水果行业研究报告
水果调研情况汇报
水果调研情况汇报为了更好地了解市场上各种水果的销售情况和消费者的喜好，我们进行了一次水果调研。
通过对市场的实地调查和消费者的问卷调查，我们得出了一些有价值的结论。
首先，我们对市场上常见的水果进行了调查。
我们发现，苹果、香蕉、橙子、草莓和葡萄是消费者购买频次最高的水果。
这些水果在市场上的销售量较大，受到了广大消费者的青睐。
而其他水果，如榴莲、柚子、猕猴桃等销量相对较低，消费者购买的频次也不高。
其次，我们对消费者的喜好进行了调查。
通过问卷调查，我们了解到，消费者在选择水果时，最看重的因素是口感和新鲜度。
消费者更倾向于购买口感脆甜、新鲜度高的水果。
此外，外观也是消费者选择水果的重要因素之一，色泽鲜艳、外形完整的水果更受消费者欢迎。
在调研过程中，我们还发现了一些消费者的购买习惯。
例如，一些消费者更愿意购买整箱水果，以便于存储和携带。
而另一些消费者更喜欢购买散装水果，以便于按需购买，减少浪费。
除此之外，我们还了解到了一些消费者对水果包装的看法。
部分消费者表示，他们更愿意购买无包装或少包装的水果，以减少塑料包装对环境的污染。
而另一些消费者则表示，他们更愿意购买精美包装的水果，因为包装可以保护水果，增加水果的礼品性。
综合调研结果，我们得出了一些结论。
首先，市场上的水果种类繁多，但消费者购买频次较高的水果主要集中在苹果、香蕉、橙子、草莓和葡萄等几种常见水果上。
其次，消费者在选择水果时更看重口感、新鲜度和外观，这对水果的销售具有重要影响。
最后，消费者的购买习惯和对水果包装的看法也对水果的销售产生一定影响。
在未来的销售和生产中，我们将根据调研结果，调整水果的种植和销售策略，更好地满足消费者的需求，提高水果的销售量和市场占有率。
同时，我们也将在包装设计上进行创新，以适应消费者对包装的不同需求。
通过这次水果调研，我们对市场上水果的销售情况和消费者的喜好有了更清晰的了解，这将为我们未来的经营决策提供重要参考，帮助我们更好地满足消费者的需求，提升公司的竞争力。
水果的需求分析报告
水果的需求分析报告需求分析报告：水果市场需求分析一、市场背景随着人民生活水平的提高和健康意识的增强，水果消费逐渐成为人们日常生活中不可或缺的一部分。
水果市场规模不断扩大，并且呈现出多元化的发展趋势。
因此，进行水果市场的需求分析对于水果生产和销售企业的发展具有重要意义。
二、市场需求特点1. 健康意识的增强：随着人们对健康的关注程度提高，水果成为了代表健康食品的代表之一。
消费者越来越意识到水果对身体健康的益处，因此对于水果的需求也不断增加。
2. 多元化需求：消费者对水果的需求呈现出多元化的特点。
除了传统的水果品种，消费者还对新奇独特的品种有着兴趣。
如脆甜的苹果、香甜多汁的橙子、奇异果等。
3. 优质安全的要求：消费者对水果的品质和安全要求越来越高。
他们希望购买到无农药残留、无添加剂的优质水果。
同时，对水果的包装和卫生环境也有很高的要求。
4. 时尚消费：部分消费者对水果的消费不仅仅满足于食用的功能，更看重水果的时尚和文化内涵。
他们希望通过购买水果来展示自己的社会地位和品味。
三、市场需求驱动因素1. 健康意识的增强：人们对健康的关注程度日益提高，因此对于水果的需求也随之增加。
2. 媒体宣传的推动：大众媒体对水果的普及和推广起到了积极的作用。
各种报道、广告和节目宣传增加了人们对水果的认识和需求。
3. 生活习惯的改变：随着人们生活节奏的加快和工作压力的增加，越来越多的人追求健康快捷的餐饮方式，水果因其便携、方便的特点逐渐成为他们的首选。
4. 社会消费观念的变化：人们对生活品质的追求逐渐从物质转向了健康和环保。
水果作为一种健康食品得到了越来越多人的青睐。
四、市场竞争现状在水果市场中，存在着供应商之间的激烈竞争。
主要竞争因素包括价格、品质、品种多样性、供应稳定性和供应链管理等。
大型超市、便利店和农贸市场是消费者购买水果的主要渠道，这些渠道之间也存在着激烈的竞争。
五、市场需求预测1. 市场规模增长：随着人们对健康的关注不断提高，以及生活水平的增加，水果市场规模将持续扩大。
水果市场报告
水果市场报告
市场调研时间：2021年7月
市场概述：
据调查，全国各地的水果市场销售情况良好，整体市场有所增长。
受到新冠疫情和天气影响，部分果品的采摘与运输受到一定程度的限制，但是这并没有阻挡市场需求的增长。
同时，随着消费者环保意识的提高以及健康意识的增强，有机水果的销售也逐步增长。
市场分析：
1.水果品种
本次市场调研中销售的水果品种包括苹果、梨、葡萄、柑桔类水果、香蕉、草莓等，其中苹果品种呈现出最大的销售量。
总体来看，各类水果品种销售情况良好，但是葡萄价格略有波动。
2.产区情况
本次市场调研中调查到的水果主要来自山东、河北、河南、浙江、广东、云南、四川等产区。
不同产区的水果品质各异，其中以云南产区的新鲜柑桔类水果最受欢迎。
3.销售渠道
本次市场调研中，大部分水果是通过传统渠道销售，如超市、批发市场、水果店等。
除此之外，网上商城也逐渐成为了消费者购买水果的新选择。
市场前景：
水果市场的增长前景看好。
从品种上看，各种水果品种的需求量仍在持续增长；从产区上看，各个地方均有增加水果种植和扩大产量的计划；从销售渠道来看，传统渠道之外，网上商城等新的销售渠道也在逐步发展。
结论：
水果市场销售量持续增长，市场前景看好。
在未来的市场竞争中，品质优良、销售渠道完备的厂商将会获得更多的市场份额。
因此，我们建议水果生产商着重提高产品品质，拓宽销售渠道，以满足广大消费者的需求，实现增长和发展。
水果的调查报告7篇
水果的调查报告7篇（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、活动总结、工作计划、合同协议、条据文书、规章制度、心得体会、教学资料、作文大全、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays, such as work summaries, activity summaries, work plans, contract agreements, normative documents, rules and regulations, experiences, teaching materials, complete essays, and other sample essays. If you want to learn about different sample formats and writing methods, please pay attention!水果的调查报告7篇调查报告的写作需要具备一定的专业知识和调查技能，调查报告可以为未来研究提供参考和借鉴的依据，本店铺今天就为您带来了水果的调查报告7篇，相信一定会对你有所帮助。
