施华洛世奇 英文PPT幻灯片课件
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10
PRODUCT
•Diversification of products •Holiday products •Limited sales •Free signature gift bag & greeting card
11
PRODUCT
12
13
PRICE
14
Prent sizes,the light is brought together,significantly increasing the brilliance of
the crystal.
7
Production locations（18） ：
Argentina， Austria, The Czech republic ， China ， France， Germany， Italy， India……
8
4P
9
PRODUCT
Design features 1、DIY crystal have their only mark and number. 2、Pure, unique cutting. 3、Noble, high-tech and creative. 4、Unique & fashion design.
5
Let’s begin !
6
Swarovski history
1895:Daniel Swarovski founds company in Wattens,Tyrol,with the vision of bringing joy to people through crystal.His guiding principle is still followed by the company today:"To constantly improve what is good"
1931:Sewon crystal ribbons are launched,providing fashion and accessory manufacture with design possibilities.
1956:Together with Christian Dior,Swarovski develops the "Aurora Borealis" effect,a shimmering finsh that enhances the sparklr of cut crystal.
25
26
24
Strategy
Combination of localization and standardization : 1.The localization of the sales team 2.The localization of the sales network 3.The localization of promotions 4.The localization of store design 5.The company direct management
• Sports channels: 1、the Winter Olympics in 1976 ;"Silver Crystal" 2、Cooperate with LiNing
• Discount • Limited edition • Promotion in festivals
20
21
22
1
2
DO YOU KNOW SWAROVSKI ?
Marking121
3
PROFILE
Name：Swarovski Country：Austria Creating era：1895 Founder: Daniel Swarovski Product series : Jewelry,
15
PLACE
16
PLACE
•The theme of the flagship •The brand store •The duty-free shop •The airport shop •The online shop
17
18
PROMOTION
19
PROMOTION
• Culture awareness: "Titanic" —— heart of the ocean
1976:The first decorative crystal figurines with the hearts of consumers. Swarovski begins machine-cutting cubic zirconia.
2004:Swarovski develops the XILION cut.Through alternating facets of diffe-
23
Strategy
Diversification strategy
1.Product diversification: Jewelry, pendants, fashion accessories, watches , furniture, decoration, figurines.
2.Broad areas of business: In each region for different product positioning, in order to increase their product sales, meet the needs of the different consumers.
pendants, watches, furniture, decoration, figurines, fashion accessories
Daniel Swarovski
4
PROFILE
LOGO: The swan crystal logo of Swarovski is the traditional marker. And it is the symbol of Swarovski crystal elegant spirit .
PRODUCT
•Diversification of products •Holiday products •Limited sales •Free signature gift bag & greeting card
11
PRODUCT
12
13
PRICE
14
Prent sizes,the light is brought together,significantly increasing the brilliance of
the crystal.
7
Production locations（18） ：
Argentina， Austria, The Czech republic ， China ， France， Germany， Italy， India……
8
4P
9
PRODUCT
Design features 1、DIY crystal have their only mark and number. 2、Pure, unique cutting. 3、Noble, high-tech and creative. 4、Unique & fashion design.
5
Let’s begin !
6
Swarovski history
1895:Daniel Swarovski founds company in Wattens,Tyrol,with the vision of bringing joy to people through crystal.His guiding principle is still followed by the company today:"To constantly improve what is good"
1931:Sewon crystal ribbons are launched,providing fashion and accessory manufacture with design possibilities.
1956:Together with Christian Dior,Swarovski develops the "Aurora Borealis" effect,a shimmering finsh that enhances the sparklr of cut crystal.
25
26
24
Strategy
Combination of localization and standardization : 1.The localization of the sales team 2.The localization of the sales network 3.The localization of promotions 4.The localization of store design 5.The company direct management
• Sports channels: 1、the Winter Olympics in 1976 ;"Silver Crystal" 2、Cooperate with LiNing
• Discount • Limited edition • Promotion in festivals
20
21
22
1
2
DO YOU KNOW SWAROVSKI ?
Marking121
3
PROFILE
Name：Swarovski Country：Austria Creating era：1895 Founder: Daniel Swarovski Product series : Jewelry,
15
PLACE
16
PLACE
•The theme of the flagship •The brand store •The duty-free shop •The airport shop •The online shop
17
18
PROMOTION
19
PROMOTION
• Culture awareness: "Titanic" —— heart of the ocean
1976:The first decorative crystal figurines with the hearts of consumers. Swarovski begins machine-cutting cubic zirconia.
2004:Swarovski develops the XILION cut.Through alternating facets of diffe-
23
Strategy
Diversification strategy
1.Product diversification: Jewelry, pendants, fashion accessories, watches , furniture, decoration, figurines.
2.Broad areas of business: In each region for different product positioning, in order to increase their product sales, meet the needs of the different consumers.
pendants, watches, furniture, decoration, figurines, fashion accessories
Daniel Swarovski
4
PROFILE
LOGO: The swan crystal logo of Swarovski is the traditional marker. And it is the symbol of Swarovski crystal elegant spirit .