供应链管理第三版unit8习题与答案
第八章 供应链管理概述同步习题及答案
第八章供应链管理概述同步习题(一)判断题(正确的用A表示,错误的用B表示)1.供应链不仅是一条连接供应商到用户的物料链、信息链、资金链,而且还是一条增值链。
( )2.对于供应链企业来说,响应周期是点式周期。
( )3.传统管理模式是以规模化需求和区域性的卖方市场为决策背景,通过规模效应降低成本,获得效益。
( ) 4.供应链管理这一名词最早出现于20世纪80年代,最初是由咨询业提出的。
( )5.供应链管理是以同步化、集成化生产计划为指导,以各种技术为支持,尤其互联网技术为依托。
( )6.企业供应链管理即是对生产过程中的物流,管理过程中的信息流以及决策协调过程中商流、资金流进行控制和协调。
( )7.在供应链管理的四个主要领域的基础上,我们可以将供应链管理细分为职能领域和辅助领域。
( )(二)单选题1.因为供应链节点企业组成的( )不同,供应链往往由多个多类型甚至多国企业构成。
A.类型 B.跨度 C.职能 D、结构2.供应链是( )结构。
A.直链 B、支链 C、网链 D.环状3.从供应链的结构模型可以看出,节点企业和节点企业之间是—种( )关系。
A.需求与供应 B、支配 C.平等 D、利益4.供应链管理因企业战略和适应市场需求变化的需要,其中节点企业需要动态地更新,这就使得供应链具有明显的( )。
A、复杂性 B.动态性 C.交叉性 D.灵活性5.从20世纪80年代初到20世纪90年代初属于供应链管理的( )。
A.初级阶段 B、形成阶段 C、成熟阶段 D.发展阶段6.在供应链管理中的内容中,新品研发计划管理属于( )。
A.客户需求管理流程 B、客户订单完成管理流程 C.客户服务管理流程 D、企业创新过程(三)多选题1.在供应链的运作过程中,用户的需求拉动是供应链中( )运作的驱动源。
A.信息流 B、产品/服务流 C.资金流 D.物流 E.商流2.传统“纵向一体化”管理模式存在的弊端有( )。
A.增加了企业的投资负担。
供应链管理课后习题答案
供应链管理课后习题答案供应链管理课后习题答案一、什么是供应链管理?供应链管理是指将不同环节的供应商、生产商、分销商和零售商等各个参与者之间的活动和流程进行协调和整合,以最大程度地提高整个供应链的效率和效益的管理方法。
它涉及到从原材料采购到产品生产、物流运输、库存管理、销售和售后服务等各个环节的协调和优化。
二、供应链管理的重要性供应链管理的重要性体现在以下几个方面:1. 提高效率和降低成本:通过优化供应链各个环节的协调和流程,可以减少物流时间和库存成本,提高生产效率和交付速度,从而降低整体成本。
2. 提高客户满意度:供应链管理可以确保产品按时交付,减少缺货和延迟交货的情况,提高客户满意度和忠诚度。
3. 增加竞争力:通过供应链管理,企业可以更好地应对市场需求的变化,提供更加灵活和个性化的产品和服务,增强竞争力。
4. 优化资源配置:供应链管理可以帮助企业合理配置资源,避免资源浪费和过度投资,提高资源利用效率。
5. 降低风险:通过供应链管理,企业可以更好地应对供应链中的风险,如供应商倒闭、自然灾害等,降低风险对企业的影响。
三、供应链管理的关键要素供应链管理的关键要素包括供应商管理、物流管理、库存管理、生产计划和协调以及信息流管理等。
1. 供应商管理:包括供应商选择、合同管理、供应商绩效评估等,确保供应商能够按时提供符合质量要求的原材料和零部件。
2. 物流管理:包括运输、仓储、配送等环节的协调和管理,确保产品能够按时到达目的地。
3. 库存管理:包括库存的控制、预测和优化等,确保库存水平适当,避免库存过高或过低。
4. 生产计划和协调:包括生产计划的制定、生产进度的监控和协调等,确保生产能够按时完成。
5. 信息流管理:包括信息的收集、传递和分析等,确保信息能够及时准确地在供应链中流动,以支持决策和协调。
四、供应链管理的挑战和解决方案供应链管理面临着一些挑战,如需求不确定性、供应链中的风险、信息不对称等。
为了应对这些挑战,可以采取以下解决方案:1. 加强合作和协作:建立长期稳定的合作关系,加强供应链各个环节之间的沟通和协作,共同应对挑战。
供应链管理(第3版)-“课后训练”参考答案.doc
“课后训练”参考答案第一章主要概念供应链是围绕核心企业,通过对信息流、物流、资金流的控制,从采购原材料开始,制成中间产品以及最终产品,最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成的一个整体的增值网链结构单元供应链由一家企业的直接供货商和直接客户组成,包括了从需到供的循环。
它是供应链的最基本模式产业供应链(extended supply chain)由单元供应链组成,是企业联合其他上下游企业,通过联盟和外包等各种合作方式建立一条经济利益相关、业务关系紧密、优势互补的产业供需关系网链,企业充分利用产业供应链上的资源来适应新的竞争环境,实现合作优化,共同增强竞争力。
全球供应链是在全球范围内组合供应链,是企业根据需要在世界各地选取最有竞争力的合作伙伴,结成全球供应链网络,以实现该供应链的最优化供应链管理是为满足服务水平要求,将供应商、生产商、销售商、物流商到最终用户结成网链来组织生产与销售商品,并通过商流、物流、信息流、资金流系统设计、计划、运行和控制等活动达到降低系统总成本的预期目的,它是供应链商流、物流、信息流、资金流以及合作者关系等规划、设计、运营、控制过程进行一体化的集成管理思想、方法和技术体系一体化物流是指原料、半成品和成品的生产、供应、销售环节结合成有机整体,进行系统计划与协调的活动重点实务企业供应链结构分析:能够根据实际运作绘制企业供应链结构;效率型供应链、反应型供应链与功能性产品和创新性产品的匹配:能够明确效率型供应链与功能性产品、反应型供应链和创新性产品的匹配关系。
习题与训练一、判断题1.√2.×3.√4.√5.×二、选择题1.A2.A3.D4.D5.A三、简答题1.供应链有发散网结构、会聚网结构、T形网结构等三种结构。
供应链主要具有以下特征:(1)全局性;(2)复杂性;(3)动态性;(4)交叉性;(5)增值性;(6)面向用户需求。
供应链管理第三版unit8习题与答案
Chapter 8Aggregate Planning in the Supply ChainTrue/False1・ The goal of aggregate planning is to satisfy demand in a way that minimizes profit ・ Answer: Fa Ise Difficulty: Easy2.Aggregate planning is a process by which a company determines levels ofcapacity, production, subcontracting, inventory, stockouts, and evenpr ici ng over a specified time hor izon.Answer: TrueDifficulty: Moderate3.Aggregate planning solves problems involving aggregate deci sions rather thanstock keeping unit (SKU) level deci sions.Answer: TrueDifficulty: Easy4.Traditionally, much of aggregate planning i s focused with in an enterpr ise andmay not always be seen as a part of supply chain management・Answer: TrueDifficulty: Moderate5.Aggregate planning is an important supply chain issue because, to be effective,it requires inputs from throughout the supply chain, but its results have Iittle impact on the supply chain・Answer: Fa IseDifficulty: Moderate6.Short-term production serves as a broad bluepr int for operations and estabIishes the parameters within which aggregate planning decisions are made.Answer: Fa I seDifficulty: Easy7.The aggregate planning problem is concerned with determining the product!onlevel, inventory level, and capacity level (internal and outsourced) for eachperiod that maximizes the firm' s profit over the planning hor izon.Answer: TrueDifficulty: Moderate8.To create an aggregate plan, a company must specify the planning hor izon forthe plan and the duration of each per iod within the planning hor i zon. Answer:TrueDifficulty: Easy9. A planning hor izon i s usuaI Iy between three and five years・Answer: Fa IseDifficulty: Moderate10. A poor aggregate plan can result in improved saIes and profits if the avaiI ableinventory and capacity are unable to meet demand.Answer: Fa IseDifficulty: Easy・ A poor aggregate plan may result in a large amount of excess inventory and capacity, thereby raising costs・Answer: TrueDifficulty: Moderate12.The aggregate planner must make a trade-off between capacity, inventory, andbacklog costs・Answer: TrueDifficulty: Moderate13.An aggregate plan that increases one cost typically results in the increase ofthe other two.Answer: Fa IseDifficulty: Moderate14.The time flexible strategy is where the production rate is synchronized with thedemand rate by varying machine capacity or hiring and laying off employees asthe demand rate varies・Answer: Fa IseDifficulty: Hard15.The time flexible strategy is where workforce (capacity) is kept stable but thenumber of hours worked i s var ied over time i n an effort to synchronizeproduction with demand・Answer: TrueDifficulty: Moderate16.The mixed strategy is where a stable machine capacity and workforce aremaintained with a constant output rate with inventory levels fluctuating overtime・Answer: Fa I seDifficulty: Hard17.Most strategies that an aggregate planner actuaIly uses are in combination, andare referred to as mixed strategies・Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tr ies to maximize profitswhile being sub jected to a ser ies of constraints i s aggregate programmi ng.Answer: Fa IseDifficulty: Moderate19.To improve the qua Iity of these aggregate plans, forecast errors must be takeninto account when formulating aggregate plans・Answer: TrueDifficulty: Moderate20.Forecasting errors are dealt with in aggregate plans using either safety backlogor safety capacity.Answer: Fa I seDifficulty: Moderate21・Safety inventory is defined as inventory held to satisfy demand that is higher than forecasted・Answer: TrueDifficulty: Easy22.Safety capacity is defined as capacity used to satisfy demand that is lower thanforecasted・Answer: Fa IseDifficulty: Easypanies should work with downstream partners to produce forecasts and withupstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24.The aggregate plan shouId be viewed pr imar ily as an in-house tool that doesnot need to be communicated to supply chain partners・Answer: Fa IseDifficulty: Easy25.Given that forecasts are always wrong to some degree, the aggregate plan needsto have some flexibiIity built into it if it is to be useful・Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on the inputs into an aggregateplan to choose the best solution for the range of possibiI ities that couldoccur・Answer: TrueDifficulty: Moderate27.As inputs into the aggregate plan change, managers do not need to make changesto the aggregate plan・Answer: Fa IseDifficulty: Easy28.As capacity utiIization increases, it becomes less important to performaggregate planning・Answer: Fa IseDifficulty: ModerateMultiple ChoiceThe process by which a company determines levels of capacity, production,subcontracting, inventory, stockouts, and even pricing over a specified time hor izon i sa.aggregate planning・b・detai I planning・c. inventory planning.d・sales planning.e・al I of the aboveAnswer: aDifficulty: Moderate2.The goal of aggregate planning is toa. dissatisfy customers in a way that maximizes profit・b・ dissatisfy customers in a way that minimizes profit・c. satisfy demand in a way that maximizes profit・d・ satisfy demand in a way that minimizes profit・e. none of the aboveAnswer: cDifficulty: Easy3.Aggregate planning solves problems involvinga.aggregate deci sions and stock keep ing unit (SKU) level deci sions. b・aggregate deci sions or stock keeping unit (SKU) level decisions・c.aggregate decisions rather than stock keeping unit (SKU) level decisions・d・ stock keep ing unit (SKU) level deci sions rather than aggregate decisions・e. b and c onlyAnswer: cDifficulty: Easy4.Aggregate planning, to be effective, requi res inputs froma. a I I customers・b・ a I I departments・c. a I I suppIiers・d・throughout the supplychain・e. throughout the company.Answer: dDifficulty: Moderate5.Much of aggregate planning has traditionally been focuseda. on short-term production scheduling・b・on customer relationship management・c. within an enterprise・d・ beyond enterpr ise boundar ies・e. al I of the aboveAnswer: cDifficulty: Moderate6.Which of the fol lowing are not operational parameters the aggregateplanner is concerned witha. production rateb・workforcec. overtimed・backorderse. inventory on handAnswer: dDifficulty: Moderate7.The operational parameter concerned with the number of units comp I eted perunit time (such as per week or per month) isa. production rate・b・ workforce・c. overtime・d・ backlog・e. inventory on hand.Answer: aDifficulty: Easy8.The operational parameter concerned with the number of workers/units of capacityneeded for production isa. production rate・b・ workforce・c. overtime.d・ backlog・e. inventory on hand.Answer: bDifficulty: Easy9.The operations I parameter concerned with the amount of overtime productionplanned isa. production rate・b・ workforce・c. overtime・d・ backlog・e. inventory on hand.Answer: cDifficulty: Easy10.The operational parameter concerned with demand not satisfied in the per iod inwhich it arises, but carr ied over to future per iods i sa. production rate・ b・ workforce・ c. overtime.d・ backlog・e. inventory on hand.Answer: dDifficulty: EasyThe operations I parameter concerned with the planned inventory carr ied overthe var ious per iods in the planning hor izon isa. production rate・b・ workforce・c. overtime・d・ backlog・e. inventory on hand.Answer: eDifficulty: Easy12.The operational parameter concerned with the number of units of machine capacityneeded for production isa. machine capacity I eve I.b ・ subcontracting ・c. overtime ・d ・ backlog ・e. inventory on hand.Answer: aDifficulty: Easy13. The operational parameter concerned with the subcontracted capacity requi redover the planning hor izon isa. machine capacity I evel ・b ・ subcontracting ・c. overtime ・d ・ backlog ・e. inventory on hand.Answer: cDifficulty: EasyThe aggregate plana. serves as a broad bluepr int for operations ・b. estab Ii shes the parameters within which short-term production and distr ibution decisions are made ・c. a I Iows the supply chain to alter capacity allocations and change supplycontracts ・d. al I of the abovee. b and c onlyAnswer: dDifficulty: Moderate 15. Aggregate planning is concerned with determininga.the product!on level, sales level, and capacity for each period. b ・the demand level, inventory level, and capacity for each per iod. c. the production level, inventory level,and capacity for eachperiod. d ・ the production level, staffing level, and capacity for each period.e. none of the aboveAnswer: cDifficulty: ModerateTo create an aggregate plan, a company must specifythe planning hor izon for the pI an. the duration of each per iod within the planning hor izon. key i nformat ion requ i red ・al I of the above 14.16. a. b ce. a and b onlyAnswer: dDifficulty: Moderate17.The planning hor izon i sa. the time per iod over which the aggregate plan is to produce a solution.b・ the duration of each time period in the aggregate plan・c.the length of time requi red to produce the aggregate plan・d・ the solution to the aggregate plan・e. none of the aboveAnswer: aDifficulty: Easy18.The length of the planning hor izon is usually betweena. one and three months・b・three and eighteen months・c. one and three years・d・three and five years・e. none of the aboveAnswer: bDifficulty: Moderate19.Which of the following is not information needed by the aggregateplannera. demand forecast for each per iod in the planning hor izonb・production costsc. labor costsd・cost of subcontracting productione. cost of changing thedemand forecastAnswer: eDifficulty: Moderate20.The cost of changing capacity includes thea. cost of adding machine capacity.b・ cost of reducing machine capacity.c. cost of hiring workforce・d・ cost of laying off workforce・e. all of the aboveAnswer: eDifficulty: Easy21 ・ Which of the fol lowing is not a cost of changing capacitya. cost of adding machine capacityb・ cost of hiring workforcec. cost of laying off workforced. cost of overtimee. cost of reducing machine capacityAnswer: dDifficulty: Moderate23. A poor aggregate plan can result ina. appropr iate inventory levels ・ b ・ efficient use of capacity.c. better sales and lost profits. d ・ lost sales and lost profits ・e. lost sales and better profits.Answer: dDifficulty: HardThe fundamental trade-offs available to an aggregate planner are betweena.capabiIity, inventory, and backlog costs. b.capabiIity, inventory, and sales costs ・ c.capacity, inventory, and backlog costs ・ d. capacity, inventory, and sales costs ・e. none of the aboveAnswer: c Difficulty: Easy25. Which of the fol lowing is not a distinet aggregate planning strategy forachieving ba I anee between capacity, inventory, and backlog costs a. adjustable strategy b ・Chase strategyc. level strategyd. mixed strategye. time flexible strategyAnswer: aDifficulty: Easy26.The strategy where the production rate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate var i es i s thea. ad justable strategy.b ・ Chase strategy.c. level strategy. 22. Which of the to consider limits limitslimits limits limits Answer: c Difficulty: Moderatea. following is not a constraint the aggregate planner needson on stockouts and backlogs overtimesales commissions layoffs capitalavailable24.d・ mixed strategy.e. time flexible strategy.Answer: bDifficulty: Moderate27.The strategy where workforce (capacity) is kept stable but the number of hoursworked i s varied over time in an effort to synchronize production with demand is thea. ad justable strategy.b・ Chase strategy.c. level strategy.d・ mixed strategy.e. time flexible strategy.Answer: eDifficulty: Moderate28.The strategy where a stable machine capacity and workforce are maintained witha constant output rate, with inventory levels fluctuating over time, is thea. ad justable strategy.b・ Chase strategy.c. level strategy.d・ mixed strategy.e. time flexible strategy.Answer: cDifficulty: Hard29.Most strategies that an aggregate planner actuaIly uses are in comb inat ionand are referred to as thea. ad justable strategy.b・ Chase strategy.c. level strategy.d・ mixed strategy.e. time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profitswhile being subjected to a series of constraints isa. aggregate programming ・b. di str ibution programming ・c. production programming ・d. linear programming ・e. manufacturing programming. Answer: dDifficulty: Moderatenone of the aboveAnswer: bDifficulty: Moderate35. Which of the fol lowing is an approach a company can use to create a buffer for forecast error using safety inventoryWhen a.d.formulating aggregate plans,forecast forecast forecast forecast errors have errors must accuracy is accuracy i s no impact ・ be taken into account, assumed ・not a factor. 32. Forecasting errors are dealt with usinga.b. d.safety safety safety al I of backlog. capacity ・ inventory. b and c onlyAnswer: eDifficulty: Moderate33. Inventory held to satisfy demand that is higher than forecasteda. safety backlog ・b. safety capacity ・ d. safety inventory.safety sales ・e. safety workforce.Answer: cDifficulty: Easy34. Capacity used to satisfy demand that is higher than forecasted isb .c safety backlog ・safety capacity ・safety inventory.safety sales ・safety workforce.Answer: b Difficulty: Easya. overtimeb・carry extra workforce permanentlyc.build and carry extra inventoriesd.subcontractinge.purchase capacity or product from an open or spot market Answer: aDifficulty: Easy36.Which of the fol lowing is not an approach a company can use to create a bufferfor forecast error using safety capacitya. overtimeb・ carry extra workforce permanentlyc. build and carry extra inventor iesd・ subcontractinge. purchase capacity or product from an open or spot market Answer: cDifficulty: Easy37.Aggregate planning shouId consider information froma. only the enterpr ise as its breadth of scope・b・downstream partners to produce forecasts・c. upstream partners to determine constraints・d・al I of the abovee. b and c onlyAnswer: dDifficulty: Easy38.The qua Iity of the aggregate plan can be improved by using information froma. only the I oca I f i rm ・b・only downstream partners・c. only upstream partners・d・ a I I parts of the supply chain.e. none of the aboveAnswer: bDifficulty: Moderate39.The aggregate plan shouId be communicated toa. only the I oca I fi rm・b・ only downstream partners・c. only upstream partners・d・ a I I supply chain partners who will be affected by it.e. none of the aboveAnswer: cDifficulty: ModerateThe aggregate plan needs toa. be a final product because changes are disruptive to the supply chain ・b. be considered fixed because forecasts are usuaI Iy accurate ・c. have some flexibility built into it because forecasts are always wro ng.d. have some flexibiIity built into it because forecasts are usually right.e. none of the aboveAnswer: cDifficulty: ModerateHow frequently should the aggregate plan be reruna.weekly b.monthly c.every 3 to 8 months d. as inputs to theaggregate plan changeneverAnswer: dDifficulty: Hard42. As capacity utiIization increases,a.it becomes less important to perform aggregate planning ・ b ・it becomes more important to perform aggregate planning. c. it does not affect the importanee ofperforming aggregateplanning.d ・ it lessens the importanee of aggregate planning.e. none of the aboveAnswer: bDifficulty: Moderate Essay/Problems1. Discuss the pr imary objective and operational parameters of aggregateplanning.Answer: The goal of aggregate planning is to satisfy demand in a way thatmaximizes profit ・ Aggregate planning is a process by which a companydetermines I eve Is of capacity, production, subcontract i ng, inventory,stockouts, and even pricing over a specified time hor izon.40. 41.The aggregate planner* s main objective is to identify the fol lowingoperations I parameters over the specified time hor izon:•Production rate: the number of units completed per unit time (such as perweek or per month).