当代水果现状分析报告范文
当代水果现状分析报告范文1. 引言水果是人们日常饮食中重要的组成部分，对于维持人体健康起着至关重要的作用。
随着当代社会的发展，人们对水果的需求也日益增加，市场竞争日益激烈。
本报告将对当代水果的现状进行分析，并探讨未来水果市场的发展趋势。
2. 当代水果市场概况近年来，随着人们生活水平的提高，对健康饮食的追求逐渐增多，水果逐渐成为人们日常膳食的重要组成部分。
根据市场调研数据显示，当代水果市场规模不断扩大，水果产业已成为支撑农业经济发展的重要产业之一。
2.1 消费者偏好分析随着健康饮食的重要性日益凸显，消费者对水果的偏好也发生了变化。
消费者越来越注重水果的品质、安全性和营养价值。
更多的消费者倾向于选择新鲜、有机、天然的水果产品。
此外，便捷性也成为当代消费者在购买水果时的考虑因素之一，方便携带、易于清洁和食用的水果受到消费者的青睐。
2.2 市场份额分析水果市场的竞争日益激烈，市场份额分布不均。
一些知名品牌在水果市场上占据较大份额，享有良好的品牌声誉和消费者口碑。
此外，一些本土水果品牌也逐渐崭露头角，受到消费者的认可。
然而，由于市场进入门槛较低，水果市场还存在一些无名氏水果品牌，它们通常面临着品牌建设困难和市场竞争压力。
3. 当代水果行业发展状况3.1 科技与水果科技的进步为水果行业的发展提供了重要支持。
现代农业科技应用于种植、储存、运输和包装过程中，使得水果的产量和质量得到了显著提升。
新技术的应用还推动了水果多样化的发展，例如温室种植、土壤改良和无土栽培等技术使得原本无法种植的水果品种在当地得以生长。
3.2 水果进出口贸易随着全球化的加深，水果进出口贸易成为当代水果行业的重要组成部分。
一些水果生产国家通过贸易渠道向其他国家出口水果，从而扩大了水果的市场份额。
同时，一些国家也依赖进口水果满足国内需求。
国际间的水果贸易促进了各国水果产业的发展和经济的繁荣。
4. 当代水果市场发展趋势4.1 健康食品的需求增加随着人们对健康饮食意识的提高，对健康食品的需求也与日俱增。
新水果市场调研报告范文通用8篇
水果市场调研报告范文通用8篇5水果市场调研报告范文第一篇目前我国水果生产呈现面积稳中有增、产量稳步提高、特色水果发展提速和增收作用日益提升的良好局面，已成为优势区域经济发展的支柱产业、农民致富的主要途径、劳动力就业的重要渠道。
随着人们生活水平提高，水果在日常饮食中扮演着愈加重要的角色。
近年来，水果消费在家庭总支出中所占的比例越来越高。
然而，水果价格也越来越贵，让不少家庭望'果'兴叹。
水果价格上涨是因为一是在农副产品涨价的前提下采摘的，受其价格居高不下的影响，产生联动效应的水涨船高;二是苹果和香蕉均为季节性很强的水果，苹果采摘上市时间为每年十月份，香蕉采摘上市时间为每年五月、十一月份左右。
现在市场上销售的水果均来自冷库，冷库费用推高了成本，间接导致价格的升高;三是油价、租金、人工成本逐年上涨，也是导致价格上涨的原因之一;四是商家延后销售牟利，目前储果保鲜技术运用普遍，针对苹果市场价格一向是节前低节后高的特点，储果待售成为商家重要的牟利手段，不少果农在水果收购价较低时，采取销售一部分、储藏一部分的策略，租赁冷风库、气调库储藏保鲜，以待果价好转时销售。
特别是像山东、陕西等苹果主产区建库风的兴起，抬升了苹果储藏量，导致各个群体的收购商之间相互提价抢货源。
四是一些饮料厂家转向用鲜果榨汁，同销售商争夺货源，给产地果农发去商品紧俏的错误信号。
以鲜果消费为主的苹果、梨、柑橘、桃和油桃等占我国水果产量的绝大多数，不仅其他小品种产量较少，各种水果的品种结构也比较单一，适合不同需要的不同特色品种和不同上市期的品种相对较少。
从整个世界市场来看，虽然新鲜水果消费量很大，且在不断增长，但加工水果消费增长速度大大快于新鲜水果消费增长速度。
我国适合加工的水果品种较少，即使有一些适合加工的品种也由于加工技术落后，大批量生产的成本和质量问题严重，难以进入国际市场。
因此，从品种结构上看，我国水果的国际竞争力较弱。
无论国际市场还是国内市场，消费者对鲜果的质量要求越来越高，不仅要求果实内在质量好、外观好看，而且要求果实无污染，这使得优质高档水果不仅价格高、销路好、经济效益高，国际党争力也强。
水果行业利弊分析报告总结
水果行业利弊分析报告总结引言水果作为人们日常生活中的重要组成部分，是满足人体营养需求的重要来源之一。
随着人们健康意识的提升和生活水平的提高，水果市场逐渐扩大，水果行业也蓬勃发展。
本报告将从水果行业的利和弊两个方面进行分析和总结。
利1. 健康水果富含维生素、矿物质和纤维素，对人体健康有着重要的促进作用。
水果中的维生素C有助于增强免疫力，预防感冒和其他疾病。
此外，水果还含有丰富的抗氧化物质，经常食用水果可降低患心脑血管疾病的风险。
2. 经济效益水果行业的兴盛带动了相关产业链的发展，包括果树种植、果品加工、水果包装和运输等。
这些产业的发展不仅创造了大量的就业机会，促进了农村经济的增长，还为政府带来了税收收入。
3. 外贸优势我国拥有广袤的土地资源和气候条件，适宜各类水果的种植。
因此，水果出口是我国外贸的一大优势产业。
水果行业的发展推动了农产品的出口，增加了我国的贸易收入和国际地位。
弊1. 食品安全问题水果行业在化肥、农药和添加剂的使用上存在一定风险，可能会造成污染和残留物的问题。
消费者对食品安全的关注度增加，对环保、无公害水果的需求也在增加，这对水果行业提出了更高的标准和挑战。
2. 垄断和价格波动由于水果种植和销售渠道有限，导致一些大型企业形成垄断，掌握了市场价格的制定权。
这样的情况容易导致价格波动，消费者难以接受。
此外，天气、季节和其他因素的影响也会导致水果价格的波动性较大。
3. 存在商品流通环节的浪费水果行业中存在一定的商品流通环节的浪费现象。
在运输、储存和销售过程中，由于技术和管理不到位，水果易受损坏或腐烂，造成资源浪费和经济损失。
结论水果行业作为一种重要的农产品，对人们的健康和经济发展都有着积极的影响。
然而，水果行业同时也面临食品安全、垄断和价格波动以及商品流通环节的浪费等问题。
为了充分发挥水果行业的优势，应加强食品安全监管，促进竞争机制的形成，提高商品流通环节的效率和管理水平。
只有这样，水果行业才能更好地为人们的健康和经济发展做出贡献。
水果市场研究报告
水果市场研究报告
根据我们对水果市场的研究报告，以下是一些主要发现：
1. 市场规模：水果市场是一个庞大而持续增长的行业。
