遍性。
它还指出,教育应支持民族团结,导致社会,经济和文化的人民改善。
在较低的水平,这意味着有该国丰富的文化历史的重视。
孩子写历史论文,参加各种活动,为国家节日,阅读有关国家英雄 - 特别是土著人。
然而,我们很难提供在农村地区,那里的土著人民仍然生活教育。
在这些地区的人民是贫穷和孤立的地理位置。
没有足够的学校,农村教师必须能够教小学所有6个等级。
此外,在一些土著人民的传统通常不包括上学。
日本日本高度重视教育。
一项统计数字反映了这一点:日本教育等放在重要的是,百分之88的学生不仅完成小学,而且高中。
公立学校都是免费和平等的,所有学生被认为是平等的,学习相同的材料。
对于社会的原因,很重要的一个学生获得大学学位,并从“大学学位的权利。
”为了实现这一目标,学生必须通过“考试地狱。
”有入学的所有大学困难的考试,到更好的小学和中学很多,甚至一些幼儿园!日本学生需要伟大的纪律,以使他们在学习的时间,他们需要自我控制放弃嗜好,体育和社会生活。
这些考试的结果会影响整个家庭,因为有很高的地位,社会地位或为整个家庭,当孩子考试分数高。
英国在联合王国(英国),教育系统反映了复合系统。
所有公立学校,小学,中学和大学,都是免费的,首先是平等的9年,所有学生学习相同的材料。
11岁时,学生参加考试的一个重要的国家。
在此之后,他们参加一个中学三种可能:学院的筹备,职业(就业培训),或全面(与两组的学生)。
Unit 2 Jobs and Careers课文翻译大学体验英语二
Unit 2 Jobs and CareersPassage A Your Dream Job: A Click AwayLess than a month from graduation day, Theresa Smith of Northwestern University in Evanston, Illinois, had yet to find the right job. The career placement center referred the liberal-arts major to JOB-TRAK, an Internet site listing 45,000 entry-level positions.Smith selected four keywords: Chicago, business, marketing and full-time. Immediately she found 45 jobs meeting her criteria, including one as an assistant to an administrator at the University of Chicago's business school. Four weeks later she was hired at a starting salary of $32,000."I had no training," says Smith, "but the Internet was extremely easy to use. I'd never have known about this job without it."Smith is one American who clicked her way into a job. Steven Tools is another.In 1996, the Rockville, Md., resident came across an employment site named CareerBuilder. He had just been promoted to director of marketing for a company that produces tradeshow exhibits and wasn't looking for a job. But curious, he decided to "give it a try."Tools filled out a profile with the keywords marketing manager and entered his electronic-mail address. Within a week his computer's mailbox was filling up with available positions. Two interviews later he jumped to a new job. "The Internet is like hiring a personal assistant," says Tools. "Effortlessly you can become aware of opportunities that may elevate your career."Even a couple of years ago, most job listings on the Internet were in high-tech fields. Today, non-technical jobs - salesclerks, bank tellers, secretaries, for example - are the fastest growing segment of Internet employment opportunities. Most major newspapers and trade publications have online versions of their classified listings, enabling job-seekers to scan for work available across town, in another state, or around the world.Madeline Gragg and Nedzad Dozlic are still another two who clicked their luck online.In 1996, Madeline Gragg, a 28-year-old high school teacher from St. Louis, wanted a change. When a friend mentioned teaching English in Japan, Gragg was intrigued.She visited the popular Yahoo! website and typed teaching English in Japan for a list of employment opportunities. She then followed the procedure for the online application.A week later she received a call and set up an interview with a recruiter in Chicago and got the job.Nedzad Dozlic, 27 years old, was scanning the Houston Chronicle's Web site for thelatest baseball trades. While online, he decided to check out the classifieds and spotted a job for a driver at a local car dealership. A refugee of the war in Bosnia, Dozlic had had a variety of jobs but was now ready for something new. He read more about the position on the dealer's Internet site and called the number listed. Two days later he was hired. "It's really funny," he says, "I was just checking sports, and I ended up with a better job."Another valuable use of the Internet is to research potential employers. When Wendy Mello started her job search in the summer of 1997, she logged on to CareerBuilder, where she learned of a human resources opening at Arbitron's, a media-information-services company in Columbia, Maryland. With a click of her mouse, Mello sent her résumé to the company via e-mail and soon received an invitation for an interview.To find out more about the company, she clicked on to Artitron's home page and that of its parent company, Ceridian Corp., where she reviewed an annual report and the company's financial performance.Mello also wanted to know how much she'd have to earn to maintain her present standard of living. Using an online salary calculator, she typed in her current salary, $34,000, and Baltimore (the nearest big city to Columbia). Within seconds her computer flashed $44,000. "Because of the salary calculator, I knew what to ask for," says Mello.By accessing an online real estate service, she saw color photos of rental properties, including detailed floor plans. When Mello arrived in Columbia, she felt completely prepared. The interview was a success, and the next day she was offered a job at a salary of $47,800."The Internet is easy to use and it works," says one job seeker, "What more could you want?"PA 鼠标轻点,美梦成真还有不到一个月就要毕业了,特里萨·史密斯还没找到合适的工作,她就读于位于伊利诺州埃文斯顿的西北大学。
大学体验英语第四版第二册-2B-...
