Unit 1 Advertising课件 牛津译林版必修4课件

［结束语］Looking forward to your reply.
Li Hua
【厚积薄发】 Ⅰ. 完成句子
(1)我们每一个人都接触过商业广告。
has exposed to commercial advertisements Every one of us _____________________________________. (2)有时候广告会对产品的销售量有很大影响。
purchase (vt. ) 9. ________ (n . )
senior adj. ) (高中或大学)毕业年级的, 级别(或地位)高的 10. ______( (n . ) aspect (n. ) 12. ______ bargain (n. ) 13. _______ (vi. ) 高年级学生, 毕业班学生; 上司; 年纪较长的人 update (vt. & n. ) 更新; 提供最新信息; 使现代化 11. ______ 方面; 层面 便宜货; 协议 讨价还价 精致的; 绚丽的; 奢华的
知道, 意识到 ____________ 涉及, 关于; 处理, 应付 ____________________
鼓励某人做某事 _______________ 事先, 预先, 提前 _______________
16. deal with
17. encourage sb. to do sth.
18. in advance
n. 技巧 接触 泛滥成灾 对……有影响
【经典语篇】
(2013· 大纲版全国卷 )假定你是李华 , 自制了一些中国结
(Chinese knot), 给开网店的美国朋友 Tom写封信, 请他代卖,
要点包括:
1. 外观(尺寸、颜色、材料); 2. 象征意义; 3. 价格。 注意: 1. 词数100个左右; 2. 可以适当增加细节, 以使行文 连贯。
骗子; 欺诈行为 治愈; 解决 药物, 疗法; 对策 评论, 评价 评论, 议论
cure (vt. ) 2. ____
(n . ) comment (n. ) 3. ________ (vi. )
trick (n. ) 4. _____ (vt. )
骗局; 玩笑, 恶作剧; 戏法, 把戏; 诀窍 欺骗, 欺诈 以……为目标; 瞄准 目的, 目标
be tired of/be bored with ______________________
come across ___________ believe in _________ have sth. in mind _______________
6. 偶遇, 无意中发现
7. 信赖; 信仰
8. 记住某事
benefit (vt. & vi. ) 使受益; 得益于(n. )益处; 救济金; 奖金 20. ______ beneficial (adj. )有益的, 有帮助的 →_________ amazed (adj. ) 大为惊奇→______ amaze (vt. )使惊奇; 使震惊 21. _______ amazing (adj. )令人吃惊的 →__________( amazement n. )惊奇, 震惊 →________ designer (n. )设计者, 设计师→______ design (vt. & n. ) 设计 22.________ determine (vt. ) 确定, 查明; 决定; 裁决→__________ determined (adj. ) 23. _________ determination (n. )决心, 果断 坚决的, 果断的, 有决心的→_____________
【高频单词】不可不知
skilful (adj. ) 有技巧的; 熟练的 27. ______
mental (adj. )心理的; 思想的; 精神的; 智力的 28._______ comprehension (n. )理解力, 领悟能力; 理解练习 29. ______________
multiply vi. & vt. )成倍增加, 迅速增加; 乘, 乘以 30.________( media (n. )大众传播媒介, 大众传播工具 31. ______
It is known __________that a Chinese knot means reunion, friendliness,
warmth, peace and love.
Ⅰ. 单词➡分类记忆
【核心单词】不可不记 cheat (vt. & vi. ) 1. _____ (n . )
欺骗; 作弊
analysis (n. )分析, 分析结果→_______ analyze (vt. )分析 24. _______ react vi. )做出反应, 回应→________ reaction (n. ) 反应; 感应 25. _____( personally (adv. ) 个别地; 就本人而言; 本人, 亲自 26. _________ personal adj. )个人的, 私人的, 亲自的 →________( personality (n. )个性; 品格; 名人 →__________
intelligent adj. )聪明的; 有才智的 →_________( poisonous (adj. )有毒的→______( poison n. ) 毒; 毒药 36. _________
Ⅱ. 短语➡双语互译 1. 习惯于做某事 2. 哄骗某人做某事 3. 上……的当, 受……的骗 4. 欺骗; 捉弄 5. 厌烦, 厌倦 be used/accustomed to doing sth. ____________________________ fool sb. into doing sth. ___________________ fall for ______ play tricks on ____________
19. appeal to 20. get sth. across 21. discourage sb. from doing sth.