随着人们对健康饮食的关注增加，水果消费量逐年增加。
2. 消费者趋势：消费者对于品质和品种多样性的需求不断增加。
他们更倾向于购买新鲜和有机水果。
此外，消费者对水果的来源地和生产方式也越来越关注。
3. 市场竞争：水果市场竞争激烈，有许多不同规模的供应商和销售渠道。
大型超市和连锁店是主要的销售渠道，但传统的水果市场和农贸市场仍然具有一定的市场份额。
4. 进口和出口：国际贸易在水果市场中起着重要作用。
一些国家成为主要的水果出口商，另一些国家则依赖进口满足国内需求。
5. 价格波动：水果价格受供应和需求的影响，因此可能出现季节性的价格波动。
自然灾害和气候变化也可能对水果价格产生影响。
6. 市场机遇：随着健康饮食的推广和消费者对有机水果和特殊品种的需求增加，水果市场有巨大的增长潜力。
市场上还存在一些发展较慢的地区，对于进入市场的新玩家来说是一个机遇。
7. 市场挑战：水果市场面临着多种挑战，包括气候变化对农产
品的影响、运输和储存成本的增加、质量和安全问题以及对农药和化肥使用的担忧。
总之，水果市场是一个庞大而多样化的行业，随着消费者对健康饮食的关注增加，市场前景依然乐观。
然而，供应链管理、质量控制和可持续发展将是行业面临的一些主要挑战。
对水果产业发展的调研报告（精选9篇）
对水果产业发展的调研报告对水果产业发展的调研报告（精选9篇）在我们平凡的日常里，报告与我们愈发关系密切，我们在写报告的时候要注意逻辑的合理性。
相信许多人会觉得报告很难写吧，以下是小编精心整理的对水果产业发展的调研报告，欢迎阅读与收藏。
对水果产业发展的调研报告篇1一、XX市发展水果产业的五大优势1．地形气候优势：极易形成独特小气候，温暖湿润的川道小盆地可种植柑桔，丘陵缓坡地可种植甜石榴、梨、桃。
2．交通优势：东可经316国道、襄渝干线直达湖北、河南，南可经襄渝线直达四川，西可经阳平关达甘肃,北可经316、208国道直达关中，果品销售市场广阔。
3．作业优势：水果生产主要依靠人力操作。
我市多山地形复杂，农业生产基本上都是人力所为。
4．市场优势：实施西部退耕还林，加之原部分粮食种植区实施开发，全国粮食出现匮乏，为了稳定粮食种植面积和产量，国家实行了暂时性粮食生产补贴，粮价上涨，这就刺激了如平原、中原等原粮食主产区农民的种粮积极性。
粮区果农可能毁果种粮，必将导致果品产量下降，加之人民生活质量的日渐提高，对果品的需求量将大幅增加。
5．效益优势：我市是典型山区，农业生产抗御自然灾害能力差，一直处于不稳定状态，山地亩产一般不足200公斤。
而果树根深叶茂，旱不怕缺水,涝不怕久雨，其抗御自然灾害的能力比农作物强，而且产量和收入比较稳定，据引种试验，大樱桃栽后3年挂果，6年进入盛产期，亩产1000-1500公斤。
桃、李、梨等栽植2—3年后进入挂果期，4—5年后进入盛产期，亩产在3000公斤以上。
农民年人均纯收入将成倍增长。
二、存在问题一是规模小。
目前本区各地的水果种植是农户自主发展，大多自产自用，只有少量商业种植，种类多样,产出时间不集中，难以形成销售规模。
二是管理水平低。
没有形成商业意识，不敢大胆发展。
没有进行管理，处于自生自灭的原始种植状态。
三是品种繁杂，良莠不齐。
目前我地区的水果，大多数是外出务工引种的，不论品种适应、优劣程度，盲目引种，导致品种繁杂，良莠不齐，效益低下。
水果行业研究报告
水果行业研究报告水果行业研究报告一、概述水果是人们日常生活中常见的食物，也是人体所需的重要营养来源之一。
随着人们生活水平的不断提高和健康意识的增强，水果消费市场也呈现出快速增长的趋势。
本报告将对水果行业进行全面研究，包括市场规模、竞争情况、发展趋势等方面的分析。
二、市场规模1.市场概况水果市场大致可分为鲜果市场和加工果制品市场两大类。
鲜果市场主要涉及的品种有苹果、梨、香蕉、葡萄等，加工果制品市场则包括果汁、果酱、果醋等多种产品。
根据统计数据显示，2019年中国水果市场规模约为150亿元。
2.市场发展趋势随着人们生活水平的提高，对健康食品的需求增加，水果市场将继续保持良好的发展态势。
同时，消费者对水果品质的要求也越来越高，这对产业链上的各个环节都提出了更高的要求。
三、竞争情况1.主要竞争对手中国水果市场竞争激烈，主要的竞争对手包括果农、水果批发商、水果零售商、生鲜电商等。
其中，一些大型水果企业通过品牌优势和规模效应占据了市场的一部分份额。
2.竞争策略为了在市场竞争中脱颖而出，水果企业需要制定合适的竞争策略。
一方面，提高产品质量和口碑，满足消费者对高品质水果的需求；另一方面，拓展销售渠道，与生鲜电商等合作，提升市场竞争力。
四、发展趋势1.品种多样化市场上，消费者对水果的需求呈现出多样化的趋势。
除了传统的水果品种外，一些新品种水果也受到了消费者的青睐，如火龙果、牛油果等。
未来，水果企业需要持续关注消费者需求变化，并推出符合市场需求的新品种水果。
2.绿色可持续发展随着人们环保意识的提高，消费者越来越关注水果的生产过程和环保性。
因此，水果企业需要注重生产过程中的环保问题，推行绿色生产模式，提供安全、健康的水果产品。
3.互联网渠道的发展随着互联网的普及，水果行业也逐渐向线上拓展。
生鲜电商等平台的兴起为消费者提供了更加方便快捷的购买方式，也为水果企业拓展销售渠道提供了新的机会。
五、结论水果行业是一个具有巨大潜力的市场，消费者对水果的需求呈现出多样化、健康、环保的趋势。
水果行业报告分析模板
水果行业报告分析模板水果行业报告分析。
一、行业概况。
水果行业是农业领域中的重要组成部分，也是人们日常生活中不可或缺的一部分。
随着人们生活水平的提高，对于饮食健康的重视程度也在不断增加，因此水果行业也得到了迅速的发展。
目前，水果行业已经成为了农业领域中的一个重要支柱产业，对于国民经济的发展和人们的生活水平提高起到了重要的推动作用。
二、市场需求分析。
随着人们生活水平的提高，对于饮食健康的重视程度也在不断增加，因此水果成为了人们日常生活中必不可少的一部分。
尤其是在城市化进程加快的今天，对于方便、快捷、健康的食品需求也在不断增加。
因此，市场对于水果的需求也在不断增加。
同时，随着人们对于品质生活的追求，对于水果的品质和口感要求也在不断提高。
三、产业链分析。
水果行业的产业链主要包括种植、采摘、包装、运输、销售等环节。
在种植环节，需要考虑土地资源、气候条件、种植技术等因素；在采摘环节，需要考虑采摘时间、采摘技术等因素；在包装和运输环节，需要考虑包装方式、运输工具等因素；在销售环节，需要考虑销售渠道、市场需求等因素。
整个产业链各个环节的协同作用对于水果的品质和口感起着至关重要的作用。
四、行业发展趋势。