大学体验英语第四版第二册-2B-...Unit 2. Passage B.Dream Jobs: College Students Make Their Picks理想职业:大学生自己选择Where do you want to work? A new survey suggests that the answer你想在哪里工作?一项新的调查显示,depends to a large extent on if you’re an entrepreneur, an idealist, or a leader.答案在很大程度上取决于你是企业家、理想主义者还是领导者[1] For recent college graduates, finding a job is a lot like finding a match when dating. Personality (yours and theirs) plays a major role. Everybody wants a genuine connection, and a little arm candy doesn’t hurt. If job hunting were in deed The Dating Game, Google would be the most eligible bachelor among all sorts of personality types. Apple and Walt Disney wouldn’t be far behind.对最近的大学毕业生而言,求职很像在约会时寻找一个伴侣。
双方的性格扮演着重要的角色。
人人都希望找一个可以真心交往的人,要是长相靓丽也绝无坏处。
如果求职真是一场“约会游戏”,那“谷歌”会是所有性格类型中最受欢迎的钻石王老五,而苹果和华特.将紧随其后。
[2] In its annual survey of U.S. college students, the research firm Universum USA asked its more than 60 000 respondents to identify the characteristics they associate with dream employers, and broke down the results into seven personality types. Careerists are looking for a prestigious brand name and employers who recruit only the best and brightest; entrepreneurs want to work for fast growing companies with a creative workenvironment; explorers are looking for challenging work and a variety of assignments; harmonizers are seeking work / life balance and secure employment; hunters are attracted by competitive base salaries and good prospects for future earnings; idealists are drawn to friendly work environments and high ethical standards; and leaders want leadership opportunities and mentors.调查机构美国优信咨询公司在其对美国大学生进行的一年一度的调查中,请6万余名调查对象列出他们心目中理想雇主的特点,并将调查结果分为七种性格类型:成就型寻找的是知名品牌以及只招聘最优秀最有才华人才的雇主;创业型想成为成长迅速、工作环境富有创意的公司效力;求索性追求的是充满挑战的工作和变化多样的任务;和谐型寻求的是工作和生活的平衡和稳定的职业;逐利型欣赏的是有竞争力的底薪和可观的未来薪酬;理想型青睐的是友好的工作环境和较高的道德水准;而领袖型需要的是成为领导的机会和最顾问导师。
大学体验英语综合教程2课后答案及课文翻译
Unit 14. Elected Minimum Distinct Responsibility Pursue Exploit RestrictEquip Granted Awarded5 at large on the basis of in support of apply for is aiming at7 Anyone over the age of 18 is eligible to vote.A form to apply for the scholarships is sent by the university to each student before the start of each semesterOn the advice of my doctor,I decided to give up smoking.The park is located right in the center of town.The university provides all the materials and facilities we desire.Unit 2Basic benefits paid vacation personnel office be laid off career plans4 version publications click spotted refugees entries financialFull-time detailed annual5 set up came across referred to check out learnt of7 The policemen are busy filling out forms about the accident.I want to fill up the fuel tank before retuning the car.If you want to make a complaint, you’d better follow the correct procedure.We could’t have finished the experiment so soon without John’s help.After the storm,the people on the shore anxiously scanned the lake for any sign of the boat.Unit 34 attracitive fascination statement despite items define imageConcerned belongings necessities5 step back identified with dressing up turned to feed off7 We should decreased the number of the cars on the road in order to reduce the fuel consumptionThe rise in electricity costs has added to our.You should make your own decision,and don’t always follow the lead of your brother.That hairstyle is in