DAISY香水策划书

DAISY香水策划书
英文回答：
Executive Summary。

DAISY is a new fragrance that captures the essence of a modern, confident, and alluring woman. It is a luminous and floral scent that embodies the joy and vibrancy of a sunlit meadow.
Target Audience。

DAISY is targeted at women aged 25-45 who are looking for a fragrance that is both feminine and sophisticated. These women are confident, successful, and have a zest for life. They appreciate the finer things in life and are always looking for ways to enhance their style.
Brand Positioning。

DAISY is positioned as a luxury fragrance that is synonymous with femininity, confidence, and joy. It is a scent that is perfect for any occasion, whether it's a special event or a casual day out.
Fragrance Profile。

DAISY is a luminous and floral scent that opens with sparkling notes of grapefruit and wild strawberry. The
heart of the fragrance is a bouquet of white flowers, including jasmine, gardenia, and orange blossom. The base notes are composed of warm and musky notes, such as sandalwood, amber, and musk.
Packaging。

DAISY is packaged in a beautiful and elegant bottle
that is adorned with a daisy-shaped cap. The bottle is available in a variety of sizes, including a 1.7 oz, 3.4 oz, and 5 oz eau de parfum spray.
Marketing Strategy。

The marketing strategy for DAISY will focus on reaching the target audience through a variety of channels,
including print advertising, social media, and online marketing. The campaign will also include public relations and influencer marketing.
Sales Forecast。

We forecast that DAISY will be a commercial success, with sales exceeding $100 million in the first year. The fragrance is expected to appeal to a wide range of women, and it is expected to be a top seller in the luxury fragrance category.
Conclusion。

DAISY is a new fragrance that is sure to make a lasting impression. Its luminous and floral scent is perfect for any occasion, and its elegant packaging makes it a perfect gift. We are confident that DAISY will be a commercial success and that it will become a favorite of women around
the world.
中文回答：
执行摘要。

DAISY 是一款捕捉现代、自信、诱人女性精髓的新香水。

它是
一款明亮的花香，体现了阳光草地上的快乐和活力。

目标受众。

DAISY 的目标受众是 25-45 岁、寻求既女性化又精致香水的女性。

这些女性自信、成功，对生活充满热情。

她们欣赏生活中美好
的事物，并总在寻找提升自我风格的方法。

品牌定位。

DAISY 被定位为一款奢华香水，与女性气质、自信和快乐同义。

无论是在特殊场合还是休闲外出，它都是一款适合任何场合的香水。

香水简介。

DAISY 是一款明亮的花香，以葡萄柚和野草莓的闪亮香调开场。

香水的核心是一束白色花卉，包括茉莉花、栀子花和橙花。

基调由
檀香、琥珀和麝香等温暖且带麝香气息的香调组成。

包装。

DAISY 采用精美优雅的瓶子包装，瓶盖饰有雏菊形状。

该瓶子
有各种尺寸可供选择，包括 1.7 盎司、3.4 盎司和 5 盎司淡香精
喷雾。

市场营销策略。

DAISY 的营销策略将重点通过印刷广告、社交媒体和网络营销
等多种渠道，接触目标受众。

该活动还将包括公关和网红营销。

销售预测。

我们预测 DAISY 将取得商业成功，第一年销售额将超过 1 亿
美元。

预计这款香水将吸引广泛的女性，并有望成为奢华香水类别
的畅销品。

结论。

DAISY 是一款注定会给人留下持久印象的新香水。

它明亮的花香适合任何场合，而优雅的包装使其成为完美的礼物。

我们相信DAISY 将取得商业成功，并会成为全世界女性的最爱。