E-commerce Website
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The Pattern of E-shops
Briefing of E-shops
❖ E-shops are set up on the Internet, also known as virtual shops or online shops. It is one of the most common models of E-commerce. ❖ It is an interactive B2C E-commerce platform which can provide transaction and payment functions. ❖ Classified according to the types of commodities, E-shops include library supermarket, music space, etc. ❖ The commodities sold in E-shops can be classified as follows: the entity commodities, information and media products as well as online services.
❖ Clicks
Content
Content is the text, images, sound and video that make up a Web page.
Network Virtual Shop Construction
Searching Engine Optimization
Network Virtual Shop Construction
Procedures for Establishing E-shops
❖ deciding the name of the E-shop ❖ choosing the website of the E-shop ❖ decorating the E-shop ❖ displaying commodities ❖ updating commodities ❖ currency settlement ❖ the inventory management ❖ the delivery of commodities.
E-commerce and Portal Site
Portal is a term, generally synonymous with gateway, for a World Wide Web site that is or proposes to be a major starting site for users when they get connected to the Web or that users tend to visit as an anchor site.
Speed to Market （建设速度）
Tighter Control and Responsiveness （监管以及可控性）
Internal Staff （内部员工）
High（高）
Outside Contractor Combination of Both
（专业公司）
（合作开发）
Low（低）
E-commerce and Portal Site
Importance of Web Portals
Integrated Information
Services
Importance Customized
Services
Publicizing and Building up Image
Network Virtual Shop Construction
E-commerce and Portal Site
Types of Portal Site
Personal Portal
Academic Portal
Types
E-business (Extranet)
Portals
Government Web Portal
Corporate or Enterprise (Intranet) Portalsbusiness to Employees (B2E) Portals
❖ Avoid creating menu on the left-hand side of a website. ❖ Headlines are rated more important than the rest of the Web page. ❖ Every page should contain the title and description tags with good keywords to describe the page content. ❖ Try not to use Flash when possible. ❖ Use of graphics. ❖ Do not only use images to link out. ❖ Avoid using frames. ❖ Avoid using too complex tables when laying out your page but to keep them simple for the spiders. ❖ Use external Cascading Style Sheet (CSS). ❖ Use standard HTML.
E-shop Fore-end Design
Online Catalog
Workflow of Online Catalog
E-shop Fore-end Design
Shopping Cart
Functions
❖ Single page checkout
❖ Multi-page checkout
Network Virtual Shop Construction
Website Design
Information Architecture
❖ Hierarchical Structure of Website Organization
❖ Multi-dimensional Hierarchy of Website Organization
Main content
Case: E-commerce and Portal Site Network Virtual Shop Construction E-shop Fore-end Design E-shop Back-end Design
Case:
Customers Sellers or marketplace E-commerce center Payment servers Front-end of the bank servers, the mainframe system of the bank. Certification authority Distribution center.
Network Virtual Shop Construction
Comparison between E-shops and Traditional Shops
Different Operating Sites
1
2
Different Operating Means
Features
Dependence on Technology
4
3
Different Regions And Ways of Operation
Network Virtual Shop Construction
Launch a Successful Online Business
Business Formation
❖ Identify business need ❖ Investigate the opportunity ❖ Ensure the business owner’s ability to meet the need
Medium（中）
Low（低）
High（高）
Medium（中）
High（高）
Low（低）
Medium（中）
Medium（中） High（高）
Medium（中）
High（高）
Low（低）
Medium（中）
Network Virtual Shop Construction
Web Construction
Network Virtual Shop Construction
Actualization of E-shops
Components of E-shops
❖ Own the warehouse and management agencies. ❖ The products sold on the Internet can be delivered to customers through a variety of channels. ❖ The enterprise is supposed to provide after sales service. A typical E-shop should include the following components:
Key Points
The definition and types of Portal. Important factors in website design. Major modules in website Front-End design. Major modules in website Back-End design.
E-shop Fore-end Design
Online Payment
E-shop Fore-end Design
Shopping Cart and Cookies
Websites use cookies in many different ways. Here are two most common examples: ❖ Websites can accurately determine how many visitors arrive,
Network Virtual Shop Construction
Select Constructor
Index（指标）
Plan（方案）
Familiarity of E-shop Company （ቤተ መጻሕፍቲ ባይዱ本网络商店的熟悉程度）
Professional （专业程度）
Protection of Proprietary Technologies （对企业技术的保护程度）
how many are new versus repeat visitors and how often a visitor has visited. ❖ Websites can store user preferences so that the site can look different for individual visitor (often referred to as customization).