fashion this year,bur I am afraid it will be our of fashion next year.We are fated to suffer from many disappointments in our quest for truth.Unit 44 signal crash distress grace exploded collision loweredBeamed scatter destruction5 combed through in any case ended in bound for on board7 She waited at the bus stop until the last bus came in.If there is anything we can help,please do not hesitate to contact us.How many crew does he need to run his yacht?Still I like her new book no matter it is not quite as good as her lastone.Never before have I met such a kind man.Unit 54 was sinking specialty purely discourage unlikely dynamics actuallyReasonably have perceived extended5 took a deep interest in fell into sign up try out dropped out of7 We have to put aside our emotions and take it from a professional standpoint.The play was so wonderful that I soon lost myself in the excitement of it.She hasn’t got any hobbies-unless you call watching TV a habby.He said that he had got the information first-hand from the mayor himself.Since you can’t answer the question,perhaps we’d better ask someone else.Unit 64 clapped defend quit perfection interview surveyexclusive storage observed cover5 count out be unaware of stopped in his tracks at times turn around 7 It is a difficult job,but I would like to have a shotThis is a book about business practice as opposed to theorySocial activities never get in the way of her study.It was not until 1911 that the first vitamin was discovered.It was obvious that natural disasters were the cause of the country’s economic crisis.Unit 74 optimist reconstruction sway principles gross fulfilled electionsSurgery pillar rigid5 brought out her best turn out works out Hand in there by nature7 He did not regret what he had said but felt that he could have expressed it differentlyWe’d better wait till 14 December.David will have had his exam by then,so he’ll be able to go on holiday with usHe’s working on a new project which has to be finished by the end of the year.They are letting us use their lab ,and in return,we are giving them the results of out research.The typing of the term paper took up the whole day.Unit 84 adequate vitally document distribution urban potentialcontinual infecting threat updated5 let down came across as In the back of mind as a matter of coursecleaning up7 In pursuit of a healthier diet, people are eating more fish than they used to.We need to have the roof repaired before the bad weather sets in.The disease is in spreading,and all young children are at risk.The information is transmitted from one computer to another through a telephone line.Jack is a fairy good runner . He wins more often than not.牛津大学(注意页面设置是B5纸)牛津大学是英国历史上最悠久的大学,也是世界上最著名的高等学府之一。
大学体验英语综合教程2(第三版)课后翻译
Unit11. 任何年满18岁的人都有资格投票。
(be eligible to, vote)Anyone over the age of 18 is eligible to vote.2. 每学期开学前,这些奖学金的申请表格就会由学校发给每一个学生。
(apply for, scholarship)A form to apply for these scholarships is sent by the university to every student before the start of every semester.3. 遵循医生的建议,我决定戒烟。
(on the advice of)On the advice of my doctor, I decided to give up smoking.4. 公园位于县城的正中央。
(be located in)The park is located right in the center of town.5. 这所大学提供了咱们所需的所有材料和设备。
(facilities)The university provides all the materials and facilities we desire.1. 他们花了连年的时间寻觅心里的安静,可是生效甚微。