•Workforce: the number of workers/units of capacity needed for production・•Overtime: the amount of overtime production planned・•Machine capacity level: the number of units of machine capacity needed forproduction・•Subcontracting: the subcontracted capacity requi red over the planning hor i zon・•Backlog: demand not satisfied in the per iod in which it ar i ses butcarried over to future per iods・•Inventory on hand: the planned inventory carr ied over the var ious per iods in the planning hor izon.The aggregate plan serves as a broad bluepr int for operations and estab Iishes the parameters within which short-term production and di str ibution deci sions are made・ The aggregate plan a I Iows the supply chain to alter capacity al locations and change supply contracts・Difficulty: Moderate2.Discuss the information requi red for aggregate planning.Answer: An aggregate planner requi res the fol lowing information:•Demand forecast F t for each Per iod t in the planning hor izon that extends over T per iods•Production costs•Labor costs, regular time ($/hour), and overtime costs ($/hour)•Cost of subcontracting production ($/unit or $/hour)•Cost of changing capacity; specifically, cost of hi r ing/1 aying offworkforce ($/worker) and cost of adding or reducing machine capacity($/machine)Labor/machine hours requi red per unit Inventory holding cost ($/unit/period) Stockout or backlog cost ($/unit/per iod)Constraints:Limits on overtimeLimits on layoffsLimits on capital avaiI ableLimits on stockouts and backlogsConstraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps acompany make the fol lowing determinations:•Production quantity from regular time, overtime, and subcontractedtime: used to determine number of workers and supplier purchase levels・•Inventory held: used to determine how much warehouse space andworking capita I is needed・•Backlog/stockout quantity: used to determine what the customerservice levels will be.•Workforce hired/laid off: used to determine any labor issues thatwill be encountered・•Machine capacity /ncrease/decrease: used to determine if newproduction equipment needs to be purchased or idled・The qua Iity of an aggregate plan has a signifiesnt impact on theprofitabiIity of a firm・ A poor aggregate plan can result in lost sales andlost profits if the avaiI able inventory and capacity are unable to meet demand・ A poor aggregate plan may also result in a large amount of excess inventoryand capacity, thereby raising costs・ Therefore, aggregate planning is a veryimportant tool in helping a supply chain maximize profitabiI ity.Difficulty: Hard3.Explain the basic strategies that an aggregate planner has avaiI able to balancethe various costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies forachieving balance between these costs・ These strategies involve trade-offsbetween capital investment, workforce size, work hours, inventory, and backlogs/lost sales・ Most strategies that a planner actuaIly uses are a combination of these three and are referred to as mixed strategies. The three strategies are as fol lows:1.Chase strategy—using capacity as the lever: With this strategy, theproduction rate is synchronized with the demand rate by varying machine capacity or hiring and I ay ing off employees as the demand rate varies・ In practice,achieving this synchronization can be very problematic because of the difficulty in varying capacity and workforce on short notice・ This strategy can beexpensive to implement if the cost of varying machine or Iabor capacity overtime i s high・ It can a I so have a significant negative impact on the moraleof the workforce・ The Chase strategy results in low levels of inventory in the supply chain and high levels of change in capacity and workforce・ It should be used when the cost of carrying inventory is very expensive and costs to changelevels of machine and Iabor capacity are low・2.Time flexibility strategy—using uti/ization as the lever: This strategy maybe used if there is excess machine capacity ・,if machines are not used twenty four hours a day, seven days a week)・ In this case, the workforce (capacity) is kept stable but the number of hours worked is var ied over time in an effort to synchronize production with demand. A planner can use variable amounts ofovertime or a flexible schedule to achieve this synchronization. Although thisstrategy does requi re that the workforce be flexible, it avoids some of theproblems associated with the Chase strategy, most notably changing the size ofthe workforce. This strategy results in low levels of inventory but with loweraverage utiIization. It should be used when inventory carrying costs arerelatively high and machine capacity is relatively inexpensive・3.Level strategy—using inventory as the lever: With this strategy, a stablemachine capacity and workforce are maintained with a constant output rate・Shortages and surpluses result in inventory levels fluctuating over time・ Here production is not synchronized with demand・ Either inventories are built up in anticipation of future demand or backlogs are carried over from high- to low-demand per iods・ Employees benefit from stable working condit ions・ A drawback associated with this strategy is that large inventories may accumulate andcustomer orders may be delayed・ This strategy keeps capacity and costs ofchanging capacity relatively low. It should be used when inventory carrying and backlog costs are relatively low・Difficulty: Moderate4.Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Mostaggregate planning done today takes only the enterpr ise as i ts breadth ofscope・ However, there are many factors outside the enterpr i se throughout the supply chain that can dramatically impact the optimal aggregate plan・Therefore, avoid the trap of only thinking about your enterpr i se whenaggregate planning. Work with partners downstream to produce forecasts, withupstream partners to determine constraints, and with any other supply chainentities that can improve the qua Iity of the inputs into the aggregate plan・As the plan is only as good as the qua Iity of the inputs, using the supplychain to increase the qua Iity of the inputs will greatly improve the qua Iityof the aggregate plan. Also make sure to communicate the aggregate plan to a I I supply chain partners who wiI I be affected by it.2.Make plans flexible because forecasts are always wrong. Aggregate plans arebased on forecasts of future demand. Given that these forecasts are always wrong to some degree, the aggregate plan needs to have some flexibiIity built into it if it is to be useful・ By buiIding flexibiIity into the plan, when futuredemand changes, or other changes occur, such as increases in costs, the plan can appropriately ad just to handle the new situation・ A manager should performsensitivity ana lysis on the inputs into an aggregate plan・ Using sensitivityanalysis on the inputs into the aggregate plan will enable the planner to choose the best solution for the range of possibiI ities that could occur・3.Rerun the aggregate plan as new data emerges. Aggregate plans provide a mapfor the next three to eighteen months・ This does not mean that a firm shouldonly run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputs and rerun the aggregate plan. By using the latest inputs, the plan will avoidsuboptimization based on old data and will produce a better solution・ Forinstance, as new demand forecasts become avaiI able, aggregate plans should bereevaluated・e aggregate planning as capacity utiIization increases・Surprisingly, many companies do not create aggregate plans and instead rely solely on orders from thei r distributors or warehouses to determine thei r production schedules ・ These orders are dr i ven either by actuaI demand or through inventory management algorithms・ If a company has no trouble efficiently meeting demand this way, then one could claim the lack of aggregate planning may not signifiesntly harm the company. However, when utiIization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems・ When utilization is high, the I ike Iihood of produc ing for a I I the orders as they arrive is very low・ Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utiIization increases, it becomes more important to perform aggregate planning. Difficu!ty: Moderate。
供应链管理课后习题答案
供应链(S C)第一章1、供应链:生产及流通过程中,设计将产品或服务提供给最终用户的上游和下游企业所形成的网链结构2、供应链特征:复杂性动态性交叉性面向客户需求3 、供应链类型:1)稳定SC的和动态的SC 2)平衡SC的和倾斜的 SC3)有效性SC和反应性SC4、使用环节法分析供应链流程:1)顾客订购环节(顾客抵达,顾客订单递交,顾客订货接收,顾客订单完成) 2)补充库存环节(零售订货的发起,零售订单的递交,零售订单的完成,零售订货的接收)3)生产环节(订单到达,生产安排,生产和运输,订货5、接收)4)原料获取环节5、推拉法分析供应链流程:依据相对于顾客需求的执行顺序,供应链上的所有流程可以分为两类:推动流程和拉动流程。
对顾客订单的反应启动拉动流程;对顾客订购预期的反应启动推动流程。
在拉动流程执行过程中,需求是已知的、确定的;而在推动流程执行过程中,需求是未知的,因此必须进行预测。
由于拉动流程是对顾客需求的反应,因而也可以被视为反应性流程;相应地,推动流程可以被视为推测性流程。
供应链上的推/拉边界将推动流程和拉动流程区别开来。
在戴尔公司,个人计算机组装线的起点就是推/拉边界。
个人计算机组装前的所有流程是推动流程,而所有组装过程中和此后的所有流程均是对顾客需求的反应,因而是拉动流程。
6 、供应链管理(SCM):利用计算机网络技术全面规划供应链中的商流、物流、信息流,并进行组织、协调与控制。
7 、SCM内涵:1)信息管理 2)客户管理 3)库存管理 4)关系管理 5)风险管理8、 SCM特点:(一)与传统管理方法相比较的特点: 1)以客户为中心2)跨企业的贸易伙伴之间密切合作、共享利益和共担风险 3)集成化管理4)供应链管理是对物流的一体化管理(二)与物流管理相比较的特点1)供应链管理的互动特性2)供应链管理成为物流的高级形态 3 )供应链管理决策的发展 4)供应链管理的协商机制 5)供应链管理强调组织外部一体化6)供应链管理对共同价值的依赖性7)供应链管理是“外源”整合组织 8)供应链管理是一个动态的响应系统9 、SCM的目标: 1)总成本最低化 2)客户服务最优化 3)总库存成本最小化4)总周期最短化5)物流质量最优化第二章1 、建树价值链的九种价值活动分为哪两类,分别包含哪些内容一)基本活动:内部物流生产作业外部物流市场和销售服务二)辅助活动:采购技术开发人力资源管理企业基础设施2 、价值分析的主要内容:1)识别价值活动 2)确定活动类型每种基本和辅助活动由三种类型:直接活动简介活动质量保证3、核心竞争力形成过程:1)锁定目标。
《供应链管理》习题答案
习题目录第1章绪论 (1)第2章供应链的设计和构建 (4)第3章供应链管理方法 (9)第4章供应链合作伙伴关系管理 (11)第5章供应链采购管理 (13)第6章供应链库存管理 (17)第7章供应链物流管理 (19)第8章供应链风险管理 (21)第9章供应链绩效管理 (23)第1章绪论【习题答案】1.选择题(1)B(2)D(3)B(4)A(5)B(6)C(7)D(8)A(9)C2.简答题(1)供应链的概念。
答:供应链是指围绕核心企业,通过对信息流、物流、资金流的控制,从采购原材料开始,制成中间产品以及最终产品,最后由销售网络把产品送到消费者手中的将供应商、制造商、分销商、零售商、直到最终用户连成一个整体的网链结构和模式。
(2)供应链包括哪4个流程?答:供应链一般包括物资流通、商业流通、信息流通、资金流通4个流程。
(3)简述推式供应链和拉式供应链的优缺点。
答:推式供应链的优点:能够稳定供应链的生产符合,提高机器设备利用率,缩短提前期,增加交货可能性。
缺点:需要有较多的原材料、在制品和制成品库存,库存占用的流动资金较大,当市场需求发生变化时,企业应变能力较弱。
拉式供应链的的优点:大大降低各类库存和流动资金占用,减少库存变质和失效的风险。
缺点:将面对能否及时获取资源和及时交货以满足市场需求的风险。
(4)供应链有哪些特征?答:供应链有4个主要特性:复杂性、动态性、用户需求驱动性及交叉性。
(5)陈述供应链管理的概念。
答:供应链由原材料零部件供应商、生产商、批发经销商、用户、运输商等一系列企业组成。
原材料零部件依次通过“链”中的每个企业,逐步变成产品,产品再通过一系列流通配送环节,最后交到最终用户手中,这一系列的活动就构成了一个完整供应链的全部活动。
(6)供应链管理的主要内容有哪几方面?答:供应链管理的主要内容有:物流网络职能管理、物流信息流管理、供应链流程管理以及供应链关系管理。
(7)简述推拉式供应链管理模式的内涵及其包含哪两种模式。
供应链管理 第三版 Unit8 习题与答案复习课程
Chapter 8Aggregate Planning in the Supply ChainTrue/False1. The goal of aggregate planning is to satisfy demand in a way that minimizesprofit.Answer: FalseDifficulty: Easy2. Aggregate planning is a process by which a company determines levels ofcapacity, production, subcontracting, inventory, stockouts, and even pricing overa specified time horizon.Answer: TrueDifficulty: Moderate3. Aggregate planning solves problems involving aggregate decisions rather thanstock keeping unit (SKU) level decisions.Answer: TrueDifficulty: Easy4. Traditionally, much of aggregate planning is focused within an enterprise andmay not always be seen as a part of supply chain management.Answer: TrueDifficulty: Moderate5. Aggregate planning is an important supply chain issue because, to be effective, itrequires inputs from throughout the supply chain, but its results have little impact on the supply chain.Answer: FalseDifficulty: Moderate6. Short-term production serves as a broad blueprint for operations and establishesthe parameters within which aggregate planning decisions are made.Answer: FalseDifficulty: Easy7. The aggregate planning problem is concerned with determining the productionlevel, inventory level, and capacity level (internal and outsourced) for each period that maximizes the firm’s profit over the planning horizon.Answer: TrueDifficulty: Moderate8. To create an aggregate plan, a company must specify the planning horizon forthe plan and the duration of each period within the planning horizon.Answer: TrueDifficulty: Easy9. A planning horizon is usually between three and five years.Answer: FalseDifficulty: Moderate10. A poor aggregate plan can result in improved sales and profits if the availableinventory and capacity are unable to meet demand.Answer: FalseDifficulty: Easy11. A poor aggregate plan may result in a large amount of excess inventory andcapacity, thereby raising costs.Answer: TrueDifficulty: Moderate12. The aggregate planner must make a trade-off between capacity, inventory, andbacklog costs.Answer: TrueDifficulty: Moderate13. An aggregate plan that increases one cost typically results in the increase of theother two.Answer: FalseDifficulty: Moderate14. The time flexible strategy is where the production rate is synchronized with thedemand rate by varying machine capacity or hiring and laying off employees asthe demand rate varies.Answer: FalseDifficulty: Hard15. The time flexible strategy is where workforce (capacity) is kept stable but thenumber of hours worked is varied over time in an effort to synchronize production with demand.Answer: TrueDifficulty: Moderate16. The mixed strategy is where a stable machine capacity and workforce aremaintained with a constant output rate with inventory levels fluctuating over time.Answer: FalseDifficulty: Hard17. Most strategies that an aggregate planner actually uses are in combination, andare referred to as mixed strategies.Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints is aggregate programming.Answer: FalseDifficulty: Moderate19. To improve the quality of these aggregate plans, forecast errors must be takeninto account when formulating aggregate plans.Answer: TrueDifficulty: Moderate20. Forecasting errors are dealt with in aggregate plans using either safety backlogor safety capacity.Answer: FalseDifficulty: Moderate21. Safety inventory is defined as inventory held to satisfy demand that is higher thanforecasted.Answer: TrueDifficulty: Easy22. Safety capacity is defined as capacity used to satisfy demand that is lower thanforecasted.Answer: FalseDifficulty: Easy23. Companies should work with downstream partners to produce forecasts and withupstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24. The aggregate plan should be viewed primarily as an in-house tool that does notneed to be communicated to supply chain partners.Answer: FalseDifficulty: Easy25. Given that forecasts are always wrong to some degree, the aggregate planneeds to have some flexibility built into it if it is to be useful.Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on the inputs into an aggregateplan to choose the best solution for the range of possibilities that could occur.Answer: TrueDifficulty: Moderate27. As inputs into the aggregate plan change, managers do not need to makechanges to the aggregate plan.Answer: FalseDifficulty: Easy28. As capacity utilization increases, it becomes less important to perform aggregateplanning.Answer: FalseDifficulty: ModerateMultiple Choice1. The process by which a company determines levels of capacity, production,subcontracting, inventory, stockouts, and even pricing over a specified timehorizon isa. aggregate planning.b. detail planning.c. inventory planning.d. sales planning.e. all of the aboveAnswer: aDifficulty: Moderate2. The goal of aggregate planning is toa. dissatisfy customers in a way that maximizes profit.b. dissatisfy customers in a way that minimizes profit.c. satisfy demand in a way that maximizes profit.d. satisfy demand in a way that minimizes profit.e. none of the aboveAnswer: cDifficulty: Easy3. Aggregate planning solves problems involvinga. aggregate decisions and stock keeping unit (SKU) level decisions.b. aggregate decisions or stock keeping unit (SKU) level decisions.c. aggregate decisions rather than stock keeping unit (SKU) level decisions.d. stock keeping unit (SKU) level decisions rather than aggregate decisions.e. b and c onlyAnswer: cDifficulty: Easy4. Aggregate planning, to be effective, requires inputs froma. all customers.b. all departments.c. all suppliers.d. throughout the supply chain.e. throughout the company.Answer: dDifficulty: Moderate5. Much of aggregate planning has traditionally been focuseda. on short-term production scheduling.b. on customer relationship management.c. within an enterprise.d. beyond enterprise boundaries.e. all of the aboveAnswer: cDifficulty: Moderate6. Which of the following are not operational parameters the aggregate planner isconcerned with?a. production rateb. workforcec. overtimed. backorderse. inventory on handAnswer: dDifficulty: Moderate7. The operational parameter concerned with the number of units completed perunit time (such as per week or per month) isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy8. The operational parameter concerned with the number of workers/units ofcapacity needed for production isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: bDifficulty: Easy9. The operational parameter concerned with the amount of overtime productionplanned isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy10. The operational parameter concerned with demand not satisfied in the period inwhich it arises, but carried over to future periods isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: dDifficulty: Easy11. The operational parameter concerned with the planned inventory carried over thevarious periods in the planning horizon isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: eDifficulty: Easy12. The operational parameter concerned with the number of units of machinecapacity needed for production isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy13. The operational parameter concerned with the subcontracted capacity requiredover the planning horizon isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy14. The aggregate plana. serves as a broad blueprint for operations.b. establishes the parameters within which short-term production anddistribution decisions are made.c. allows the supply chain to alter capacity allocations and change supplycontracts.d. all of the abovee. b and c onlyAnswer: dDifficulty: Moderate15. Aggregate planning is concerned with determininga. the production level, sales level, and capacity for each period.b. the demand level, inventory level, and capacity for each period.c. the production level, inventory level, and capacity for each period.d. the production level, staffing level, and capacity for each period.e. none of the aboveAnswer: cDifficulty: Moderate16. To create an aggregate plan, a company must specifya. the planning horizon for the plan.b. the duration of each period within the planning horizon.c. key information required.