11 促销之道

Section 11
Section 11 Pushing Sales
I. Main Points
1. What is a sale and what are sales promotions? 2. What is the general rule in sales promotion? 3. What specific skills may be applied in your sales promotion?
人无笑脸莫开店。
Out of season; out of price.
不同季节，不同行情。
Every cook praises his own broth.
王婆买瓜，自卖自夸。
The proof of the pudding is in the eating.
味道好不好，吃了才知道。
If you agree to carry the calf, they’ll make you carry they’ the cow.
II. Business Sayings III. Core Words and Phrases IV. Typical Sentences V. Paragraph Writing and Translating VI. Discussion and Assessment VII. Applied Writing
4
Section 11
3. What specific skills may be applied in your sales promotion?
Sales promotion can be achieved by means of changing different products, markets and regions and frequently adjusting your marketing campaign according to different situations. The marketing, advertising, and promotions of a business need to be synchronized. Trying some other common promotions like bonus products or services will usually bring in additional business. There are undoubtedly more useful and economical ways to help your sales promotion.
5
Section 11
For example, placing in-store signs at appropriate inplaces, having the employees mention the promotion to all the customers and wearing buttons and stickers to help promote the sales of your products. Another great way to promote your business is through the Internet. Set up your website and highlight your promotions on the main page and collect email addresses from your customers and send them your promotional offers. Such methods can always be very effective.
若你答应背小牛，母牛也要你来背。
7
Section 11
III. Core Words and Phrases
Commission house Sales allowance Rate of commission Marketing channel Sales ability Available from stock Buyer’ Buyer’s market Market entry Overseas distribution Sales confirmation Optimization Market analyst BOGOF (buy-one-get-one-free) (buy-one-get-oneMarketing executive A sales contract Heavy (high) demand Regular demand Coupons Supply over a demand Demand exceeds supply Marketing manager
8
Section 11
IV. Typical Sentences
1.
2.
The most difficult paragraph to write in a sales letter is the first one. The first sentence must get the reader’s attention. Asking a question can reader’ excite curiosity or attract the attention in some way that will make the reader have an interest to continue to read the letter. With a view to supporting your sales, we have specially prepared some samples of our new makes and are sending them to you, under separate cover for your consideration. This model is highly praised and appreciated by the consumers at home and abroad.
6
Section 11
II. Business Sayings
1. 2. 3. 4. 5. 6.
The first in the boat has the choice of oars.
先上船者可选浆。
A man without a smiling face cannot open a shop.
2
Section 11
Rotating through different sales promotions can always help a sales promotion. The key to a sales promotion is to position a product as "a good value". Sales promotions can include the provision of sampling or learning opportunities, joint promotions or collaborations with third party networks, special events, giveaways and competitions, discounts, incentives, value adding and rewards.
10
Section 11
5.
6.

Sales persons usually send the customers some free gifts. Vouchers and coupons are often seen in newspapers and magazines. Besides, there are also lots of competitions and prize draws in newspapers, magazines, on the TV and radio and even on the internet. Search engine optimization (SEO) is a great way to promote your business. When someone is searching for a certain product or service, the function of your website’s SEO determines website’ where your business is listed.
1
Section 11
1. What is a sale and what are sales promotions? A sale is an act of completion of a commercial activity involved in selling products or services in return for money or other compensation. When we say the "deal is closed" we mean the customer has consented to the proposed product or service by making full or partial payment (as in case of installments) to the seller. Sales promotion is a great way to boost sales for a period of time for a specific product or service.
3
Section 11
2. What is the general rule in sales promotion?