大学英语口语课件 unit 15 advertising

Unit 15 Advertising Step One ----------15’ warming-up exercise 1) What are the media we have discussed last week? Print media books, newspaper & magazines Electronic media radio, TV & Internet Have you ever noticed the ads in newspaper, magazines, radio or TV? Do you enjoy reading or watching Ads? Guess by pics
What are these ads for ??? Here are some famous slogans, could you guess what products are they for???? Time is what you make of it. (Swatch) 天长地久。

（斯沃奇手表）2.Make yourself heard. (Ericsson) 理解就是沟通。

(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。

（梅塞德斯-奔驰）4.Start Ahead. (Rejoice) 成功之路，从头开始。

（飘柔）Step Two Pair work create a dialog with your partner on the following topic: Do you think ads are necessary or a nuisance? the useful expressions Agreement I agree entirely. I couldn’t agree with your more. You can say that again. I’ll say. That’s it. You’re right. Why not? Sure. That’s just what I think. You said it Disagreement
I wouldn’t say so. I couldn’t agree with you less. No way. It’s out of the question. I’m not sure I can agree. I couldn’t disagree more. Are you absolutely sure? I wonder if there’s a mistake. Suggested answer:
A: Oh,no, commercials again. I just hate those boring ads. B: sometimes I likes watching ads. And I feel they are necessary . A: I wouldn’t say so. The aim of the repetitions of the same commercial on television is nothing but to brainwash consumers into buying. B. You said it, but in the modern world, it is quite necessary to ge the information about the prodducts and commercials are conveniets for both buyers and sellers. Step Three Group discussion and Presentation Advertising does more good than harm to consumers. Positive? Negative? Positive
I like watching/reading ads. They are amusing/interesting/vivid/fascinating/funny/persuasive. Ads are part of our life/something unavoidable no matter whether you like them or not. Ads provide us with useful information on commodities/ services/ jobs…Positive
With ads, we save a lot of time in shopping/choosing the kind of product we want/looking for jobs/getting better services …Without ads, manufacturers may find it difficult to sell their products/make their products known to consumers. Without commercial ads, newspapers, radio and television companies cannot survive. Negative
I dislike watching/reading ads. They are misleading/exaggerated…I come across ads every time I turn on TV/radio/open a newspaper/magazine. TV commercials are a nuisance/waste of
time/interrupt programs frequently. Ads take advantage of our longing for wealth/good looks/good health/comfort…Ads exploit our fear of danger/growing old/falling ill…Step Four Group work and Role play 1. Create a new product 2. design an Advertisement for it in your group 3. perform it to the class. Diaper Harness for Doggies Diaper Harness for Doggies The STA-ON diaper harness is used to keep diapers on dogs, whether young puppies, untrained adult dogs, or elderly incontinent dogs.
Scented Bus Stops Scented Bus Stops Arcade Marketing Inc., in tandem with the California Milk Processor Board, is putting up a new type of advertisement at bus stops that emit the smell of chocolate chip cookies.
Step Five Summary 1. students’performance in class acti vities 2. the language and skills learned in class Step Six Assignment 1. Review the useful words and expression. 2. Preview unit 16 Culture * * 5.A diamond lasts forever. (De Berries) 钻石恒久远，一颗永流传。

（第比尔斯）6.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。

（七喜）7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。

（英特尔奔腾）
8.Connecting People. (Nokia) 科技以人为本。

（诺基亚）9.For the Road Ahead. (Honda) 康庄大道。

（本田）10.Let us make things better. (Philips) 让我们做的更好。

（飞利浦）11.Enjoy Coca-Cola. (Coca-Cola) 请喝可口可乐。

（可口可乐）12.Generation Next. (Pepsi) 新的一代。

（百事）munication unlimited. (Motorola) 沟通无极限。

（摩托罗拉）16.Focus on life. (Olympus) 瞄准生活。

（奥林巴斯）17.Behind that healthy smile, there ’s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。

（佳洁士牙膏）*。