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate17. The planning horizon isa. the time period over which the aggregate plan is to produce a solution.b. the duration of each time period in the aggregate plan.c. the length of time required to produce the aggregate plan.d. the solution to the aggregate plan.e. none of the aboveAnswer: aDifficulty: Easy18. The length of the planning horizon is usually betweena. one and three months.b. three and eighteen months.c. one and three years.d. three and five years.e. none of the aboveAnswer: bDifficulty: Moderate19. Which of the following is not information needed by the aggregate planner?a. demand forecast for each period in the planning horizonb. production costsc. labor costsd. cost of subcontracting productione. cost of changing the demand forecastAnswer: eDifficulty: Moderate20. The cost of changing capacity includes thea. cost of adding machine capacity.b. cost of reducing machine capacity.c. cost of hiring workforce.d. cost of laying off workforce.e. all of the aboveAnswer: eDifficulty: Easy21. Which of the following is not a cost of changing capacity?a. cost of adding machine capacityb. cost of hiring workforcec. cost of laying off workforced. cost of overtimee. cost of reducing machine capacityAnswer: dDifficulty: Moderate22. Which of the following is not a constraint the aggregate planner needs toconsider?a. limits on stockouts and backlogsb. limits on overtimec. limits on sales commissionsd. limits on layoffse. limits on capital availableAnswer: cDifficulty: Moderate23. A poor aggregate plan can result ina. appropriate inventory levels.b. efficient use of capacity.c. better sales and lost profits.d. lost sales and lost profits.e. lost sales and better profits.Answer: dDifficulty: Hard24. The fundamental trade-offs available to an aggregate planner are betweena. capability, inventory, and backlog costs.b. capability, inventory, and sales costs.c. capacity, inventory, and backlog costs.d. capacity, inventory, and sales costs.e. none of the aboveAnswer: cDifficulty: Easy25. Which of the following is not a distinct aggregate planning strategy for achievingbalance between capacity, inventory, and backlog costs?a. adjustable strategyb. Chase strategyc. level strategyd. mixed strategye. time flexible strategyAnswer: aDifficulty: Easy26. The strategy where the production rate is synchronized with the demand rate byvarying machine capacity or hiring and laying off employees as the demand rate varies is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: bDifficulty: Moderate27. The strategy where workforce (capacity) is kept stable but the number of hoursworked is varied over time in an effort to synchronize production with demand is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: eDifficulty: Moderate28. The strategy where a stable machine capacity and workforce are maintained witha constant output rate, with inventory levels fluctuating over time, is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: cDifficulty: Hard29. Most strategies that an aggregate planner actually uses are in combination andare referred to as thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints isa. aggregate programming.b. distribution programming.c. production programming.d. linear programming.e. manufacturing programming.Answer: dDifficulty: Moderate31. When formulating aggregate plans,a. forecast errors have no impact.b. forecast errors must be taken into account.c. forecast accuracy is assumed.d. forecast accuracy is not a factor.e. none of the aboveAnswer: bDifficulty: Moderate32. Forecasting errors are dealt with usinga. safety backlog.b. safety capacity.c. safety inventory.d. all of the abovee. b and c onlyAnswer: eDifficulty: Moderate33. Inventory held to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: cDifficulty: Easy34. Capacity used to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: bDifficulty: Easy35. Which of the following is an approach a company can use to create a buffer forforecast error using safety inventory?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: aDifficulty: Easy36. Which of the following is not an approach a company can use to create a bufferfor forecast error using safety capacity?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: cDifficulty: Easy37. Aggregate planning should consider information froma. only the enterprise as its breadth of scope.b. downstream partners to produce forecasts.c. upstream partners to determine constraints.d. all of the abovee. b and c onlyAnswer: dDifficulty: Easy38. The quality of the aggregate plan can be improved by using information froma. only the local firm.b. only downstream partners.c. only upstream partners.d. all parts of the supply chain.e. none of the aboveAnswer: bDifficulty: Moderate39. The aggregate plan should be communicated toa. only the local firm.b. only downstream partners.c. only upstream partners.d. all supply chain partners who will be affected by it.e. none of the aboveAnswer: cDifficulty: Moderate40. The aggregate plan needs toa. be a final product because changes are disruptive to the supply chain.b. be considered fixed because forecasts are usually accurate.c. have some flexibility built into it because forecasts are always wrong.d. have some flexibility built into it because forecasts are usually right.e. none of the aboveAnswer: cDifficulty: Moderate41. How frequently should the aggregate plan be rerun?a. weeklyb. monthlyc. every 3 to 8 monthsd. as inputs to the aggregate plan changee. neverAnswer: dDifficulty: Hard42. As capacity utilization increases,a. it becomes less important to perform aggregate planning.b. it becomes more important to perform aggregate planning.c. it does not affect the importance of performing aggregate planning.d. it lessens the importance of aggregate planning.e. none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1. Discuss the primary objective and operational parameters of aggregate planning.Answer: The goal of aggregate planning is to satisfy demand in a way thatmaximizes profit. Aggregate planning is a process by which a companydetermines levels of capacity, production, subcontracting, inventory, stockouts,and even pricing over a specified time horizon. The aggregate planner’s mainobjective is to identify the following operational parameters over the specifiedtime horizon:• Production rate: the number of units completed per unit time (such as per week or per month).• Workforce: the number of workers/units of capacity needed for production.• Overtime: the amount of overtime production planned.• Machine capacity level: the number of units of machine capacity needed forproduction.• Subcontracting: the subcontracted capacity required over the planning horizon.• Backlog: demand not satisfied in the period in which it arises but carried over to future periods.• Inventory on hand: the planned inventory carried over the various periods in the planning horizon.The aggregate plan serves as a broad blueprint for operations and establishesthe parameters within which short-term production and distribution decisions are made. The aggregate plan allows the supply chain to alter capacity allocationsand change supply contracts.Difficulty: Moderate2. Discuss the information required for aggregate planning.Answer: An aggregate planner requires the following information:• Demand forecast F t for each Period t in the planning horizon that extends over T periods• Production cos ts• Labor costs, regular time ($/hour), and overtime costs ($/hour)• Cost of subcontracting production ($/unit or $/hour)• Cost of changing capacity; specifically, cost of hiring/laying off workforce($/worker) and cost of adding or reducing machine capacity ($/machine)• Labor/machine hours required per unit• Inventory holding cost ($/unit/period)• Stockout or backlog cost ($/unit/period)• Constraints:• Limits on overtime• Limits on layoffs• Limits on capital available• Limits on stockouts and ba cklogs• Constraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps a company make the following determinations:• Production quantity from regular time, overtime, and subcontracted time:used to determine number of workers and supplier purchase levels.• Inventory held: used to determine how much warehouse space andworking capital is needed.• Backlog/stockout quantity: used to determine what the customer servicelevels will be.• Workforce hired/laid off: used to determine any labor issues that will beencountered.• Machine capacity increase/decrease: used to determine if newproduction equipment needs to be purchased or idled.The quality of an aggregate plan has a significant impact on the profitability of a firm. A poor aggregate plan can result in lost sales and lost profits if the available inventory and capacity are unable to meet demand. A poor aggregate plan mayalso result in a large amount of excess inventory and capacity, thereby raisingcosts. Therefore, aggregate planning is a very important tool in helping a supply chain maximize profitability.Difficulty: Hard3. Explain the basic strategies that an aggregate planner has available to balancethe various costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies forachieving balance between these costs. These strategies involve trade-offsbetween capital investment, workforce size, work hours, inventory, andbacklogs/lost sales. Most strategies that a planner actually uses are acombination of these three and are referred to as mixed strategies. The threestrategies are as follows:1. Chase strategy—using capacity as the lever: With this strategy, the productionrate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies. In practice, achieving thissynchronization can be very problematic because of the difficulty in varyingcapacity and workforce on short notice. This strategy can be expensive toimplement if the cost of varying machine or labor capacity over time is high. Itcan also have a significant negative impact on the morale of the workforce. TheChase strategy results in low levels of inventory in the supply chain and highlevels of change in capacity and workforce. It should be used when the cost ofcarrying inventory is very expensive and costs to change levels of machine andlabor capacity are low.2. Time flexibility strategy—using utilization as the lever: This strategy may beused if there is excess machine capacity (i.e., if machines are not used twentyfour hours a day, seven days a week). In this case, the workforce (capacity) iskept stable but the number of hours worked is varied over time in an effort tosynchronize production with demand. A planner can use variable amounts ofovertime or a flexible schedule to achieve this synchronization. Although thisstrategy does require that the workforce be flexible, it avoids some of theproblems associated with the Chase strategy, most notably changing the size of the workforce. This strategy results in low levels of inventory but with loweraverage utilization. It should be used when inventory carrying costs are relatively high and machine capacity is relatively inexpensive.3. Level strategy—using inventory as the lever: With this strategy, a stablemachine capacity and workforce are maintained with a constant output rate.Shortages and surpluses result in inventory levels fluctuating over time. Hereproduction is not synchronized with demand. Either inventories are built up inanticipation of future demand or backlogs are carried over from high- to low-demand periods. Employees benefit from stable working conditions. A drawback associated with this strategy is that large inventories may accumulate andcustomer orders may be delayed. This strategy keeps capacity and costs ofchanging capacity relatively low. It should be used when inventory carrying andbacklog costs are relatively low.Difficulty: Moderate4. Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Mostaggregate planning done today takes only the enterprise as its breadth of scope.However, there are many factors outside the enterprise throughout the supplychain that can dramatically impact the optimal aggregate plan. Therefore, avoidthe trap of only thinking about your enterprise when aggregate planning. Workwith partners downstream to produce forecasts, with upstream partners todetermine constraints, and with any other supply chain entities that can improve the quality of the inputs into the aggregate plan. As the plan is only as good asthe quality of the inputs, using the supply chain to increase the quality of theinputs will greatly improve the quality of the aggregate plan. Also make sure tocommunicate the aggregate plan to all supply chain partners who will be affected by it.2. Make plans flexible because forecasts are always wrong. Aggregate plans arebased on forecasts of future demand. Given that these forecasts are alwayswrong to some degree, the aggregate plan needs to have some flexibility builtinto it if it is to be useful. By building flexibility into the plan, when future demand changes, or other changes occur, such as increases in costs, the plan canappropriately adjust to handle the new situation. A manager should performsensitivity analysis on the inputs into an aggregate plan. Using sensitivityanalysis on the inputs into the aggregate plan will enable the planner to choosethe best solution for the range of possibilities that could occur.3. Rerun the aggregate plan as new data emerges. Aggregate plans provide amap for the next three to eighteen months. This does not mean that a firm should only run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputsand rerun the aggregate plan. By using the latest inputs, the plan will avoidsuboptimization based on old data and will produce a better solution. Forinstance, as new demand forecasts become available, aggregate plans shouldbe reevaluated.4. Use aggregate planning as capacity utilization increases. Surprisingly, manycompanies do not create aggregate plans and instead rely solely on orders from their distributors or warehouses to determine their production schedules. Theseorders are driven either by actual demand or through inventory managementalgorithms. If a company has no trouble efficiently meeting demand this way,then one could claim the lack of aggregate planning may not significantly harmthe company. However, when utilization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems.When utilization is high, the likelihood of producing for all the orders as theyarrive is very low. Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utilization increases, it becomesmore important to perform aggregate planning.Difficulty: Moderate。
供应链管理第三版unit8习题与答案
Chapter 8Aggregate Planning in the Supply ChainTrue/False1.The goal of aggregate planning is to satisfy demand in a way that minimizes profit.Answer: FalseDifficulty: Easy2.Aggregate planning is a process by which a company determines levels of capacity,production, subcontracting, inventory, stockouts, and even pricing over a specified time horizon.Answer: TrueDifficulty: Moderate3.Aggregate planning solves problems involving aggregate decisions rather than stockkeeping unit (SKU) level decisions.Answer: TrueDifficulty: Easy4.Traditionally, much of aggregate planning is focused within an enterprise and may notalways be seen as a part of supply chain management.Answer: TrueDifficulty: Moderate5.Aggregate planning is an important supply chain issue because, to be effective, itrequires inputs from throughout the supply chain, but its results have little impact onthe supply chain.Answer: FalseDifficulty: Moderate6.Short-term production serves as a broad blueprint for operations and establishes theparameters within which aggregate planning decisions are made.Answer: FalseDifficulty: Easy7.The aggregate planning problem is concerned with determining the production level,inventory level, and capacity level (internal and outsourced) for each period thatmaximizes the firm’s profit over the planning horizon.Answer: TrueDifficulty: Moderate8.To create an aggregate plan, a company must specify the planning horizon for the planand the duration of each period within the planning horizon.Answer: TrueDifficulty: Easy9. A planning horizon is usually between three and five years.Answer: FalseDifficulty: Moderate10. A poor aggregate plan can result in improved sales and profits if the available inventoryand capacity are unable to meet demand.Answer: FalseDifficulty: Easy11. A poor aggregate plan may result in a large amount of excess inventory and capacity,thereby raising costs.Answer: TrueDifficulty: Moderate12.The aggregate planner must make a trade-off between capacity, inventory, and backlogcosts.Answer: TrueDifficulty: Moderate13.An aggregate plan that increases one cost typically results in the increase of the othertwo.Answer: FalseDifficulty: Moderate14.The time flexible strategy is where the production rate is synchronized with the demandrate by varying machine capacity or hiring and laying off employees as the demand rate varies.Answer: FalseDifficulty: Hard15.The time flexible strategy is where workforce (capacity) is kept stable but the number ofhours worked is varied over time in an effort to synchronize production with demand.Answer: TrueDifficulty: Moderate16.The mixed strategy is where a stable machine capacity and workforce are maintainedwith a constant output rate with inventory levels fluctuating over time.Answer: FalseDifficulty: Hard17.Most strategies that an aggregate planner actually uses are in combination, and arereferred to as mixed strategies.Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tries to maximize profits while beingsubjected to a series of constraints is aggregate programming.Answer: FalseDifficulty: Moderate19.To improve the quality of these aggregate plans, forecast errors must be taken intoaccount when formulating aggregate plans.Answer: TrueDifficulty: Moderate20.Forecasting errors are dealt with in aggregate plans using either safety backlog or safetycapacity.Answer: FalseDifficulty: Moderate21.Safety inventory is defined as inventory held to satisfy demand that is higher thanforecasted.Answer: TrueDifficulty: Easy22.Safety capacity is defined as capacity used to satisfy demand that is lower thanforecasted.Answer: FalseDifficulty: Easypanies should work with downstream partners to produce forecasts and withupstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24.The aggregate plan should be viewed primarily as an in-house tool that does not need tobe communicated to supply chain partners.Answer: FalseDifficulty: Easy25.Given that forecasts are always wrong to some degree, the aggregate plan needs tohave some flexibility built into it if it is to be useful.Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on the inputs into an aggregate plan tochoose the best solution for the range of possibilities that could occur.Answer: TrueDifficulty: Moderate27.As inputs into the aggregate plan change, managers do not need to make changes to theaggregate plan.Answer: FalseDifficulty: Easy28.As capacity utilization increases, it becomes less important to perform aggregateplanning.Answer: FalseDifficulty: ModerateMultiple Choice1.The process by which a company determines levels of capacity, production,subcontracting, inventory, stockouts, and even pricing over a specified time horizon isa.aggregate planning.b.detail planning.c.inventory planning.d.sales planning.e.all of the aboveAnswer: aDifficulty: Moderate2.The goal of aggregate planning is toa.dissatisfy customers in a way that maximizes profit.b.dissatisfy customers in a way that minimizes profit.c.satisfy demand in a way that maximizes profit.d.satisfy demand in a way that minimizes profit.e.none of the aboveAnswer: cDifficulty: Easy3.Aggregate planning solves problems involvinga.aggregate decisions and stock keeping unit (SKU) level decisions.b.aggregate decisions or stock keeping unit (SKU) level decisions.c.aggregate decisions rather than stock keeping unit (SKU) level decisions.d.stock keeping unit (SKU) level decisions rather than aggregate decisions.e. b and c onlyAnswer: cDifficulty: Easy4.Aggregate planning, to be effective, requires inputs froma.all customers.b.all departments.c.all suppliers.d.throughout the supply chain.e.throughout the company.Answer: dDifficulty: Moderate5.Much of aggregate planning has traditionally been focuseda.on short-term production scheduling.b.on customer relationship management.c.within an enterprise.d.beyond enterprise boundaries.e.all of the aboveAnswer: cDifficulty: Moderate6.Which of the following are not operational parameters the aggregate planner isconcerned witha.production rateb.workforcec.overtimed.backorderse.inventory on handAnswer: dDifficulty: Moderate7.The operational parameter concerned with the number of units completed per unit time(such as per week or per month) isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: aDifficulty: Easy8.The operational parameter concerned with the number of workers/units of capacityneeded for production isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: bDifficulty: Easy9.The operational parameter concerned with the amount of overtime production plannedisa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: cDifficulty: Easy10.The operational parameter concerned with demand not satisfied in the period in whichit arises, but carried over to future periods isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: dDifficulty: Easy11.The operational parameter concerned with the planned inventory carried over thevarious periods in the planning horizon isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: eDifficulty: Easy12.The operational parameter concerned with the number of units of machine capacityneeded for production isa.machine capacity level.b.subcontracting.c.overtime.d.backlog.e.inventory on hand.Answer: aDifficulty: Easy13.The operational parameter concerned with the subcontracted capacity required overthe planning horizon isa.machine capacity level.b.subcontracting.c.overtime.d.backlog.e.inventory on hand.Answer: cDifficulty: Easy14.The aggregate plana.serves as a broad blueprint for operations.b.establishes the parameters within which short-term production and distributiondecisions are made.c.allows the supply chain to alter capacity allocations and change supply contracts.d.all of the abovee. b and c onlyAnswer: dDifficulty: Moderate15.Aggregate planning is concerned with determininga.the production level, sales level, and capacity for each period.b.the demand level, inventory level, and capacity for each period.c.the production level, inventory level, and capacity for each period.d.the production level, staffing level, and capacity for each period.e.none of the aboveAnswer: cDifficulty: Moderate16.To create an aggregate plan, a company must specifya.the planning horizon for the plan.b.the duration of each period within the planning horizon.c.key information required.d.all of the abovee. a and b onlyAnswer: dDifficulty: Moderate17.The planning horizon isa.the time period over which the aggregate plan is to produce a solution.b.the duration of each time period in the aggregate plan.c.the length of time required to produce the aggregate plan.d.the solution to the aggregate plan.e.none of the aboveAnswer: aDifficulty: Easy18.The length of the planning horizon is usually betweena.one and three months.b.three and eighteen months.c.one and three years.d.three and five years.e.none of the aboveAnswer: bDifficulty: Moderate19.Which of the following is not information needed by the aggregate plannera.demand forecast for each period in the planning horizonb.production costsbor costsd.cost of subcontracting productione.cost of changing the demand forecastAnswer: eDifficulty: Moderate20.The cost of changing capacity includes thea.cost of adding machine capacity.b.cost of reducing machine capacity.c.cost of hiring workforce.d.cost of laying off workforce.e.all of the aboveAnswer: eDifficulty: Easy21.Which of the following is not a cost of changing capacitya.cost of adding machine capacityb.cost of hiring workforcec.cost of laying off workforced.cost of overtimee.cost of reducing machine capacityAnswer: dDifficulty: Moderate22.Which of the following is not a constraint the aggregate planner needs to considera.limits on stockouts and backlogsb.limits on overtimec.limits on sales commissionsd.limits on layoffse.limits on capital availableAnswer: cDifficulty: Moderate23. A poor aggregate plan can result ina.appropriate inventory levels.b.efficient use of capacity.c.better sales and lost profits.d.lost sales and lost profits.e.lost sales and better profits.Answer: dDifficulty: Hard24.The fundamental trade-offs available to an aggregate planner are betweena.capability, inventory, and backlog costs.b.capability, inventory, and sales costs.c.capacity, inventory, and backlog costs.d.capacity, inventory, and sales costs.e.none of the aboveAnswer: cDifficulty: Easy25.Which of the following is not a distinct aggregate planning strategy for achievingbalance between capacity, inventory, and backlog costsa.adjustable strategyb.Chase strategyc.level strategyd.mixed strategye.time flexible strategyAnswer: aDifficulty: Easy26.The strategy where the production rate is synchronized with the demand rate by varyingmachine capacity or hiring and laying off employees as the demand rate varies is thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: bDifficulty: Moderate27.The strategy where workforce (capacity) is kept stable but the number of hours workedis varied over time in an effort to synchronize production with demand is thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: eDifficulty: Moderate28.The strategy where a stable machine capacity and workforce are maintained with aconstant output rate, with inventory levels fluctuating over time, is thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: cDifficulty: Hard29.Most strategies that an aggregate planner actually uses are in combination and arereferred to as thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profits while beingsubjected to a series of constraints isa.aggregate programming.b.distribution programming.c.production programming.d.linear programming.e.manufacturing programming.Answer: dDifficulty: Moderate31.When formulating aggregate plans,a.forecast errors have no impact.b.forecast errors must be taken into account.c.forecast accuracy is assumed.d.forecast accuracy is not a factor.e.none of the aboveAnswer: bDifficulty: Moderate32.Forecasting errors are dealt with usinga.safety backlog.b.safety capacity.c.safety inventory.d.all of the abovee. b and c onlyAnswer: eDifficulty: Moderate33.Inventory held to satisfy demand that is higher than forecasted isa.safety backlog.b.safety capacity.c.safety inventory.d.safety sales.e.safety workforce.Answer: cDifficulty: Easy34.Capacity used to satisfy demand that is higher than forecasted isa.safety backlog.b.safety capacity.c.safety inventory.d.safety sales.e.safety workforce.Answer: bDifficulty: Easy35.Which of the following is an approach a company can use to create a buffer for forecasterror using safety inventorya.overtimeb.carry extra workforce permanentlyc.build and carry extra inventoriesd.subcontractinge.purchase capacity or product from an open or spot marketAnswer: aDifficulty: Easy36.Which of the following is not an approach a company can use to create a buffer forforecast error using safety capacitya.overtimeb.carry extra workforce permanentlyc.build and carry extra inventoriesd.subcontractinge.purchase capacity or product from an open or spot marketAnswer: cDifficulty: Easy37.Aggregate planning should consider information froma.only the enterprise as its breadth of scope.b.downstream partners to produce forecasts.c.upstream partners to determine constraints.d.all of the abovee. b and c onlyAnswer: dDifficulty: Easy38.The quality of the aggregate plan can be improved by using information froma.only the local firm.b.only downstream partners.c.only upstream partners.d.all parts of the supply chain.e.none of the aboveAnswer: bDifficulty: Moderate39.The aggregate plan should be communicated toa.only the local firm.b.only downstream partners.c.only upstream partners.d.all supply chain partners who will be affected by it.e.none of the aboveAnswer: cDifficulty: Moderate40.The aggregate plan needs toa.be a final product because changes are disruptive to the supply chain.b.be considered fixed because forecasts are usually accurate.c.have some flexibility built into it because forecasts are always wrong.d.have some flexibility built into it because forecasts are usually right.e.none of the aboveAnswer: cDifficulty: Moderate41.How frequently should the aggregate plan be reruna.weeklyb.monthlyc.every 3 to 8 monthsd.as inputs to the aggregate plan changee.neverAnswer: dDifficulty: Hard42.As capacity utilization increases,a.it becomes less important to perform aggregate planning.b.it becomes more important to perform aggregate planning.c.it does not affect the importance of performing aggregate planning.d.it lessens the importance of aggregate planning.e.none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1.Discuss the primary objective and operational parameters of aggregate planning.Answer: The goal of aggregate planning is to satisfy demand in a way that maximizesprofit. Aggregate planning is a process by which a company determines levels ofcapacity, production, subcontracting, inventory, stockouts, and even pricing over aspecified time horizon. The aggregate planner’s main objective is to identify thefollowing operational parameters over the specified time horizon:Production rate: the number of units completed per unit time (such as per week or per month).Workforce: the number of workers/units of capacity needed for production.Overtime: the amount of overtime production planned.Machine capacity level: the number of units of machine capacity needed for production.Subcontracting: the subcontracted capacity required over the planning horizon.Backlog: demand not satisfied in the period in which it arises but carried over to future periods.Inventory on hand: the planned inventory carried over the various periods in theplanning horizon.The aggregate plan serves as a broad blueprint for operations and establishes theparameters within which short-term production and distribution decisions are made.The aggregate plan allows the supply chain to alter capacity allocations and changesupply contracts.Difficulty: Moderate2.Discuss the information required for aggregate planning.Answer: An aggregate planner requires the following information:Demand forecast F t for each Period t in the planning horizon that extends over TperiodsProduction costsLabor costs, regular time ($/hour), and overtime costs ($/hour)Cost of subcontracting production ($/unit or $/hour)Cost of changing capacity; specifically, cost of hiring/laying off workforce ($/worker)and cost of adding or reducing machine capacity ($/machine)Labor/machine hours required per unitInventory holding cost ($/unit/period)Stockout or backlog cost ($/unit/period)Constraints:Limits on overtimeLimits on layoffsLimits on capital availableLimits on stockouts and backlogsConstraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps a company make the following determinations:Production quantity from regular time, overtime, and subcontracted time: usedto determine number of workers and supplier purchase levels.Inventory held: used to determine how much warehouse space and workingcapital is needed.Backlog/stockout quantity: used to determine what the customer service levelswill be.Workforce hired/laid off: used to determine any labor issues that will beencountered.Machine capacity increase/decrease: used to determine if new productionequipment needs to be purchased or idled.The quality of an aggregate plan has a significant impact on the profitability of a firm. A poor aggregate plan can result in lost sales and lost profits if the available inventory and capacity are unable to meet demand. A poor aggregate plan may also result in a largeamount of excess inventory and capacity, thereby raising costs. Therefore, aggregateplanning is a very important tool in helping a supply chain maximize profitability.Difficulty: Hard3.Explain the basic strategies that an aggregate planner has available to balance thevarious costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies for achieving balance between these costs. These strategies involve trade-offs between capitalinvestment, workforce size, work hours, inventory, and backlogs/lost sales. Moststrategies that a planner actually uses are a combination of these three and are referred to as mixed strategies. The three strategies are as follows:1. Chase strategy—using capacity as the lever: With this strategy, the production rate issynchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies. In practice, achieving this synchronization can be very problematic because of the difficulty in varying capacity and workforce on shortnotice. This strategy can be expensive to implement if the cost of varying machine orlabor capacity over time is high. It can also have a significant negative impact on themorale of the workforce. The Chase strategy results in low levels of inventory in thesupply chain and high levels of change in capacity and workforce. It should be usedwhen the cost of carrying inventory is very expensive and costs to change levels ofmachine and labor capacity are low.2. Time flexibility strategy—using utilization as the lever: This strategy may be used ifthere is excess machine capacity ., if machines are not used twenty four hours a day,seven days a week). In this case, the workforce (capacity) is kept stable but the number of hours worked is varied over time in an effort to synchronize production with demand.A planner can use variable amounts of overtime or a flexible schedule to achieve thissynchronization. Although this strategy does require that the workforce be flexible, itavoids some of the problems associated with the Chase strategy, most notably changing the size of the workforce. This strategy results in low levels of inventory but with lower average utilization. It should be used when inventory carrying costs are relatively highand machine capacity is relatively inexpensive.3. Level strategy—using inventory as the lever: With this strategy, a stable machinecapacity and workforce are maintained with a constant output rate. Shortages andsurpluses result in inventory levels fluctuating over time. Here production is notsynchronized with demand. Either inventories are built up in anticipation of futuredemand or backlogs are carried over from high- to low-demand periods. Employeesbenefit from stable working conditions. A drawback associated with this strategy is that large inventories may accumulate and customer orders may be delayed. This strategykeeps capacity and costs of changing capacity relatively low. It should be used wheninventory carrying and backlog costs are relatively low.Difficulty: Moderate4.Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Most aggregateplanning done today takes only the enterprise as its breadth of scope. However, thereare many factors outside the enterprise throughout the supply chain that candramatically impact the optimal aggregate plan. Therefore, avoid the trap of onlythinking about your enterprise when aggregate planning. Work with partnersdownstream to produce forecasts, with upstream partners to determine constraints,and with any other supply chain entities that can improve the quality of the inputs into the aggregate plan. As the plan is only as good as the quality of the inputs, using thesupply chain to increase the quality of the inputs will greatly improve the quality of the aggregate plan. Also make sure to communicate the aggregate plan to all supply chainpartners who will be affected by it.2. Make plans flexible because forecasts are always wrong. Aggregate plans are basedon forecasts of future demand. Given that these forecasts are always wrong to somedegree, the aggregate plan needs to have some flexibility built into it if it is to be useful.By building flexibility into the plan, when future demand changes, or other changesoccur, such as increases in costs, the plan can appropriately adjust to handle the new situation. A manager should perform sensitivity analysis on the inputs into an aggregate plan. Using sensitivity analysis on the inputs into the aggregate plan will enable the planner to choose the best solution for the range of possibilities that could occur.3. Rerun the aggregate plan as new data emerges. Aggregate plans provide a map for the next three to eighteen months. This does not mean that a firm should only run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputs and rerun the aggregate plan. By using the latest inputs, the plan will avoid suboptimization based on old data and will produce a better solution. For instance, as new demand forecasts become available, aggregate plans should be reevaluated.4. Use aggregate planning as capacity utilization increases. Surprisingly, many companies do not create aggregate plans and instead rely solely on orders from their distributors or warehouses to determine their production schedules. These orders are driven either by actual demand or through inventory management algorithms. If a company has no trouble efficiently meeting demand this way, then one could claim the lack of aggregate planning may not significantly harm the company. However, when utilization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems. When utilization is high, the likelihood of producing for all the orders as they arrive is very low. Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utilization increases, it becomes more important to perform aggregate planning.Difficulty: Moderate。
(完整版)供应链管理第三版Unit8习题与答案