随着人们生活水平的提高，对于饮食健康的重视程度也在不断增加，因此对于水果的需求也在不断增加。
同时，随着科技的进步，种植技术、采摘技术、包装技术、运输技术等方面也在不断提高，使得水果的品质和口感得到了很大的提升。
另外，随着人们生活方式的改变，对于方便、快捷、健康的食品需求也在不断增加，因此水果行业也将朝着多样化、个性化、定制化的方向发展。
五、行业竞争格局。
水果行业是一个竞争激烈的行业，市场上存在着众多的水果品牌和产品。
在这个竞争激烈的市场中，品牌、品质、口感、价格等因素成为了各个企业竞争的重要因素。
同时，市场上的水果产品也呈现出多样化、个性化、定制化的发展趋势，企业需要不断提高自身的竞争力，才能在激烈的市场竞争中立于不败之地。
水果产业行业报告
水果产业行业报告一、行业概况。
水果产业是农业中的重要组成部分，也是全球食品产业中的重要组成部分。
水果产业包括水果的种植、加工、销售等环节，涉及到农业、食品加工、物流等多个领域。
随着人们对健康饮食的重视和生活水平的提高，水果产业在全球范围内都呈现出快速发展的态势。
二、市场需求。
随着全球人口的增长和生活水平的提高，对水果的需求也在不断增加。
尤其是在发达国家和地区，人们对健康饮食的重视程度越来越高，水果成为他们日常饮食中必不可少的一部分。
同时，新兴市场和发展中国家的消费者也开始对水果产生更多的需求，这使得水果产业的市场需求呈现出持续增长的态势。
三、产业发展趋势。
1. 品种多样化，随着全球化的发展，人们对各种新奇水果的兴趣不断增加，因此水果产业的品种多样化成为一个明显的趋势。
除了传统的苹果、香蕉、橙子等常见水果外，一些热带水果如火龙果、菠萝蜜等也受到越来越多人的青睐。
2. 有机水果的兴起，随着人们对食品安全和健康的关注，有机水果的市场需求不断增加。
有机水果种植方式对环境友好，不使用化学农药和化肥，因此更受消费者的青睐。
3. 科技应用，在水果种植和加工领域，科技的应用也成为一个显著的趋势。
例如，通过遗传改良技术培育更耐储藏、耐运输、耐贮藏、耐病虫害的新品种；通过智能设备提高水果采摘和包装的效率等。
四、产业现状。
1. 全球范围内，水果产业发展迅速，成为农业中的重要产业之一。
尤其是在一些水果产地如中国、巴西、美国等国家和地区，水果产业占据着重要的地位。
2. 从产业链来看，水果产业包括种植、采摘、加工、包装、运输、销售等多个环节，形成了一个完整的产业链条。
3. 从市场需求来看，水果产业的市场需求持续增长，尤其是在一些新兴市场和发展中国家，水果市场需求增长更为迅速。
五、发展机遇与挑战。
1. 发展机遇，随着全球人口的增长和生活水平的提高，水果产业的市场需求将持续增加，这为水果产业的发展提供了广阔的市场空间。
2. 发展挑战，水果产业也面临着一些挑战，如气候变化对水果种植的影响、市场竞争加剧、食品安全问题等都是制约水果产业发展的因素。
水果调研报告结尾
水果调研报告结尾经过对水果市场进行调研研究，我们对以下几个方面有了更深入的认识：市场规模与趋势、消费者偏好与行为、供应链与品质控制等。
本报告通过对市场数据的分析，对水果行业的发展趋势进行预测，并提出了一些可行和有效的策略和建议。
一、市场规模与趋势水果市场作为一个广阔且容易满足消费需求的领域，其规模持续扩大的趋势得以保持。
调研结果表明，随着消费者健康意识的提高以及生活水平的不断提升，水果消费呈现出稳定增长的态势。
此外，年轻一代对于健康饮食的重视，也对水果市场的发展起到了积极的推动作用。
此外，我们还发现了一些新兴市场和趋势。
例如，有机水果和无添加剂水果的消费需求逐渐增加，对于高品质和安全性的追求也成为了消费者的主要诉求。
因此，企业应该注重对产品质量的监控与提升，以满足不同消费群体的需求。
二、消费者偏好与行为经过市场调查，我们了解到消费者在购买水果时，更加注重水果的新鲜度、口感、品种丰富性和价格。
针对这些偏好，企业可以通过加强供应链管理，提高运输和储存的效率，保证水果的新鲜度，提升消费者的购买体验；同时，发掘和开发新的水果品种，并在产品研发过程中注重口感的改善，以满足不同消费者对于水果的口味偏好。
此外，我们还发现在线销售和社交媒体广告对于消费者的购买决策有一定影响力。
因此，企业需要及时调整自身的销售渠道和宣传方式，充分利用互联网和社交媒体的优势，提升产品的可见性和知名度，吸引更多潜在消费者。
三、供应链与品质控制水果供应链的优化对于保证产品质量和满足消费者需求至关重要。
通过对供应链的调研，我们发现一些可以改进的方面，包括强化与农场和果园的合作关系，提高对种植过程的监管和管理，确保水果的安全和质量；加强与物流公司和保鲜技术公司的合作，提高供应链效率，降低运输和储存的成本；建立有效的信息流和反馈机制，及时了解市场需求和消费者反馈，以便及时调整生产和销售策略。
另外，品质控制也是供应链管理的重要环节。
企业可以通过建立严格的品质检验和检测规范，加强对产品质量的监控与管理，确保水果的健康与安全。
水果产业情况汇报
水果产业情况汇报近年来，我国水果产业发展迅速，取得了显著的成就。
首先，水果产业在我国农业经济中占据着重要地位，成为农业产业结构调整的重要组成部分。
其次，水果产业的产值不断增长，成为农民增收的重要渠道。
同时，水果产业也为促进农村经济发展、改善农民生活水平发挥了积极作用。
在水果品种方面，我国水果品种繁多，从南方的热带水果到北方的温带水果，涵盖了各类水果品种，丰富了市场供应。
同时，我国水果品种的不断丰富也为水果产业的发展提供了更多的可能性。
在水果生产方面，我国拥有丰富的水果生产资源，各地区都有着适宜的气候和土壤条件，为水果的生产提供了良好的自然条件。
同时，农民种植水果的积极性也很高，为水果产业的发展提供了充足的劳动力保障。
在水果销售方面，我国水果市场需求旺盛，消费人群广泛，市场潜力巨大。
随着城市化进程的加快和居民收入水平的提高，人们对水果的需求也在不断增加。
同时，水果销售渠道也在不断拓展，从传统的农贸市场到现代的超市、电商平台，为水果的销售提供了更多元化的选择。
在水果产业发展过程中，也面临着一些问题和挑战。
首先，一些地区水果产业发展不平衡，存在着资源浪费和市场供需不平衡的情况。
其次，部分水果产品的质量和安全问题引起了消费者的担忧，对水果产业的发展造成了一定的影响。
同时，水果产业在面临市场竞争的同时，也需要不断提高自身的竞争力和核心竞争力，提高水果品牌的知名度和美誉度。
为了进一步推动水果产业的发展，需要加强政府引导和支持，制定更加完善的政策法规，加大对水果产业的扶持力度。
同时，也需要加强农业科技创新，提高水果产业的生产技术和质量安全水平。
