34BestPackageDesigns(34个好的包装设计-来自国外网站)

LABELING
Freedom of choice: Heinz Dip & Squeeze Ketchup lets
consumers dip their fries in the cup or alternately squeeze ketchup out the top of the 'bottle.' Multiple barriers double shelf life over the competition.
Rugged individualist: LYO Expedition freeze-dried
fruits meals, such as this pork loin in dill sauce, use a simple, rugged pouches built to weather harsh conditions for mountain climbers, sailors and other outward-bound target consumers.
LABELING
Kudos for clarity: U.S. FDA regulators praised Merck
for its Label Standardization Project, which included the revision of 34 container labels for better readability and product information to aid in reducing pharmacy selection errors.
FLEXIBLE PACKAGING
New tricks for dog treats: Blue Bones Natural
Dental Chew Bones are packed in a flat-bottom, stand-up, resealable window bag with oxygen and moisture barriers, a die-cut 'galloping buffalo' window and flexographic printing for display qualities approaching rigid containers.
FLEXIBLE PACKAGING
New-gen soups: Campbell Soup revamped its
consumer research process to appeal to the nontraditional, multigenerational, single-parent, and multicultural 'New American Family" with a striking, new line of microwavable pouches and new flavors such as Thai Tomato Coconut and Tomato Roasted Garlic Bacon.
Regal Redesign: French champagne brand CanardDuchêne debuted a 2011 vintage label redesign with strong tactile feel and distinctive color schemes for a luxurious presentation.
LABELING
Super color and shape: SuperFruit Sangria’s pressuresensitive labels with six-color printing feature brilliant splashes of color to reflect the organic pomegranate, acai, blueberry, and blood orange juices inside.
LABELING
Bigger Billboards: 2012 brings a new label application
process and pressure-sensitive label material that accommodates complex curves for better branding up front and product information on the back panel.
Show and sell: Less is more for Geleteria Naia’s highend frozen treats. Small labels and clear pillow packs let the product’s eclectic flavors – including St. George Single Malt Whiskey, TCHO Chocolate, Blue Bottle Coffee, Earl Gray and Pistachio – sell themselves.
Easy-to-handle dressings: Kraft foodservice
salad dressings replace drips and spills and improve eco-friendliness using a 1-gallon stand-up pouch with side gussets, handles on top and bottom and a rigid screw-cap. It’s also easier to store than the prior, rigid format.
Respect your elderberries: In addition to legible
labeling with clear product directions, easy-open foil lids on yogurts including Stonyfield Farm's show how labels and closures can inform and protect while catering to seniors.
Fetching flexible: More rigid than the standard
flexible package, Malta Texo de Mexico’s Premium Ganador dogfood features four reinforced side-gussets to retain their shape on shelves whether stored horizontally or vertically. Flexo printing on a rich, black matte background helped it fetch an FPA Gold Award for Printing Achievement.
LABELING
Soaring salads: Simple, high-text labels helped sales
soar for Borderfields cold-pressed rapeseed oil dressings. These three, new 2012 entries are part of a UK product rebrand that in its first year, doubled sales to 290,000 bott Dairy Foods' milk uses
a new label to sell the benefits of milk that's fresh, local and subject to rigorous quality testing. New six-color, flexo-printed pressure sensitive labels tout quality with a 'splash' logo, Quality Chekd dairy seal and informative secondary messaging.
'Revolution' in OTC labeling: Children’s AccuDial
liquid OTC medications use a patented two-part label that can be twisted to reveal the correct dosage through clear windows. Why the need? Research shows that 72% of children are dosed inaccurately with OTC medications.
FLEXIBLE PACKAGING
Single-serve pitcher: Shenyang Huishan Dairy of
China followed its earlier pasteurized single-serve standup milk pouch with an aseptic version in 2012 that needs no refrigeration. The 240 mL (about 8 oz.) mini-pitcher features an air-filled ‘spine’ for easy handling.
批注本地保存成功开通会员云端永久保存去开通
FLEXIBLE PACKAGING
Rigid flexible: The eco-conscious Method brand
introduced its Laundry & Dish Refill Pouch in a standup, spouted pouch with a difference: A high-density polyethylene spine built into the side of the pack adds rigidity to let consumers pour the product one-handed.
Full-bodied color: Vibrant graphics on full-body shrink
sleeves and cocktail glass-inspired shape helped boost sales for a summer 2011 Crystal Light Mocktails powdered drink promotion.
LABELING
Spinning the story: Aldi supermarkets private-labeled
frozen chicken breast chunks eschewed traditional zipperand-gusset packs for a paperboard canister modified to host a unique, full-body OPP label that rotates to reveal more information through a window.
Branding the private label: Jewson, a leading U.K.
contractor supply chain, put vignettes of loyal, well-known customer Shane Wood on these paint pails — and the labels of 2,000 more products across 500 locations. Color coding, icons, and product information complete the picture of clear communication.