Chapter 8Aggregate Planning in the Supply ChainTrue/False1. The goal of aggregate planning is to satisfy demand in a way that minimizesprofit.Answer: FalseDifficulty: Easy2. Aggregate planning is a process by which a company determines levels ofcapacity, production, subcontracting, inventory, stockouts, and even pricing overa specified time horizon.Answer: TrueDifficulty: Moderate3. Aggregate planning solves problems involving aggregate decisions rather thanstock keeping unit (SKU) level decisions.Answer: TrueDifficulty: Easy4. Traditionally, much of aggregate planning is focused within an enterprise andmay not always be seen as a part of supply chain management.Answer: TrueDifficulty: Moderate5. Aggregate planning is an important supply chain issue because, to be effective, itrequires inputs from throughout the supply chain, but its results have little impact on the supply chain.Answer: FalseDifficulty: Moderate6. Short-term production serves as a broad blueprint for operations and establishesthe parameters within which aggregate planning decisions are made.Answer: FalseDifficulty: Easy7. The aggregate planning problem is concerned with determining the productionlevel, inventory level, and capacity level (internal and outsourced) for each period that maximizes the firm’s profit over the planning horizon.Answer: TrueDifficulty: Moderate8. To create an aggregate plan, a company must specify the planning horizon forthe plan and the duration of each period within the planning horizon.Answer: TrueDifficulty: Easy9. A planning horizon is usually between three and five years.Answer: FalseDifficulty: Moderate10. A poor aggregate plan can result in improved sales and profits if the availableinventory and capacity are unable to meet demand.Answer: FalseDifficulty: Easy11. A poor aggregate plan may result in a large amount of excess inventory andcapacity, thereby raising costs.Answer: TrueDifficulty: Moderate12. The aggregate planner must make a trade-off between capacity, inventory, andbacklog costs.Answer: TrueDifficulty: Moderate13. An aggregate plan that increases one cost typically results in the increase of theother two.Answer: FalseDifficulty: Moderate14. The time flexible strategy is where the production rate is synchronized with thedemand rate by varying machine capacity or hiring and laying off employees asthe demand rate varies.Answer: FalseDifficulty: Hard15. The time flexible strategy is where workforce (capacity) is kept stable but thenumber of hours worked is varied over time in an effort to synchronize production with demand.Answer: TrueDifficulty: Moderate16. The mixed strategy is where a stable machine capacity and workforce aremaintained with a constant output rate with inventory levels fluctuating over time.Answer: FalseDifficulty: Hard17. Most strategies that an aggregate planner actually uses are in combination, andare referred to as mixed strategies.Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints is aggregate programming.Answer: FalseDifficulty: Moderate19. To improve the quality of these aggregate plans, forecast errors must be takeninto account when formulating aggregate plans.Answer: TrueDifficulty: Moderate20. Forecasting errors are dealt with in aggregate plans using either safety backlogor safety capacity.Answer: FalseDifficulty: Moderate21. Safety inventory is defined as inventory held to satisfy demand that is higher thanforecasted.Answer: TrueDifficulty: Easy22. Safety capacity is defined as capacity used to satisfy demand that is lower thanforecasted.Answer: FalseDifficulty: Easy23. Companies should work with downstream partners to produce forecasts and withupstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24. The aggregate plan should be viewed primarily as an in-house tool that does notneed to be communicated to supply chain partners.Answer: FalseDifficulty: Easy25. Given that forecasts are always wrong to some degree, the aggregate planneeds to have some flexibility built into it if it is to be useful.Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on the inputs into an aggregateplan to choose the best solution for the range of possibilities that could occur.Answer: TrueDifficulty: Moderate27. As inputs into the aggregate plan change, managers do not need to makechanges to the aggregate plan.Answer: FalseDifficulty: Easy28. As capacity utilization increases, it becomes less important to perform aggregateplanning.Answer: FalseDifficulty: ModerateMultiple Choice1. The process by which a company determines levels of capacity, production,subcontracting, inventory, stockouts, and even pricing over a specified timehorizon isa. aggregate planning.b. detail planning.c. inventory planning.d. sales planning.e. all of the aboveAnswer: aDifficulty: Moderate2. The goal of aggregate planning is toa. dissatisfy customers in a way that maximizes profit.b. dissatisfy customers in a way that minimizes profit.c. satisfy demand in a way that maximizes profit.d. satisfy demand in a way that minimizes profit.e. none of the aboveAnswer: cDifficulty: Easy3. Aggregate planning solves problems involvinga. aggregate decisions and stock keeping unit (SKU) level decisions.b. aggregate decisions or stock keeping unit (SKU) level decisions.c. aggregate decisions rather than stock keeping unit (SKU) level decisions.d. stock keeping unit (SKU) level decisions rather than aggregate decisions.e. b and c onlyAnswer: cDifficulty: Easy4. Aggregate planning, to be effective, requires inputs froma. all customers.b. all departments.c. all suppliers.d. throughout the supply chain.e. throughout the company.Answer: dDifficulty: Moderate5. Much of aggregate planning has traditionally been focuseda. on short-term production scheduling.b. on customer relationship management.c. within an enterprise.d. beyond enterprise boundaries.e. all of the aboveAnswer: cDifficulty: Moderate6. Which of the following are not operational parameters the aggregate planner isconcerned with?a. production rateb. workforcec. overtimed. backorderse. inventory on handAnswer: dDifficulty: Moderate7. The operational parameter concerned with the number of units completed perunit time (such as per week or per month) isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy8. The operational parameter concerned with the number of workers/units ofcapacity needed for production isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: bDifficulty: Easy9. The operational parameter concerned with the amount of overtime productionplanned isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy10. The operational parameter concerned with demand not satisfied in the period inwhich it arises, but carried over to future periods isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: dDifficulty: Easy11. The operational parameter concerned with the planned inventory carried over thevarious periods in the planning horizon isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: eDifficulty: Easy12. The operational parameter concerned with the number of units of machinecapacity needed for production isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy13. The operational parameter concerned with the subcontracted capacity requiredover the planning horizon isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy14. The aggregate plana. serves as a broad blueprint for operations.b. establishes the parameters within which short-term production anddistribution decisions are made.c. allows the supply chain to alter capacity allocations and change supplycontracts.d. all of the abovee. b and c onlyAnswer: dDifficulty: Moderate15. Aggregate planning is concerned with determininga. the production level, sales level, and capacity for each period.b. the demand level, inventory level, and capacity for each period.c. the production level, inventory level, and capacity for each period.d. the production level, staffing level, and capacity for each period.e. none of the aboveAnswer: cDifficulty: Moderate16. To create an aggregate plan, a company must specifya. the planning horizon for the plan.b. the duration of each period within the planning horizon.c. key information required.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate17. The planning horizon isa. the time period over which the aggregate plan is to produce a solution.b. the duration of each time period in the aggregate plan.c. the length of time required to produce the aggregate plan.d. the solution to the aggregate plan.e. none of the aboveAnswer: aDifficulty: Easy18. The length of the planning horizon is usually betweena. one and three months.b. three and eighteen months.c. one and three years.d. three and five years.e. none of the aboveAnswer: bDifficulty: Moderate19. Which of the following is not information needed by the aggregate planner?a. demand forecast for each period in the planning horizonb. production costsc. labor costsd. cost of subcontracting productione. cost of changing the demand forecastAnswer: eDifficulty: Moderate20. The cost of changing capacity includes thea. cost of adding machine capacity.b. cost of reducing machine capacity.c. cost of hiring workforce.d. cost of laying off workforce.e. all of the aboveAnswer: eDifficulty: Easy21. Which of the following is not a cost of changing capacity?a. cost of adding machine capacityb. cost of hiring workforcec. cost of laying off workforced. cost of overtimee. cost of reducing machine capacityAnswer: dDifficulty: Moderate22. Which of the following is not a constraint the aggregate planner needs toconsider?a. limits on stockouts and backlogsb. limits on overtimec. limits on sales commissionsd. limits on layoffse. limits on capital availableAnswer: cDifficulty: Moderate23. A poor aggregate plan can result ina. appropriate inventory levels.b. efficient use of capacity.c. better sales and lost profits.d. lost sales and lost profits.e. lost sales and better profits.Answer: dDifficulty: Hard24. The fundamental trade-offs available to an aggregate planner are betweena. capability, inventory, and backlog costs.b. capability, inventory, and sales costs.c. capacity, inventory, and backlog costs.d. capacity, inventory, and sales costs.e. none of the aboveAnswer: cDifficulty: Easy25. Which of the following is not a distinct aggregate planning strategy for achievingbalance between capacity, inventory, and backlog costs?a. adjustable strategyb. Chase strategyc. level strategyd. mixed strategye. time flexible strategyAnswer: aDifficulty: Easy26. The strategy where the production rate is synchronized with the demand rate byvarying machine capacity or hiring and laying off employees as the demand rate varies is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: bDifficulty: Moderate27. The strategy where workforce (capacity) is kept stable but the number of hoursworked is varied over time in an effort to synchronize production with demand is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: eDifficulty: Moderate28. The strategy where a stable machine capacity and workforce are maintained witha constant output rate, with inventory levels fluctuating over time, is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: cDifficulty: Hard29. Most strategies that an aggregate planner actually uses are in combination andare referred to as thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints isa. aggregate programming.b. distribution programming.c. production programming.d. linear programming.e. manufacturing programming.Answer: dDifficulty: Moderate31. When formulating aggregate plans,a. forecast errors have no impact.b. forecast errors must be taken into account.c. forecast accuracy is assumed.d. forecast accuracy is not a factor.e. none of the aboveAnswer: bDifficulty: Moderate32. Forecasting errors are dealt with usinga. safety backlog.b. safety capacity.c. safety inventory.d. all of the abovee. b and c onlyAnswer: eDifficulty: Moderate33. Inventory held to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: cDifficulty: Easy34. Capacity used to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: bDifficulty: Easy35. Which of the following is an approach a company can use to create a buffer forforecast error using safety inventory?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: aDifficulty: Easy36. Which of the following is not an approach a company can use to create a bufferfor forecast error using safety capacity?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: cDifficulty: Easy37. Aggregate planning should consider information froma. only the enterprise as its breadth of scope.b. downstream partners to produce forecasts.c. upstream partners to determine constraints.d. all of the abovee. b and c onlyAnswer: dDifficulty: Easy38. The quality of the aggregate plan can be improved by using information froma. only the local firm.b. only downstream partners.c. only upstream partners.d. all parts of the supply chain.e. none of the aboveAnswer: bDifficulty: Moderate39. The aggregate plan should be communicated toa. only the local firm.b. only downstream partners.c. only upstream partners.d. all supply chain partners who will be affected by it.e. none of the aboveAnswer: cDifficulty: Moderate40. The aggregate plan needs toa. be a final product because changes are disruptive to the supply chain.b. be considered fixed because forecasts are usually accurate.c. have some flexibility built into it because forecasts are always wrong.d. have some flexibility built into it because forecasts are usually right.e. none of the aboveAnswer: cDifficulty: Moderate41. How frequently should the aggregate plan be rerun?a. weeklyb. monthlyc. every 3 to 8 monthsd. as inputs to the aggregate plan changee. neverAnswer: dDifficulty: Hard42. As capacity utilization increases,a. it becomes less important to perform aggregate planning.b. it becomes more important to perform aggregate planning.c. it does not affect the importance of performing aggregate planning.d. it lessens the importance of aggregate planning.e. none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1. Discuss the primary objective and operational parameters of aggregate planning.Answer: The goal of aggregate planning is to satisfy demand in a way thatmaximizes profit. Aggregate planning is a process by which a companydetermines levels of capacity, production, subcontracting, inventory, stockouts,and even pricing over a specified time horizon. The aggregate planner’s mainobjective is to identify the following operational parameters over the specifiedtime horizon:• Production rate: the number of units completed per unit time (such as per week or per month).• Workforce: the number of workers/units of capacity needed for production.• Overtime: the amount of overtime production planned.• Machine capacity level: the number of units of machine capacity needed forproduction.• Subcontracting: the subcontracted capacity required over the planning horizon.• Backlog: demand not satisfied in the period in which it arises but carried over to future periods.• Inventory on hand: the planned inventory carried over the various periods in the planning horizon.The aggregate plan serves as a broad blueprint for operations and establishesthe parameters within which short-term production and distribution decisions are made. The aggregate plan allows the supply chain to alter capacity allocationsand change supply contracts.Difficulty: Moderate2. Discuss the information required for aggregate planning.Answer: An aggregate planner requires the following information:• Demand forecast F t for each Period t in the planning horizon that extends over T periods• Production cos ts• Labor costs, regular time ($/hour), and overtime costs ($/hour)• Cost of subcontracting production ($/unit or $/hour)• Cost of changing capacity; specifically, cost of hiring/laying off workforce($/worker) and cost of adding or reducing machine capacity ($/machine)• Labor/machine hours required per unit• Inventory holding cost ($/unit/period)• Stockout or backlog cost ($/unit/period)• Constraints:• Limits on overtime• Limits on layoffs• Limits on capital available• Limits on stockouts and ba cklogs• Constraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps a company make the following determinations:• Production quantity from regular time, overtime, and subcontracted time:used to determine number of workers and supplier purchase levels.• Inventory held: used to determine how much warehouse space andworking capital is needed.• Backlog/stockout quantity: used to determine what the customer servicelevels will be.• Workforce hired/laid off: used to determine any labor issues that will beencountered.• Machine capacity increase/decrease: used to determine if newproduction equipment needs to be purchased or idled.The quality of an aggregate plan has a significant impact on the profitability of a firm. A poor aggregate plan can result in lost sales and lost profits if the available inventory and capacity are unable to meet demand. A poor aggregate plan mayalso result in a large amount of excess inventory and capacity, thereby raisingcosts. Therefore, aggregate planning is a very important tool in helping a supply chain maximize profitability.Difficulty: Hard3. Explain the basic strategies that an aggregate planner has available to balancethe various costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies forachieving balance between these costs. These strategies involve trade-offsbetween capital investment, workforce size, work hours, inventory, andbacklogs/lost sales. Most strategies that a planner actually uses are acombination of these three and are referred to as mixed strategies. The threestrategies are as follows:1. Chase strategy—using capacity as the lever: With this strategy, the productionrate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies. In practice, achieving thissynchronization can be very problematic because of the difficulty in varyingcapacity and workforce on short notice. This strategy can be expensive toimplement if the cost of varying machine or labor capacity over time is high. Itcan also have a significant negative impact on the morale of the workforce. TheChase strategy results in low levels of inventory in the supply chain and highlevels of change in capacity and workforce. It should be used when the cost ofcarrying inventory is very expensive and costs to change levels of machine andlabor capacity are low.2. Time flexibility strategy—using utilization as the lever: This strategy may beused if there is excess machine capacity (i.e., if machines are not used twentyfour hours a day, seven days a week). In this case, the workforce (capacity) iskept stable but the number of hours worked is varied over time in an effort tosynchronize production with demand. A planner can use variable amounts ofovertime or a flexible schedule to achieve this synchronization. Although thisstrategy does require that the workforce be flexible, it avoids some of theproblems associated with the Chase strategy, most notably changing the size of the workforce. This strategy results in low levels of inventory but with loweraverage utilization. It should be used when inventory carrying costs are relatively high and machine capacity is relatively inexpensive.3. Level strategy—using inventory as the lever: With this strategy, a stablemachine capacity and workforce are maintained with a constant output rate.Shortages and surpluses result in inventory levels fluctuating over time. Hereproduction is not synchronized with demand. Either inventories are built up inanticipation of future demand or backlogs are carried over from high- to low-demand periods. Employees benefit from stable working conditions. A drawback associated with this strategy is that large inventories may accumulate andcustomer orders may be delayed. This strategy keeps capacity and costs ofchanging capacity relatively low. It should be used when inventory carrying andbacklog costs are relatively low.Difficulty: Moderate4. Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Mostaggregate planning done today takes only the enterprise as its breadth of scope.However, there are many factors outside the enterprise throughout the supplychain that can dramatically impact the optimal aggregate plan. Therefore, avoidthe trap of only thinking about your enterprise when aggregate planning. Workwith partners downstream to produce forecasts, with upstream partners todetermine constraints, and with any other supply chain entities that can improve the quality of the inputs into the aggregate plan. As the plan is only as good asthe quality of the inputs, using the supply chain to increase the quality of theinputs will greatly improve the quality of the aggregate plan. Also make sure tocommunicate the aggregate plan to all supply chain partners who will be affected by it.2. Make plans flexible because forecasts are always wrong. Aggregate plans arebased on forecasts of future demand. Given that these forecasts are alwayswrong to some degree, the aggregate plan needs to have some flexibility builtinto it if it is to be useful. By building flexibility into the plan, when future demand changes, or other changes occur, such as increases in costs, the plan canappropriately adjust to handle the new situation. A manager should performsensitivity analysis on the inputs into an aggregate plan. Using sensitivityanalysis on the inputs into the aggregate plan will enable the planner to choosethe best solution for the range of possibilities that could occur.3. Rerun the aggregate plan as new data emerges. Aggregate plans provide amap for the next three to eighteen months. This does not mean that a firm should only run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputsand rerun the aggregate plan. By using the latest inputs, the plan will avoidsuboptimization based on old data and will produce a better solution. Forinstance, as new demand forecasts become available, aggregate plans shouldbe reevaluated.4. Use aggregate planning as capacity utilization increases. Surprisingly, manycompanies do not create aggregate plans and instead rely solely on orders from their distributors or warehouses to determine their production schedules. Theseorders are driven either by actual demand or through inventory managementalgorithms. If a company has no trouble efficiently meeting demand this way,then one could claim the lack of aggregate planning may not significantly harmthe company. However, when utilization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems.When utilization is high, the likelihood of producing for all the orders as theyarrive is very low. Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utilization increases, it becomesmore important to perform aggregate planning.Difficulty: Moderate。
