aca-商业计划(双语)课程描述

aca-商业计划(双语)课程描述
英文版
ACA-Business Planning (Bilingual) Course Description
The ACA-Business Planning (Bilingual) course is designed to equip students with the necessary skills and knowledge to develop and implement effective business plans in both English and Chinese. This course combines theory with practical applications, providing students with a comprehensive understanding of business planning in a global context.
Course Objectives:
To introduce students to the fundamental principles and concepts of business planning.
To develop students' ability to analyze and assess business opportunities in English and Chinese.
To equip students with the skills to create comprehensive and strategic business plans in both languages.
To enhance students' understanding of cross-cultural business practices and communication.
Course Content:
Introduction to Business Planning: Overview of the business planning process, its importance, and the role of strategic planning.
Market Analysis: Techniques for analyzing market trends, competition, and target audiences in English and Chinese.
Financial Planning: Understanding financial statements, budgeting, and financial projections for businesses.
Operational Planning: Designing efficient operations, supply chain management, and logistics in both languages.
Cross-Cultural Communication: Strategies for effective communication in multicultural business environments.
Case Studies and Practical Exercises: Analyzing real-world business plans and developing plans for hypothetical businesses.
Course Delivery:
The course will be delivered through a combination of lectures, workshops, group discussions, and practical exercises. Students will also be required to complete assignments and case studies that promote critical thinking and analytical skills.
Assessment:
Assessment will be based on a combination of continuous assignments, case study analysis, and a final project that requires students to develop their own business plan in both English and Chinese.
中文翻译
ACA-商业计划（双语）课程描述
ACA-商业计划（双语）课程旨在让学生掌握用中英文制定和实施有效商业计划的必要技能和知识。

此课程将理论与实践相结合，让学生在全球背景下全面了解商业计划。

课程目标：
向学生介绍商业计划的基本原则和概念。

发展学生用中英文分析和评估商业机会的能力。

让学生掌握在两种语言中创建全面和战略性的商业计划的技能。

提高学生对跨文化商业实践和沟通的理解。

课程内容：
商业计划介绍：概述商业计划的流程、其重要性以及战略规划的作用。

市场分析：用中英文分析市场趋势、竞争和目标受众的技巧。

财务规划：理解企业的财务报表、预算和财务预测。

运营规划：设计有效的运营、供应链管理和物流。

跨文化沟通：在多元文化商业环境中进行有效沟通的策略。

案例研究和实际练习：分析真实世界的商业计划并为假设的企业制定计划。

课程形式：
课程将通过讲座、研讨会、小组讨论和实际练习的组合进行。

学生还需要完成促进批判性思维和分析能力的作业和案例研究。

评估：
评估将基于持续作业、案例研究分析和要求学生用中英文制定自己的商业计划的最终项目。