分析PRIMARK

1.Because so many of PRIMARK's stores are based in Europe, they need to keep a close eye on potentially lethal EU policies. 2. In the aspect of e-business, there is no marketing at all, which may be eliminated in the future.
（5）INDUSTRY RIVALRY
IN THE FAST FASHION CLOTHING MARKET, THE COMPETITION IS QUITE FIERCE.
PESTEL
• POLITICAL
• ECONOMIC
• SOCIO-CULTURAL • TECHNOLOGICAL • ECOLOGICAL • LEGAL (OFTEN LINKED WITH POLITICAL)
VALUE CHAIN ANALYSIS OF PRIMARK
• SUPPORT ACTIVITIES FIRM INFRASTRUCTURE:
11 MARKETS IN THE WORD, 368 STORES, 70000 EMPLOYEES
HUMAN RESOURCE MANAGEMENT: HIGH LEVEL, CODE OF CONDUCT, EDUCATION AND SUPPORT
VALUE CHAIN ANALYSIS OF PRIMARK
MARKETING AND SALES: TARGET CUSTOMER NO COMMERCIALS, NO TV, NO MAGAZINES CHEAPEST ITEMS AT THE FRONT OF STORE OPERATION: CORE OF OPERATION IS THE RETAIL ASSISTANT MEET BOTH CUSTOMERS EXPECTATION AND ORGANIZATIONAL OBJECTIVES
PORTER'S FIVE FORCES MODEL
• （1）BARGAINING POWER OF SUPPLIERS.
• PRIMARK USE A LOT OF OUTSOURCING FROM DEVELOPING COUNTRIES LIKE INDIA, BANGLADESH ETC. THE BARGAINING POWER OF THESE SUPPLIERS IS LOW AS THEY ARE DEPENDENT FOR THEIR REVENUES ON LARGE CLIENTS LIKE PRIMARK.
SWOT ANALYSIS
Producer: Alan 1.The goods cheaper than other stores. 2. Compared with other stores, the styles of goods are more complete and the sense of fashion is not bad. 1.Different suppliers or processing plants may produce different goods due to different technical levels. 2. Due to slow economic growth of EU, it held back overall profit for the group.
• PRIMARY ACTIVITIES
INBOUND LOGISTICS: TRANSPORT TO ALL PRIMARK STORES ACROSS THE IRELAND, UK, EUROPE EFFECTIVE SUPPLY CHAIN OUTBOUND LOGISTICS: NO ONLINE RETAILING, TRANSPORTATION AFTER SALE IS DONE BY THE CUSTOMER. SERVICE: LIMITED LEVEL, LOW NUMBER SALES ASSISTANTS
•
PORTER'S FIVE FORCES MODEL
ຫໍສະໝຸດ Baidu
（4）THREAT OF SUBSTITUTE PRODUCTS OR SERVICES.
THE THREAT OF SUBSTITUTES IS HIGH. FASHIONABLE CLOTHES HAVE A LARGE NUMBER OF SUBSTITUTES.
TECHNOLOGY DEVELOPMENT:
NO ONLINE RETAILING, SOCIAL MEDIA SITES REINFORCES BUSINESS MODEL PROCUREMENT: MANY COUNTRIES ( CHINA, INDIA ), BULK PURCHASE
VALUE CHAIN ANALYSIS OF PRIMARK
SWOT
1.PRIMARK companies should focus more on supplying in Europe, while upgrading their technology to be more fashionable and more affordable. 2. PRIMARK should study all kinds of styles of clothing, not only the formal suits, but also the popular sports styles.
• （3）THREAT OF NEW ENTRANTS.
• TO PRODUCE FASHIONABLE CLOTHES AT THE LOWEST PRICES IS QUITE A CHALLENGING TASK. THIS RAISES NATURALLY A HIGH BARRIER TO ENTRY. THUS THE THREAT OF NEW ENTRANTS IS SIGNIFICANTLY LOWERED.
• （2）BARGAINING POWER OF CUSTOMERS.
• THE BARGAINING POWER OF CUSTOMERS IS HIGH. CUSTOMERS OF DISCOUNT CHAINS LIKE PRIMARK ARE BARGAIN HUNTERS WHO LOOK FOR THE BEST BARGAIN
ANALYSIS PRIMARK PESTEL
• P：IN JUNE 2016, BRITAIN VOTED TO LEAVE THE EU • E：IN 2011, HIGHER COTTON PRICES AND FREIGHT COSTS AND INCREASES IN VAT • S：GROWTH OF PLUS SIZE FASHION AND AGEING UK POPULATION • T : THE ACCELERATING DEVELOPMENT AND GROWTH OF E-COMMERCE • E： CONSUMER AWARENESS OF ENVIRONMENTAL PROTECTION • L： ON JUNE 24, 2008, BBC EXPOSED PRIMARK TO USE CHILD LABOR