另外，还需要加强水果产业的品牌建设和市场营销，提高水果产品的附加值和市场竞争力。
总的来说，我国水果产业发展前景广阔，具有很大的发展潜力。
在政府、企业和社会各界的共同努力下，相信我国水果产业一定能够迎来更加美好的明天。
水果业研究报告
水果业研究报告水果业是农业领域的重要组成部分，其发展状况直接影响着人们的饮食结构和健康习惯。
本报告旨在研究全球水果业的发展趋势、现状以及面临的挑战，为水果产业的发展提供参考。
一、全球水果市场发展趋势1. 水果消费需求增长：随着人们收入水平的提高和健康意识的增强，更多人开始注重健康饮食，水果消费需求不断增长。
2. 水果贸易增加：全球水果贸易规模逐年扩大，各国之间的水果贸易也变得更加频繁。
3. 有机水果市场发展迅速：对无农药、无化肥的有机水果的需求也在不断增加，有机水果市场潜力巨大。
二、全球水果产业现状1. 主要生产国：全球水果产量最大的国家包括中国、印度、巴西、美国、印度尼西亚等。
这些国家在水果生产上拥有良好的自然条件和种植技术，供应全球市场。
2. 主要消费国：中国、印度和美国是全球水果消费最大的国家，其庞大的人口和消费能力推动了水果市场的发展。
3. 出口和进口情况：世界上主要水果出口国包括中国、美国、荷兰、西班牙等，而主要水果进口国包括欧洲各国、美国、中国和日本等。
三、全球水果业面临的挑战1. 气候变化：气候变化对水果产业的影响较大，包括降雨量、温度变化等，这些因素都会影响水果的品质和产量。
2. 质量和安全问题：水果产业存在质量和安全隐患，如农药残留、病虫害等，这些问题需要加强管理和监管。
3. 市场竞争和价格波动：全球水果市场竞争激烈，价格波动较大，供给和需求的不平衡也会影响水果产业的发展。
四、水果业发展的建议1. 提高种植技术和管理水平：加大对水果种植技术的研究和培训，提高农民的种植技术和管理水平，以提高水果产量和质量。
2. 推动有机水果产业发展：加强有机水果的推广和生产，培育有机水果品牌，满足消费者对健康和环保的需求。
3. 加强质量和安全监管：建立健全的水果质量和安全监管体系，严格把关水果的质量标准和生产过程，减少农药残留和其他食品安全问题。
4. 拓展市场和贸易渠道：寻求新的市场和贸易伙伴，拓展水果的销售渠道，降低市场风险和价格波动的影响。
水果分析报告
水果分析报告水果分析报告1. 消费趋势: 在过去几年中，水果消费量呈现稳定增长的趋势。
这可能是由于人们对健康饮食的关注增加，以及生活水平的提高。
越来越多的人意识到水果对于维持身体健康的重要性，并将其作为日常饮食的重要组成部分。
2. 消费群体: 水果消费者群体多样化，包括不同年龄、性别和地理位置的消费者。
年轻人更注重水果的品种和口感，而年长者则更关注水果的营养价值。
同时，城市居民和农村居民的水果消费习惯也有所不同。
3. 市场规模: 水果市场规模庞大，涵盖了新鲜水果和加工水果两个主要领域。
新鲜水果市场受到消费者青睐，因为新鲜水果通常具有更好的口感和营养价值。
而加工水果市场则主要以果汁、果酱和罐头水果为主。
4. 进口水果: 随着全球化的发展，进口水果在市场中的份额不断增加。
一方面，消费者对于品种多样化的水果有更高的需求；另一方面，一些国家的优势水果在国内市场上供应不足。
因此，进口水果成为了满足市场需求的重要渠道。
5. 市场竞争: 水果市场竞争激烈，不仅有来自其他水果供应商的竞争，还有来自其他食品类别的竞争。
为了保持市场份额，水果供应商需要不断提高产品质量、提供多样化的产品选择，并加强市场推广活动。
6. 可持续发展: 在水果产业中，可持续发展的关注度越来越高。
农民、生产商和消费者都意识到了生态保护和资源利用的重要性。
因此，一些农民开始采用有机种植方法，以减少农药和化肥的使用，并提供更健康的水果产品。
总之，水果市场具有巨大的潜力和市场中竞争激烈的特点。
随着人们对健康饮食的重视程度不断提高，水果市场有望继续保持稳定增长，并出现更多创新的产品和营销方式。
同时，可持续发展也将成为水果产业发展的重要方向。
水果 需求分析报告
水果需求分析报告需求分析报告：水果1. 引言水果是人们日常饮食中不可或缺的一部分，对健康有着重要的影响。
随着人们生活水平的提高和对健康的关注度增加，水果市场需求不断增长。
本报告将对当前水果市场的需求进行分析，为水果生产商、销售商以及相关行业提供参考。
2. 市场概述目前，水果市场呈现出多样化、个性化以及功能化的特点。
消费者对水果的需求不仅仅是满足口腹之欲，更多的是追求健康、营养和美味。
根据市场调研数据显示，水果市场需求量持续增长，特别是有机水果和进口水果的需求逐年增加。
3. 消费者需求分析（1）健康需求：随着人们对健康的重视，消费者购买水果的首要需求是水果的营养价值和功效。
他们更倾向于购买富含维生素、矿物质和纤维素的水果，如柑橘类水果、莓类水果和坚果类水果等。
（2）味觉需求：消费者对口感和味道的追求也是购买水果的重要因素。
他们希望水果口感鲜美、多汁且甜度适中。
（3）个性化需求：消费者对水果的外观、颜色和品种多样性的需求也逐渐增加。
他们希望购买到新鲜、独特的水果品种，以满足个人口味和审美需求。
（4）方便需求：现代生活节奏加快，消费者对方便食品的需求也不断增加。
水果产品的分装、加工和包装形式应满足消费者快速食用的需求，如果汁、果酱、果脯等。
4. 市场发展趋势（1）有机水果：随着人们对健康的认知提高，对无农药、无化肥的有机水果的需求不断增加。
有机水果生产需要经过严格的认证和标准，对生产商的要求更高，但市场潜力巨大。
（2）进口水果：随着国内生活水平的提高和人们对新鲜水果品种的需求增加，进口水果市场逐渐崭露头角。
进口水果的特点是品种多样、口感鲜美，对质量和安全有严格要求。
（3）功能性水果：随着人们对健康的追求，对功能性水果的需求也逐渐增加。
如蓝莓、石榴等具有抗氧化、提高免疫力和保护心脑血管健康等功能的水果。
5. 市场竞争情况随着水果市场需求的增加，相关企业和品牌的竞争也越来越激烈。
