维达国际控股有限公司

维达国际控股有限公司
Vinda International Holdings Limited
总部所在地：广东江门 Headquarter ：Jiangmen city, Guangdong province 主要产品：卫生卷纸、纸巾、面巾纸、个人护理产品Major products: toilet roll, tissue paper, personal care products
董事会主席 李朝旺Li Chaowang, Board chairman
维达集团创建于1985年，30多年来，秉承“健
康生活从维达开始”的生活理念，致力为消费者提供高质量的生活卫生用品，销售区域覆盖亚太地区，主营生活用纸、失禁护理、女性护理及婴儿护理四大业务，拥有多个纸巾和个人护理领先品牌，包括维达V i n d a、得宝Te m p o、多康To r k等，并矢志以国际视野发展成为多品牌卫生护理用品企业。

2021回顾——
主要经营业绩:主营业务收入：162.27亿港元纸和纸板产量：139万吨
亮点：
★因时制宜规划战略布局，
捕捉新消费模式，凭着在生活用纸行业的丰富经验及龙头品牌效应，于2021年保持稳健的收入增长，稳居行业领先地位。

★维达作为进驻电商渠道的先行者之一，
在巩固传统电商平台领先优势的同时，也紧贴流量趋势，拓展至抖音、快手等直播平台，实现推广、拉新及销售的强强联动。

集团延续大型电商促销活动的优越表现，连续第九年夺得“双十一”生活用纸在线销售冠军，女性及失禁护理产品亦成绩骄人。

★位于马来西亚的新东南亚地区总部及其先进生产设施和创新中心的建设工程正按计划进行，预计于2022年内竣工。

新总部的设立将助力集团业务发展提绩增效，亦为未来进一步拓展东南亚市场提供有力的支撑。

近期动态——
★2022年上半年维达收益仍保持稳健增长:总收益增长6.6%至9,680百万港元，6.9%的自然增长；中国内地收益同比增长8.0%（按固定汇率计算）；电商业务同比增长14.3%（按固定汇率计算）；中国内地个人护理业务保持强劲势头。

★集团的销售表现依然强劲。

高端系列及个人护理业务继续带动产品组合优化，同时第二季度电商业务恢复强劲增长。

另一方面，市场份额地位也保持强势。

期内，继续专注于高端化及产品组合优化战略，在中国内地和香港特别行政区推出了众多广受欢迎的新产品，包括一系列首次推出市场的创新型产品，吸引到高端细分市场的消费者。

维达将持续地进行品牌建设及提升营销能力，以实现各品类的可持续增长，继续为股东
创造长远的价值。

Founded in 1985, Vinda strives to provide high quality hygiene products and services to millions of families across Asia. Today, Vinda runs four core business segments, namely tissue, incontinence care, feminine care and baby care under several key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, VIA, Libero and Drypers.
Key Figures 2021
Main business income: HKD 16.23 billion Paper & board capacity: 1.39 million tons Highlights:
★2021 was a year challenged by the resurgence of COVID-19 pandemic, raw material price fluctuations and intensified market competition for Vinda, but fortunately, due to its extensive and successful experience in the household paper industry, Vinda was able to maintain steady revenue growth in 2021.
★Construction of the Group’s new Southeast Asia regional headquarters, state-of-theart production facilities and modern innovation centre in Malaysia is progressing as planned and expected to be completed in 2022.
Dynamics
★In H1 2022, total revenue of the Group increased by 6.6% (growth at constant exchange rates: 6.9%) to HK$9,680 million. As the dominant consumption channel, e-commerce revenue recorded an organic sales increase of 14.3%.
★I n t h e f a c e of t h e e ve r-c h a n g i n g a n d challenging business environment, the Group’s sales performance remained strong. High-end collections and personal care businesses continued to drive product mix optimization, while e-commerce business resumed strong growth in the second quarter. On the other hand, the market share position has also remained strong, which fully reflects the strength of the brand and the excellent marketing execution ability. In the future, the Group will continue to focus on high-end and product portfolio optimization strategies, and launch many popular new products to attract consumers in
the high-end segment.
·专题
special 31
Sep., 2022 Vol.43, No.17
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