供应链管理课后习题答案
供应链管理课后习题答案供应链管理课后习题答案一、概述供应链管理是现代企业管理的重要组成部分,它涉及到从原材料采购到产品销售的整个流程。
通过对供应链的管理,企业可以实现资源的优化配置,提高生产效率和产品质量,从而增加竞争力和利润。
以下是一些供应链管理课后习题的答案,希望能对大家的学习有所帮助。
二、供应链设计1. 什么是供应链设计?供应链设计是指在满足客户需求的前提下,通过合理的供应链网络设计和流程优化,实现企业资源的最优配置和供应链效率的最大化。
2. 供应链设计的关键要素有哪些?供应链设计的关键要素包括供应链网络结构、物流配送策略、库存管理策略、合作伙伴选择等。
3. 供应链网络结构有哪些类型?常见的供应链网络结构包括集中式供应链、分散式供应链、混合式供应链和虚拟供应链等。
4. 如何选择合适的供应链网络结构?选择合适的供应链网络结构需要考虑产品特性、市场需求、成本效益、风险管理等因素,综合评估不同结构的优缺点,以实现最佳的供应链设计。
三、供应链协调1. 什么是供应链协调?供应链协调是指通过信息共享、合作伙伴关系管理、业务流程优化等手段,实现供应链各环节之间的协同和协作,以提高供应链整体效能。
2. 供应链协调的重要性是什么?供应链协调可以减少信息滞后、降低库存水平、提高交付准确率,从而提高供应链的灵活性、响应速度和客户满意度。
3. 如何实现供应链协调?实现供应链协调需要建立有效的沟通机制、共享信息平台,加强合作伙伴之间的信任和合作,同时优化业务流程和决策机制。
四、供应链风险管理1. 什么是供应链风险管理?供应链风险管理是指通过识别、评估和应对供应链中的各种风险,以保障供应链的稳定运行和业务连续性。
2. 常见的供应链风险有哪些?常见的供应链风险包括市场需求波动、供应商倒闭、物流延误、自然灾害等。
3. 如何进行供应链风险管理?供应链风险管理需要建立风险识别和评估机制,制定相应的风险应对策略,同时建立灵活的供应链网络和备份计划,以应对不同的风险情况。
供应链管理 第八章练习与答案
一、单选题问题 1 通过对储存物的保管保养,可以克服产品的生产和消费在时间上的差异,创造物资的()正确答案:时间效用问题 2 下列哪种经营业态的大量发展是仓储交易功能高度发展、仓储与商业密切结合的结果()正确答案:仓储式商店问题3 储存合理化的哪项标志和数量有关()正确答案:时间标志问题4 营销库场选址的成本因素是()正确答案:原材料供应问题5 在梅雨季节或阴雨天,采用商品温湿度的控制方法是()正确答案:通风问题6 先进先出就是指()正确答案:先入库的商品先出库问题7 在库存控制中,对A类货物的管理方法是()正确答案:同供应商建立良好关系二、判断题问题8 经济订货批量模型(EOQ)模型是一种周期性检查模型.正确答案:对问题9 零库存就是说把企业的库存降低为零。
正确答案:错问题10 供应商库存管理中,库存由供应商管理,而零售商对库存可以不用管理。
正确答案:错问题11 连续型检查模型中,要确定经济订货批量或经济订货期;确定安全库存量;确定订货点和订货后最大库存量等问题。
正确答案:错问题12 库存控制要解决确定库存检查周期、确定订货量、确定订货点等问题。
正确答案:对三、名词解释问题13 牛鞭效应正确答案:牛鞭效应指供应链上的信息流从最终客户向原始供应商端传递时候,由于无法有效地实现信息的共享,使得信息扭曲而逐渐放大,导致了需求信息出现越来越大的波动。
问题14 联合库存管理正确答案:联合库存管理(Jointly Managed Inventory,JMI),是一种在VMI 的基础上发展起来的上游企业和下游企业权利责任平衡和风险共担的库存管理模式。
联合库存管理强调供应链中各个节点同时参与,共同制定库存计划,使供应链过程中的每个库存管理者都从相互之间的协调性考虑,保持供应链各个节点之间的库存管理者对需求的预期保持一致,从而消除了需求变异放大现象。
问题15 零库存管理正确答案:零库存管理并不是指以仓库储存形式的某种或某些物品的储存数量真正为零,而是通过实施特定的库存控制策略,实现库存量的最小化。
供应链管理课后习题答案
供应链管理课后习题答案第一章课后习题答案一、判断题题号 1 2 3 4 5 6 7 8 9 10√× √×√√√√√××√页码P4 P5 P7 P9 P9 P11 P20 P8 P23 P25 二、名词解释SCP:分别指市场结构(Structure ),市场行为(Conduct),市场绩效(Performance)。
哈佛学派认为. 市场结构(Structure ),市场行为(Conduct),市场绩效(Performance)之间存在着必然的联系.並建立了SCP分析框架來分析行业与企业的发展情況P5三、简答题1答:分析汽车供应链结构简图:(1)汽车行业全球供应链的形成与发展在激烈的市场竞争中,汽车制造业是一个复杂程度和集成度非常高的行业,汽车制造业需要懂得合作与共享,并且在不同的环节有着不同的侧重点,满足不同客户需求,不断完善汽车产业全球价值链的分工体系,才能在激烈的市场中成为佼佼者。
(2)汽车供应链的利益分配及影响因素“微笑曲线”价值分布汽车供应链中有不同的侧重点,对于整车装配、非关键零部件的生产加工、流通环节等均为低附加值环节;对于产品设计与研发、品牌推广和关键零部件的生产和采购等则划分为高附加值环节,汽车企业应重视“微笑曲线”所带来的价值,针对不同的区域有不同的侧重点,有利于节省成本,提高质量。
特征:多种生产策略组合;典型的生产滚动计划;整车厂的生产计划实施,驱动整个供应链;普遍注重精益的物流运作;物流业务外包成主流;严格的零部件供应商准入机制与供应商分级管理;基于框架协议下的全球化采购;汽车售后供应链体系备受关注。
汽车产业发展新趋势汽车产业发展呈现规模化、集群化发展趋势,产业集群化使产业链纵向延伸发展,同时提高了与相关产业进行横向竞争与合作的效率2、答:分析服装供应链结构简图:先分析服装供应链的工艺流程,再分析服装供应链的类型。
服装供应链有四种主要类型的企业:(1)单纯的生产加工企业(2)自有品牌的“虚拟企业”(3)供、产、销一体化的企业(4)服装贸易公司特征:(1)服装产品的生命周期短(2)服装消费需求变动性大(3)服装消费需求的可预测性低(4)服装购买的冲动性高(5)服装产品被模仿的情况严重P14-15发展趋势:(1)产品个性化需求增大消费能力、消费心理与社会的进步三个因素,共同催生了个性化定制这个基于人自身表达诉求的概念。
供应链管理第三版Unit 习题与答案
Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response toor in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in responseto or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure thatorders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customerorders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes 每CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders. d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership. e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the above Answer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chainstrategy (or design), supply chain planning and supply chain operation. Decisionsrelate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame overwhich it has an impact. During the supply chain strategy phase, a companydetermines what the chain*s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon anddeals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cyclesbetween the 5 different stages of a supply chain. The cycles are the customerorder cycle, replenishment cycle, manufacturing cycle and procurement cycle.The customer order cycle occurs at the customer/retailer interface and includesall processes directly involved in receiving and filling the customer. Thereplenishment cycle occurs at the retailer/distributor interface and includes allprocesses involved in replenishing retailer inventory. The manufacturing cycletypically occurs at the distributor/manufacturer (orretailer/manufacturer) interfaceand includes all processes involved in replenishing distributor (or retailer)inventory. The procurement cycle occurs at the manufacturer/supplier interfaceand includes all processes necessary to ensure that the materials are availablefor manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), InternalSupply Chain Management (ISCM), and Supplier Relationship Management(SRM). Customer Relationship Management (CRM) includes all processes that focus on the interface between the firm and its customers such as marketing,sales, call center management and order management. Internal Supply ChainManagement (ISCM) includes all processes that are internal to the firm such aspreparation of demand and supply plans, preparation of inventory managementpolicies, order fulfillment and planning of capacity. Supplier RelationshipManagement (SRM) includes all processes that focus on the interface between afirm and its suppliers such as evaluation and selection of suppliers, negotiation ofsupply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information,and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理(第三版)章节练习题题库及答案
供应链管理(第三版)章节练习题题库及答案第一章供应链认知(一)判断题(1)供应链不仅是一条连接供应商到用户的物料链、信息链、资金链,而且还是一条增值链。
(T )(2)传统管理模式是以规模化需求和区域性的卖方市场为决策背景,通过规模效应降低成本,获得效益。
( F )(3)供应链管理这一名词最早出现于20世纪80年代,最初是由咨询业提出的。
(T )(4)让最终顾客更满意是供应链全体成员的共同目标,顾客满意的实质是顾客获得超出他们承担的产品价格以上的那部分“价值”。
(T )(5)供应链管理是以同步化、集成化生产计划为指导,以各种信息技术为支持,尤其以Internet/Intranet为依托。
(T )(6)供应链管理整体成本最小化意味着每个节点企业的成本都是最小。
( F )(7)从成本方面来看,供应链管理是通过注重产品最终成本来优化供应链的。
(T )(8)由于供应链节点企业有一个共同的追求目标,所以它们之间不再有竞争性。
(F )(9)供应链管理中的“零库存”就是指节点企业的库存为零。
( F )(10)从系统的观点出发,改进服务、缩短时间、提高品质与减少库存、降低成本是可以兼得的。
(T )二、单选题1、供应链是(C)结构。
A、直链B、支链C、网链D、环状2、供应链节点企业之间是一种(A )关系。
A、需求与供应B、支配C、平等D、利益3、供应链管理因企业战略和适应市场需求变化的需要,链上节点企业需要动态地更新,这就使得供应链具有明显的(B )。
A、复杂性B、动态性C、交叉性D、灵活性4、从20世纪80年代初到20世纪90年代初供应链管理处于(A )。
A、初级阶段B、发展阶段C、成熟阶段D、建设阶段5、按照道格拉斯·兰伯特的思想,企业主动召回有问题的已售商品,属于供应链业务流程的( B )程序?A、订单配送B、反向物流(回流)C、需求管理D、制造流程管理三、多选题1、传统“纵向一体化”管理模式存在的弊端有(ABCD )。
供应链产品第三版习题答案
供应链产品第三版习题答案供应链产品第三版习题答案在供应链管理领域,供应链产品是非常重要的一环。
通过供应链产品的学习和实践,可以帮助我们更好地理解供应链的运作机制和管理方法。
为了帮助读者更好地掌握供应链产品的知识,本文将提供供应链产品第三版习题的答案,并对其中一些重要的问题进行深入讨论。
第一章:供应链管理概述1. 什么是供应链管理?答案:供应链管理是指通过有效的协调和控制,将原材料供应商、制造商、分销商和最终用户连接在一起,以实现产品从生产到消费的全过程管理。
它包括供应商选择、采购、生产计划、物流管理等方面。
2. 为什么供应链管理对企业至关重要?答案:供应链管理可以帮助企业降低成本、提高效率、提升客户满意度和竞争力。
通过优化供应链,企业可以更好地满足客户需求,提供高质量的产品和服务,并实现可持续发展。
第二章:供应链战略规划1. 什么是供应链战略规划?答案:供应链战略规划是指企业在制定供应链战略时所进行的规划活动。
它包括制定供应链目标、确定供应链策略、设计供应链网络等方面。
2. 供应链战略规划的重要性是什么?答案:供应链战略规划可以帮助企业确定供应链的长期发展方向,提高企业的竞争力和市场地位。
它可以帮助企业更好地应对市场变化,降低供应链风险,并提高供应链的效率和灵活性。
第三章:供应链设计与优化1. 什么是供应链设计?答案:供应链设计是指根据企业的需求和目标,设计供应链的结构和流程。
它包括确定供应链的组织结构、选择供应链合作伙伴、设计供应链流程等方面。
2. 如何进行供应链优化?答案:供应链优化可以通过优化供应链流程、改进供应链合作伙伴关系、提高供应链信息系统的效率等方式来实现。
此外,供应链优化还需要不断地进行监控和评估,以确保优化效果的持续性。
第四章:供应链执行与控制1. 什么是供应链执行?答案:供应链执行是指按照供应链计划和要求,进行供应链活动的实施和管理。
它包括供应商管理、采购管理、生产计划执行、物流管理等方面。
供应链管理系统 第三版 Unit8 习题与问题详解
Chapter 8Aggregate Planning in the Supply ChainTrue/False1. The goal of aggregate planning is to satisfy demand in a way that minimizesprofit.Answer: FalseDifficulty: Easy2. Aggregate planning is a process by which a company determines levels ofcapacity, production, subcontracting, inventory, stockouts, and even pricing overa specified time horizon.Answer: TrueDifficulty: Moderate3. Aggregate planning solves problems involving aggregate decisions rather thanstock keeping unit (SKU) level decisions.Answer: TrueDifficulty: Easy4. Traditionally, much of aggregate planning is focused within an enterprise andmay not always be seen as a part of supply chain management.Answer: TrueDifficulty: Moderate5. Aggregate planning is an important supply chain issue because, to be effective, itrequires inputs from throughout the supply chain, but its results have little impact on the supply chain.Answer: FalseDifficulty: Moderate6. Short-term production serves as a broad blueprint for operations and establishesthe parameters within which aggregate planning decisions are made.Answer: FalseDifficulty: Easy7. The aggregate planning problem is concerned with determining the productionlevel, inventory level, and capacity level (internal and outsourced) for each period that maximizes the firm’s profit over the planning horizon.Answer: TrueDifficulty: Moderate8. To create an aggregate plan, a company must specify the planning horizon forthe plan and the duration of each period within the planning horizon.Answer: TrueDifficulty: Easy9. A planning horizon is usually between three and five years.Answer: FalseDifficulty: Moderate10. A poor aggregate plan can result in improved sales and profits if the availableinventory and capacity are unable to meet demand.Answer: FalseDifficulty: Easy11. A poor aggregate plan may result in a large amount of excess inventory andcapacity, thereby raising costs.Answer: TrueDifficulty: Moderate12. The aggregate planner must make a trade-off between capacity, inventory, andbacklog costs.Answer: TrueDifficulty: Moderate13. An aggregate plan that increases one cost typically results in the increase of theother two.Answer: FalseDifficulty: Moderate14. The time flexible strategy is where the production rate is synchronized with thedemand rate by varying machine capacity or hiring and laying off employees asthe demand rate varies.Answer: FalseDifficulty: Hard15. The time flexible strategy is where workforce (capacity) is kept stable but thenumber of hours worked is varied over time in an effort to synchronize production with demand.Answer: TrueDifficulty: Moderate16. The mixed strategy is where a stable machine capacity and workforce aremaintained with a constant output rate with inventory levels fluctuating over time.Answer: FalseDifficulty: Hard17. Most strategies that an aggregate planner actually uses are in combination, andare referred to as mixed strategies.Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints is aggregate programming.Answer: FalseDifficulty: Moderate19. To improve the quality of these aggregate plans, forecast errors must be takeninto account when formulating aggregate plans.Answer: TrueDifficulty: Moderate20. Forecasting errors are dealt with in aggregate plans using either safety backlogor safety capacity.Answer: FalseDifficulty: Moderate21. Safety inventory is defined as inventory held to satisfy demand that is higher thanforecasted.Answer: TrueDifficulty: Easy22. Safety capacity is defined as capacity used to satisfy demand that is lower thanforecasted.Answer: FalseDifficulty: Easy23. Companies should work with downstream partners to produce forecasts and withupstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24. The aggregate plan should be viewed primarily as an in-house tool that does notneed to be communicated to supply chain partners.Answer: FalseDifficulty: Easy25. Given that forecasts are always wrong to some degree, the aggregate planneeds to have some flexibility built into it if it is to be useful.Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on the inputs into an aggregateplan to choose the best solution for the range of possibilities that could occur.Answer: TrueDifficulty: Moderate27. As inputs into the aggregate plan change, managers do not need to makechanges to the aggregate plan.Answer: FalseDifficulty: Easy28. As capacity utilization increases, it becomes less important to perform aggregateplanning.Answer: FalseDifficulty: ModerateMultiple Choice1. The process by which a company determines levels of capacity, production,subcontracting, inventory, stockouts, and even pricing over a specified timehorizon isa. aggregate planning.b. detail planning.c. inventory planning.d. sales planning.e. all of the aboveAnswer: aDifficulty: Moderate2. The goal of aggregate planning is toa. dissatisfy customers in a way that maximizes profit.b. dissatisfy customers in a way that minimizes profit.c. satisfy demand in a way that maximizes profit.d. satisfy demand in a way that minimizes profit.e. none of the aboveAnswer: cDifficulty: Easy3. Aggregate planning solves problems involvinga. aggregate decisions and stock keeping unit (SKU) level decisions.b. aggregate decisions or stock keeping unit (SKU) level decisions.c. aggregate decisions rather than stock keeping unit (SKU) level decisions.d. stock keeping unit (SKU) level decisions rather than aggregate decisions.e. b and c onlyAnswer: cDifficulty: Easy4. Aggregate planning, to be effective, requires inputs froma. all customers.b. all departments.c. all suppliers.d. throughout the supply chain.e. throughout the company.Answer: dDifficulty: Moderate5. Much of aggregate planning has traditionally been focuseda. on short-term production scheduling.b. on customer relationship management.c. within an enterprise.d. beyond enterprise boundaries.e. all of the aboveAnswer: cDifficulty: Moderate6. Which of the following are not operational parameters the aggregate planner isconcerned with?a. production rateb. workforcec. overtimed. backorderse. inventory on handAnswer: dDifficulty: Moderate7. The operational parameter concerned with the number of units completed perunit time (such as per week or per month) isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy8. The operational parameter concerned with the number of workers/units ofcapacity needed for production isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: bDifficulty: Easy9. The operational parameter concerned with the amount of overtime productionplanned isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy10. The operational parameter concerned with demand not satisfied in the period inwhich it arises, but carried over to future periods isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: dDifficulty: Easy11. The operational parameter concerned with the planned inventory carried over thevarious periods in the planning horizon isa. production rate.b. workforce.c. overtime.d. backlog.e. inventory on hand.Answer: eDifficulty: Easy12. The operational parameter concerned with the number of units of machinecapacity needed for production isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: aDifficulty: Easy13. The operational parameter concerned with the subcontracted capacity requiredover the planning horizon isa. machine capacity level.b. subcontracting.c. overtime.d. backlog.e. inventory on hand.Answer: cDifficulty: Easy14. The aggregate plana. serves as a broad blueprint for operations.b. establishes the parameters within which short-term production anddistribution decisions are made.c. allows the supply chain to alter capacity allocations and change supplycontracts.d. all of the abovee. b and c onlyAnswer: dDifficulty: Moderate15. Aggregate planning is concerned with determininga. the production level, sales level, and capacity for each period.b. the demand level, inventory level, and capacity for each period.c. the production level, inventory level, and capacity for each period.d. the production level, staffing level, and capacity for each period.e. none of the aboveAnswer: cDifficulty: Moderate16. To create an aggregate plan, a company must specifya. the planning horizon for the plan.b. the duration of each period within the planning horizon.c. key information required.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate17. The planning horizon isa. the time period over which the aggregate plan is to produce a solution.b. the duration of each time period in the aggregate plan.c. the length of time required to produce the aggregate plan.d. the solution to the aggregate plan.e. none of the aboveAnswer: aDifficulty: Easy18. The length of the planning horizon is usually betweena. one and three months.b. three and eighteen months.c. one and three years.d. three and five years.e. none of the aboveAnswer: bDifficulty: Moderate19. Which of the following is not information needed by the aggregate planner?a. demand forecast for each period in the planning horizonb. production costsc. labor costsd. cost of subcontracting productione. cost of changing the demand forecastAnswer: eDifficulty: Moderate20. The cost of changing capacity includes thea. cost of adding machine capacity.b. cost of reducing machine capacity.c. cost of hiring workforce.d. cost of laying off workforce.e. all of the aboveAnswer: eDifficulty: Easy21. Which of the following is not a cost of changing capacity?a. cost of adding machine capacityb. cost of hiring workforcec. cost of laying off workforced. cost of overtimee. cost of reducing machine capacityAnswer: dDifficulty: Moderate22. Which of the following is not a constraint the aggregate planner needs toconsider?a. limits on stockouts and backlogsb. limits on overtimec. limits on sales commissionsd. limits on layoffse. limits on capital availableAnswer: cDifficulty: Moderate23. A poor aggregate plan can result ina. appropriate inventory levels.b. efficient use of capacity.c. better sales and lost profits.d. lost sales and lost profits.e. lost sales and better profits.Answer: dDifficulty: Hard24. The fundamental trade-offs available to an aggregate planner are betweena. capability, inventory, and backlog costs.b. capability, inventory, and sales costs.c. capacity, inventory, and backlog costs.d. capacity, inventory, and sales costs.e. none of the aboveAnswer: cDifficulty: Easy25. Which of the following is not a distinct aggregate planning strategy for achievingbalance between capacity, inventory, and backlog costs?a. adjustable strategyb. Chase strategyc. level strategyd. mixed strategye. time flexible strategyAnswer: aDifficulty: Easy26. The strategy where the production rate is synchronized with the demand rate byvarying machine capacity or hiring and laying off employees as the demand rate varies is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: bDifficulty: Moderate27. The strategy where workforce (capacity) is kept stable but the number of hoursworked is varied over time in an effort to synchronize production with demand is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: eDifficulty: Moderate28. The strategy where a stable machine capacity and workforce are maintained witha constant output rate, with inventory levels fluctuating over time, is thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: cDifficulty: Hard29. Most strategies that an aggregate planner actually uses are in combination andare referred to as thea. adjustable strategy.b. Chase strategy.c. level strategy.d. mixed strategy.e. time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profits whilebeing subjected to a series of constraints isa. aggregate programming.b. distribution programming.c. production programming.d. linear programming.e. manufacturing programming.Answer: dDifficulty: Moderate31. When formulating aggregate plans,a. forecast errors have no impact.b. forecast errors must be taken into account.c. forecast accuracy is assumed.d. forecast accuracy is not a factor.e. none of the aboveAnswer: bDifficulty: Moderate32. Forecasting errors are dealt with usinga. safety backlog.b. safety capacity.c. safety inventory.d. all of the abovee. b and c onlyAnswer: eDifficulty: Moderate33. Inventory held to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: cDifficulty: Easy34. Capacity used to satisfy demand that is higher than forecasted isa. safety backlog.b. safety capacity.c. safety inventory.d. safety sales.e. safety workforce.Answer: bDifficulty: Easy35. Which of the following is an approach a company can use to create a buffer forforecast error using safety inventory?