新编实用英语综合教程_Unit__Promoting_ActivitiesPPT教案
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What You Should Know About
1. Some basic promotion methods 2. Product prospectuses
Talking Face to Face
Section Ⅰ
Section Ⅱ
Being All Ears
Section Ⅲ
Contents
Miss Gao: What a great idea! We’ll have this done in no time. George: If we are lucky, we’ll beat our competitors within a year or two.
Miss Gao: But their products won’t be staying on the shelves of supermarkets for nothing. We have no reason to feel relaxed.
General Manager (GM) about applying for a patent on a new model of CD player. Complete the conversation by translating the Chinese into English.
You: Mr. Li, this is the new CD player we’ve just developed. __W_e__a_re__go_i_n_g_t_o_a_p_p_l_y_f_or__a_p_a_t_en_t_o_n__it__ (说打算申请专利).
2 About Packing and Advertising
Miss Gao: What should we do now to speed up the marketing procedure of our digital TV sets?
George: A lot should be done at present. First, we should make some estimates on packaging. Many products sell better simply because of their attractive-looking package.
testing the product. B: Have you done any marketing research? What findings have you got from the
research? Mr. Wang: The marketing survey shows that the customers seem very interested in this new
Mr. Wang: Generally speaking, we are progressing smoothly along the new line of digital TV sets.
A: Is it possible for us to apply for a patent for our new model soon? Mr. Wang: I think so. We’ve got all the necessary drawings ready now, but we are still
Business Communication
Act Out
Put in Use
Introduction In today’s information-intensive world, it is hard for a business to attract potential customers. But promotional products offer the business a unique opportunity to make its name in the target market. The promotional items that you choose are limited only by your own creativity. They can range from market-proven goods — such as calendars, coffee mugs, and baseball caps — to innovative items like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information.
Ms. Li: 3 _D_o_y_o_u__th_i_n_k_t_h_is__n_ew__t_y_p_e_o_f _m_o_b_i_le_p_h_o_n_e_s_w__il_l t_a_k_e_t_h_e_p_l_a_ce__of _t_h_e_o_ld__o_n_es______? (你认为这种新型的手机会取代老式的手机吗
?) Mr. Hu: Yes, I believe so. Ms. Li: Why do you think so? Mr. Hu: Welpl,eyoopule’sseleiv,iwngithcotnhdeitfaiosntsdheavveelogprmeaetlnyt iomf pmrovdeedrnintercehcennotloygeya,rs
Ms. Li: Mr. Hu, _w__h_a_t _fi_n_d_in_g_s_h_a_v_e_y_o_u__go_t_f_r_o_m__th_e__m_a_r_k_e_t _re_s_e_a_rc_h____? (你的市场调研结果如何?)
Mr. Hu: As far as I can see, 2 _t_h_e_m_i_n_i-_t_yp_e__o_f _m_o_b_i_le_p_h_o_n_e_s_a_r_e_s_e_ll_in_g_w_ ell i_n_t_h_e_m__a_r_k_et____. (迷你型手机在市场上卖得很好。)
3 At an exhibition, a customer is interested in some new models of video camera.
GM: 4 _H_o_w__lo_n_g__w_i_ll_i_t _ta_k_e_t_o_g_e_t_t_h_e_p_a_te_n_t (问申请专利需要多长时间)? You: At least a couple of months, I think.
2 Complete the following dialogue by translating the Chinese into English.
George: That’s rig is a group of short dialogues. Follow the examples and make more conversations with your partner.
Back
Put in Use 1 Suppose you are the head of the R & D Section. You are talking with the
Miss Gao: That’s true. We’ll start doing this as soon as possible. What else should be done? George: Next, I find that a good advertisement always contributes to the success of a product. Therefore we should run a good advertising campaign immediately.
Back
Follow the Samples
1 About the Potentials of a New Model of Digital TV Set Chair: Ladies and gentlemen, I’m very glad to have Mr. Wang, our Chief Engineer, join in our discussion. Mr. Wang, what would you like to tell the Board of Directors (董事会) about the present situations we are facing?
