快递业网购时代失落的跑腿人管理（Expressindustrytheeraofonlines..

快递业网购时代失落的跑腿人管理（Express industry the era of online shopping lost errand man management）
The era of e-commerce in 2010 Chinese Internet industry feast so excited, but with the end of the express industry explosion problem broke out, people have no choice but to find that online shopping is responsible for the "last mile" delivery of the express industry can not play its role.
"We should run fast horse, horse without grazing, the world where there is such a cheap thing", who requested anonymity, a large domestic private express delivery enterprises chairman of the weekly times innocence, experienced in 2011 during the Spring Festival and other problems after the explosion, he angrily to the network shopping website to express industry criticize and complain.
The chairman said: "the price", in the current market price, it is difficult to provide express delivery companies to allow network operators and consumers are satisfied with the service, and now, on the one hand requires employee income along with the economic growth, on the one hand, rising oil prices, all of which make the cost of delivery increased significantly, so must "let prices return to the rational".
The trouble of the errand boy
Just this past Spring Festival, on the one hand, make online shopping businesses make pots full of bowls, on the other hand, because the express service is not timely, but also brings untold complaints and troubles. December 2010, the State Post
Bureau statistics show that the month of 260 million completed business, the effective appeal for 1858, compared with the same period in 2009, an increase of 1081, an increase of 139.1%.
At the beginning of March, the State Post Bureau announced a ban on 17 courier companies, including Shen Tong, Tong, rhyme and other well-known ZJS courier companies to join the network. State Post Bureau spokesman Liu Jun told times weekly that the action stems from special inspections starting in the second half of last year, focusing on unauthorized and cross range operations. Liu Jun said that at present there are close to 6000 express enterprises, mostly obtained business license, so the problem is not serious, "he also said that since last year, the" critical "and other issues, as regulators, the State Post Bureau is mainly from the management of market environment, in terms of technology will make express operation etc..
At present, Chinese thousands of express enterprises most is one of four franchise outlets, namely, Shen Tong, Tong, tact, Huitong and rhyme, also including SF EXPRESS, Zhaijisong and other large enterprises, these enterprises accounted for more than half of the express market share. To the business volume of the first STO, for example, its average daily volume of about 2 million votes in 2010, turnover of more than 10 billion yuan, while the industry last year's volume of business is 2 billion 340 million, business income of 57 billion 460 million yuan.
Although the market is getting bigger and bigger, the contradiction of the express industry is becoming more and more prominent. China Electronic Commerce Research Center data show that in 2010, China's e-commerce market turnover reached 4
trillion and 500 billion yuan, the online retail market transactions amounted to 513 billion 100 million yuan. However, China e-commerce research center analyst Fang Yingzhi introduced, after years of preparation, a lot of e-commerce market has matured, so it appears the outbreak of signs, but this time the courier industry did not follow up, so that can not keep up the momentum of development of electronic commerce.
As China Federation of logistics and purchasing vice president Dai Dingyi described, the express industry is "dragged", in this regard, China express industry, the influential man founder and current stars jibian chairman Chen Ping believes that the traditional courier industry to keep up with the special requirement of electronic commerce, is largely caused by historical reasons. "China e-commerce in 2000 before the emergence of the express industry, but until 2006 to obtain legal status, before is black, in foreign markets, the express industry is the last century in 60s and 70s, twenty or thirty years earlier than e-commerce, so more mature operation mechanism".
Quarrelsome lovers
Bound for many years has been unpopular express encounter new postal law around 2009, when the industry predicted that even once a year will have the 1/3 express company to die, but it is the outbreak of online shopping makes the express industry has opened up a new field of business growth. Although there is no uniform figures, but the weekly newspaper from the parties to obtain the argument is that online shopping accounted for about 60% of the current volume of courier industry, the
company's business is different.
Therefore, for the current e-commerce site grievances, express industry also have to say. It Chinese express information network chief adviser Xu Yong said on the weekly times, "online shopping" to express the dependence degree is 100%, is to boost the express service way "booming online shopping", is one of four links and other courier companies price competition boost the rapid development of "online shopping", the achievements of the electronic commerce "no, there is no express e-commerce prosperity today!"
In any case, deeply feel the express "bottleneck" restrictions on the electricity supplier websites began to self adjustment,
They are planning to establish their own logistics system, so as to get rid of the traditional third party logistics. In January 19th, the world's largest e-commerce company, owner of Alibaba CEO Jack Ma announced, expect the first input 20 billion -300 billion yuan to build storage network system, and create an integrated logistics platform.
Not only that, in recent years, Ma command Alibaba has been completed on the bes logistics, stars will be anxious and Huitong express investment and equity acquisition. In Ma counterparts, Jingdong mall began in early 2009 to invest express company, VANCL is in the beginning to set up their own wind up the courier company. February 23rd, Dangdang also announced that the company formed Distribution Services Ltd, and to build it into an independent and efficient logistics open platform, the year will be officially operational.
