M4U1 Reading
m4u1 reading 知识点
• 4. welfare [U] 幸福，安全和健康；福利 social welfare _____________
• Our only concern is the children’s welfare.
• The survey indicates that teenagers seldom ____________________(参加公共福利工作).
• Stress has an effect on both your physical and _____________ health.
• Some people are physically strong but ________________ ill.
• 15. fall for sb/sth上…..的当,受……的骗; 对……信以为真,喜欢sb
• 10.fool vt. 欺骗，愚弄 n. 傻瓜
• fool sb. into doing sth.
• He has fooled a lot of innocent people __________________ (相信）he is wealthy.
• foolish adj 傻的， 愚蠢的
• 5.cheat vt.& vi. 欺骗；作弊 n. 骗子；欺诈行为
• Kids have always found ways of cheating in school exams. 孩子们总能找到考试作弊的方法。
• He is said _______________ his parents out of their savings (骗取了他父母的积蓄）.
• comment on /about sb./sth. People are always _____________________.（对这 名影星品头论足）。
外研版高中英语必修四高一英语《M4U1Reading1》教学设计
高中英语学习资料madeofjingetieji课堂设计指导思想：本堂课是以听、说、读为主的阅读课。
阅读课旨在培养学生依照不同样的阅读目的使用不同样的阅读策略的能力，从文章中获取和办理主要信息的能力，理解文章主旨和作者妄图的能力以及经过上下文进行整体理解语篇的能力。
本篇阅读资料是一位中学生依照研究性活动写成的一篇说明文。
学生应在阅读本文的基础上掌握说明文的阅读策略，认识说明文由三大部分组成。
即：导入主题，支撑主题的细节资料和结论。
同时，学生可以在第一课时学习的基础上学习广告的基本知识。
Teaching aims:1.To get a general idea of the whole text.2.To train gist-reading skill and learn the main point of each paragraph of the text.3.To be familiar with the detailed information about the text.4.To master the reading strategy for expository writing.Teaching procedures:Step 1Lead-inThe students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements.【设计说明】让学生对广告一词进行脑筋风暴，可引导学生在复习第一时的授课内容的基础上，激活学生脑中相关广告的图式，拓展与广告相关的知识，并自然流畅地导入本课主题。
Step 2Before-readingThe words-matching exercise can help the students to review the new words and pave the way for the coming reading comprehension.【设计说明】经过简单的练习设置检测学生对新学词汇的理解, 为下一步的阅读理解铺设道路。
外研 高中英语必修4Module1reading(共31张PPT)
Choose the best answer 3. In future, we won’t buy things in the malls because
all shopping will be done ________.
A. by shopping cars B. by shop assistants C. in the space D. online
and send them towards the sun,
preventing landfill and
environmental problems.
Find the words or phrases in the text 1. not a wise thing to do___a_r_i_sk_y__b_u_s_in__es_s____ 2. someone who needs medical treatment but doesn’t need to stay in hospital o_u_t_p_a_t_ie_n_t 3. remove_g_e_t_r_i_d_o_f 4. old people_s_e_n_io_r__ci_t_iz_e_n_s 5. you don’t have to pay for something f_r_e_e_o_f_c_h_a_r_g_e__ 6. a hole in the ground filled with garbage that can’t be recycled _l_a_n_d_fi_l_l _
7. no matter where__无_论__在哪里 8. free of charge_免__费_
9. be powered by__由_._._.提供动力 10. at the flick of __轻__轻_ 一按
m4unit1reading讲解
1.relateRelate A to BLink A with B Connect A with BBe related to=Have sth. to do with2.wayA way to do sth.A way of doing sth.3.make+宾+宾补4.be aware ofAwarenessplete: adj完整的v完成FinishFinish doing sth6.advertise v. 登广告advertiser登广告者，advertising广告业advert i sement广告，I advertised my car for sale. 我登广告卖车子。
Jobs are advertised in the papers.advertise for sth.登广告寻找He advertised for a job. Advertisement company. make an advertisement =put an advertisement 7.almost=nearly 几乎,/差不多Most：大多数Mostly：大部分，主要地8.Be used to doing/n. Used to do sth.be used to do sth.e.g.I am not quite used to living here.I used to live in Nanjing.9.realize=be aware of Recognizedo research on =conductresearch on:我正在做关于广告的研究。
