晋江商业

Business in Jinjiang吴默微Shevia 240897401傅玉红Chrissy 240897402潘幼瑜Jody 240897403Geographic information & advantage:Jinjiang City, Fujian Province is located along the southeast coast. The land area of Jinjiang is 649 square km city, and its population is 102.9 million. There are more than 210 million people in Jinjiang residing abroad ，and some of them are the compatriots of Hong Kong and most of them are the compatriots of regions in Southeast Asia 。

The Jinjiang compatriots distributed in 46 countries on five continents Overseas .Transpotation：Convenient and efficient transportation network.Highway：Jinjiang city has built the eastern ring road, South Loop, North Ring Road, the roads, roads east, west roads, Welcome Road, Zonta Road and other main roads. The basic form of the "five vertical and three horizontal " urbanRoad network has been finished.Airport:：Peak-hour traffic at the terminal area of Jinjiang airport can hold almost 500 passengers. The terminal area is 1.5 million square meters, and it has three boarding bridges .The 55,200 square meters apron area can accommodate nine medium-sized aircrafts.Harbor terminals：Jinjiang city has four Harbors，they are weitou, Shenhu ，east stone,and Anping Port,. There are Eighteen 500 t -10 000-ton berths in Jinjiang.Economic development in Jinjiang:The government of Jinjiang carried out the policy,which is " brand building up the city" and created strategy of "brand capital ",The government actively guide enterprises to certification standards of implementation, and strive for famous brand, and promote the development of enterprise,who has own technology, own brand of "two from " .Foreign economy and trade has improved continuously.In 1978 the city's GDP was 1.45 billion yuan in 2006 to 49.25 billion yuan, an average annual increase of 17.5%; fiscal 1978 total revenue of 1500 million yuan, 4.86 billion yuan in 2006, an average annual increase of 22.1%; per capita income of farmers 1978, 107 yuan, 8,068 yuan in 2006, average annual growth of 16.7%International Footwear Fair (Jinjiang):The theme of Shoe Expo is "brand Jinjiang, run the Olympic",which attracting the world's footwear industry in Jinjiang together.By the Fujian Provincial Government, China International Trade Promotion Committee, China Light Industry Federation co-sponsored，the thirteenth China (Jinjiang) International Footwear Fair will be held 18-21 April 2011,Jinjiang City.XTEPBrief introduction：Xtep (China) Co., Ltd. was founded in 2001, under which there are two Spanish KOLING and the Walt Disney brand agency, is an integrated development。

Productions：sports shoes, clothes, bags, caps, balls, socks.Brand:Fashion, avant-garde, free and rebellious interpretation of the "special step " brand culture, high-grade, high pursuit and strong innovation ability and vitality to give a "special step"brand core values, "Let the sport distinctive"brand Declaration vividly Step reflects the special emphasis on experiential exercise and movement is not tired of playing sport attitude.History:20 years ago, the small wave created by 1500 yuan Sanko Corporation,.and now it is a famous company.Achievements：2008Games won the People's Republic of Eleventh only partner the sporting goods industry.Won the "National Youth Civilization Xtep publicity Olympic Tour " for exclusive naming rights2007City Games, won the Sixth People's Republic of sporting goods industry's only partnerXtep hailed by the World Brand Lab "China's sporting goods NO.1 brand " the honorary titleStep to obtain special "brand of Quanzhou"public impression of the first prize 2006Xtep won the "2005 Chinese consumers trust the quality of 500 " titleXtep again was "national exemption product " titleSpecial steps to obtain the Third National Conference of strategic partners sports titleXtep awarded "inspection-free export of goods, "the title2005Xtep again was "Chinese famous brand"products title2004Well-known trademarks in ChinaGames won the Partner of the Tenth People's Republic ofWorld Brand Lab was awarded the "2003 China Top 500 Most Valuable Brand "Xtep brand: different strategy to win marketFOOD INDUSTRY1.The development of food industry in JinjiangFujian Jinjiang city food industry is one of the five manufacturing industries. It has already on large-scale development road at home and abroad, have a higher visibility and strong influence. But in recent years, as market competition intensifying and food processing manufacturing industry limits higher standard, Jinjiang food industry is also facing a competitive advantage of the weakening situation. How to create new advantages, seek the development new pattern, become Jinjiang food bound the hot topic of conversation. In recent years, Jinjiang food enterprise initiatively adapt to market development needs, and actively implementing the strategy of brands, have hired image spokesperson, dropping image advertisement, achieving remarkable brand effect.The characteristics of Jinjiang food industry development:1)The total amount of industry continued expansion.2)Scale preliminary appeared.3)Brand consciousness gradually improved.4)Market to develop continuously strengthen.5)External expansion effect is obvious.panies1)YakeBrief introduction of the company :August 8, 1993 was a historic day that destined to exert a profound effect on Chinese candy industry. With innate enthusiasm and vigor, Yake Food Co. Ltd was founded in Jinjiang City of Fujian, a dynamic economic region on the west coast of the straits.After a decade¡¯s precipitation, Yake realized its first elegant transformation in 2003. The appearance of Yake V9 has initiated the classification of vitamin candy. Soon after, Yake tooth-friendly xylitol chewing gum has achieved a great success in the field of chewing gum, which breaks monopoly of foreign brands in chewing gum market. Yake VQ, Nongdian and Meijue have been recognized by the market rapidly to form a first-class brand square in Chinese candy industry, which earn the crowning glories for Yake, including ¡°Chinese Famous Trademark¡±, ¡°China TopBrand¡± and ¡°National Inspection-free Product¡±.So far, Yake has boasted two industrial parks, three large factories, two R&D centers, an international laboratory and 28 subsidiaries. The sales network has covered all over the country and the products have been distributed throughout the world.¡°Sweet promotes harmony, innovation changes our lives¡±. As the leader of candy industry, Yake has always been devoted to integrating sweet culture with people's life. ¡°Health¡±, ¡°joy¡±, ¡°sports¡±, ¡°fashion¡± and ¡°auspiciousness¡± are the vivid characters of candies that vested by Yake. It is the innovative spirits that are the soul of these characters.Cultures:Sweet to promote harmonious, innovation changes life."Healthy", "happy", "movement", "fashion" and "festival", is elegant guestgives candy of one of the fresh personality.Products:Characteristics：Brand is the image of enterprise, is the enterprise comprehensive strength of concentrated expression, and guest especially value brands construction andmanagement of trying to develope the company into a competitive international candy well-known enterprise. Through unremitting efforts, with Yake as the core enterprise brand constantly upgraded.Influence:Yake VQ, strong point, beauty chewing numerous points brand also gained quick market approbate, formed the Chinese confectionery industries first-class brand square.Development:Fujian Yake is a good grasp opportunities typical, its in 2003 QianNianYiYu "SARS" borrow the machine, fast reaction launch vitamin candy V9 and a great success, and thus rapidly promote the Yake brand, since every year conform to the trend of the development of confectionery industries, rolls out in succession hard milk sugar, soft milk sugar, xylitol, gel fudge, becoming China's product categories such as sweets industry leading brand.2)QinqinBrief introduction of the companyFujian Qinqin is located in fujian jinjiang five high-tech industrial park, belong to a sino-foreign joint venture agricultural industrialization provincial key leading enterprises and listed backup enterprises, the main production management jelly, snack food, spices, seaweed, candy, bread, etc recreation food.Cultures：The advocation innovation, encourage enterprising。