BEC中级Module 9

(1) defining (2) non-defining (3) commas (4) The sentences in the text on page 87 containing relative clauses are those which were completed with A-G in exercise2 on page 86. If students seem unsure, tell them that if there is a comma it will be nondefining. (5) that
(1) unavailable/take (2) hold (3) put/through (4) One (5) take (6) bear with me (7) put (you) on hold (8) call (you) back (9) So that was (10) suit
Listening: automated voicemail systems 4(P91)
9.1 Key words and expressions
vanilla香草 香草
9.1 Key words and expressions
mandarin柑橘 柑橘 whiff（风、气味等）一阵，一吹 气味等）一阵， （ chocolate chip cookies巧克力碎饼 巧克力碎饼 custom定制的 定制的 typically典型的 典型的 quadruple成为四倍 成为四倍 liquid aroma芳香剂 芳香剂 marketer商家，专营特定商品的公司 商家， 商家 cartridge芯式容器，套筒 芯式容器， 芯式容器 dial调节控制器 调节控制器 refill重新装满，重新注满；替换装，替换笔芯，替换物 重新装满，重新注满；替换装，替换笔芯， 重新装满 out-of-the-way偏僻的，不为人所知的 偏僻的， 偏僻的
Listening: automated voicemail systems 2(P90)
(1) GH Loans (2) The caller presses 2 because he wants to speak to an operator. (3) The caller reaches 3 on the scale before he puts the phone down because the system uses speech recognition technology which requires him to answer ‘Yes’ or ‘No ’.
Grammar: relative clauses 5(P89)
• I work for a company which produces software. • I study at a college that specialises in business courses. • The best kind of boss is someone who doesn’t interfere.
9.2 Key words and expressions
italics斜体字，夸张的语调 斜体字， 斜体字 shout引人注目，触目 引人注目， 引人注目 paediatric儿科的，儿科学的 儿科的， 儿科的 expertise技能 技能 earnings收入 收入 testimonial advertising（利用影星等名人推荐产品的） （利用影星等名人推荐产品的） 推荐广告 folder文件夹 文件夹 brand development品牌开发 品牌开发 专有名词： 专有名词： Chennai钦耐，原名马德拉斯，印度第四大城市 d expressions
Reading: what’s that smell? 2(P86)
(1) B (2) G (3) E (4) C (5) A (6) F (7) D
Speaking: discussing branding 3(P86)
• One thing that interests me about this is that smell can have such an effect on humans. • One thing that surprises me is that Scent Air’s turnover has quadrupled as a result.
9.2 Getting through
9.2 Key words and expressions
voicemail语音信箱，语音邮件 语音信箱， 语音信箱 customer care客户服务中心 客户服务中心 text message短信 短信 lunch break午休时间 午休时间 inbox收件箱 收件箱 option提供的选择 提供的选择 quality assurance质量保证 质量保证 speech recognition technology语音识别技术 语音识别技术 subject line主题句 主题句 statement清单 清单
(1) Let me call you back later. (2) Let me read that back to you. (3) I’m just looking up his number on the computer./I’m just looking his number up on the computer. (4) Do you mind if we put the meeting back to Tuesday?/ Do you mind if we put back the meeting to Tuesday? (5) We’ll bring the schedule forward by a week./ We’ll bring forward the schedule by a week. (6) Hold on a moment. (7) Sorry, the battery on my mobile is about to run out. (8) Sorry, he’s tied up with something at the moment. Can I help? (9) I’m just putting you an hold for a moment.
Grammar: relative clauses 1(P88)
(1) which (2) when (3) who (4) whose (5) why (6) where
Grammar: relative clauses 2(P88)
We’re a Swedish company which has controlling shares in three subsidiaries and a large stake in one smaller division. It is recommended therefore that we focus our financial interests on the smaller subsidiary, which incidentally is also based in Sweden.
Listening: automated voicemail systems 3(P90)
(1) Abi Kaye (2) TI3662 (3) 21st April 1981 (4) loan early last month (5) statement (6) five thousand euros (7) 0172443929 (8) four
lanvender薰衣草 薰衣草 billboard广告牌 广告牌 jumble打乱，使混乱 打乱， 打乱 controlling share占主要股份 占主要股份 stake股份 stake股份，利害关系 股份， subsidiary子公司 子公司 incidentally偶然地，顺便提一句 偶然地， 偶然地 multinational跨国公司 跨国公司 euro欧元 欧元 biggest seller卖得最多的产品 卖得最多的产品
Grammar: relative clauses 3(P88)
Grammar: relative clauses 4(P88)
(1) Let me introduce you to David who’s the director of our company (2) This is the main factory where we produce car parts. (3) This is our last product which is also our biggest seller. (4) The company had a turnover of about a million euros in 2004 when it was founded in 2004.
9.2 Key words and expressions
repayment偿还 偿还 account number账号 账号 particle小品词，语助词 小品词， 小品词 email marketing邮件营销 邮件营销 online marketer网络营销商 网络营销商 spam滥发邮件，垃圾邮件 滥发邮件， 滥发邮件 junk email垃圾邮件 垃圾邮件 newsletter通讯 通讯 email newsletter电子邮件通讯 电子邮件通讯 entrepreneur企业家 企业家 infopreneur信息企业家 信息企业家
in-tray收文篮 收文篮
9.1 Key words and expressions
luxury brand高档品牌，奢侈品 高档品牌， 高档品牌 boutique专卖店 专卖店 something具有某种特点的人或物，重要的人或事 具有某种特点的人或物， 具有某种特点的人或物 collection收藏品 收藏品 refit重修，改装 重修， 重修 专有名词 Doubletree Hotels两棵树连锁酒店（美国国际酒店集团） 两棵树连锁酒店（ 两棵树连锁酒店 美国国际酒店集团） Westin Hotels and Resort威斯汀酒店及度假村（美国国际 威斯汀酒店及度假村（ 威斯汀酒店及度假村 酒店集团） 酒店集团） LG Electronics LG电子产品公司 电子产品公司 Louis Vuitton 路易威登公司（法国著名时尚产品制造商） 路易威登公司（法国著名时尚产品制造商） Gucci古奇皮草饰品公司（意大利著名服装、化妆品、时尚 古奇皮草饰品公司（ 古奇皮草饰品公司 意大利著名服装、化妆品、 产品制造商） 产品制造商） Burberry巴宝莉公司（英国服装公司 巴宝莉公司（ 年建， 巴宝莉公司 英国服装公司,1856年建，制造作风 年建 雨衣） 雨衣）
Grammar: relative clauses 6(P89)
(1) My company, which is based in Sydney, has offices all over the world. (2) Mrs Sayers, who’s waiting in reception, says she has an appointment with you. (3) The man, whose briefcase we found last night, called this morning to see if we had it. (4) The report, which I’ve just finished, is in your in-tray.
选择教授刘白玉 证书就在不远处 刘白玉
Module 9 Branding
Don’t be greedy. Step by step.
9.1 Branding
brand塑造品牌 塑造品牌 aroma香气 香气 fragrance芳香，花香 芳香， 芳香 odour气味 气味 waffle-cone圆锥形华夫卷筒 圆锥形华夫卷筒 paper strip小纸条 小纸条 brand identity品牌识别标志 品牌识别标志 marketing tool营销工具 营销工具 logo标识 标识 slogan广告语，口号 广告语， 广告语 jingle广告歌 广告歌
Reading: Chinese luxury obsession 7(P89) (1) which where
(2) what who (3) who’s whose (4) where, (delete comma) (5) when why (6) whose which (7) why where (8) nowadays, (delete comma)