SearchSearch for10.share with sb.share sth. with sb. 与别人共用或合用某物，分派I’d like to share my book with you.She _____ my troubles as well as my joys.(share) 11.persuadepersuade sb. to do sth. =persuade sb. into doing sth.说服某人去做某事persuade sb. not to do sth. = persuade sb out of doing sth.说服某人不要做某事try to persuade sb. to dosth. = advise sb. to do sth. 建议某人做某事I ________ him not to go abroad, but he wouldn’t listen.A. persuadeB. had persuadedC. tried to persuadeD. persuaded Product :n.产品Produce：v生产Production：n.产量12.believe inBelieve sb. (相信某人所说的话或所做的事) Believe in sb. (信任某人= trust sb.)Believe sth. (相信某件事确实发生了)Believe in sth. (信仰；信念)13.pay for商业广告是为了推销某种产品或服务而花钱做的广告。
M4U1Reading1教学设计
M4U1Reading 1教学设计绥宁二中李玉萍教材：牛津高中英语模块四（高一下学期）文档内容：M4U1Reading 1教学设计单元：Unit 1 Advertising板块：Reading 1课堂设计指导思想：本堂课是以听、说、读为主的阅读课。
阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。
本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。
学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。
即：导入主题，支撑主题的细节材料和结论。
同时，学生可以在第一课时学习的基础上学习广告的基本知识。
Teaching aimsKnowdge objectives1. To get a general idea of the whole text2. To disscus the structure of the text3. To be familiar with the detailed information about the text4. To master the reading strategy for expository writingProcess & method objectives1. Fast-reading and detailed-reading2. Discussion3. Individual and team work4. Task-based activitiesMoral objectiveTo help the students devolop their rational thinking to deal with kinds of advertisements correctly in their daily lifeTeaching important and difficult points1. How to improve the students’ reading comprehension by finishing all the activities2. How to help the students apply what they learn in their daily life3. To gasp two types of advertisements—commercial adertisements and PSAsTeaching aidsMultimedia equipment and a blackboard.Teaching proceduresStep 1 Lead-inRead the words together and then have a word-guessing competition.1. I thought that it could make the cough go away.→I thought it could c_______ the cough.2. It kept advising me to buy the medicine.→It tried to p_______ me to buy the medicine.3. My friend said, “You should express your opinion on this bad product as a warning to others.”→My friend said that I should make c_______ on the fake medicine.4.After all，the medicine company wasn’t guilty,since it didn’t said it could cure cough.→The medicine company was i__________.5.I don’t think bad advertisements can do good to us in any way.→I don’t think bad adve rtisements can b________us in any way.6. I know that companies need to make people know and buy their products , but I can’t forgive their cheating.→Companies need to p______________ their products, but…【设计说明】让学生通过单词竞赛的形式来复习本节课的一些重点单词，同时激发学生的兴趣，切入到本课相关内容，为下一步的阅读理解铺设道路。
m4u1reading
Revision:
完全讲实话 推销产品
Tell the complete truth
promote products public service Be meant to lead a happy life fall for say no to drugs
有说服力的语言: persuasive languageFra bibliotekpurpose
Differences
places
purpose
cost
Commercial ads
PSAs
reliance
cost attractive pictures clever language
methods
reliance
After advertising, more wonderful…
Expository writing（说明文）
(A)
(B)
paragh1
paragh1
paragh2
paragh3
paragh4
paragh2
paragh3
paragh4
paragh5
paragh5
Expository writing （说明文）
important part of our Introduction（para 1) Ads are an 1.___________ lives. commercial • Include 2. _____________ads and PSAs. What is an ad? attractive
Further Reading T /F 1. Most people are not aware of how many ads are around them. not always 2. Advertisements are always meant to promote a product or service. not only 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. PSAs ads can give us valuable information 5. Commercial about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.
