fedex联邦快递打印模板(国际版)

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篇一：美国联邦快递背景
背景介绍：
联邦快递隶属于美国联邦快递集团（Fedexcorp.），是集团快递运输业务的中坚力量。

联邦快递集团为遍及全球的顾客和企业提供涵盖运输、电子商务和商业运作等一系列的全面服务。

作为一个久负盛名的企业品牌，联邦快递集团通过相互竞争和协调管理的运营模式，提供了一套综合的商务应用解决方案，使其年收入高达320亿美元。

联邦快递集团激励旗下超过2.6万名员工和承包商高度关注安全问题，恪守品行道德和职业操守的最高标准，并最大程度满足客户和社会的需求，使其屡次被评为全球最受尊敬和最可信赖的雇主。

联邦快递是全球最具规模的快递运输公司，为全球超过235个国家及地区提供快捷、可靠的快递服务。

联邦快递设
有环球航空及陆运网络，通常只需一至两个工作日，就能迅速运送时限紧迫的货件，而且确保准时送达。

快递行业是一个供不应求的市场，对于已经形成网络的企业来说，问题不在于如何开拓市场，而是如何维护和提升服务。

作为一个久负盛名的跨国企业品牌，联邦快递可谓家喻户晓。

其在世界各地投放的众多广告也成为广告界中为人称道的经典。

篇二：联邦快递案例分析
1.whatshouldthecompensationplanlooklikewhyaretheexp ressandgroundplanssodifferent
thecompensationplanshouldincludethesalaryandincenti veplanliketheconditionstogetbasicsalaryandthequalif icationtogetbonus.alsoincludethepunishmentslikewhat kindofbehavioriswilllosethequalificationofgettingbo nus.anotherimportantitemisthescopeofvalidityofthese criteria.beforetheintegrationoftwosalesforces,theyu sedifferentevaluationsystems.
expressandgroundservicearemeetingdifferentmarketcom petition.iwillspecificallyanalyzethedifferenceoftwo
plansinthefollowingrespects:
a.minimumsalesvolumeforbonus:
Forexpress,accessingnewcustomersisofnodifficultywit hitssuperbreputation.sosetting96%oftheplannedsaleso bjectiveisreasonablebuttheminimumforgroundisonly50p ercentsincethetimeandeffortsofgettingnewcustomersar equitedifferent.
b.incomestructure:82%oftheaveragegroundaccountexecu tives
‘scompensationcomefromsalarybecauseitisbutonly70%o fexpresssalespeople’sincomearefromsalarybecausesigningnewcustomersismor edifficultforthegroundsobonusdoesnotaccountforahigh percentagefortheground.
c.adjustment:eventoccurredmorefrequentlytoexpressse rvicethantogroundwhichmadeoriginalgoalsofexpressina ppropriate.butfortheground,salesgoalsaresetannually andraretochangesinceitwilltakemoretimetowinbackorsi gnanewcustomeriftheyleave.besides,groundsetsalesobj
ectivebasedonindividualsbecausethesuccessofsaleslar gelydependontheaccountexecutives’ownpersonalconnection.
paretheprofitabilityofthegroundbusinessvs.thee xpressbusiness.
expressbusinessisdeliveredbyairandalwayswithanon-ti medeliveryguarantee.thecostofexpressbusinessishighe rcomparedtogrounddeliverysincethespeedrequiredcarri erstoshipgoodsbyair.thetargetofexpressserviceistime -sensitivedocumentsandvaluableitems.thegroundbusine ssreferstodeliveriesmadewithin6days,currentlyalways within3daysandalsowithaguarantee.thetransportationi salwaysmadebyvans,trucksandtrains.sothespeedisslowe rthanovernightandthecostsarealsolowerthanexpress.
thedistinctionbetween(fedex联邦快递打印模板(国际
版))expressandgroundisbecomingblurry.itisreasonable topredictthatgroundservicewilleatintopartoftargetcu stomersofexpressbusinesswithitslowpriceandincreasin gdeliveryspeed.itwillespeciallyposethreatstotwo-to-
threedayexpressservicebecausethespeedsofbothareposs iblythesame,whichmeansthevaluepropositionsarethesam etocustomers,butthecosts(marginalprofitandprices)ar edifferent.overall,iexpecttheprofitabilityofgroundw illincreasewhiletheexpressservicewillsomehowfalldow n.
3.developalistofcharacteristicsoftheexpresssalesper sonvs.thegroundsalesperson(bothworkingatFedex).
themostdesirablecharacteristicsoftheexpresssalesper sonisbeingcooperativeanddisciplinary.
specifically,aqualifiedexpresssalespersonshouldhave:
teamworkspirit:therearecloseandtightconnectionbetwe enbusinessesinthefirstlevelofthehierarchyandtheseco ndone.salespeoplewhotargetatsmallbusinesses(below$6 krevenues)mostlyneedthesupportofglobalaccountpeople becausethesmallbusinessmightbeasubsidiaryofglobalac counts.ontheotherhand,smallbusinesscanreportregiona lemergingopportunitiestoworldwideaccountexecutives.。