Section Ⅴ
Appreciating Culture Tips
Section Ⅳ
Maintaining a Sharp Eye
Trying Your Hand
Section Ⅰ Talking Face to Face
Introduction
Follow the Samples
Talking
4 __________t_h_e_ir_v_i_ew__s_o_n_c_o_n_s_u_m_p_t_io_n__a_re__al_s_o_c_h_a_n_g_in_g_r_a_p_i_d_ly__.
(人们的生活状况在最近几年得到了很大改善。) Likewise, 5 ____________________________________________________. (他们的S消o费yo观u 念be也lie在ve迅th速e p发ot生en变tia化l m。a)rSkemt afortrathnedmhawnidllybme qoubiitle large phones have become a necessity for many people, young people in particular. Ms. Li: I see. 6 ______________________________________________.
GM: Wonderful! You’ve done an excellent job. 2 _H_a_v_e_y_o_u__m_a_d_e_t_h_e_____ _n_e_c_e_ss_a_r_y_p_r_e_p_ar_a_t_io_n_s (问是否已经做好了申请专利的必要准备)?
You: 3 _T_h_e_m__od_e_l_h_a_s_y_e_t_t_o_u_n_d_e_r_go_/_r_ec_e_i_ve__th_e__fi_n_a_l t_e_s_t,_b_u_t_t_h_e_t_ec_h_n_i_ca_l_ _d_ra_w__in_g_s__a_re__re_a_d_y(说机型还要做最后试验，但图纸已经准备妥当).
新编实用英语综合教程 _Unit__Promoting_Activities
会计学
1
Unit Goals:
What You Should Learn to Do
1. Introduce a certain company (background, business scope, etc.)
2. Talk about a company’s business 3. Describe a product
model. I have the impression that there will be a good market for it in the years to come. B: I see. What do you think of the R & D (Research and Development) (研发) team of the company? Mr. Wang: They are very efficient.
1. Some basic promotion methods 2. Product prospectuses
Talking Face to Face
Section Ⅰ
Section Ⅱ
Being All Ears
Section Ⅲ
Contents
Miss Gao: What a great idea! We’ll have this done in no time. George: If we are lucky, we’ll beat our competitors within a year or two.
Miss Gao: But their products won’t be staying on the shelves of supermarkets for nothing. We have no reason to feel relaxed.
General Manager (GM) about applying for a patent on a new model of CD player. Complete the conversation by translating the Chinese into English.
You: Mr. Li, this is the new CD player we’ve just developed. __W_e__a_re__go_i_n_g_t_o_a_p_p_l_y_f_or__a_p_a_t_en_t_o_n__it__ (说打算申请专利).
2 About Packing and Advertising
Miss Gao: What should we do now to speed up the marketing procedure of our digital TV sets?
George: A lot should be done at present. First, we should make some estimates on packaging. Many products sell better simply because of their attractive-looking package.
testing the product. B: Have you done any marketing research? What findings have you got from the
research? Mr. Wang: The marketing survey shows that the customers seem very interested in this new
Mr. Wang: Generally speaking, we are progressing smoothly along the new line of digital TV sets.
A: Is it possible for us to apply for a patent for our new model soon? Mr. Wang: I think so. We’ve got all the necessary drawings ready now, but we are still
Business Communication
Act Out
Put in Use
Introduction In today’s information-intensive world, it is hard for a business to attract potential customers. But promotional products offer the business a unique opportunity to make its name in the target market. The promotional items that you choose are limited only by your own creativity. They can range from market-proven goods — such as calendars, coffee mugs, and baseball caps — to innovative items like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information.
