Dissertation - Lyn Woodward CWM Jan 2010
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WINE PACKAGING:
ALTERNATIVES TO TRADITIONAL GLASS
Lyn Jessica Woodward
Dissertation submitted in partial fulfillment for the Cape Wine Master Diploma JANUARY 2010
DECLARATION
―I, Lyn Jessica Woodward declare that this dissertation is my own, unaided work. It is submitted in partial fulfillment of the requirements for the diploma of Cape Wine Master to the Cape Wine Academy. It has not been submitted before for qualification of examination in this or any other educatio nal organization‖
____________________________ __________________________ Signed Date
ACKNOWLEDGMENTS
Firstly and most importantly, I would sincerely like to thank all of the industry players (too many to mention), from around the globe and in South Africa, for their insight and valuable information which they have contributed.
Secondly, thank you to all the members of our wine group, ‗Wild Yeasts‘ who have supported and encouraged me. Special thanks to Tim and to Heidi for reading the drafts of this document, and for Heidi‘s persistent encouragement. To Duane for his formatting advice and finally, to Mike for his weekly motivational chats.
Lastly to my family and friends who have ‗endured‘ this proc ess with me. A special thanks to Yvette, for her technical wizardry in assisting in the formatting of this document.
ABSTRACT
Packaging wine involves the science, art and technology of bottling, enclosing or protecting products in the best medium for distribution, storage, presentation of goods for sale, and consumption.
The majority of wine produced and sold globally is packaged in glass. Traditionally glass is an excellent medium that serves the practical, aesthetic and quality protection requirements of a bottle of wine well. In recent years however, wine retailers have become progressively more conscious of environmental issues. This is driven primarily by legislation, and more recently by significant consumer awareness.
The te rms ―carbon footprint‖, ―environmental impact‖ and ―sustainabl e practice‖are now well known and understood by the consumer and have a direct and increasingly important influence on the purchasing decision. Consequently wine producers are obliged first and foremost to act within their legal obligations and legislation, and then consider the best possible production and packaging choices for minimal environmental impact to be successful in the South African and international markets.
This report studies and summarises the packaging options available to the wine industry, including the positives and negatives of traditional glass and alternative media. It is based on a review of available research, literature and reports and on the opinions of local and international industry stakeholders.
The report will further note technological advancements, including international packaging trends. Since over half of South Africa‘s wine production is exported, with the UK receiving the most significant volumes, the demands and trading requirements of the UK wine market are included in this report. The report will confine itself to packaging trends of natural still wines and sparkling wines.
Currently, glass remains the preferred packaging choice for wine. In the future producers will make use of alternatives such as polyethylene terephthalate, Tetra Pak cartons, aluminium cans, bag-in-box and pouches to fulfill increasing legal and environmental pressures whilst still providing the most effective means of protecting the quality and aesthetic appeal of their wine, and ultimately, remaining globally competitive.