Web site Hosting
❖ Technical Support ❖ Uptime ❖ Disk Space ❖ Secure Socket Layer (SSL) ❖ Domain Name ❖ Mail & FTP Accounts ❖ Website Statistics Program
Network Virtual Shop Construction
Appearance
Colors
Animation
Text
Appearance
Network Virtual Shop Construction
Site Navigation
❖ Place
Left navigation Top navigation Right navigation Bottom navigation
Briefing of E-shops
❖ E-shops are set up on the Internet, also known as virtual shops or online shops. It is one of the most common models of E-commerce. ❖ It is an interactive B2C E-commerce platform which can provide transaction and payment functions. ❖ Classified according to the types of commodities, E-shops include library supermarket, music space, etc. ❖ The commodities sold in E-shops can be classified as follows: the entity commodities, information and media products as well as online services.
❖ Clicks
Content
Content is the text, images, sound and video that make up a Web page.
Network Virtual Shop Construction
Searching Engine Optimization
Network Virtual Shop Construction
Procedures for Establishing E-shops
❖ deciding the name of the E-shop ❖ choosing the website of the E-shop ❖ decorating the E-shop ❖ displaying commodities ❖ updating commodities ❖ currency settlement ❖ the inventory management ❖ the delivery of commodities.
E-commerce and Portal Site
Portal is a term, generally synonymous with gateway, for a World Wide Web site that is or proposes to be a major starting site for users when they get connected to the Web or that users tend to visit as an anchor site.
Speed to Market （建设速度）
Tighter Control and Responsiveness （监管以及可控性）
Internal Staff （内部员工）
High（高）
Outside Contractor Combination of Both
（专业公司）
（合作开发）
Low（低）
E-commerce and Portal Site
Importance of Web Portals
Integrated Information
Services
Importance Customized
Services
Publicizing and Building up Image
Network Virtual Shop Construction
E-commerce and Portal Site
Types of Portal Site
Personal Portal
Academic Portal
Types
E-business (Extranet)
Portals
Government Web Portal
Corporate or Enterprise (Intranet) Portalsbusiness to Employees (B2E) Portals
❖ Avoid creating menu on the left-hand side of a website. ❖ Headlines are rated more important than the rest of the Web page. ❖ Every page should contain the title and description tags with good keywords to describe the page content. ❖ Try not to use Flash when possible. ❖ Use of graphics. ❖ Do not only use images to link out. ❖ Avoid using frames. ❖ Avoid using too complex tables when laying out your page but to keep them simple for the spiders. ❖ Use external Cascading Style Sheet (CSS). ❖ Use standard HTML.
E-shop Fore-end Design
Online Catalog
Workflow of Online Catalog
E-shop Fore-end Design
Shopping Cart
Functions
❖ Single page checkout
❖ Multi-page checkout
Network Virtual Shop Construction
Website Design
Information Architecture
❖ Hierarchical Structure of Website Organization
❖ Multi-dimensional Hierarchy of Website Organization
Main content
Case: E-commerce and Portal Site Network Virtual Shop Construction E-shop Fore-end Design E-shop Back-end Design
Case:
Customers Sellers or marketplace E-commerce center Payment servers Front-end of the bank servers, the mainframe system of the bank. Certification authority Distribution center.
Network Virtual Shop Construction
Comparison between E-shops and Traditional Shops
Different Operating Sites
1
2
Different Operating Means
Features
Dependence on Technology
4
3
Different Regions And Ways of Operation
Network Virtual Shop Construction
Launch a Successful Online Business
Business Formation
❖ Identify business need ❖ Investigate the opportunity ❖ Ensure the business owner’s ability to meet the need
Medium（中）
Low（低）
High（高）
Medium（中）
High（高）
Low（低）
Medium（中）
Medium（中） High（高）
Medium（中）
High（高）
Low（低）
Medium（中）
Network Virtual Shop Construction
Web Construction
Network Virtual Shop Construction
Actualization of E-shops
Components of E-shops
❖ Own the warehouse and management agencies. ❖ The products sold on the Internet can be delivered to customers through a variety of channels. ❖ The enterprise is supposed to provide after sales service. A typical E-shop should include the following components:
Key Points
The definition and types of Portal. Important factors in website design. Major modules in website Front-End design. Major modules in website Back-End design.
E-shop Fore-end Design
Online Payment
E-shop Fore-end Design
Shopping Cart and Cookies
Websites use cookies in many different ways. Here are two most common examples: ❖ Websites can accurately determine how many visitors arrive,
Network Virtual Shop Construction
Select Constructor
Index（指标）
Plan（方案）
Familiarity of E-shop Company （ቤተ መጻሕፍቲ ባይዱ本网络商店的熟悉程度）
Professional （专业程度）
Protection of Proprietary Technologies （对企业技术的保护程度）
how many are new versus repeat visitors and how often a visitor has visited. ❖ Websites can store user preferences so that the site can look different for individual visitor (often referred to as customization).
Web site Hosting
❖ Technical Support ❖ Uptime ❖ Disk Space ❖ Secure Socket Layer (SSL) ❖ Domain Name ❖ Mail & FTP Accounts ❖ Website Statistics Program
Network Virtual Shop Construction
Appearance
Colors
Animation
Text
Appearance
Network Virtual Shop Construction
Site Navigation
❖ Place
Left navigation Top navigation Right navigation Bottom navigation