吸引, 引起兴趣; 呼吁 ___________________ 把……表达清楚 _______________ 劝阻某人做某事 _______________ 通知/告诉某人某事 _________________ 死于…… _________
aim (vt. & vi. ) 5. ____
(n . ) campaign (n. ) 6. _________ consult (vt. ) 7. _______
运动(为了某种目的而进行的一系 介绍 购买, 采购 采购; 购买的东西
recommend vt. ) 8. ___________(
8. reliable 9. customer 10. consumer
adj. 可信的 n. 顾客 n. 消费者
11. service
12. technique 13. be exposed to 14. be flooded with 15. have an influence on
n. 服务
必修4 Unit 1 Advertising
【话题词汇】
1. reveal
2. exhibit 3. educate 4. encourage 5. support 6. commercial 7. false
vt. 揭露
vt. 展出; 展览 vt. 教育; 培养 vt. 鼓励; 促进 vt. 支持; 支撑 adj. 商业的 adj. 虚假的
fancy (adj. ) 14. _____ (n. )
(vt. )
空想, 幻想; 爱好, 迷恋
想象; 猜想
target (n. ) 15. ______ (vt. ) appeal (vi. ) 16. ______
目标; 靶子 瞄准; 以……为目标 有吸引力; 呼吁, 恳请
(n. )
urge (vt. ) 17._____ (n . )
9. 弄清楚, 弄懂; 计算出
10. 由于, 因为; 应归于 11. 损害, 损坏 12. 关心, 担心, 挂念 13. persuade sb. to do sth. 14. be meant to/aim to 15. be aware of
figure out _________ due to ______ cause/do damage to _________________ be concerned about _________________ 说服某人做某事 _______________ 旨在, 目的是 ____________
22. inform sb. about/of sth.
吸引力; 呼吁, 恳求
敦促, 力劝; 竭力主张 强烈的欲望, 冲动 使震惊, 使惊愕 震惊, 惊愕
shock (vt. ) 18. _____
(n . )
persuade (vt. )说服, 劝说; 使信服→_________ persuasive (adj. )有说 19. ________
服力的; 劝说的, 劝诱的
advertise (vt. & vi. ) 做广告, 宣传→__________( advertising n. ) 做广告; 32. ________ advertisement (n. ) 广告; 广告宣传 广告活动; 宣传→ _____________
innocent (adj. )清白的, 无罪的; 无恶意的; 纯真的 33. ________ innocence (n. )清白, 无罪; 天真无邪 →_________ promote (vt. )推广, 宣传; 促销; 促进, 推动 34. ________ promotion n. )促进, 提升, 推销 →__________( intelligence (n. )智力, 才智; 情报 35. __________
Dear Tom,
How are you?
［写信的目的］I’m writing to ask you to do me a favour.
I have made some Chinese knots myself, which can be used as
decorations. I hope you can help me sell them in your Internet store.
［产品的介绍］①These Chinese knots are made from
good red silk, each one about three centimeters across. ②As we all know, a Chinese knot means reunion, friendliness, warmth, peace and love, so I think they will sell well. Each Chinese knot I will send to you is worth about 1 dollar. Among them there are two intended for you. Would you like to sell them for me?
have great influences on Sometimes ads can _____________________the sales figures
of a product.
Ⅱ. 句型转换 (1)把句①改成“代词+介词+which”的定语从句。 each of These Chinese knots are made from good red silk, _______ which is about three centimeters across __________________________________. (2)把句②中画线部分改成用it作形式主语的句式。