【电子商务概论论文】《电子商务概论》项目策划书

【电子商务概论论文】《电子商务概论》项目策划书
《电子商务概论》项目策划书
电子商务策划书
题目：
院系：
外语系
专业：
英语学号：
13070610xx姓名：
xxxx
20XX年12月
ThePlanofTHETimEcompany
i.introduction
1.Position
iamthecFoofTheTimecompany,allofimportantthingsaboutthefinancialarem yresponsibility.andtheprospectsofthecompanyaredecidedbycFo.
2.Personalinformation
iwasborninanhui,andthedateofmybirthdayis10thFebruary,1994.iamgoodat playingbadminton.igotcertificatesofcET-4,cET-6.ialwayshavepassionwith allofthings.andicandoagoodjobformyworkontime.
3.Responsibilities
(1)Responsibleformanagingthesalary.
(2)organizationandleadershipforthecompany’sfinancialplan,andfinancialplanreview.
(3)calculatethepropertyandamountofthewholecompany.
(4)coordinatetherelationshipbetweenthebanksandcompany.
4.ProductsorServices
ourcompany,TheTime,engagedinsecond-handbooksandsomebooksforcoll egestudents.SuchasTEm4referencebooksorcET4referenceandsometextboo ks.Toavoidlosemoneyresultinriskswealsoaddotherprofitablemodels.Forex ample,wesellsomestationerycommodity.accordingtoresearch,themostspeci alneedsarecomputerdesksandnotebooks.
5.E-commercemodels
consignmentsales：
(1)itmeansthatthecustomerscansendtheirbookstousandmakepricetotheirbo oksaccordingthelevelofdamage.
(2)Thismodelnearlyhasnoanyextracostsandcanmakefulluseofresources.
(3)Thisissocalledc2B2c.
6.consumers
(1)anyonewhowantstogetbookswiththelowestprice.
(2)anyonewhowantstothrowawaytheirbooksbutfeelpity.
(3)anyonewhowantstogetusefulmaterialswithsecond-handbooksbyexchan
ging.
7.market TheTimEisinlinewiththeconceptofsustainabledevelopment,promotesthepu rposeofrecyclingeconomy.wehopetoreusethebookresources. itnotonlysavesthepaperresources,butalsomeetstheneedsofthestudents.inthe longrun,itcansavetheforestresources,whichisconducivetotheconstructionof harmonioussocietytoachievethewin-winsituationofeconomicandsocialben efits.ii.SwoTanalysis
1.Strengths
(1)asastudent,weareclosertothecustomer,sothereisagreaterchancetogetting -closebetweenusandthecustomers.
(2)atschool,wearefamiliarwithpeople,therearecertainusefulconnectionsthat canbringusbusiness,andsometimesthosecustomerscanbringusmorecustom ers.Forexample,onecertaintextbookisneededbyawholeclass,orevenneeded byallthestudentsofthatmajor,sothatonestudentcancreatealargeamountofbus inessforus.
(3)moreover,thismodel“consignment”isuniqueinourschool,andtheotherbo okstoreshaven'tusedthismodelyet.Thismodelisconduciveforinteracti on.Peoplearebothbuyersandalsosellers.wecangetmorepeopleinvolved.inth esametime,weareimproveinourreputation.itisalsoarecyclingofresources,inl inewiththesustainabledevelopmentofsociety.
2.weaknesses
(1)Somebooksareveryold.
(2)Sometimes,therearesomebookscannotmeetthedemandofsomemuch-nee dedcustomers.
(3)Forthefirsttime,welackofexperiences.andwedon'thavealargescale of
sellingandwedon'thaveenoughfunds.
3.opportunities
(1)nowadaystheusedbooksystemisfarfromperfection.webelievethatthebusi nessofourschooltextbookswillsoonbeavailable.Thisisthetrend.
(2)wecanstartwiththecollectionofwastebookswhicharesoldbythosegraduat edstudents.
4.Threats
(1)Thesupplyisaproblem.Thosepeoplewhowillbereceivedthesebooksinthel ivingareaareourfuturecompetitors.ifthathappen,wewouldgetnosupplyanym ore.andthennoonewillbeconsignment.
(2)wemayhavetorelyonthem.iftheydon’tcooperatewithusorspeakhighpricesforsellingtous,hencewearecaughtinadil emma.andthentheprofitisgone.ii.Strategiesofdevelopment
1.StrategiesofE-marketing
(1)Thestudentswhoorderbooksoninternetwillhaveabigdiscount.
(2)wewillsetaViPsystemforthestudentswhooftenorderbooksfromus.
2.Strategiesofadvertising。