一方面，传统水果企业需要加强产品质量和品牌建设，提高竞争力；另一方面，新兴的有机水果和进口水果品牌需要寻找差异化竞争优势，并与现有品牌进行差异化定位。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Fruit and Tree Nuts OutlookAgnes Perezacperez@Erik Dohlmanedohlman@Kristy Plattnerkplattner@California’s Strawberry and Peach Crops Smaller But Almond Production UpThe index of prices received by fruit and tree nut growers fell 9 percent from the March index. Pushing down the index were significant grower price declines for grapefruit and strawberries in April from the previous month. These price declines more than offset price gains for other citrus crops and for fresh-market apples and pears during the month.The initial strawberry forecast from USDA’s National Agricultural Statistics Service (NASS) calls for a 7-percent decline in production in California in 2010 from a year ago, reaching 2.3 billion pounds. A distant second to California, the winter strawberry crop in Florida was forecast down 39 percent to 144.0 million pounds. A surge in supplies from Florida at the end of their season in April and seasonal production gains in California forced strawberry prices down from the highs earlier this year.The first NASS forecast for California’s 2010 peach crop was set at 1.53 billion pounds and if realized, this crop would be smaller than annual crop size during the past 3 years. California’s production of freestone peaches is forecast to be up 5 percent in 2010 from a year ago while Clingstone peach production is forecast to decline 15 percent, driving down the State’s total peach production.California’s navel orange utilized production forecast by NASS is 1.58 million tons, 22 percent above 2008/09. The early to-mid-season Florida orange crop is up slightly between March and April to 3.09 million tons, but it is still down 19 percent from last season. On April 8, 2010, USDA’s Animal and Plant Health Inspection Service (APHIS) confirmed the presence of citrus black spot (Guignardia citricarpa) in Florida.According to the 2010 California Almond Forecast report, the initial forecast for this year’s almond crop is 1.53 billion pounds, up 9 percent from last season’s revised production forecast of 1.41 billion pounds. The 2010 production forecast is 5 percent less than the 2008harvest but will still be the second largest crop on record, if realized.Fruit and Tree Nut Grower Price Index Weakens in April But Remains Above a Year AgoAt 123 (1990-92=100) in April, the index of prices received by fruit and tree nut growers fell 9 percent from the March index (fig. 1). Pushing down the index were significant grower price declines for grapefruit and strawberries in April from the previous month (table 1). These price declines more than offset price gains for other citrus crops and for fresh-market apples and pears during the month.Grapefruit prices continued to decline seasonally as supplies increased, with the average all grapefruit grower price down 27 percent in April from the March average. After a slow recovery from the freeze in January, a production surge in Florida’s winter strawberry crop late in the season, overlapping with California