preparing-a-presentation

பைடு நூலகம்1.
No more than four main points Use appropriate pattern
2.
Some Common Outline Structures
1. A I D A
A = Attention
e.g.: grabbing headline
2. S P I N
S = Situation Understand the situation P = Problems Identify the problems I = Implications Show the implications N = Needs Make the listener realize he needs the solution that You are offering him
• • •
Establish relevancy early on Ask questions
(= force listener to think, collect “yes’s”)
Tap into the listener’s emotions
(with story or metaphor that touches his heart or trigger remembrances of similar experiences)
I = Interest
Keep listener interested
D = Desire
Build desire, paint dream
A = Action
Move listener into action
3. PAR- CASE STUDIES
P = Problem A = Action R = Results
4. Establish credibility as early on as possible Use social proof and power of authority by mentioning endorsements, alliances with well respected people, testimonials, references, licenses, certifications, credentials, … but be careful not to go overboard in tooting your own horn. 5. Persuade with case-studies, facts, statistics,
AccountNow is the best accounting software for our organization
Most efficient Most cost effective Easiest to learn
2. Chronological
1. 2. 3.
Install software Update software Customize the software
3. Spatial
We will examine sales in :
Eastern region Central region Western region
4. Categorical
New responsibilities for Vice presidents Middle managers First line managers Supervisors
What the audience will want to know about you :
Who are you ? What are you about ? - Your philosophy?
- Guiding principles.
Where did you learn those principles ? How will you present the information?
2.
3.
4.
Analyze Audience
Knowledge
- Who is my audience ?
Interest - What are their needs, wants, desires, characteristics ? Attitude
Topic You
- What do I need to know to get through to them ?
6. Comparison/Contrast
1. Old Hiring System Advertise Screen Extend offer 2. New Hiring System Review qualifications Network Advertise Screen Job preview
5. Cause Effect
Increased stress Results in higher turnover
Create a Catchy Introduction
1. Get attention quickly right up front : Bold claim, Big promise, Question, Something bizarre, puzzling or contradictory, create curiosity, state major problem, … 2. Gain interest & rapport Show that what you are going to talk about is relevant to the listener 3. State purpose / preview main points What Why When How Where Who
The desired outcome should be :
Audience centered: “You will learn or know” Specific Measurable Achievable
Use the following formula “At the conclusion of this presentation, you will know or be able to . . . “
State the problem and its implications, provide the actions taken to resolve the problem and describe the result achieved.
4. METAPHOR/STORIES Use a metaphor or story where the characters and situation mirror the real people and Situations. This is a great way to let the listener come to the right conclusion of their own.
5. Break the presentation into key topic areas and then have several bullets to support each. Make sure to preserve a logical flow :
1. Big Point First
Preparing a Presentation
Select & Research Topic Establish Goals Analyze Audience Create Outline Write a Catchy Opening Keep the Listener Interested Use a Variety of Support Writing Mechanics Speech Strategy Create an Easy to Remember Conclusion Technical Support : Notes & Visuals Practice
Goal Statements : examples
1.
At the end of my presentation, you will know the four steps for achieving financial independence. My purpose today is to explain accounting procedures. Today I am going to discuss the history of management since 1908. The purpose of my presentation is to help you analyze stress. You will learn the three main causes of stress and two remedies for stress on the job.
Be specific when quoting numbers. Research has shown that case-studies are especially effective at building credibility and persuading.
Keep the listener interested
How to keep the listener interested - examples
Stop for a moment. Can you remember a time when you accomplished something really significant, really important ? And how it felt ? The excitement ? The sense of achievement ? Now imaging using these strategies successfully for the first time and realize that this is how you will feel then. Imagine stepping out your back door onto the warm sand and looking out to a brilliant orange sunset, feeling a warm breeze on your face as gulls fly overhead, and then walking along the beach, taking in that special smell of the salt air, watching the deep blue water well up into giant frothy waves breaking along the coast for as far as the eye can see. … Would you like to know the two greatest … ? Then mention one, but never mention the 2nd one : keep the listener wondering, hooked.
Create Outline of Main Points
What are my messages ? = Balance between what I want to convey and what the listener needs to hear to be interested and convinced.
Select and Research a Topic
Imposed or free topic Sources for research
Internet Library Bookstore Employers/parents/relatives Yourself (experience) …
Establish Goals
• • •
what the answers are or what happened)
Trigger emotions by asking to remember past experiences Paint vivid mental representations that make the senses come alive Create curiosity (with questions and statements that leave the listener wondering