Chapter 4 as an executive 《商务英语》PPT课件

components:
1. Cash and Equivalents 2. AΒιβλιοθήκη counts Receivable
Inventories Accounts Payable and Trade Notes Payable
Accounts Receivable
Notes Payable Accrued Expenses and Taxes Payable
A CTO is focused on technology needed for products and technology sold to clients where a CIO is an internal facing job focused on technology to run the company and maintaining the platform to run services to sell to clients.
Unit 27: CFO & Finance
Reading 3.Understanding Financial Statements 4.The Balance Sheet 5.Assets=Liabilities + Net worth 6.The Statement of Income
Unit 28: CTO & Technology Innovation
Unit 30: CMO & Marketing
Speaking
Do you want to be a CMO? Please say your reason of being CMO or not?
Reading
Chief Marketing Officer (CMO) is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer. CMOs are faced with a diverse range of specialized disciplines in which they are forced to be knowledgeable. Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. What is Marketing? What comes to mind when you think of marketing?
Unit 29: CIO & Stocks
Reading
Contrast between the CTO and CIO The focus of a CTO may be contrasted with that of a CIO in that,
whereas a CIO is predisposed to solve problems by acquiring and adapting ready-made technologies, a CTO is predisposed to solve problems by developing new technologies. In practice, each will typically blend both approaches.
In planning and implementing strategies, marketing managers develop the four basic components (often called the “4 P’s”) of the marketing mix. In this section, we describe each of those components: product, pricing, place, and promotion.
Unit 31: CEO and Business Ethics
Speaking
Everyone may dream to become CEO. What do you think a CEO should have the ability to do?
Reading
A chief executive officer (CEO) or chief executive is one of the highest-ranking corporate officers (executives) or administrators in charge of total management.
Unit 28: CTO & Technology Innovation
Reading
Advantages of technology leadership Disadvantages of technology leadership Technology and Competitive Strategy Technology Leadership Technology Followership Strategies Needs and Capabilities
business or agency.
One convenient and effective method to highlight the key managerial
requirements in this area is to view working capital in terms of its major
Unit 27: CFO & Finance
Reading
The chief financial officer (CFO) of a company or public agency is the
corporate officer primarily responsible for managing the financial risks of the
Speaking
What is your opinion on technology innovation for a company?
Reading
A chief technical officer or chief technology officer Typical responsibilities Genesis of the CTO role Managing Technology and Innovation Adoption Timing
Chapter 4: as an executive
Unit 27: CFO & Finance
Speaking
Someone said:“the CFO (Chief Financial Officer) is fervently hated by the workers. He is thoroughly despised by other managers, mostly for scrutinizing their expense accounts. He is dreaded by the owners of the firm because his powers that often outweigh theirs. Shareholders hold him responsible in annual meetings. When the financial results are good – they are attributed to the talented CEO. When they are bad – the Financial Director gets blamed for not enforcing budgetary discipline. It is a no-win, thankless job. Very few make it to the top.”Please talk about what your opinion on the CFO.
In an enterprise whose primary technology concerns are addressable by ready-made technologies, a CIO might be the primary representative of technology issues at the executive level.
Unit 29: CIO & Stocks
Speaking
Do you know some prominent CIOs? Can you tell the stories of them?
Reading
The chief information officer (CIO) is a job title for the board level head of information technology within an organization. The CIO typically reports to the chief operations officer or the chief executive officer. In military organizations, they report to the commanding officer or commanding general of the organization. No specific qualification is typical of CIOs in general; every CIO position has its own specific job description. The CIO role is also sometimes used interchangeably with the chief technology officer role, although they may be slightly different. Chief Information Officer (CIO) is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals.
Unit 30: CMO & Marketing
Reading
The Marketing Mix
A company’s marketing managers are responsible for planning and implementing all the activities that result in the transfer of goods or services to its customers. These activities culminate in the marketing plan –a detailed strategy for focusing marketing efforts on consumer needs and wants. Therefore, marketing strategy begins when a company identifies a consumer need and develops a product to meet it.