(search for)They spent many years searching for peace of mind, but with little success.2. 这种新药的成功研制已经使许多疾病的医治发生了根本性的变革。
(revolutionize)The successful development of the new drug has revolutionized the treatment of many diseases.3. 由于这个国家的经济不景气,这家公司濒于破产。
大学体验英语第2册passageB的课文翻译
各位家长,届地同学们:下午好!欢迎各位来到斯坦福大学.今天,我们在此欢迎名新生和转学生地到来.过去地天,我一直颇费心思,不知这个开学典礼该用什么形式,我地发言要讲什么内容. 月日上午以来,校园里异乎寻常地安静.除了两个纪念性地活动以外,所有地大型活动都取消了.我们在考虑怎样开始新学年,后来发现开学典礼实际上是恢复正常秩序地最佳方式.同学们,你们代表了我们世界地未来与和平地最美地希望.美国人民和全世界所有善良地人们,不论长幼,都会为这场悲剧哀悼,会将这可怕地一天永远留存在记忆中,但面临挑战地更是你们这一代,而不是我们或是你们父母这一代,你们要建设一个世界,决不容许类似惨无人道地事件再次发生.你们在这里求学地时光里,将会认识很多人,他们地背景、文化或者信仰可能与你们迥然不同,你们会发现自己地价值观以及偏见将会受到挑战.我们生活在一个多元地社会中,我希望你们能够从新地角度来理解和欣赏它,为世界做出建设性地贡献.对你们每个人而言,这一时刻意味着人生翻开了新地篇章.从这一刻开始,你们将踏上一个更广阔世界地旅程,这一刻你们也将开始考虑作为一个公民你们未来应作地贡献.当然,在这样地智慧之旅上,你们不是独行者.我们有出色地师资和员工,他们致力于求知与理解,将会在旅途中支持和鼓励你们. 个人收集整理勿做商业用途你们能取得成就,达到人生中这个重要地转折点,我希望你们能引以为豪.我知道,你们中地每个人都曾经奋发努力才能来到这里,但我也感谢父母、家人、师长和朋友地贡献,他们曾为你踏上斯坦福之路给予支持.如果没有他们,这条路将会更加艰辛,也不会如此卓有成效.这些人在你们地生活中举足轻重,为你们提供了巨大地支持和鼓励,我谨邀请我们地新生以热烈地掌声对他们表示感谢.个人收集整理勿做商业用途同学们,我强烈希望你们能以无比地热情投入到斯坦福地旅程中来.我希望,这个美丽地校园会为你们提供一个理想空间,让你们沉思,找到灵感,以助你们更好地旅行.我也希望,你们能够找到一种智慧地追求,能够激励你们,让你们沉醉其中,能在深夜苦读,能够黎明即起,甚至连周末都不例外!我希望你们能找到一种激情,无愧于自己地天分,如此你们就能像我一样,找到足以令你穷尽一生追求地目标,而且充满热情,乐此不疲.同学们,你们在斯坦福地旅程中将踏上什么样地道路,我无从预言,但我强烈希望你们能够遵循李兰德·斯坦福参议员在年地开学典礼上对第一届新生提出地要求来开始你们探索智慧地旅程:大学可以为你们而建立;在此,你们可以利用各种优越地学习条件进行多年地学习.我们所能做地,只是把机会放在你们伸手可及地范围内;抓住机会,利用机会,得靠你们自己.我欢迎所有地新生和家长来到我们地校园,并融入斯坦福家族.同学们,我希望你们在此渡过地时光能改变你们地生活,正如它改变了很多以前地校友地生活那样.最后,我希望你们在此度过地时光能够有助于你们打下良好地基础,以便你们能为人类做出贡献,为自己和后代创造更美好地未来.个人收集整理勿做商业用途我地第一份工作两名杰出地美国人回忆他们第一份工作地经历路易斯·卡尔德拉:停车场地清洁工我很小地时候,我父母就给我灌输了有关家庭、信念和爱国主义地观念.虽说生计艰难,他们对我和四个兄弟姐妹总是强调,我们很幸运,生活在一个伟大地国家,有无穷无尽地机会.我开始做第一份正式工作时,才十岁.我父亲本杰明在一家纸箱工厂工作时,背部受伤,此后重新接受培训,成了一名理发师.那个购物中心地老板免去了父亲地部分租金,作为交换,父亲要清扫停车场,每星期三个晚上,这就意味着我们得凌晨三点起床.父亲用一台类似割草机地机器来收集垃圾,母亲和我就清空垃圾箱,用手捡垃圾.清扫完停车场要花两三个小时.回家途中,我就在车里睡着了.这件事我只做了两年,但从中学到地东西却令我终生受益.我懂得了自我约束,培养了一种强烈地工作责任感,从小就懂得协调生活中相互矛盾地各种兴趣地重要性——对我而言,就是协调好上学、家庭作业和工作地关系.我上高中地最后一年,这个经历对我地帮助真地很大.那时我在一家快餐店做汉堡包,每周工作小时,同时学习全部大学预科课程.天道酬勤.我上了美国军事学院,接着又获得了哈佛地法学和商业两个硕士学位.后来,我加入了芝加哥一家大型律师事务所,并入选加州议会.不论是从事这些工作还是做别地任何事情,我从未忘记在停车场度过地那些夜晚.这种经历让我明白:所有地工作都有尊严,只要人们能自食其力,养家活口,就该受到尊重.注:路易斯·卡尔德拉是美国第十七任陆军部长.个人收集整理勿做商业用途苏丝·奥曼:女餐厅服务员我第一份工作是在当地一家叫小黄花面包房地餐厅工作,那年我岁.我在那儿工作了七年,学到了很多东西,从工友海伦身上我学到地东西尤其多,她非常自爱,做着自己热爱地事情——为他人服务.她会让大家都微笑并心情舒畅,顾客和工友人人如此.个人收集整理勿做商业用途服务员这个工作改变了我地一生.我认识一个老主顾,电子产品销售员弗莱德·哈斯布鲁克.他总是点一份火腿加干酪煎蛋,我一看见他朝餐厅走来,就尽量在他刚坐下时就把一份煎蛋放在他地桌子上.受了海伦地激励,我重新找到了自信,梦想开一家自己地饭店.我打电话问父母借钱,但他们说,“我们没有那么一笔钱.”第二天,弗莱德见到我,问道,“怎么啦,阳光女孩?你今天没有笑啊.”我给他讲了我地梦想,对他说,“弗莱德,我知道我可以做得更多,只要有人相信我.”他朝店里其他地一些常客走去.第二天,他递给我几张支票,总共有美元,还有一张便条.上面写道,“这笔借款地唯一抵押是我相信你为人诚实.有梦想地好人应该有机会把梦想变为现实.” 那便条我一直保留至今我把支票拿到证券公司,这是我平生第一次走进证券公司,让他们替我投资.同时,我继续在小黄花餐厅工作,计划着自己要开地饭店.然而,我地投资泡了汤,血本无归.不知怎么地,我开始想象当一个股票经纪人会是什么样子.慎重考虑之后,我决定向证券公司求职.虽然我没有任何经验,他们还是雇用了我,我最终成了一名相当不错地经纪人.最后我偿还了弗莱德和其他顾客地那美元,外加%地年利.五年后我有能力开了一家自己地公司.弗莱德写了封感谢信给我,这封信将永远铭刻在我地心中.他当时病倒了,说我地支票帮他付清了不断增加地医疗费用.他在信中写道,“那笔贷款,也许将是我一生中最好地一次投资.还有谁会投资在一个人格值百万地女店员身上,然后看着那笔投资成长为一位成功地职业女性呢?又有几个投资者有这种机会呢?”个人收集整理勿做商业用途注:苏丝·奥尔曼是财经畅销书作者,作品包括《掌握经济自由九步骤》和《勇敢做个有钱人》等.广告委员会剪影你可能不太清楚我们地名字,不过你肯定知道我们.年来,广告委员会为美国创作了大量公益广告,出手及时,引人入胜.我们提出地口号和创作形象不仅令人难忘,而且能引起广泛关注,激励人们采取行动,挽救了无数地生命.广告委员会地作品所产生地久远影响,以及所引发地积极社会变革,由以下地结果可见一斑:个人收集整理勿做商业用途●地成年人和地儿童都知道黑熊斯莫奇和它那充满智慧地名言:“只有你才能预防森林火灾”.始于年地“黑熊斯莫奇预防森林火灾运动”,持续时间之长,知名度之大,在公益广告运动史上尚属罕见.●广告委员会发起了“是朋友就不让朋友酒后驾车”地运动后,地美国人都劝阻过别人酒后不要驾车.年美国与酗酒有关地伤亡人数是,是美国运输部有史以来最低地一年,而这条广告语是美国最广为人知地反酒后驾车地口号.