ViVOtech Contactless Technology Congress Presentation March 2010

– Pull Provisioning : Consumers initiated
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NFC Wallet software/library for NFC phones interact with physical world
– Payment at physical point of sale environments – Pick up & redeem coupons electronically – Electronic redemption of tickets – Local provisioning of cards
1. Customer Taps NFC Smart Poster at Retailer
3. Marketing server issues personalized promotions to phone based on location, interest and personal profile.
– Uniquely offers end-to-end NFC solution from triggering to provisioning to redemption – 600,000+ NFC reader customer touch points shipped to 35 countries 75% market share
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ViVOtech Wallet software/library for NFC phones should allow:
– Consumers to enjoy their day to day lifestyle experience – At home, going to work/school, shopping, entertainment, socializing..
(2)
NFC Mobile Payment Infrastructure Software
(1)
POS Infrastructure Hardware & Software
Slide 5
ViVOtech proprietary and confidential material
ViVOtech NFC Wallet & Application Platform Allow Variety of Use Cases & Services
Additional Benefits
Consumers • Personalized offers and rewards Merchants • More targeted/effective promotion/loyalty spend • Lower card costs Payment Providers • Penetrate developing markets • Mobile prepaid and loyalty revenues
Instant promotion and coupon based on purchase and personal preferences
Collect customer behavior and purchase patterns
Electronic Redemption at POS
Further Benefits
Consumers • Single virtual wallet • In store personalized offers
Merchants • 1 to 1 marketing in store • In store up and cross sell
– Enjoying convenience, fun, discounts, time savings, options,…
– With real time & personalized services – Multiple Payment Options: Branded, Merchant Cards, and Alternative Payments – Multiple payment schemes: Credit, debit, prepaid, e-cash, gift cards, and transit – Mobile Marketing: Mobile Loyalty, coupons, promotions, ticketing and instant rewards – Mobile commerce: product information, comparison, ordering, payment,..
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To Benefit both banked and un-banked (students) consumers
ViVOtech proprietary and confidential material
Example of An Interim NFC Solution Driving Targeted Mobile Offer & Loyalty Programs
•Phase 1 2005
Contactless Card
•Add-On NFC Phone Chip
•Phase 2 2009
•Integrated NFC Chip
UICC and/or Embedded
•Phase 3 - 2010
Benefits
Merchants
• Quick pay ticket lift • Faster lines • Lower fraud handling costs Payment Providers • Cash displacement • Lower cloning fraud costs
ViVOtech Provides Essential Infrastructure Software & Hardware for Third Generation Payment Ecosystem
(3)
Mobile Loyalty & Marketing Applications Software
ViVOtech
Use Cases in Mobile Payment, Loyalty, and Marketing
12 March 2010
Slide 1
ViVOtech proprietary and confidential material
ViVOtech at a Glance
ViVOtech is the leading enabler of Next Generation Mobile Payments, Loyalty & Marketing Solutions
Strategic Touch Points Entice High Usage
Kiosk Price Checker NFC Smart Posters Contactless/NFC POS
Deliver High Value Based On Location
In-Store
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Wallet software/library for NFC phone should allow consumers to Over the Air (OTA) download promotions & contents into their wallet:
– Push Provisioning : Application provider initiated
Payment Providers • Lower lost/stolen fraud costs
Mobile Operators • New revenue sources • Lower churn
ViVOtech proprietary and confidential material
– Participant in most global NFC mobile payment trials – including the world’s largest to date in India
ViVOtech has built strong relationships with all major ecosystem players – merchants, carriers, payments
– Contactless NFC readers – NFC mobile provisioning and wallet software – Mobile applications software
ViVOtech has a strong market lead and first mover advantage
Or
saved 34.50!
Acquirer Transaction Gateway
ViVOtech proprietary and confidential material
NFC Near Future - Delivering Strong CRM Solutions to Shoppers
Department Specific Product Specific
Near-store (mall food court)
Away from store (concert venue)
Influence behavior
Time-limited personalized offers: “All Tommy Hilfiger 20% Off Today Only”
Using existing contactless devices and merchant infrastructure
SPECIALTY RETAILER’S Thank you for Shopping with us! Your 20% off coupon has been redeemed, you
ViVOtech NFC Software Has Successfully Powered Dozens of Field Trials Globally
Slide 3
ViVOtech proprietary and confidential material
NFC Getting Enabled in Three Phases
Attracted market leading strategic and financial investors
– Citi, FDC, NCR, Motorola, Nokia, Sprint – Alloy Ventures, Draper Fisher Jurvetson
ViVOtech proprietary and confidential material
Use Case 1: Drive Impromptu Traffic Using Location Based, Personalized, Mobile Marketing
2. Consumer and Tag ID info sentD.
Triggering & Issuance
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ViVOpayenabled Kiosk Existing Merchant Promotion System
SPECIALTY RETAILER’S Congratulations you just got 20% OFF your next purchase, COUPON CODE 15244
Elite Customer
Steer Merchant’s card to top of wallet
Gather Data
Redemption, Customer Analytics and Psychographics
ViVOtech proprietary and confidential material