Chinese e-commerce research center analyst Fang Yingzhi to die Zeit said, electricity supplier sites are self built logistics system is a "forced", the current domestic large-scale online shopping enterprises have put forward their own logistics plan, mainly because of the domestic situation of the industry, the courier company itself service cannot meet the development of online shopping, and good service the price is very high, the electricity supplier who in order to keep the network self logistics price attribute can only be shopping.
According to the stars jibian chairman Chen Ping introduction, now whenever investment in online shopping, most of them will put forward with the construction of the logistics system, one hundred million of the investment may be assigned to the 80 million logistics field, which is accounted for the entire amount of financing six or seven, website also showed signs of change from the virtual economy to the real economy.
So there was a warning from logistics experts. Wearing a Chen Ping and pointed out that the self built logistics but also should have no ground for blame, too, professional shop stall is too big it may use rate is not high, resulting in increased costs, create value and efficiency will decrease, "but also should be the stage, the long run is not a substitute for professional third party logistics. The two or three line of the city and township level should be handed over to a professional logistics company," Chen Ping said.
For network operators who put aside their own trends, the above requirements, anonymous express enterprise chairman disdain
means that will not mind, "to open the face of competition."". In STO marketing director Xia Zubin seems, doing logistics is obviously not a simple matter. Earlier media exaggeration extended Xia Zubin's words as "self built logistics website within five years not lift waves", he explained to the weekly times, "although the self built logistics theoretically feasible, but unlike the construction site there is a point on the line, logistics is the number of points to form a surface, is a complex system engineering".
The site of their self logistics, the sound reflection never stopped, such as electronic commerce industry observers say Guo Baowei was thinking, self built logistics is a waste of money, best logistics Ma investment is the industry that is always a little way, and in Guo Baowei's conclusion, Ma 35 million yuan investment in the stars will be anxious, but a year after "boondoggle not leave arena joke".
On the other hand, not only e-commerce penetration into the logistics, courier practitioners have also tentacles into the field of e-commerce. SF, home delivery, STO these three on their established SF E values, e purchase, a three ticketing website just in time to support their own logistics system. And STO marketing director Xia Zubin also revealed that Shen Tong is trying to enter the field of e-commerce, the second half of this year there will be new action.
However, Chinese chief adviser to express news Xu Yong weekly times pointed out that the online shopping market rigid demand outbreak has exposed many flaws in the franchise mode of private express delivery companies, right also let many private express
enterprise decision makers misjudge development strategy, and again lost the opportunity to change the pattern of development. Xu Yong believes that the Chinese express industry must change the current franchise model, "the world's top 500 companies, no one is franchise model."".
In this regard, the above request, the chairman of anonymity also admitted that the courier industry development model urgent need to change, and the direction is to direct the development of, he means referring to SF express mode. SF express in the courier industry is considered to be a low-key offbeat, he always adhere to the direct investment mode, so the price is relatively high, but the turnover news has surpassed STO to reach 11 billion yuan.
Another point in wearing a expert opinion, the express industry can not keep up with the speed of electronic commerce, the deeper reason lies in the courier industry in transit to undertake "counter service duties, which was supposed to be the traditional sales business commitments, but now the courier company to provide goods and service promotion function change, even receiving a number of,
But the traditional express industry has not been able to advance this aspect reserve, thus causes the question to appear. So now the industry is also studying whether the express industry needs to change its identity as a "mere errand boy" or how to change it.
Industry restructuring is coming
As for the express industry prices, recently has been the focus of debate outside the industry, then spread the word "price is death, death is not the price of". Xia Zubin said that this problem is actually very simple, the core of the price is the cost, so in a variety of commodities generally rising background, the logistics industry price increases are inevitable.
At the beginning of March, SF Express has announced that the charge of pick-up fee, but then announced the suspension, allegedly by the parties of the opposition to recover. Xia Zubin believes that does not rule out the second half of this year, some parts of the courier industry companies will adjust prices again, depending on the company's operating conditions and market situation.
Chinese Federation of logistics and purchasing, vice president Dai Dingyi said, in fact, China express industry has gone through chaotic competition at such an early stage, although a large number of enterprises, uneven, and online shopping last year after hot, more numerous small courier companies emerge, but after several rounds of integration, from the point of long-term development will eventually form several leading enterprises take the lead of the situation, "there are signs that the first round of mergers and acquisitions tide is coming".
In this context, the contradiction between the express industry and commerce can be characterized as a temporary phenomenon, researchers believe that the coordinated running between the two sides, contradictions will be eliminated, Chen Ping
expected time should be "the two B2C sites do their own logistics situation will be slowed, conflicts will be 35 years after delivery and electronic the elimination of business".。