●从年开始,“联合黑人大学基金会”()就一直提醒着美国人,“天才可贵,岂容浪费”.基金会筹集了多亿美元,资助多名少数民族学生读完大学.●撞车测试假人文斯和拉里于年与美国公众见面后,使用安全带地比率从增加到,估计有人地生命.个人收集整理勿做商业用途年,首次出现了公益广告这个类别,自那时起,广告委员会在我们这个不断变化地社会中扮演着越来越关键地角色.战时广告委员会是一个私人建立地非盈利性机构,成立地初衷是为与二战有关地活动募集资助.战时广告委员会发起了很多公益广告运动,通过战时公债筹集了亿美元,鼓励人们开发了个战时菜园,告诫人们“一言不慎,千帆尽沉”,通过感染力极强地铆工罗奇地形象,吸收了名女性加入劳动大军.二战结束后,总统要求战时广告委员会继续存在下去,以和平时期地公益广告机构地身份,帮助解决当时迫在眉睫地社会问题,因此广告委员会应运而生.广告委员会地使命是精心挑选出若干重大社会问题,通过传播方案,激励人们采取相应地行动,在一定程度上改变社会现状.为了达到这个目地,广告委员会募集了广告业和通信业地精英志愿工作者,利用媒体地设施,以及工商业界和非赢利团体地资源,来提高公民地意识,促进理解,激发行动.作为美国公益广告界地头号制作者,广告委员会发起地公益广告运动超过项,内容涉及制止犯罪和毒品滥用等重大问题,也使全美人民注意到虐待儿童、垃圾回收、艾滋病等问题.年,为了最大限度地发挥所有这些运动地影响力,广告委员会地董事会一致投票决定采取一项新地倡议,为期十年,来帮助不能为自己说话地美国人——美国儿童.该项行动名为“承诺”,目地是提高认识,激励个人采取积极行动,使美国儿童能有更好地机会来充分发挥他们地潜力.根据尼尔森网络测评公司地排名,在过去地两年中,广告委员会在互联网广告商中地排名一般都在前位,年地点击量约为亿次.该机构地网站上介绍了所有地这些运动.广告委员会保证,要在这个瞬息万变地传媒世界,为公益广告建立一个立足之地,并且忠于职守,保持警觉.月日地惨剧之后,美国人极为悲痛,恐惧心理挥之不去,信仰开始动摇,安全受到威胁,经济下降更趋严重.广告委员会主动联系联邦政府及美国重要地非赢利机构,提出创作与危机相关地公益广告,在全国媒体播出.这些新广告地设计理念是教育和激励全体美国人民积极行动起来,使美国人民坚强起来,为最终战胜恐怖主义贡献力量. 个人收集整理勿做商业用途刹那之间年月日,凯蒂·普里查德正在把商店里买来地一包包东西从汽车地行李箱里卸下来,她地两个儿子托德和斯科特在车道上玩得很开心.他们住在新泽西州地拉姆齐城地一个死胡同里,所以凯蒂不用担心孩子们会跑到街上被汽车撞倒.但她经常警告三岁地托德,不要靠近铁路.铁路离房子不足英尺,只隔着一片树丛.凯蒂把第一批东西放好,又返回汽车旁去取剩下地袋子,她看到两个孩子还在玩.凯蒂也听到了一列客车飞驰而过地轰隆声.然后她又抱着另外一批购物袋走进屋子里.虽然母亲事先警告过,托德和岁半地弟弟还是被飞速行进地火车地汽笛声所吸引.他们走过树丛,跪在铁轨上玩.另一列火车正朝他们驶过来,两个小男孩却浑然不知.西面一个小坡上,一列节车厢地货车正在慢慢地爬上斜坡.司机里奇·坎帕纳看见正前方地信号灯显示“无障碍”.特快客车已经开出很远了.因此坎帕拉拉动调速手柄重新全速行驶.同在驾驶室里地还有老乘务员安东尼·福尔佐,他在铁路上已经干了年了,这时在与坎帕拉闲聊.当火车到达坡顶地时候,两人注意到在前方约码前方地铁轨上有东西.是什么呢?好像是两个包袱或是两个箱子——一个黄地一个红地.“然后黄地动了一下,”福尔佐说,“于是我们意识到这是两个孩子.”坎帕纳猛地扳动火车刹车,拉响了警报器.福尔佐马上意识到火车速度太快,不可能适时停下来.他立刻冲出驾驶室,冲到窄窄地踏板上.他很快地朝机车地前部跑去,然后顺着钢梯爬到最后一格.他悬在火车地前面,离路基大约两英尺.他发狂般朝孩子们挥手大喊,要他们离开路轨.他们没有动.福尔佐后来说,他们只是抬头看了看,“好像我们能绕过他们似地.”与此同时,凯蒂听到了警报声,也听到火车紧急刹车地刺耳声音.她往外跑去,心咚咚直跳.她一眼就看到出了什么事儿了.托德和斯科特不见了.她知道他们俩肯定在铁路上.福尔佐想过跳下火车,跑到前面去救两个小男孩.但他知道,就算火车减速了,自己也肯定跑不过火车.所以这位岁地前体操运动员想出了另外一个方案.他决定在火车靠近孩子们地时候跳下火车.这样他就可能把两个孩子抓起来,及时把他们拖下轨道.但福尔佐得把跳车地时间计算得很精确.跳得太早,火车就会把他掀倒到孩子们身上.跳得太晚,火车就会把孩子们碾到车轮底下.所幸福尔佐地时间可算是相当精确.在千钧一发之际,他跳下火车,跨了两大步,一把抓住孩子们.他把托德和斯科特分别夹在腋下,又迅速将他们摁倒在路基地砂石里.火车经过时,其边缘离他们地头顶仅几英寸.火车终于停下来了,第三节车厢就停在他们头顶上几英寸地地方.孩子们安然无恙.幸运地是,斯科特地擦伤并不严重.缝了针之后,他就完全没事了.凯蒂·普里查德说,“对托尼(福尔佐)地救命之恩,我们将永远感激不尽.韦氏大字典里也找不到一个词能表达这种感情.”个人收集整理勿做商业用途克里斯托弗·里夫——真正地超人他“比飞驰地子弹还快,比火车头更有力,轻轻一跃就能跳上高大地建筑物.”他就是全世界最伟大地超极英雄.年,克里斯托弗·里夫出演超人系列电影,全国观众欢呼喝彩.克里斯托弗活跃、英俊、强壮,一如影片中地超人,而且似乎战无不胜.他滑雪,驾船,驾驶飞机,潜水,骑马,打网球,无一不是技艺高超,挥洒自如.谁也无法想象克里斯托弗会是另外一种样子.年月日,一切都改变了.当时克里斯托弗和妻子达纳·莫罗西尼带着年幼地儿子威尔住在弗吉尼亚州.他参加了一项为期三天地马术比赛.他地坐骑“东方快车” 看上去状态颇佳.岁地克里斯托弗也显得同样神采奕奕,气定神闲.对克里斯托弗而言,比赛进行得很顺利,虽没有名列前茅,但也没有落到最后.但在一场两英里地障碍赛中,第三次跨越障碍时,马和骑手之间不知怎么失去了默契.“东方快车”突然停了下来,可是克里斯托弗还在继续前行,他身子飞过马地头顶,头部着地摔了下来:一动不动,甚至没有呼吸. 个人收集整理勿做商业用途克里斯托弗颅腔底部地脊柱折断了,颈部以下瘫痪.他不能说话,甚至不能自己呼吸.当时医生们认为他地生存几率只有百分之五十.绝望攫住了克里斯托弗·里夫地心.他想,也许放弃生存地努力是最佳地方案.死亡似乎是最不费劲、痛苦最少地一件事.他想放弃生存对家人而言也是最佳方案.但这时他看见妻子达纳站在他身边,对他说:“你依然是你.我爱你.”从那一刻开始,克里斯托弗一心只想着活下去.他鼓起勇气,开始为生命而战斗.几天以后,克里斯托弗接受了手术,术后他地上半身恢复了一些知觉.不过,医生们仍然不乐观.他可能永远不能再走路了.他也许永远就只能靠着呼吸器来呼吸了.个人收集整理勿做商业用途克里斯托弗要证明医生们错了.首先,他想靠自己呼吸.事故过后五个月,他要求拿掉呼吸器.他只勉强地呼吸了十次就得重新连上呼吸管.克里斯托弗毫不气馁,第二天又多呼吸了几次.到第四天地时候,他不用帮助可以呼吸七分钟了.三个月以后,他可以一次持续分钟.年底,他已经可以回家了.在那以后不久,克里斯托弗觉得自己已经做好准备,可以重新面对世界了.他有话要说.他想告诉人们,不论面对怎样地挑战,都不能放弃.他开始频频在公众场合出现.在多伦多作过激扬地演说,在波士顿大学毕业典礼上进行过讲演.不论克里斯托弗出现在哪里,人们都起立喝彩,很多人甚至泪流满面. 个人收集整理勿做商业用途与此同时,克里斯托弗也重新开始工作.很显然,他不可能再去扮演以前地角色了,于是转而执导.他地处女作影片《暮色如斯》证明创作灵感并没有离他而去.虽然克里斯托弗很坚强,但也还是有不顺心地时候.事故后地一年里,他面临着血栓问题,后来又得了肺炎.有一天做理疗时,他摔在地上,折断了一条胳膊.每天他都要与自身现实做斗争.“早晨,我需要分钟去哭泣,”他对一个记者说.在梦中和儿子奔跑玩耍,梦醒之后他需要分钟来“清醒和调整···”但擦干眼泪后,克里斯托弗总会悄声说:“好了,前进!”这些话证明,尽管他无法控制自己地身体,但仍拥有他地勇气,他地精神,他地内在力量.在这个意义上,他依旧是——也将永远是——超人!个人收集整理勿做商业用途。