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: aDifficulty: Easy36. Which of the following is not an approach a company can use to create a bufferfor forecast error using safety capacity?a. overtimeb. carry extra workforce permanentlyc. build and carry extra inventoriesd. subcontractinge. purchase capacity or product from an open or spot marketAnswer: cDifficulty: Easy37. Aggregate planning should consider information froma. only the enterprise as its breadth of scope.b. downstream partners to produce forecasts.c. upstream partners to determine constraints.d. all of the abovee. b and c onlyAnswer: dDifficulty: Easy38. The quality of the aggregate plan can be improved by using information froma. only the local firm.b. only downstream partners.c. only upstream partners.d. all parts of the supply chain.e. none of the aboveAnswer: bDifficulty: Moderate39. The aggregate plan should be communicated toa. only the local firm.b. only downstream partners.c. only upstream partners.d. all supply chain partners who will be affected by it.e. none of the aboveAnswer: cDifficulty: Moderate40. The aggregate plan needs toa. be a final product because changes are disruptive to the supply chain.b. be considered fixed because forecasts are usually accurate.c. have some flexibility built into it because forecasts are always wrong.d. have some flexibility built into it because forecasts are usually right.e. none of the aboveAnswer: cDifficulty: Moderate41. How frequently should the aggregate plan be rerun?a. weeklyb. monthlyc. every 3 to 8 monthsd. as inputs to the aggregate plan changee. neverAnswer: dDifficulty: Hard42. As capacity utilization increases,a. it becomes less important to perform aggregate planning.b. it becomes more important to perform aggregate planning.c. it does not affect the importance of performing aggregate planning.d. it lessens the importance of aggregate planning.e. none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1. Discuss the primary objective and operational parameters of aggregate planning.Answer: The goal of aggregate planning is to satisfy demand in a way thatmaximizes profit. Aggregate planning is a process by which a companydetermines levels of capacity, production, subcontracting, inventory, stockouts,and even pr icing over a specified time horizon. The aggregate planner’s mainobjective is to identify the following operational parameters over the specifiedtime horizon:• Production rate: the number of units completed per unit time (such as per week or per month).• Workforce: the number of workers/units of capacity needed for production.• Overtime: the amount of overtime production planned.• Machine capacity level: the number of units of machine capacity needed forproduction.• Subcontracting: the subcontracted capacity required over the planning horizon.• Backlog: demand not satisfied in the period in which it arises but carried over to future periods.• Inventory on hand: the planned inventory carried over the various periods in the planning horizon.The aggregate plan serves as a broad blueprint for operations and establishesthe parameters within which short-term production and distribution decisions are made. The aggregate plan allows the supply chain to alter capacity allocationsand change supply contracts.Difficulty: Moderate2. Discuss the information required for aggregate planning.Answer: An aggregate planner requires the following information:• Demand forecast F t for each Period t in the planning horizon that extends over T periods• Production cos ts• Labor costs, regular time ($/hour), and overtime costs ($/hour)• Cost of subcontracting production ($/unit or $/hour)• Cost of changing capacity; specifically, cost of hiring/laying off workforce($/worker) and cost of adding or reducing machine capacity ($/machine)• Labor/machine hours required per unit• Inventory holding cost ($/unit/period)• Stockout or backlog cost ($/unit/period)• Constraints:• Limits on overtime• Limits on layoffs• Limits on capital available• Limits on stockouts and ba cklogs• Constraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps a company make the following determinations:• Production quantity from regular time, overtime, and subcontracted time:used to determine number of workers and supplier purchase levels.• Inventory held: used to determine how much warehouse space andworking capital is needed.• Backlog/stockout quantity: used to determine what the customer servicelevels will be.• Workforce hired/laid off: used to determine any labor issues that will beencountered.• Machine capacity increase/decrease: used to determine if newproduction equipment needs to be purchased or idled.The quality of an aggregate plan has a significant impact on the profitability of a firm. A poor aggregate plan can result in lost sales and lost profits if the available inventory and capacity are unable to meet demand. A poor aggregate plan mayalso result in a large amount of excess inventory and capacity, thereby raisingcosts. Therefore, aggregate planning is a very important tool in helping a supply chain maximize profitability.Difficulty: Hard3. Explain the basic strategies that an aggregate planner has available to balancethe various costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies forachieving balance between these costs. These strategies involve trade-offsbetween capital investment, workforce size, work hours, inventory, andbacklogs/lost sales. Most strategies that a planner actually uses are acombination of these three and are referred to as mixed strategies. The threestrategies are as follows:1. Chase strategy—using capacity as the lever: With this strategy, the productionrate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies. In practice, achieving thissynchronization can be very problematic because of the difficulty in varyingcapacity and workforce on short notice. This strategy can be expensive toimplement if the cost of varying machine or labor capacity over time is high. Itcan also have a significant negative impact on the morale of the workforce. TheChase strategy results in low levels of inventory in the supply chain and highlevels of change in capacity and workforce. It should be used when the cost ofcarrying inventory is very expensive and costs to change levels of machine andlabor capacity are low.2. Time flexibility strategy—using utilization as the lever: This strategy may beused if there is excess machine capacity (i.e., if machines are not used twentyfour hours a day, seven days a week). In this case, the workforce (capacity) iskept stable but the number of hours worked is varied over time in an effort tosynchronize production with demand. A planner can use variable amounts ofovertime or a flexible schedule to achieve this synchronization. Although thisstrategy does require that the workforce be flexible, it avoids some of theproblems associated with the Chase strategy, most notably changing the size of the workforce. This strategy results in low levels of inventory but with loweraverage utilization. It should be used when inventory carrying costs are relatively high and machine capacity is relatively inexpensive.3. Level strategy—using inventory as the lever: With this strategy, a stablemachine capacity and workforce are maintained with a constant output rate.Shortages and surpluses result in inventory levels fluctuating over time. Hereproduction is not synchronized with demand. Either inventories are built up inanticipation of future demand or backlogs are carried over from high- to low-demand periods. Employees benefit from stable working conditions. A drawback associated with this strategy is that large inventories may accumulate andcustomer orders may be delayed. This strategy keeps capacity and costs ofchanging capacity relatively low. It should be used when inventory carrying andbacklog costs are relatively low.Difficulty: Moderate4. Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Mostaggregate planning done today takes only the enterprise as its breadth of scope.However, there are many factors outside the enterprise throughout the supplychain that can dramatically impact the optimal aggregate plan. Therefore, avoidthe trap of only thinking about your enterprise when aggregate planning. Workwith partners downstream to produce forecasts, with upstream partners todetermine constraints, and with any other supply chain entities that can improve the quality of the inputs into the aggregate plan. As the plan is only as good asthe quality of the inputs, using the supply chain to increase the quality of theinputs will greatly improve the quality of the aggregate plan. Also make sure tocommunicate the aggregate plan to all supply chain partners who will be affected by it.2. Make plans flexible because forecasts are always wrong. Aggregate plans arebased on forecasts of future demand. Given that these forecasts are alwayswrong to some degree, the aggregate plan needs to have some flexibility builtinto it if it is to be useful. By building flexibility into the plan, when future demand changes, or other changes occur, such as increases in costs, the plan canappropriately adjust to handle the new situation. A manager should performsensitivity analysis on the inputs into an aggregate plan. Using sensitivityanalysis on the inputs into the aggregate plan will enable the planner to choosethe best solution for the range of possibilities that could occur.3. Rerun the aggregate plan as new data emerges. Aggregate plans provide amap for the next three to eighteen months. This does not mean that a firm should only run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputsand rerun the aggregate plan. By using the latest inputs, the plan will avoidsuboptimization based on old data and will produce a better solution. Forinstance, as new demand forecasts become available, aggregate plans shouldbe reevaluated.4. Use aggregate planning as capacity utilization increases. Surprisingly, manycompanies do not create aggregate plans and instead rely solely on orders from their distributors or warehouses to determine their production schedules. Theseorders are driven either by actual demand or through inventory managementalgorithms. If a company has no trouble efficiently meeting demand this way,then one could claim the lack of aggregate planning may not significantly harmthe company. However, when utilization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems.When utilization is high, the likelihood of producing for all the orders as theyarrive is very low. Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utilization increases, it becomesmore important to perform aggregate planning.Difficulty: Moderate。
供应链管理第三版Unit习题与答案
供应链管理第三版Unit习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling acustomer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generated for themanufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supply chain aredivided into 2 categories depending on whether they are initiated in response toor in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in responseto or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure thatorders are quicklyand accurately entered and communicated to other affected supply chainprocesses.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customerorders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macro processes 每CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and theoverall cost across the supply chain.d. the total revenue generated by the distributor stage of the supply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decisionphases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series ofactivitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders. d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership. e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.。
供应链设计与管理(第3版)课后答案,选译
》》》》》》》》》》》》供应链设计与管理——概念、战略与案例研究(第3版)《《《《《《《《《《《《《(选译)第一章1.纵向一体化的企业拥有、管理并运作所有相关的业务职能。
横向一体化的企业由一些独立运营的企业组成,公司总部提供品牌、指导和一般战略。
比较并对比这两种类型企业的供应链战略。
答:纵向一体化企业旨在加强公司各业务成分之间的互动,而且经常集中地管理它们。
这样的结构,可以更容易地通过中央决策除去供应链中的不同部分之间的冲突来实现系统的整体目标。
在横向一体化公司,协调公司内部各业务的供应链通常是没有效益的。
事实上,如果横向一体化企业中的每个企业都专注于它的核心功能,并以最佳状态运行,就可能达到总体的全局最优效果。
2.如果一个企业是完全纵向一体化的,有效供应链管理是否仍然重要?答:有效供应链管理对于完全纵向一体化的公司仍然重要。
在这样的组织结构,公司的不同部门负责不同业务,通常它们都有自己的内部目标,而这些目标有时是无关联的。
这可能是由于缺乏部门之间的沟通或高层的激励政策。
比如,如果只依据收益来评估销售部门, 只依据成本来评估制造部门,公司的总体利润就难以达到最大化。
有效的供应链管理在全局最优业务操作中仍是必要的。
3.考虑一个企业重新设计其物流网络。
为数不多的几个集中仓库的优点是什么?大量靠近最终用户的仓库的优点是什么?答:少数位于市中心的仓库,允许公司利用风险分担,以提高服务水平并降低库存水平和成本。
不过,对外运输成本通常较高,交货间隔期较长。
另一方面,企业可以通过建立更多的靠近最终用户的仓库,以减少对外运输成本和交货间隔期。
然而,这种类型的系统将会使总库存水平和成本增加、规模经济下降、仓储费用增加,并且可能增加对内运输费用。
4.考虑一个企业选择运输服务提供商。
使用卡车承运商的优点是什么?使用诸如UPS这样的包裹速递公司的优点是什么?答:企业对运输服务的选择在很大程度上取决于公司要运输的产品的类型和大小,库存和交付的策略,以及对灵活性的需求:1.如果是大量而稳定的从仓库到需求点(店)运送大件物品或小件物品,货车运输会更好。
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Chapter 8Aggregate Planning in the Supply ChainTrue/False1.The goal of aggregate planning is to satisfy demand in a way thatminimizes profit.Answer: FalseDifficulty: Easy2.Aggregate planning is a process by which a company determineslevels of capacity, production, subcontracting, inventory, stockouts,and even pricing over a specified time horizon.Answer: TrueDifficulty: Moderate3.Aggregate planning solves problems involving aggregate decisionsrather than stock keeping unit (SKU) level decisions.Answer: TrueDifficulty: Easy4.Traditionally, much of aggregate planning is focused within anenterprise and may not always be seen as a part of supply chainmanagement.Answer: TrueDifficulty: Moderate5.Aggregate planning is an important supply chain issue because, tobe effective, it requires inputs from throughout the supply chain, butits results have little impact on the supply chain.Answer: FalseDifficulty: Moderate6.Short-term production serves as a broad blueprint for operationsand establishes the parameters within which aggregate planning decisions are made.Answer: FalseDifficulty: Easy7.The aggregate planning problem is concerned with determining theproduction level, inventory level, and capacity level (internal andoutsourced) for each p eriod that maximizes the firm’s profit over theplanning horizon.Answer: TrueDifficulty: Moderate8.To create an aggregate plan, a company must specify the planninghorizon for the plan and the duration of each period within the planning horizon.Answer: TrueDifficulty: Easy9.A planning horizon is usually between three and five years.Answer: FalseDifficulty: Moderate10. A poor aggregate plan can result in improved sales andprofits if the available inventory and capacity are unable to meetdemand.Answer: FalseDifficulty: Easy11. A poor aggregate plan may result in a large amount ofexcess inventory and capacity, thereby raising costs.Answer: TrueDifficulty: Moderate12.The aggregate planner must make a trade-off betweencapacity, inventory, and backlog costs.Answer: TrueDifficulty: Moderate13.An aggregate plan that increases one cost typicallyresults in the increase of the other two.Answer: FalseDifficulty: Moderate14.The time flexible strategy is where the production rate issynchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies.Answer: FalseDifficulty: Hard15.The time flexible strategy is where workforce (capacity)is kept stable but the number of hours worked is varied over time in an effort to synchronize production with demand.Answer: TrueDifficulty: Moderate16.The mixed strategy is where a stable machine capacity and workforce are maintained with a constant output rate with inventory levels fluctuating over time.Answer: FalseDifficulty: Hard17.Most strategies that an aggregate planner actually usesare in combination, and are referred to as mixed strategies.Answer: TrueDifficulty: Easy18. A highly effective tool for a company to use when it tries to maximize profits while being subjected to a series of constraints is aggregate programming.Answer: FalseDifficulty: Moderate19.To improve the quality of these aggregate plans, forecast errors must be taken into account when formulating aggregate plans.Answer: TrueDifficulty: Moderate20.Forecasting errors are dealt with in aggregate plans using either safety backlog or safety capacity.Answer: FalseDifficulty: Moderate21.Safety inventory is defined as inventory held to satisfy demand that is higher than forecasted.Answer: TrueDifficulty: Easy22.Safety capacity is defined as capacity used to satisfy demand that is lower than forecasted.Answer: FalseDifficulty: Easypanies should work with downstream partners to produce forecasts and with upstream partners to determine constraints when doing aggregate planning.Answer: TrueDifficulty: Easy24.The aggregate plan should be viewed primarily as an in-house tool that does not need to be communicated to supply chain partners.Answer: FalseDifficulty: Easy25.Given that forecasts are always wrong to some degree, theaggregate plan needs to have some flexibility built into it if it is to be useful.Answer: TrueDifficulty: Moderate26. A manager should perform sensitivity analysis on theinputs into an aggregate plan to choose the best solution for the range of possibilities that could occur.Answer: TrueDifficulty: Moderate27.As inputs into the aggregate plan change, managers do notneed to make changes to the aggregate plan.Answer: FalseDifficulty: Easy28.As capacity utilization increases, it becomes lessimportant to perform aggregate planning.Answer: FalseDifficulty: ModerateMultiple Choice1.The process by which a company determines levels of capacity,production, subcontracting, inventory, stockouts, and