supplies, drove strawberry prices in April down 33 percent. There were also some quality problems with strawberry supplies from California affecting their prices in April due to the wet and colder than normal weather during the month. At the same time, these rains disrupted California’s orange harvesting, resulting in short-term supply gaps for the fresh market and strengthening orange prices. The quality of California’s lemon crop this season was reported to be very good and marketdemand is currently strong, boosting prices. Lemon prices are expected to continue to strengthen seasonally in the coming months leading up to its peak demand period during the summer months. With the end of the 2009/10 marketing season fast approaching, lighter supplies of fresh-market apple and pears will likely put upward pressure on their prices.While down from the previous month, the grower price index for fruit and nuts in April this year was strong relative to a year ago, in keeping with the trend it had shown in each month since December 2009. In April, the grower price index was 2 percent above the April 2009 index. Year-to-year grower price gains for all6080100120140160180Jan.Apr.JulyOct.Figure 1Index of prices received by growers for fruit and tree nuts 1990-92=100Source: USDA, National Agricultural Statistics Service, Agricultural Prices.Average 2005-07200820092010Table 1--Monthly fruit prices received by U.S. growers20092010 2009-10 change Commodity March April March April March April---------------------Dollars per box-----------------------PercentCitrus fruit: 1/Grapefruit, all 3.61 2.99 6.14 4.4670.149.2Grapefruit, fresh8.288.6510.098.8221.9 2.0Lemons, all 1.80 4.268.569.48375.6122.5Lemons, fresh8.658.7820.9422.86142.1160.4Oranges, all7.08 6.547.357.34 3.812.2Oranges, fresh11.519.2710.0910.50-12.313.3---------------------Dollars per pound-----------------------Noncitrus fruit:Apples, fresh 2/0.2150.2040.2950.30037.247.1Grapes, fresh 2/ -- -- -- -- -- --Peaches, fresh 2/ -- -- -- -- -- --Pears, fresh 2/0.2260.2310.1850.227-18.1-1.7Strawberries, fresh0.9110.7890.9400.634 3.2-19.61/ Equivalent on-tree price.2/ Equivalent packinghouse-door returns for CA, NY (apples only), OR (pears only), andWA (apples, peaches, and pears). Prices as sold for other States.Source: USDA, National Agricultural Statistics Service, Agricultural Prices.grapefruit, lemons, oranges, and fresh-market apples in April exceeded the price declines for fresh-market pears and strawberries, pulling the index higher. Reduced production of major citrus crops this season and higher demand in the fresh apple domestic and export markets boosted their April prices above year-ago levels.Retail Fresh Fruit Prices Gain Strength in AprilAccording to the Bureau of Labor Statistics (BLS), the CPI for fresh fruit in April 2010 