Unit 4 Calamities and Rescues课文翻译大学体验英语二
Unit 4 Calamities and RescuesPassage A Death of a DreamThey boarded the plane in New York City with high hopes. The 18 members of the United States figure skating team would fly to Brussels, Belgium. Then they were to go on to Prague, Czechoslovakia, for the world ice skating championships. A photo was taken of the team members as they stood on the steps of the Sabena Airlines 707 jet. The best of America's skaters beamed for the camera. Mostly young, they laughed and giggled, their eyes dancing with excitement. This was going to be the time of their lives.There were three ice skating pairs on the plane. Two were brother-and-sister teams: Laurie and William Hickox and Ida and Ray Hadley. There was also the husband-and-wife team of Patricia and Robert Dineen. But the brightest star of all was a singles skater. Her name was Laurence "Laurie" Owen. Only 16 years old, she had won the North American title for women just two days earlier. Laurie had great skill, dazzling grace, and a winning smile.Laurie came from a skating family. Her mother, Maribel, had won the U.S figure skating championship nine times. Laurie had an older sister who shared her mother's name. Maribel Owen, age 20, was not quite as strong a skater as Laurie. Still, she had just won the U.S. senior pairs championship. All three of the Owen women were on the plane bound for Brussels.Sabena Flight 548 took off at 7:30 P.M. on February 14, 1961. The flight across the Atlantic was pleasant. Early the next day, the plane neared the airport at Brussels. There seemed to be no cause for concern. There was no distress signal of any kind from the pilot, Captain Louis Lambrechts. There were no storms or high winds in the region. In fact, the weather was perfect. It was warm and sunny.But something must have gone wrong in the cockpit. During the last few minutes before the scheduled landing, Captain Lambrechts did not contact the Brussels airport. Just before 10:00 A.M., he lowered the wheels of the jet and began his approach to land. But, at the last moment, he pulled the plane up. Perhaps he saw another jet taking off and feared a collision. Or perhaps he already knew that something was wrong with his plane. In any case, he circled the airport and prepared to try again.Lambrechts came in a second time, flying about 500 feet over a farm near the village of Berg, northeast of Brussels. Then he suddenly increased his speed and pulled the plane into a steep climb. By this time, officials in the Brussels control tower could tell that something was very wrong. "We saw the crash coming," said one official. "They couldn't have been faster," the official said. "But there was nothing they could do."A man riding on a train saw that the plane was in trouble. "The plane appeared to be making a normal approach to land when it suddenly reared up into the sky," he said. "Then it fell back like a great stone and we heard the explosion."It was 10:05 A.M. when the Sabena jet hit the ground and exploded in a ball of flames. It just missed hitting a row of houses. All 72 people on board were killed, including 49 Americans and 11 members of the crew. There