精选公众舆论与大众传媒资料
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
This shaped the public opinion to support the war on terrorism, the same happened with the war on Iraq.
Problems of the supervision of public opinion
Characteristics
Direction: Positive or Negative Intensity: Strong or Indifferent Stability: Firm or Hesitating
Relationship
How is public opinion measured? Polls Elections Interest groups Mass media ……
Public opinion and
Mass media
PART 1:Conception of public opinion
PART 2:Relationship between mass media and public opinion —— how does mass media measure public opinion —— how does mass media influence public opinion
In case of movies ，the views of the audience which is instrumental in the success / failure of a movie.
In case of the World Wide Web or the Internet, the websites were already using he public polls
The rise of blogging and public forums has paved way to increased exposure to public opinions.
Mass media influence Public Opinion
——Guiding public opinion
Contact with different media to understand the different types of media content . Learn to use the media in a critical way: we should be a master, instead of a slave.
PART 3: Problems of the supervision of public opinion
PART 4:Ways of managing public opinion
Conception
Public opinion
the ideas or attitudes most people hold about an issue or a person
——Shaping public opinion
The candidates pay more TV and media exposure have more influence on public opinion and thus can receive more votes.
After the 911,the media exposed Osama guilty for the attack as they were told by the authorities.
Misleading public opinions
Obstructing judicial justice Ignoring things essence
Misleading public opinions
Obstructing the judicial justice
Ignoring things essence
How does mass media measure public opinion ?
Mass media are considered as an important tool to measure public opinion.
In case of the entertainment channels, public voting for reality shows like super voice girl explains the importance given for public opinion .
Ways of managing public opinion
Mass media should be independent from governments, advertisers and public to make real and impartial journalism
The public
In short, there still exist many deficiencies in mass media’s function of guiding and supervising the public opinion .
What should we do to solve those problems?
mass media
Television, radio, newspapers, magazines, recordings, movies, and books are called mass media because they communicate broadly to masses of people
Problems of the supervision of public opinion
Characteristics
Direction: Positive or Negative Intensity: Strong or Indifferent Stability: Firm or Hesitating
Relationship
How is public opinion measured? Polls Elections Interest groups Mass media ……
Public opinion and
Mass media
PART 1:Conception of public opinion
PART 2:Relationship between mass media and public opinion —— how does mass media measure public opinion —— how does mass media influence public opinion
In case of movies ，the views of the audience which is instrumental in the success / failure of a movie.
In case of the World Wide Web or the Internet, the websites were already using he public polls
The rise of blogging and public forums has paved way to increased exposure to public opinions.
Mass media influence Public Opinion
——Guiding public opinion
Contact with different media to understand the different types of media content . Learn to use the media in a critical way: we should be a master, instead of a slave.
PART 3: Problems of the supervision of public opinion
PART 4:Ways of managing public opinion
Conception
Public opinion
the ideas or attitudes most people hold about an issue or a person
——Shaping public opinion
The candidates pay more TV and media exposure have more influence on public opinion and thus can receive more votes.
After the 911,the media exposed Osama guilty for the attack as they were told by the authorities.
Misleading public opinions
Obstructing judicial justice Ignoring things essence
Misleading public opinions
Obstructing the judicial justice
Ignoring things essence
How does mass media measure public opinion ?
Mass media are considered as an important tool to measure public opinion.
In case of the entertainment channels, public voting for reality shows like super voice girl explains the importance given for public opinion .
Ways of managing public opinion
Mass media should be independent from governments, advertisers and public to make real and impartial journalism
The public
In short, there still exist many deficiencies in mass media’s function of guiding and supervising the public opinion .
What should we do to solve those problems?
mass media
Television, radio, newspapers, magazines, recordings, movies, and books are called mass media because they communicate broadly to masses of people