Unit 1 The mass media Welcome to the unit 课件
合集下载
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Unit 1 The mass media
大众传媒
What tools do you usually use to keep up with （跟上） the news?
• Weibo • Wechat • Tiktok • TV • Radio • Newspapers • Advertisements • ...
Deaths and Rescue efforts
injuries
救援工作
Cause
News report
1
News report
2
Sunday night
(1)_T_h_e__n_u_m__b_e_r_ (2) F_i_r_e______
_o_f _d_e_a_th_s__c_o_u_ld__ _e_n_g_in_e_s__a_n_d__
mass media
Lead-in
All of us who professionally use the mass media are the shapers of society.
--William Bernbach
我们所有专业使用大众传媒的人都是社会的塑造者。
➢ Video watching
What are the differences between the two news reports?
Different times时间 News 1: 10 July News 2: 11 July
Different closings结束 语News 1: concern News 2: further investigation
What will be talked about in the article?
structure结构
Summarize the main idea of each paragraph by filling in the chart.
that I know is trustworthy • the news from a source that I am not familiar with
[ɪɡˈzædʒəreɪtɪd]
• a headline that seems to be too exaggerated
check other sources to compare the information
Print Digital
➢ Video watching
Print Digital
Books, magazines and newspapers
Shop signs, posters and other ads outside buildings and inside shop windows Blogs and forums
_re_a_c_h__5________ _a_m_b__u_la_n_c_e_s__
______________ _r_e_a_ch_e_d__t_h_e__ Henderson ______________ _s_ce_n_e__w_i_th__in__
Tower 4 confirmed
15 minutes (3) A__d_r_o_p_p_ed
check other news reports to confirm whether it is true
an article encouraging you to be a critical news reader
Firefighters put out tower block fire
Deadly fire in tower block causes serious damage
Radio and television
➢ Classify分类 types of mass media
• Weibo • Wechat • Tiktok • TV • Radio • Newspapers • Shop signs
Digital media数字媒体: Weibo, Wechat, Tiktok Broadcast media广播媒体:
高层建筑
News One
News Two
What is the difference between the headlines of the two news reports? Subject. / Main content.
essence：when
A11 Time Place
Different emphases重点 News 1: rescue efforts of firefighters News 2: the numbers of deaths and injuries
Different details细节
Factual differences. The numbers of deaths differ: News 1: the number of death could reach 5 News 2：the number of death could reach 9
Pre-reading
Do you believe everything you read in a news report? Why or Why not?
It depends .
• the news is批re判po的rte；d b有y a判ne断ws力ag的ency新闻通讯社 usually believe it
dead and dozens of people injured
c_ig_a_r_e_t_te__en__d_ o_n_a__c_a_r_p_e_t _o_f the 8th floor
________
What are the differences between the two news reports?
TV, Radio Print media印刷媒体: Newspapers Outdoor media户外媒体: Shop signs
Pre-reading
Do you believe everything you read in various medie? Why or Why not?
rumor
大众传媒
What tools do you usually use to keep up with （跟上） the news?
• Weibo • Wechat • Tiktok • TV • Radio • Newspapers • Advertisements • ...
Deaths and Rescue efforts
injuries
救援工作
Cause
News report
1
News report
2
Sunday night
(1)_T_h_e__n_u_m__b_e_r_ (2) F_i_r_e______
_o_f _d_e_a_th_s__c_o_u_ld__ _e_n_g_in_e_s__a_n_d__
mass media
Lead-in
All of us who professionally use the mass media are the shapers of society.
--William Bernbach
我们所有专业使用大众传媒的人都是社会的塑造者。
➢ Video watching
What are the differences between the two news reports?
Different times时间 News 1: 10 July News 2: 11 July
Different closings结束 语News 1: concern News 2: further investigation
What will be talked about in the article?
structure结构
Summarize the main idea of each paragraph by filling in the chart.
that I know is trustworthy • the news from a source that I am not familiar with
[ɪɡˈzædʒəreɪtɪd]
• a headline that seems to be too exaggerated
check other sources to compare the information
Print Digital
➢ Video watching
Print Digital
Books, magazines and newspapers
Shop signs, posters and other ads outside buildings and inside shop windows Blogs and forums
_re_a_c_h__5________ _a_m_b__u_la_n_c_e_s__
______________ _r_e_a_ch_e_d__t_h_e__ Henderson ______________ _s_ce_n_e__w_i_th__in__
Tower 4 confirmed
15 minutes (3) A__d_r_o_p_p_ed
check other news reports to confirm whether it is true
an article encouraging you to be a critical news reader
Firefighters put out tower block fire
Deadly fire in tower block causes serious damage
Radio and television
➢ Classify分类 types of mass media
• Weibo • Wechat • Tiktok • TV • Radio • Newspapers • Shop signs
Digital media数字媒体: Weibo, Wechat, Tiktok Broadcast media广播媒体:
高层建筑
News One
News Two
What is the difference between the headlines of the two news reports? Subject. / Main content.
essence：when
A11 Time Place
Different emphases重点 News 1: rescue efforts of firefighters News 2: the numbers of deaths and injuries
Different details细节
Factual differences. The numbers of deaths differ: News 1: the number of death could reach 5 News 2：the number of death could reach 9
Pre-reading
Do you believe everything you read in a news report? Why or Why not?
It depends .
• the news is批re判po的rte；d b有y a判ne断ws力ag的ency新闻通讯社 usually believe it
dead and dozens of people injured
c_ig_a_r_e_t_te__en__d_ o_n_a__c_a_r_p_e_t _o_f the 8th floor
________
What are the differences between the two news reports?
TV, Radio Print media印刷媒体: Newspapers Outdoor media户外媒体: Shop signs
Pre-reading
Do you believe everything you read in various medie? Why or Why not?
rumor