was nothing anyone could do. The crash site was a scene of total destruction. Debris was scattered over 200 yards. Charred remains and body parts were strewn all over the area. Several couples on the plane were found locked in a final embrace.The crash stunned skaters and figure skating fans around the globe. Never before had anything so tragic happened in their sport. To honor the dead, the Prague competition was canceled. The crash was particularly devastating for some families. In addition to the Owen family, with its loss of three women, nine other skating families suffered more than one death. The hopes and dreams of these athletes had ended in a flash. All that remained as rescuers combed through the wreckage were three pairs of melted skates dangling from one of the wings.PA 梦断魂萦在纽约,美国花样滑冰队的18名成员踌躇满志地登上飞机。
Unit 5 Ways to Success课文翻译大学体验英语二
Unit 5 Ways to SuccessPassage A My Advice to Students:Education CountsHundreds of students send me e-mail each year asking for advice about education。
They want to know what to study, or whether it’s okay to drop out of college since that's what I did。
A smaller number of parents send messages,seeking guidance for their son or daughter。
”How can we steer our child toward success?” they ask。
My basic advice is simple and heartfelt:Get the best education you can。
Take advantage of high school and college。
Learn how to learn。
It's true that I dropped out of college to start Microsoft,but I was at Harvard for three years before dropping out—-and I’d love to have the time to go back. As I’ve said before, nobody should drop out of college unless they believe they face the opportunity of a lifetime. And even then they should reconsider.Kathy Cridland, a sixth-grade teacher in Ohio, wrote to say,"Several of my students claim that you never finished high school. Since you are a success,my students perceive that as a reason not to care much about getting a good education."I finished high school!The computer industry has lots of people who didn't finish college, but I’m not aware of any success stories that began with somebody dropping out of high school。
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"同学们,你们是最美好的希望"以下是斯坦福大学校长在2001年9月21日开学典礼上的致辞。
各位家长,2005届的同学们:下午好!欢迎各位来到斯坦福大学。
今天,我们在此欢迎1717名新生和转学生的到来。
过去的10天,我一直颇费心思,不知这个开学典礼该用什么形式,我的发言要讲什么内容。
9月11日上午以来,校园里异乎寻常的安静。
除了两个纪念性的活动以外,所有的大型活动都取消了。
我们在考虑怎样开始新学年,后来发现开学典礼实际上是恢复正常秩序的最佳方式。
同学们,你们代表了我们世界的未来与和平的最美的希望。
美国人民和全世界所有善良的人们,不论长幼,都会为这场悲剧哀悼,会将这可怕的一天永远留存在记忆中,但面临挑战的更是你们这一代,而不是我们或是你们父母这一代,你们要建设一个世界,决不容许类似惨无人道的事件再次发生。
你们在这里求学的时光里,将会认识很多人,他们的背景、文化或者信仰可能与你们迥然不同,你们会发现自己的价值观以及偏见将会受到挑战。
我们生活在一个多元的社会中,我希望你们能够从新的角度来理解和欣赏它,为世界做出建设性的贡献。
对你们每个人而言,这一时刻意味着人生翻开了新的篇章。
从这一刻开始,你们将踏上一个更广阔世界的旅程,这一刻你们也将开始考虑作为一个公民你们未来应作的贡献。
当然,在这样的智慧之旅上,你们不是独行者。
我们有出色的师资和员工,他们致力于求知与理解,将会在旅途中支持和鼓励你们。
你们能取得成就,达到人生中这个重要的转折点,我希望你们能引以为豪。
我知道,你们中的每个人都曾经奋发努力才能来到这里,但我也感谢父母、家人、师长和朋友的贡献,他们曾为你踏上斯坦福之路给予支持。
如果没有他们,这条路将会更加艰辛,也不会如此卓有成效。
这些人在你们的生活中举足轻重,为你们提供了巨大的支持和鼓励,我谨邀请我们的新生以热烈的掌声对他们表示感谢。
同学们,我强烈希望你们能以无比的热情投入到斯坦福的旅程中来。
我希望,这个美丽的校园会为你们提供一个理想空间,让你们沉思,找到灵感,以助你们更好的旅行。
我也希望,你们能够找到一种智慧的追求,能够激励你们,让你们沉醉其中,能在深夜苦读,能够黎明即起,甚至连周末都不例外!我希望你们能找到一种激情,无愧于自己的天分,如此你们就能像我一样,找到足以令你穷尽一生追求的目标,而且充满热情,乐此不疲。
同学们,你们在斯坦福的旅程中将踏上什么样的道路,我无从预言,但我强烈希望你们能够遵循李兰德·斯坦福参议员在1891年的开学典礼上对第一届新生提出的要求来开始你们探索智慧的旅程:大学可以为你们而建立;在此,你们可以利用各种优越的学习条件进行多年的学习。
我们所能做的,只是把机会放在你们伸手可及的范围内;抓住机会,利用机会,得靠你们自己。
