年终钜惠

0 0
415,600 142,503 16,684 36,484 21,637 6,464 5,489 27,873 27,873 53,155 26,496 10,552 10,810 3,605 1,692 219,942 121,811 70,074 28,057
0 0
0 0
0
0
0
0
135,906 46,760 2,937 11,765 4,474 1,884 3,122 4,014 18,564 29,434 15,921 3,022 8,537 1,571 383 59,712 27,595 18,215 13,902
0 0
0 0
0
0
0
0
283,541 93498 5,443 26,200 12,913 3,277 6,070 7,953 31,642 41,591 28,180 7,989 4,295 878 249 148,452 79,899 55,204 13,349
0 0
0 0
0
0
0
0
20408 11743 196 3,497 1,591 396 3,271 622 2,170 5,309 2,028 994 2,198 69 20 3,356 1,480 3,663 (1,787)
毛利额 实际 达成比 预估
毛利率 实际
796,305 225,606 15,198 56,338 25,044 7,717 12,977 19,562 88,770 107,822 70,226 15,380 17,373 3,864 979 462,877 301,732 123,490 37,655
0 0Leabharlann 0 000
0
0
32.70% 32.81% 17.60% 32.25% 20.68% 29.15% 56.88% 14.40% 66.60% 55.37% 60.09% 28.64% 78.97% 43.58% 22.63% 27.15% 22.65% 25.99% 49.55%
0 0
0 0
0 0
0 0
0 0
0
0
7.20% 12.56% 3.60% 13.35% 12.32% 12.08% 53.89% 7.82% 6.86% 0 12.76% 7.20% 12.44% 51.18% 7.86% 8.03% 0 2.26% 1.85% 6.64% -13.39%
003
毛利率 差异 预估 海报占比 实际 差异 预估 销售额 实际 达成比 预估 海报销售额 实际 达成比 预估 毛利额
0 0
0 0
0
0
5.30% 9.84% 7.20% 14.22% 11.98% 11.50% 16.09% 7.35% 7.56% 0 10.36% 6.58% 17.26% 22.40% 9.82% 52.74% 0 3.05% 6.00% 5.46% -63.58%
0 0
0 0
0
0
0
0
21.77% 23.04% 12.76% 26.56% 17.07% 9.82% 33.93% 11.10% 47.97% 19.78% 31.61% 18.90% 7.21% 10.82% 2.23% 21.64% 21.99% 21.92% 18.87%
文体/儿童用 品
公司 海报占比 预估 实际 30.99% 26.21% 18.00% 26.22% 15.63% 12.32% 39.22% 12.77% 58.35% 30.26% 39.21% 21.85% 22.72% 25.63% 6.42% 34.23% 39.40% 27.50% 27.43% 差异 预估 销售额 实际 达成比
15-12.21 海报销售额 实际 376,828 283,541
135,906
主题： 毛利额 达成比 预估 实际 19,973 20,408 5,844 46,225 达成比
年终大促全城钜惠 毛利率 预估 实际 5.30% 7.20% 4.30% 5.81% 差异
796,275
公司 海报销售额 预估 实际 达成比 预估
档期： 门店 001 002 003 合计
2015年 海报占比 预估 实际 44.26% 21.77% 32.70% 30.99% 差异
日期： 销售额 预估 实际 851,327
1,302,217 415,600
12.15-12.21 海报销售额 达成比 预估
2,569,144
部门 部门名称 编号 合计 食品 烟酒饮品 休闲食品 干杂调味 冲调类 罐头 日配冷冻 粮油类 非食品 清洁类 家居用品 针织类 电器
46,225 25,530 965 7,974 3,126 903 4,355 1,513 6,694 12,715 4,738 2,198 5,187 359 233 7,980 15,840 7,745 (15,605)
1.80% 2.97% 1.14% 3.71% 1.95% 1.44% 13.16% 0.99% 4.40% 3.57% 2.65% 3.12% 6.78% 2.38% 1.53% 0.59% 2.07% 1.72% -11.37%
0 0
0 0
0
0
0
0
002
销售额 实际 达成比 预估 海报销售额 实际 达成比 预估 毛利额 实际 达成比 预估 毛利率 实际
1,302,217 405,873 42,670 98,646 75,668 33,372 17,890 71,663 65,964 210,306 89,140 42,273 59,589 8,115 11,189 686,039 363,412 251,878 70,748
海报销售额 达成比 预估
毛利额 实际 达成比 预估
毛利率 实际 差异 预估
海报占比 实际 差异 预估
销售额
0 0
0 0
0
0
0
0
19,973 8,396 491 2,613 917 294 609 558 2,914 3,811 1,718 754 1,017 139 183 7,766 11,645 2,736 (6,615)
全城钜惠 海报费用 预估 实际 差异
毛利率 差异 预估
海报占比 实际 差异 预估
销售额 实际 达成比 预估
001 海报销售额 实际
44.27% 27.33% 27.17% 23.03% 12.16% 11.21% 39.00% 14.15% 66.16% 39.64% 41.17% 24.89% 74.76% 42.12% 14.65% 57.08% 69.22% 39.39% 27.03%
851,327 312,277 25,091 79,770 62,961 22,794 9,706 53,664 58,290 92,820 63,464 17,554 6,074 3,359 2,369 446,230 280,608 127,131 38,491
0 0
0 0
0
0
0
0
376,858 85,348 6,818 18,373 7,657 2,556 3,785 7,595 38,564 36,797 26,125 4,369 4,541 1,415 347 254,713 194,238 50,071 10,404
0 0
0 0
0
0
0
0
毛利额 实际 达成比 预估
毛利率 实际 差异
5,844 5,391 278 1,864 618 213 475 333 1,610 3,595 992 450 1,972 151 30 (3,142) 2,715 1,346 (7,203)
0
4.30% 11.53% 9.47% 15.84% 13.81% 11.31% 15.21% 8.30% 8.67% 12.21% 6.23% 14.89% 23.10% 9.61% 7.83% -5.26% 9.84% 7.39% -51.81%
1 10 11 12 13 14 15 16 2 20 21 22 23 26 3 31 34 37
生鲜 蔬菜水果 肉蛋禽鱼 现场加工
2,569,145 860,652 84,444 214,900 160,266 62,630 33,084 153,200 152,128 356,282 179,100 70,379 76,473 15,079 15,251 1,352,211 765,832 449,083 137,296