详解我国工程机械出海的历程、特点及展望

英文回复：
In the early 1980s， our engineering and machinery industry began with relatively low technological levels and low product quality and brand visibility。

As reforms and openings deepen，the engineering and machinery industry opens up opportunities for rapid development。

With the support of national policy，engineering and machinery enterprises have begun to move out of the country to open up overseas markets。

Initially， exports were dominated by labour exports and technical assistance，with most products being medium— and low—end equipment。

With the transformation of domestic enterprises and the upgrading of technological research and development capabilities， our engineering and machinery industry has begun to move gradually towards international markets and to take its place in international markets。

In their journey to sea，engineering and mechanical enterprises face challenges such as market recognition， technical standards， branding and service security， but have also accumulated experience and made significant progress in these challenges。

上个世纪80年代初，我国工程机械产业起步阶段，技术水平相对落后，产品质量和品牌知名度不高。

随着改革开放的深入，工程机械行业迎
来了快速发展的机遇。

国家政策支持下，工程机械企业开始走出国门，开拓海外市场。

起初，出口以劳务输出和技术援助为主，产品多为中
低端设备。

随着国内企业改革创新和提升技术研发能力，我国工程机
械产业开始逐步走向国际市场，并在国际市场上占据一席之地。

在出
海的历程中，工程机械企业面临市场认可、技术标准、品牌建设、服
务保障等挑战，但也在这些挑战中不断积累经验，取得了长足进步。

Our access to engineering machinery is characterized by several characteristics： steady progress， constant innovation and continuous improvement in brand visibility and quality of service。

The second is to open new markets and expand them continuously through overseas M ＆ As， production bases and distribution networks。

Third， technological innovation，increased investment in research and development by domestic firms， and new breakthroughs in product performance and energy conservation and environmental protection。

The fourth is branding， which enhances brand visibility and reputation through participation in international fairs， sponsorship ofpetitions and increased advertising。

Fifth is service security，the creation of a localized service team， the provision of customized solutions and efficient after—sales services， and the enhancement of client satisfaction and a good image。

我国的工程机械出海有几个特点：一是稳步前行，不断创新，不断提
高品牌知名度和服务质量。

二是开拓新市场，通过海外并购、建立生
产基地、搭建销售网络等方式，不断拓宽海外市场。

三是技术创新，
国内企业加大对研发投入，产品性能和节能环保方面都有了新突破。

四是品牌建设，通过参加国际展会、赞助比赛、加大广告宣传等方式，提升品牌知名度和美誉度。

五是服务保障，建立本地化的服务团队，
提供定制化的解决方案和高效的售后服务，提升客户满意度，树立良
好形象。

The outlook for the future shows a trend towards a more diversified， international and high—end development of our engineering machinery towards international markets。

Our engineering and mechanical enterprises will constantly increase their investment in technological research and development
and innovation， upgrading the intelligence， energy conservation and environmental protection of products，among other things， to meet individual needs in different countries and regions。

Our engineering and mechanical enterprises will accelerate their internationalization strategy by building internationallypetitive enterprises through local production， localization of service systems and enhanced cooperation with local governments and partners。

The trend towards high—end migration of engineering machinery into the
sea will also be more pronounced。

Our engineering machinery enterprises will increase their research and development and production of high—end products， expand their international high—end market occupancy rates and enhance the voice and influence of our engineering machinery on the international market。

未来展望显示，我国工程机械走向国际市场的发展将呈现出更为多元化、国际化和高端化的趋势。

我国工程机械企业将不断加大对技术研发和创新的投入，提升产品的智能化、节能环保、安全性等方面的水平，以满足不同国家和地区的个性化需求。

我国工程机械企业将加速推进国际化战略，通过本地化生产、建立当地化服务体系、加强与当地政府和合作伙伴的合作等方式，打造具有国际竞争力的企业。

我国工程机械出海的高端化趋势也将更为显著。

我国工程机械企业将加大对高端产品的研发和生产力度，扩大国际高端市场占有率，提升我国工程机械在国际市场中的话语权和影响力。