Ms. Li: 3 _D_o_y_o_u__th_i_n_k_t_h_is__n_ew__t_y_p_e_o_f _m_o_b_i_le_p_h_o_n_e_s_w__il_l t_a_k_e_t_h_e_p_l_a_ce__of _t_h_e_o_ld__o_n_es______? (你认为这种新型的手机会取代老式的手机吗
?) Mr. Hu: Yes, I believe so. Ms. Li: Why do you think so? Mr. Hu: Welpl,eyoopule’sseleiv,iwngithcotnhdeitfaiosntsdheavveelogprmeaetlnyt iomf pmrovdeedrnintercehcennotloygeya,rs
Ms. Li: Mr. Hu, _w__h_a_t _fi_n_d_in_g_s_h_a_v_e_y_o_u__go_t_f_r_o_m__th_e__m_a_r_k_e_t _re_s_e_a_rc_h____? (你的市场调研结果如何?)
Mr. Hu: As far as I can see, 2 _t_h_e_m_i_n_i-_t_yp_e__o_f _m_o_b_i_le_p_h_o_n_e_s_a_r_e_s_e_ll_in_g_w_ ell i_n_t_h_e_m__a_r_k_et____. (迷你型手机在市场上卖得很好。)
3 At an exhibition, a customer is interested in some new models of video camera.
GM: 4 _H_o_w__lo_n_g__w_i_ll_i_t _ta_k_e_t_o_g_e_t_t_h_e_p_a_te_n_t (问申请专利需要多长时间)? You: At least a couple of months, I think.
2 Complete the following dialogue by translating the Chinese into English.
George: That’s rig is a group of short dialogues. Follow the examples and make more conversations with your partner.
Back
Put in Use 1 Suppose you are the head of the R & D Section. You are talking with the
Miss Gao: That’s true. We’ll start doing this as soon as possible. What else should be done? George: Next, I find that a good advertisement always contributes to the success of a product. Therefore we should run a good advertising campaign immediately.
Back
Follow the Samples
1 About the Potentials of a New Model of Digital TV Set Chair: Ladies and gentlemen, I’m very glad to have Mr. Wang, our Chief Engineer, join in our discussion. Mr. Wang, what would you like to tell the Board of Directors (董事会) about the present situations we are facing?
Section Ⅴ
Appreciating Culture Tips
Section Ⅳ
Maintaining a Sharp Eye
Trying Your Hand
Section Ⅰ Talking Face to Face
Introduction
Follow the Samples
Talking
4 __________t_h_e_ir_v_i_ew__s_o_n_c_o_n_s_u_m_p_t_io_n__a_re__al_s_o_c_h_a_n_g_in_g_r_a_p_i_d_ly__.
(人们的生活状况在最近几年得到了很大改善。) Likewise, 5 ____________________________________________________. (他们的S消o费yo观u 念be也lie在ve迅th速e p发ot生en变tia化l m。a)rSkemt afortrathnedmhawnidllybme qoubiitle large phones have become a necessity for many people, young people in particular. Ms. Li: I see. 6 ______________________________________________.
GM: Wonderful! You’ve done an excellent job. 2 _H_a_v_e_y_o_u__m_a_d_e_t_h_e_____ _n_e_c_e_ss_a_r_y_p_r_e_p_ar_a_t_io_n_s (问是否已经做好了申请专利的必要准备)?
You: 3 _T_h_e_m__od_e_l_h_a_s_y_e_t_t_o_u_n_d_e_r_go_/_r_ec_e_i_ve__th_e__fi_n_a_l t_e_s_t,_b_u_t_t_h_e_t_ec_h_n_i_ca_l_ _d_ra_w__in_g_s__a_re__re_a_d_y(说机型还要做最后试验，但图纸已经准备妥当).
新编实用英语综合教程 _Unit__Promoting_Activities
会计学
1
Unit Goals:
What You Should Learn to Do
1. Introduce a certain company (background, business scope, etc.)
2. Talk about a company’s business 3. Describe a product
model. I have the impression that there will be a good market for it in the years to come. B: I see. What do you think of the R & D (Research and Development) (研发) team of the company? Mr. Wang: They are very efficient.