商务英语阅读期末复习提要

《商务英语阅读》期末复习提要
本课程的考核采取两种形式：形成性考核和课程终结考试。

课程总成绩为百分制，形成性考核占40%，课程终结考试占60%。

形式为闭卷，笔答。

由省电大统一命题。

本次考试的题型、分值比例如下：
Ⅰ. Multiple choice (20 points, 2 points for each)
1. Accounting firms frequently __B__ their audit clients.
A. buy management skills from
B. sell consulting services to
C. provide audit assignment for
2. People can buy stocks from ____B__.
A. a secured market
B. securities markets
C. financial markets
3. Real property is land and anything permanently attached to it. “It” here means ___C___.
A. the property
B. the owner of the land
C. land
4. We have a ____A____ to shared prosperity.
A. commitment
B. commission
C. competition
5. Businesses established in foreign countries should contribute to the social_ C__ of those
countries.
A. advances
B. advantage
C. advancement
Ⅱ. Match (10 points, 1 point for each)
Section A
Choose the correct word or words from the box to complete the passage:
Choose the correct word or words from the box to complete the passage
rejuvenating lead improve
spending up persist in subordinated to
In leading the cause of socialism, the Communist Party of China must persist in taking economic development as the central task, making all other work subordinated to and serve this central task. We must lose no time in spending up economic development, implement the strategy of rejuvenating the country through science and education and that of sustainable development, give full play to the role of science and technology as the primary productive force. We must take advantage of the advancement of science and technology to improve the quality of workers and work hard to push forward the economy with good results, high quality and high speed.
Section B
Choose the correct word or words from the box to complete the following sentences: Internet technologies study
margin discount profit
6. Marketing is about meeting consumer needs at a __profit_____.
7. Economics is the study of how wealth is created and distributed.
8. E-business is about transforming business processes and integrating them with Internet technologies
9. Selling something at a reduced price is called giving a discount.
10. The difference between costs and selling prices is the _ margin ________.
Ⅲ. Reading comprehension (45 points, 3 points)
Manners and Customs
Changes occurring in manners and customs must be carefully monitored, especially in cases that seem to indicate a narrowing of cultural differences among peoples. Phenomena such as McDonal d’s and Coke Cola have met with success around the world, but this does not mean that the world is becoming westernized. Modernization and westernization are not at all the same, as can be seen in Saudi Arabia, for example.
Understanding manners and customs is especially important in negotiations, because interpretations based on one’s own frame reference may lead to a totally incorrect conclusion. Universal respect is needed in cross-cultural negotiation. To negotiate effectively abroad, all types of communication should be read correctly. Americans often interpret inaction and silence as negative signs. As a result, Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issue or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators.
（t ）1. Different manners and customs should be paid attention to when doing international business.
（f ）2. The success of McDonald’s and Coke means the world has been westernized.
（t ）3. Americans consider doing nothing and keeping silent as the sign of disagreement.
（f ）4. Japanese executives tend to expect that their silence can get Americans to lower process or sweeten a deal. “Sweeten a deal” always means to pay more money for the deal.
（f ）5. Arab businessmen tend to concentrate on business during the process of negotiation.
Ⅳ. Translate the following words into English (10 points, 1 point for each)
1. 业绩评估performance evaluation
2. 营销策略marketing strategy
3. 明示担保express warranty
4. 贸易差额balance of trade
5. 组织文化organizational culture
V. Translate the following passage into Chinese (15 points)
China’s membership in the World Trade Organization creates the potential for impressive gains in economic efficiency. Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms. No doubt many jobs will be lost in a few sectors. But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets
phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.。