电子商务英语教学设计教案Unit 2 Enterprise and E-commerce

Unit 2 Enterprise and E-commerce 教学要求
1.掌握企业对企业电子商务的运作过程；
2.了解谷歌将各大图书馆纳入其数据库这一具体事件；
3.了解电子商务对传统零售业务的影响；
教学重点
掌握企业对企业电子商务的运作过程；
课时安排
本章安排8课时。

教学内容
Text A How Business-to-Business Works
New words
1.retailing n. 零售；涉及直接将商品售给顾客的作用和活动
2.vendor n. 卖主，小贩
3.distributor n. 销售者，批发商
4.horizontal a. 横向的
5.transportation n. 运输，运送
6.intermediary n. 中间人，调解人
7.ubiquitous a. 无所不在的，普遍存在的
8.marketplace n. 市场，商场
9.extranet n. 外联网
10.auction n. 拍卖
11.individual a. 个别的，个人的
12.supplier n. 供应商，厂商
13.surplus a. 过剩的，剩余的
14.inventory n. 库存，存货
15.lot n. 一批(在一起)卖的物品
16.Liquidator n. 清算人
17.equipment n. 装备，设备
18.bid v. 出价，投标
19.aggregate v. 使聚集
20.profile n. 简介
21.exchange n. 交易所
22.negotiate v. 商议，谈判，买卖
23.track v. 跟踪
24.collaboration n. 协作
25.forecast n. 预测，预报
26.participant n. 参与者
27.anonymous a. 匿名的
28.transact v. 办理，处理，执行
29.enabler n. 启动者，运作者
30.consolidate v. 合并，统一，整理
31.integrate v. 使成为整体
32.attribute n. 属性
bel v. 贴标签于，标注
34.structure n. 结构
Notes
1. in various ways 以不同的方式，以各种各样的方式
2. meet the needs of 满足……的需要
3. community feature 团体特征
4. discussion group 讨论组
5. get rid of免除，去除
6. fixed asset固定资产
7. display fixture陈列设备，展示设备，样品
8. list price定价，价目表中所列的价格
9. economy of scale 因经营规模扩大而得到的经济节约
10. fixed pricing固定价格
11. work on 从事于，致力于
12. back-end system 后端系统
13. B2B 企业对企业电子商务
14. Verticals are B2B sites designed specially to meet the needs of a particular industry，such as retail. 本句中，“designed specially to meet the needs of a particular industry，such as retail”是一个过去分词短语作定语，修饰和限定“B2B sites”，在该短语中，“to meet the needs of a particular industry”是动词不定式短语，作目的状语，修饰“designed”。

15. Catalog sites generally have fixed pricing，although pricing may be tiered based on the buyer’s profile or quantity ordered. 本句中，“although pricing may be tiered based on the buyer’s profile or quantity ordered”是一个让步状语从句，修饰谓语“have”。

16. EDI (Electronic Data Interchange) 电子数据交换
17. XML (eXtensible Markup Language) 可扩展标识语言
18. EDI is less standardized and more costly than Internet based e Business，which typically uses XML(eXtensible Markup Language)to allow buyers and sellers to communicate online. 本句中，“which typically uses XML(eXtensible Markup Language)to allow buyers and sellers to communicate online”是一个非限定性定语从句，修饰“Internet based e Business”，对其进行进一步补充说明。

19. HTML (Hypertext Markup Language)超文本标示语言
20. UPC (Universal Product Code)通用产品代码
21. The only issue is that XML only works when everyone uses the same tag references，which is why groups are busily working to generate standards. 本句中，“that XML only works when everyone uses the same tag references，which is why groups are busily working to generate standards”是一个表语从句，在该从句中，“XML”是主语，“works”是谓语，“only”是副词作状语，“when everyone uses the same tag references”是条件状语从句，修饰谓语；“which is why groups are busily working to generate standards”是一个非限定性定语从句，修饰整个句子。

Text B Google Is Adding Major Libraries to Its Database
New words
1.eclectic a. (从不同学说、方法或风格中)兼收并蓄的
2.underwrite v. 承保
3.pact n. 条约，协议
4.undermine v. 逐渐削弱
5.acklist n. (出版商的)重版书目录
Notes
1. touch off触发，引发(困难或暴力的局面)
2. printing press n. 印刷机
3. The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search，offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
“restrict sth to sth”限定某物的范围“offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version”作结果状语。

Text C The Impact of E-commerce onTraditional Retailing Systems New words
1.default n. 默认(值)，缺省(值)
2.impact n. 影响，冲击
3.retail n. 零售v. 零售
4.disintermediation n. 中介去除
5.intermediary n. 中间人，中介物
6.bandwagon n. 潮流
7.evolution n. 发展，进展，进化
Notes
1. in this sense 在这个意义上
2. differ...from... 把……和……区分
3. responsible for 对……负责
4. Disintermediation is a new term that refers to the removal of organizations or business process layers responsible for certain intermediary steps in a given value chain. “refer to”涉及本句为关系代词that引导的主语从句，关系代词that指代先行词disintermediation并在从句中作主语。

课后作业：阅读后面的习题。