M4U1 reading
学海导航 P4
• 1 Places • 6 the skilful methods • 2 Two main • 7 Public service • 3 public service • 8 same • 4 the complete truth• 9 clever language • 5 Why • 10 how
Reading
Advertisements
Ningxiang County Experimental High School Senior Grade One By Cici
ቤተ መጻሕፍቲ ባይዱ
Brainstorming
what
where why
disadvantages
advertisements
how
advantages
Thank You！
Ningxiang County Experimental High School Senior Grade One By Cici
Detailed reading-C2
• 2 What is the major distinction between commercial advertisements and PSAs? A commercial advertisement is one which someone has paid for to advertise a product or service, while PSAs often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
M4U1Reading导学案含答案(可编辑修改word版)
M4U1Reading 导学案Learning aims:1.To memorize the new words and phrases in this article.2.To get a general idea about the text.3.To become familiar with the detailed information about the text.Important points:1.How to understand the text better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive abilities.Teaching procedureStep 1 Lead inStep 2 Fast reading1)What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2)What does PSA stand for? Public service a dvertisements3)What do PSAs aim to do? They aim to teach us and help us lead better lives.Step 3 Careful readingTask1 T or F1.Most people are not aware of how many ads are around them.2.Advertisements are always meant to promote a product or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.mercial ads can often give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of PSA.T F F T F TTask2 Some questions1.Where are advertisements usually found? They are usually found in newspapers andmagazine, on the Internet, radio and television.2.Why are some of the advertisements clever according to the article? Because even if an ad doesnot lie, it does not mean it is altogether innocent.3.When did China begin a nationwide public service advertising campaign? China began thecampaign in 1996.4.Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, andby following the advice in PSAs, we can often learn a lot.Step 4 Reading strategy1.What is expository writing meant to do?It is meant to introduce you to basic information on a topic.2.What is its basic format?Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion1.Do you think young people are easily persuaded by ads? Why or why not?2.What is the best PSA you have ever seen? Why do you think it is so good?Step 6 Homework1.Read the passage again and again.2.Try to keep the new words in mind.Language pointsDifficult sentences1.We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引导结果状语从句，意为“如此···以至于···”常用句式：so +adj./adv.+thatso +adj. +a(n)+单数名词+thatso +many/few+复数名词+thatso +much/little+不可数名词+thatHe runs nobody can catch up with him.他跑得非常快，以至于没人能追上他。
M4 Unit1 Reading
10. 11. 12. 13. 14. 15. 16. 17. 18.
be gone with fear wish for come along hold sb. still come out of reach out (for) stare (up) at watch out for
消失不见 害怕地 盼望 出现；一起 使…静止 从…出来；出自
Similarities
Places Methods
Differences
Expense
Free To advertise To teach people Purpose a product or and help them lead better lives service
Homework:
Exercise book: P11
2. Advertisements are always meant to
promote a product or service. (3’)
Answer: F
(L6-7)
Back
True or False
3. PSAs are only found in newspapers and on TV. (2’)
They persuade people to buy a product or service, or to believe in an idea.
Scanning
Read the passage carefully and finish the exercises in C1 and C2.
Lucky eggs
In 1996.
(L31)
Back
Answer the question
外研 高中英语必修4Module 1 reading (共19张PPT)
Emma
• one thing I really want to do • travel around the world • will be living • somewhere completely different • in ten years • would like to be a teacher • will be teaching English • go to any country • find a job
Game Time!
Speak out them in Englily want to do
• 1.I 'm not really sure what I will be doing in ten years.
• 2.I can definitely tell you what I'll be doing in ten years.
finish school. • 7.I'm too busy enjoying my life now to
worry about the future. • 8.I 'll probably be teaching English.
I 'm not really sure what I will be doing in ten years.
• when I was little • want to be a doctor • will definitely study medicine • finish school • a lot of hard work • work in a hospital • would like to become a surgeon • will be saving lives • a very useful and interesting career
高一英语 下学期M4unit1reading
Comprehending
Choose the correct answers
2.Why did Jane go to Africa to study chimps in the wild? Because she wanted________. A. to work with them in their own environment B. to prove the way people think about chimps was wrong. C. to discover what chimps eat D. to observe a chimp family
➢ How chimps communicate with each other.
Para.3
1. What’s Jane’s attitude to the animals?
• They should be understood and respected.
• They should be left in the wild and not used for entertainment and advertisements.
• Special places should be set up for them to live savely.
Para.3
2. Why does Jane think the wild chimps are lucky? A. Because they can do something wrong and get away with it. B. Because they can hunt and eat meat. C. Because they are free from cages and laboratories. D. Because they can be taken care of by her.