even pricing overa specified time horizon isa.aggregate planning.b.detail planning.c.inventory planning.d.sales planning.e.all of the aboveAnswer: aDifficulty: Moderate2.The goal of aggregate planning is toa.dissatisfy customers in a way that maximizes profit.b.dissatisfy customers in a way that minimizes profit.c.satisfy demand in a way that maximizes profit.d.satisfy demand in a way that minimizes profit.e.none of the aboveAnswer: cDifficulty: Easy3.Aggregate planning solves problems involvinga.aggregate decisions and stock keeping unit (SKU) leveldecisions.b.aggregate decisions or stock keeping unit (SKU) leveldecisions.c.aggregate decisions rather than stock keeping unit (SKU)level decisions.d.stock keeping unit (SKU) level decisions rather thanaggregate decisions.e.b and c onlyAnswer: cDifficulty: Easy4.Aggregate planning, to be effective, requires inputs froma.all customers.b.all departments.c.all suppliers.d.throughout the supply chain.e.throughout the company.Answer: dDifficulty: Moderate5.Much of aggregate planning has traditionally been focuseda.on short-term production scheduling.b.on customer relationship management.c.within an enterprise.d.beyond enterprise boundaries.e.all of the aboveAnswer: cDifficulty: Moderate6.Which of the following are not operational parameters the aggregate planner is concerned witha.production rateb.workforcec.overtimed.backorderse.inventory on handAnswer: dDifficulty: Moderate7.The operational parameter concerned with the number of units completed per unit time (such as per week or per month) isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: aDifficulty: Easy8.The operational parameter concerned with the number ofworkers/units of capacity needed for production isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: bDifficulty: Easy9.The operational parameter concerned with the amount of overtime production planned isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: cDifficulty: Easy10.The operational parameter concerned with demand not satisfied in the period in which it arises, but carried over to future periods isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: dDifficulty: Easy11.The operational parameter concerned with the planned inventory carried over the various periods in the planning horizon isa.production rate.b.workforce.c.overtime.d.backlog.e.inventory on hand.Answer: eDifficulty: Easy12.The operational parameter concerned with the number of units of machine capacity needed for production isa.machine capacity level.b.subcontracting.c.overtime.d.backlog.e.inventory on hand.Answer: aDifficulty: Easy13.The operational parameter concerned with the subcontracted capacity required over the planning horizon isa.machine capacity level.b.subcontracting.c.overtime.d.backlog.e.inventory on hand.Answer: cDifficulty: Easy14.The aggregate plana.serves as a broad blueprint for operations.b.establishes the parameters within which short-termproduction and distribution decisions are made.c.allows the supply chain to alter capacity allocations andchange supply contracts.d.all of the abovee.b and c onlyAnswer: dDifficulty: Moderate15.Aggregate planning is concerned with determininga.the production level, sales level, and capacity for eachperiod.b.the demand level, inventory level, and capacity for eachperiod.c.the production level, inventory level, and capacity foreach period.d.the production level, staffing level, and capacity foreach period.e.none of the aboveAnswer: cDifficulty: Moderate16.To create an aggregate plan, a company must specifya.the planning horizon for the plan.b.the duration of each period within the planning horizon.c.key information required.d.all of the abovee.a and b onlyAnswer: dDifficulty: Moderate17.The planning horizon isa.the time period over which the aggregate plan is toproduce a solution.b.the duration of each time period in the aggregate plan.c.the length of time required to produce the aggregate plan.d.the solution to the aggregate plan.e.none of the aboveAnswer: aDifficulty: Easy18.The length of the planning horizon is usually betweena.one and three months.b.three and eighteen months.c.one and three years.d.three and five years.e.none of the aboveAnswer: bDifficulty: Moderate19.Which of the following is not information needed by the aggregate plannera.demand forecast for each period in the planning horizonb.production costsbor costsd.cost of subcontracting productione.cost of changing the demand forecastAnswer: eDifficulty: Moderate20.The cost of changing capacity includes thea.cost of adding machine capacity.b.cost of reducing machine capacity.c.cost of hiring workforce.d.cost of laying off workforce.e.all of the aboveAnswer: eDifficulty: Easy21.Which of the following is not a cost of changing capacitya.cost of adding machine capacityb.cost of hiring workforcec.cost of laying off workforced.cost of overtimee.cost of reducing machine capacityAnswer: dDifficulty: Moderate22.Which of the following is not a constraint the aggregate planner needs to considera.limits on stockouts and backlogsb.limits on overtimec.limits on sales commissionsd.limits on layoffse.limits on capital availableAnswer: cDifficulty: Moderate23. A poor aggregate plan can result ina.appropriate inventory levels.b.efficient use of capacity.c.better sales and lost profits.d.lost sales and lost profits.e.lost sales and better profits.Answer: dDifficulty: Hard24.The fundamental trade-offs available to an aggregate planner are betweena.capability, inventory, and backlog costs.b.capability, inventory, and sales costs.c.capacity, inventory, and backlog costs.d.capacity, inventory, and sales costs.e.none of the aboveAnswer: cDifficulty: Easy25.Which of the following is not a distinct aggregateplanning strategy for achieving balance between capacity, inventory, and backlog costsa.adjustable strategyb.Chase strategyc.level strategyd.mixed strategye.time flexible strategyAnswer: aDifficulty: Easy26.The strategy where the production rate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies is thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: bDifficulty: Moderate27.The strategy where workforce (capacity) is kept stable but the number of hours worked is varied over time in an effort to synchronize production with demand is thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: eDifficulty: Moderate28.The strategy where a stable machine capacity and workforce are maintained with a constant output rate, with inventory levels fluctuating over time, is thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: cDifficulty: Hard29.Most strategies that an aggregate planner actually uses are in combination and are referred to as thea.adjustable strategy.b.Chase strategy.c.level strategy.d.mixed strategy.e.time flexible strategy.Answer: dDifficulty: Easy30. A highly effective tool for a company to use when it tries to maximize profits while being subjected to a series of constraints isa.aggregate programming.b.distribution programming.c.production programming.d.linear programming.e.manufacturing programming.Answer: dDifficulty: Moderate31.When formulating aggregate plans,a.forecast errors have no impact.b.forecast errors must be taken into account.c.forecast accuracy is assumed.d.forecast accuracy is not a factor.e.none of the aboveAnswer: bDifficulty: Moderate32.Forecasting errors are dealt with usinga.safety backlog.b.safety capacity.c.safety inventory.d.all of the abovee.b and c onlyAnswer: eDifficulty: Moderate33.Inventory held to satisfy demand that is higher than forecasted isa.safety backlog.b.safety capacity.c.safety inventory.d.safety sales.e.safety workforce.Answer: cDifficulty: Easy34.Capacity used to satisfy demand that is higher than forecasted isa.safety backlog.b.safety capacity.c.safety inventory.d.safety sales.e.safety workforce.Answer: bDifficulty: Easy35.Which of the following is an approach a company can use to create a buffer for forecast error using safety inventorya.overtimeb.carry extra workforce permanentlyc.build and carry extra inventoriesd.subcontractinge.purchase capacity or product from an open or spot marketAnswer: aDifficulty: Easy36.Which of the following is not an approach a company can use to create a buffer for forecast error using safety capacitya.overtimeb.carry extra workforce permanentlyc.build and carry extra inventoriesd.subcontractinge.purchase capacity or product from an open or spot marketAnswer: cDifficulty: Easy37.Aggregate planning should consider information froma.only the enterprise as its breadth of scope.b.downstream partners to produce forecasts.c.upstream partners to determine constraints.d.all of the abovee.b and c onlyAnswer: dDifficulty: Easy38.The quality of the aggregate plan can be improved by using information froma.only the local firm.b.only downstream partners.c.only upstream partners.d.all parts of the supply chain.e.none of the aboveAnswer: bDifficulty: Moderate39.The aggregate plan should be communicated toa.only the local firm.b.only downstream partners.c.only upstream partners.d.all supply chain partners who will be affected by it.e.none of the aboveAnswer: cDifficulty: Moderate40.The aggregate plan needs toa.be a final product because changes are disruptive to thesupply chain.b.be considered fixed because forecasts are usually accurate.c.have some flexibility built into it because forecasts arealways wrong.d.have some flexibility built into it because forecasts areusually right.e.none of the aboveAnswer: cDifficulty: Moderate41.How frequently should the aggregate plan be reruna.weeklyb.monthlyc.every 3 to 8 monthsd.as inputs to the aggregate plan changee.neverAnswer: dDifficulty: Hard42.As capacity utilization increases,a.it becomes less important to perform aggregate planning.b.it becomes more important to perform aggregate planning.c.it does not affect the importance of performing aggregateplanning.d.it lessens the importance of aggregate planning.e.none of the aboveAnswer: bDifficulty: ModerateEssay/Problems1.Discuss the primary objective and operational parameters ofaggregate planning.Answer: The goal of aggregate planning is to satisfy demand in a way that maximizes profit. Aggregate planning is a process by which acompany determines levels of capacity, production, subcontracting,inventory, stockouts, and even pricing over a specified time horizon.The aggregate planner’s main objective is to identify the followingoperational parameters over the specified time horizon:•Production rate: the number of units completed per unit time (such as per week or per month).•Workforce: the number of workers/units of capacity needed for production.•Overtime: the amount of overtime production planned.•Machine capacity level: the number of units of machine capacity needed for production.•Subcontracting: the subcontracted capacity required over the planning horizon.•Backlog: demand not satisfied in the period in which it arises but carried over to future periods.•Inventory on hand: the planned inventory carried over the various periods in the planning horizon.The aggregate plan serves as a broad blueprint for operations and establishes the parameters within which short-term production anddistribution decisions are made. The aggregate plan allows the supplychain to alter capacity allocations and change supply contracts.Difficulty: Moderate2.Discuss the information required for aggregate planning.Answer: An aggregate planner requires the following information:• Demand forecast F t for each Period t in the planning horizon that extends over T periods• Production costs• Labor costs, regular time ($/hour), and overtime costs ($/hour)• Cost of subcontracting production ($/unit or $/hour)• Cost of changing capacity; specifically, cost of hiring/laying off workforce ($/worker) and cost of adding or reducing machine capacity ($/machine)• Labor/machine hours required per unit• Inventory holding cost ($/unit/period)• Stockout or backlog cost ($/unit/period)• Constraints:• Limits on overtime• Limits on layoffs• Limits on capital available• Limits on stockouts and backlogs• Constraints from suppliers to the enterpriseThis information is used to create an aggregate plan that in turn helps a company make the following determinations:•Production quantity from regular time, overtime, and subcontracted time: used to determine number of workers andsupplier purchase levels.•Inventory held: used to determine how much warehouse space and working capital is needed.•Backlog/stockout quantity: used to determine what the customer service levels will be.•Workforce hired/laid off: used to determine any labor issues that will be encountered.•Machine capacity increase/decrease: used to determine if new production equipment needs to be purchased or idled.The quality of an aggregate plan has a significant impact on the profitability of a firm. A poor aggregate plan can result in lost sales and lost profits if the available inventory and capacity are unable to meet demand. A poor aggregate plan may also result in a large amount of excess inventory and capacity, thereby raising costs. Therefore, aggregate planning is a very important tool in helping a supply chain maximize profitability.Difficulty: Hard3.Explain the basic strategies that an aggregate planner has available to balance the various costs and meet demand.Answer: There are essentially three distinct aggregate planning strategies for achieving balance between these costs. These strategies involve trade-offs between capital investment, workforce size, work hours, inventory, and backlogs/lost sales. Most strategies that a planner actually uses are a combination of these three and are referred to as mixed strategies. The three strategies are as follows:1. Chase strategy—using capacity as the lever: With this strategy, the production rate is synchronized with the demand rate by varying machine capacity or hiring and laying off employees as the demand rate varies. In practice, achieving this synchronization can be very problematic because of the difficulty in varying capacity and workforce on short notice. This strategy can be expensive to implement if the cost of varying machine or labor capacity over time is high. It can also have a significant negative impact on the morale of the workforce. The Chase strategy results in low levels of inventory in the supply chain and highlevels of change in capacity and workforce. It should be used when the cost of carrying inventory is very expensive and costs to change levels of machine and labor capacity are low.2. Time flexibility strategy—using utilization as the lever: This strategy may be used if there is excess machine capacity ., if machines are not used twenty four hours a day, seven days a week). In this case, the workforce (capacity) is kept stable but the number of hours workedis varied over time in an effort to synchronize production with demand.A planner can use variable amounts of overtime or a flexible schedule to achieve this synchronization. Although this strategy does require that the workforce be flexible, it avoids some of the problems associatedwith the Chase strategy, most notably changing the size of the workforce. This strategy results in low levels of inventory but with lower average utilization. It should be used when inventory carrying costs arerelatively high and machine capacity is relatively inexpensive.3. Level strategy—using inventory as the lever: With this strategy,a stable machine capacity and workforce are maintained with a constant output rate. Shortages and surpluses result in inventory levels fluctuating over time. Here production is not synchronized with demand. Either inventories are built up in anticipation of future demand or backlogs are carried over from high- to low-demand periods. Employees benefit from stable working conditions. A drawback associated with this strategy is that large inventories may accumulate and customer orders may be delayed. This strategy keeps capacity and costs of changing capacity relatively low. It should be used when inventory carrying and backlog costs are relatively low.Difficulty: Moderate4.Discuss key issues to be considered when implementing aggregate planning.Answer: 1. Think beyond the enterprise to the entire supply chain. Most aggregate planning done today takes only the enterprise as its breadth of scope. However, there are many factors outside the enterprise throughout the supply chain that can dramatically impact the optimal aggregate plan. Therefore, avoid the trap of only thinking about your enterprise when aggregate planning. Work with partners downstream to produce forecasts, with upstream partners to determine constraints, and with any other supply chain entities that can improve the quality of the inputs into the aggregate plan. As the plan is only as good as thequality of the inputs, using the supply chain to increase the quality of the inputs will greatly improve the quality of the aggregate plan. Also make sure to communicate the aggregate plan to all supply chain partners who will be affected by it.2. Make plans flexible because forecasts are always wrong. Aggregate plans are based on forecasts of future demand. Given that these forecasts are always wrong to some degree, the aggregate plan needs to have some flexibility built into it if it is to be useful. By building flexibility into the plan, when future demand changes, or other changes occur, such as increases in costs, the plan can appropriately adjust to handle the new situation. A manager should perform sensitivity analysis on the inputs into an aggregate plan. Using sensitivity analysis on the inputs into the aggregate plan will enable the planner to choose the best solution for the range of possibilities that could occur.3. Rerun the aggregate plan as new data emerges. Aggregate plans provide a map for the next three to eighteen months. This does not mean that a firm should only run aggregate plans once every three to eighteen months. As inputs into the aggregate plan change, managers should use the latest values of these inputs and rerun the aggregate plan. By using the latest inputs, the plan will avoid suboptimization based on old data and will produce a better solution. For instance, as new demand forecasts become available, aggregate plans should be reevaluated.4. Use aggregate planning as capacity utilization increases. Surprisingly, many companies do not create aggregate plans and instead rely solely on orders from their distributors or warehouses to determine their production schedules. These orders are driven either by actual demand or through inventory management algorithms. If a company has no trouble efficiently meeting demand this way, then one could claim the lack of aggregate planning may not significantly harm the company. However, when utilization becomes high and capacity is an issue, relying on orders to set the production schedule can lead to capacity problems. When utilization is high, the likelihood of producing for all the orders as they arrive is very low. Planning needs to be done to best utilize the capacity to meet the forecasted demand. Therefore, as capacity utilization increases, it becomes more important to perform aggregate planning.Difficulty: Moderate。