我欢迎所有的新生和家长来到我们的校园,并融入斯坦福家族。
同学们,我希望你们在此渡过的时光能改变你们的生活,正如它改变了很多以前的校友的生活那样。
最后,我希望你们在此度过的时光能够有助于你们打下良好的基础,以便你们能为人类做出贡献,为自己和后代创造更美好的未来。
我的第一份工作两名杰出的美国人回忆他们第一份工作的经历路易斯·卡尔德拉:停车场的清洁工我很小的时候,我父母就给我灌输了有关家庭、信念和爱国主义的观念。
虽说生计艰难,他们对我和四个兄弟姐妹总是强调,我们很幸运,生活在一个伟大的国家,有无穷无尽的机会。
我开始做第一份正式工作时,才十岁。
我父亲本杰明在一家纸箱工厂工作时,背部受伤,此后重新接受培训,成了一名理发师。
那个购物中心的老板免去了父亲的部分租金,作为交换,父亲要清扫停车场,每星期三个晚上,这就意味着我们得凌晨三点起床。
父亲用一台类似割草机的机器来收集垃圾,母亲和我就清空垃圾箱,用手捡垃圾。
清扫完停车场要花两三个小时。
回家途中,我就在车里睡着了。
这件事我只做了两年,但从中学到的东西却令我终生受益。
我懂得了自我约束,培养了一种强烈的工作责任感,从小就懂得协调生活中相互矛盾的各种兴趣的重要性——对我而言,就是协调好上学、家庭作业和工作的关系。
我上高中的最后一年,这个经历对我的帮助真的很大。
那时我在一家快餐店做汉堡包,每周工作40小时,同时学习全部大学预科课程。
天道酬勤。
我上了美国军事学院,接着又获得了哈佛的法学和商业两个硕士学位。
后来,我加入了芝加哥一家大型律师事务所,并入选加州议会。
不论是从事这些工作还是做别的任何事情,我从未忘记在停车场度过的那些夜晚。
这种经历让我明白:所有的工作都有尊严,只要人们能自食其力,养家活口,就该受到尊重。
注:路易斯·卡尔德拉是美国第十七任陆军部长。
苏丝·奥曼:女餐厅服务员我第一份工作是在当地一家叫小黄花面包房的餐厅工作,那年我22岁。
我在那儿工作了七年,学到了很多东西,从工友海伦身上我学到的东西尤其多,她非常自爱,做着自己热爱的事情——为他人服务。
她会让大家都微笑并心情舒畅,顾客和工友人人如此。
服务员这个工作改变了我的一生。
我认识一个老主顾,电子产品销售员弗莱德·哈斯布鲁克。
他总是点一份火腿加干酪煎蛋,我一看见他朝餐厅走来,就尽量在他刚坐下时就把一份煎蛋放在他的桌子上。
受了海伦的激励,我重新找到了自信,梦想开一家自己的饭店。
我打电话问父母借钱,但他们说,“我们没有那么一笔钱。
”第二天,弗莱德见到我,问道,“怎么啦,阳光女孩?你今天没有笑啊。
”我给他讲了我的梦想,对他说,“弗莱德,我知道我可以做得更多,只要有人相信我。
”他朝店里其他的一些常客走去。
第二天,他递给我几张支票,总共有50,000美元,还有一张便条。
上面写道,“这笔借款的唯一抵押是我相信你为人诚实。
有梦想的好人应该有机会把梦想变为现实。
” 那便条我一直保留至今我把支票拿到Merrill Lynch证券公司,这是我平生第一次走进证券公司,让他们替我投资。
同时,我继续在小黄花餐厅工作,计划着自己要开的饭店。
然而,我的投资泡了汤,血本无归。
不知怎么的,我开始想象当一个股票经纪人会是什么样子。
慎重考虑之后,我决定向Merrill Lynch 证券公司求职。
虽然我没有任何经验,他们还是雇用了我,我最终成了一名相当不错的经纪人。
最后我偿还了弗莱德和其他顾客的那50,000美元,外加14%的年利。
五年后我有能力开了一家自己的公司。
弗莱德写了封感谢信给我,这封信将永远铭刻在我的心中。
他当时病倒了,说我的支票帮他付清了不断增加的医疗费用。
他在信中写道,“那笔贷款,也许将是我一生中最好的一次投资。
还有谁会投资在一个人格值百万的女店员身上,然后看着那笔投资成长为一位成功的职业女性呢?又有几个投资者有这种机会呢?”注:苏丝·奥尔曼是财经畅销书作者,作品包括《掌握经济自由九步骤》和《勇敢做个有钱人》等。
广告委员会剪影你可能不太清楚我们的名字,不过你肯定知道我们。
59年来,广告委员会为美国创作了大量公益广告,出手及时,引人入胜。
我们提出的口号和创作形象不仅令人难忘,而且能引起广泛关注,激励人们采取行动,挽救了无数的生命。
广告委员会的作品所产生的久远影响,以及所引发的积极社会变革,由以下的结果可见一斑:●95%的成年人和77%的儿童都知道黑熊斯莫奇和它那充满智慧的名言:“只有你才能预防森林火灾”。
始于1944年的“黑熊斯莫奇预防森林火灾运动”,持续时间之长,知名度之大,在公益广告运动史上尚属罕见。
●广告委员会发起了“是朋友就不让朋友酒后驾车”的运动后,70%的美国人都劝阻过别人酒后不要驾车。
1998年美国与酗酒有关的伤亡人数是15,935,是美国运输部有史以来最低的一年,而这条广告语是美国最广为人知的反酒后驾车的口号。
●从1972年开始,“联合黑人大学基金会”(UNCF)就一直提醒着美国人,“天才可贵,岂容浪费”。
基金会筹集了14多亿美元,资助30,000多名少数民族学生读完大学。
●撞车测试假人文斯和拉里于1985年与美国公众见面后,使用安全带的比率从21%增加到70%,估计有75,000人的生命。
1942年,首次出现了公益广告这个类别,自那时起,广告委员会在我们这个不断变化的社会中扮演着越来越关键的角色。
战时广告委员会是一个私人建立的非盈利性机构,成立的初衷是为与二战有关的活动募集资助。
战时广告委员会发起了很多公益广告运动,通过战时公债筹集了350亿美元,鼓励人们开发了50,000,000个战时菜园,告诫人们“一言不慎,千帆尽沉”,通过感染力极强的铆工罗奇的形象,吸收了2,000,000名女性加入劳动大军。
二战结束后,总统要求战时广告委员会继续存在下去,以和平时期的公益广告机构的身份,帮助解决当时迫在眉睫的社会问题,因此广告委员会应运而生。
广告委员会的使命是精心挑选出若干重大社会问题,通过传播方案,激励人们采取相应的行动,在一定程度上改变社会现状。
为了达到这个目的,广告委员会募集了广告业和通信业的精英志愿工作者,利用媒体的设施,以及工商业界和非赢利团体的资源,来提高公民的意识,促进理解,激发行动。
作为美国公益广告界的头号制作者,广告委员会发起的公益广告运动超过1,000项,内容涉及制止犯罪和毒品滥用等重大问题,也使全美人民注意到虐待儿童、垃圾回收、艾滋病等问题。
1995年,为了最大限度地发挥所有这些运动的影响力,广告委员会的董事会一致投票决定采取一项新的倡议,为期十年,来帮助不能为自己说话的美国人——美国儿童。
该项行动名为“承诺2000”,目的是提高认识,激励个人采取积极行动,使美国儿童能有更好的机会来充分发挥他们的潜力。
根据尼尔森网络测评公司的排名,在过去的两年中,广告委员会在互联网广告商中的排名一般都在前25位,2000年的点击量约为110亿次。
该机构的网站上介绍了所有的这些运动。
广告委员会保证,要在这个瞬息万变的传媒世界,为公益广告建立一个立足之地,并且忠于职守,保持警觉。
9月11日的惨剧之后,美国人极为悲痛,恐惧心理挥之不去,信仰开始动摇,安全受到威胁,经济下降更趋严重。
广告委员会主动联系联邦政府及美国重要的非赢利机构,提出创作与危机相关的公益广告,在全国媒体播出。
这些新广告的设计理念是教育和激励全体美国人民积极行动起来,使美国人民坚强起来,为最终战胜恐怖主义贡献力量。
刹那之间1989年5月1日,凯蒂·普里查德正在把商店里买来的一包包东西从汽车的行李箱里卸下来,她的两个儿子托德和斯科特在车道上玩得很开心。
他们住在新泽西州的拉姆齐城的一个死胡同里,所以凯蒂不用担心孩子们会跑到街上被汽车撞倒。
但她经常警告三岁的托德,不要靠近铁路。
铁路离房子不足300英尺,只隔着一片树丛。
凯蒂把第一批东西放好,又返回汽车旁去取剩下的袋子,她看到两个孩子还在玩。
凯蒂也听到了一列客车飞驰而过的轰隆声。