《英语媒体与文化传播》教学大纲

《英语媒体与文化传播》教学大纲
1. Course Description:
2. Learning Objectives:
- Critically analyze media messages and their impact on cultural values.
- Develop an understanding of cultural diversity and its representation in the media.
- Apply theories and concepts to media analysis and interpretation.
3. Course Duration:
This course will be taught over a period of 15 weeks, with a total of 45 contact hours.
4. Course Outline:
- Historical development and role of media in society
- Theoretical approaches to understanding media and culture Week 2: Media Representations of Culture
- Stereotypes and cultural representations in the media
- Analysis of media images, narratives, and symbols
- Media influence on perceptions of cultural identities
Week 3: Media and Cultural Values
- Exploration of cultural values represented in the media
- Media's role in shaping cultural values and ideologies
- Media's impact on cultural norms and practices
- Moral dilemmas and ethical issues in media portrayals
- Case studies on ethical dilemmas in media
- Global media flows and cultural exchange
- The impact of Western media on local cultures
- Cultural resistance in the face of globalization
- Media's role in intercultural understanding and misunderstanding
- News media representation of conflicts and social issues - Critical evaluation of media bias and its consequences
- Social media and its role in shaping cultural norms and values
- Strategies for developing critical media literacy skills Week 10: Media and Cultural Diplomacy
- The role of media in international relations and diplomacy - Cultural diplomacy strategies through media
- Case studies on successful cultural diplomacy campaigns
Week 11: Media and Cultural Identity
- Media's role in constructing and promoting cultural identities
- Representation and negotiation of multiple cultural identities in media
- Media's impact on individual and collective cultural identities
- Consumption and production of popular culture in media
- Globalization and homogenization of popular culture
Week 13: Media, Subcultures, and Countercultures
- Media's representations of subcultures and countercultures - Subcultural resistance and its portrayal in the media
- Media's role in the formation and dissemination of subcultural identities
- Media ownership and its influence on cultural representation
- Alternative media and its role in challenging dominant power structures
- Reflection on the course and its implications for the students
5. Assessment:
- Class participation and discussions: 20%
- Individual presentations: 30%
- Written assignments: 40%
- Final examination: 10%
Note: The percentages are subject to change based on the instructor's discretion and the class requirements.。