M4U1 Reading I 2.20
checking
checking
8. Many a professor _____ looking forward to visiting Germany now. Many scientists _____ studied animals and plants in the last two years. A. is; have B. is; has C. are; have D. is; are 9. A knife and a fork _____ on the table. A knife and fork _____ on the table. A. is; is B. are; are C. are; is D. is; are 10. Her family _____ much larger than mine four years ago. Her family _____ dancing and singing when I came in last night. A. were; was B. was; were C. was; was D. were; were
11:07
1. One-third of the area _____ covered with green trees. About seventy percent of the trees _____ been planted. A. are; have B. is; has C. is; have D. are; has 3. What _____ the population of China? One-third of the population _____ workers here. A. is; are B. are; are C. is; is D. are; is 4. Not only he but also we _____ right. He as well as we _____ right. A. are; are B. are; is C. is; is D. is; are 5. What he’d like _____ a digital watch. What he’d like _____ textbooks. A. are; are B. is; is C. is; are D. are; is 6. He is one of the boys who _____ here on time. He is the only one of the boys who _____ here on time. A. has come; have come B. have come; has come C. has come; has come D. have come; have come
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2. What is the difference between commercial advertisements and PSAs?
A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
with your 1. You should _____ share your books_____ desk-mate. am used to getting up early in the morning. 2. I _________ intended to finish the project ahead of 3. He __________ time, but he failed. 4. I will never ______ fall for the words of door-to-door salesman.
Language points
be used to share…with for free be aware of
do research on play tricks on encourage believe in lie protect… from intend to connect… with fall for
Para.4
Para.5 Para.6
Fast-reading:
① the importance of
Which of the following subjects are mentioned in the passage?
⑦ the truth of ads ⑧ the advantages of
charge
purpose
to be paid
promote a product or service whether to not lie, not the be believed complete truth
examples
Yes to life, no to drugs/ Knowledge toothpaste, food changes life/ Project Hope/ Smoking is committing suicide slowly following the advice they give
attitudes to not fall for this them kind of trick
Summary of the text: Part E
Possible answers:
(1) advice (3) intended (5) Promote (7) persuasive (9) campaigns (2) advertisements (4) public welfare (6) customers (8) nationwide (10)encourage
Skimming: Main idea of each paragraph
Para.1 brief introduction of ads Para.2 Para.3
What is an ad? untrue claims about products how to identify(辨别) an ad? public service ads the advice on ads
be used to do research on play tricks on share…with encourage believe in lie for free protect… from intend to be aware of connect… with fall for
believe in God . 5. I never __________ is aware of 6. She ___________the danger around her. for free 7. You will get a book ________. do research on 8. The teacher asked us to ______________ environment protection. protect you 9. The special clothes will ________ from being attacked by wild animals. _____
How much do you know about advertisements?
Advertisements provide some i_________ nformation about the product or service and use p_________ ersuasive language, trying to encourage uy a product or service or people to b___ elieve in an idea. b______
Reading Advertisements
We can see ads everywhere !
Different types of ads ：
commercial advertisements
(商业广告)
public service advertisements (公益广告)
Before reading
ads ⑨ the disadvantages of ads ⑩ the slogan of ads ⑾ the advice about ads
ads ② how to make ads ③ what is an ad ④ where can ads be found ⑤ the type of ads ⑥ the differences between adsBiblioteka C2not only
T/F
1. Advertisements are found in many places.
2. PSAs are only found in newspapers.
Not all
3. All advertisements tell the complete truth. 4. PSAs and commercial ads use some of the same methods. PSAs 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.
Differences between commercial ads and public service ads?
Commercial advertisements public service advertisements for free believe in _____ an idea/ educate people/ serve the public helpful
In 1996.
5. Why should we follow the advice in PSAs?
Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot.
a. sending b. able to make someone believe something c. meant or planned to do d. killing oneself e. help a thing or an idea become popular f. know or realize g. makes an ill person better or solves a problem h. happening throughout a country
Discuss the structure of the text
introduction of advertisements details about ads
author’s opinions/suggestions
How to read expository writing ?
PSAs use some of the same methods, Subject: but they are made to serve the public. Information support the idea: (1) PSAs are meant to teach us and help us lead better lives. (2) There are also PSAs that educate people about public service projects. (3) Other PSAs teach people how to live healthy lives. Conclusion: We can learn a lot from them.
Careful-reading
C1
1. Where are the advertisements most commonly found?
They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.