was 324.0 (1982-84=100), relatively unchanged from the CPI in April 2009 (fig. 2). Small to moderate declines in the retail prices for navel oranges, Red delicious apples, bananas, Anjou pears, and strawberries in April from year-ago levels were counteracted by price increases for grapefruit, lemons, and Thompson seedless grapes (table 2).Strawberry retail prices experienced the biggest decline in April, falling 10 percent to $1.667 per 12-ounce (oz) pint from the April 2009 price. Retailers were faced with an abundance of strawberries as Florida supplies, while slow to recover from the late-January freeze, soared at the tail end of their shipping season and were competing with early-season supplies from California. Last year the same time, Florida supplies were already winding down. In California, wet and cold weather has interrupted production sporadically this spring but seasonal supply increases are occurring. Production is forecast to be down in California this year, likely putting upward pressure on strawberry prices this summer relative to last.Thompson seedless grape prices showed the biggest gain in April, increasing 9 percent from the April 2009 price. Other grape varieties also held strong in April as indicated by USDA’s Agricultural Marketing Service (AMS) retail price data for green and red grapes. Supply shortages in March, mostly due to the late-February earthquake in Chile, had some lingering effects on retail prices in April even though AMS data indicated higher volumes of Chilean grapes in April than the same timelast year. Back in March, retailers had to back out from their planned promotional activities for grapes and retail prices for Thompson seedless grapes were down by as much as 40 percent from the previous year. Promotional volumes are likely to be up this spring and summer as early indications suggest that grape production in California and in Mexico will be larger for the 2010/11 marketing season. Ifrealized, consumers will likely start to see grape prices lower than year-ago levels in the coming months.150.0200.0250.0300.0350.0400.0Jan.Mar.MayJulySep.Nov.Figure 2Consumer Price Index for fresh fruit 1982-84=100Source: U.S. Dept. of Labor, Bureau of Labor Statistics, (/data/home.htm).Average 2005-07200820092010Table 2--U.S. monthly retail prices, selected fruit, 2009-1020092010 2009-10 change Commodity UnitMarchAprilMarchAprilMarchApril--- Dollars --- --- Dollars --- --- Percent ---Fresh:Valencia oranges Lb. -- -- -- -- -- -- Navel oranges Lb.0.8890.9100.8580.871-3.5-4.3 Grapefruit Lb.0.7400.7890.8250.83911.5 6.3 LemonsLb. 1.342 1.390 1.561 1.58016.313.7 Red Delicious apples Lb. 1.195 1.202 1.173 1.200-1.8-0.2 Bananas Lb.0.6340.6290.5750.580-9.3-7.8 Peaches Lb. -- -- -- -- -- -- Anjou pears Lb. 1.225 1.292 1.225 1.193 ---7.7 Strawberries 1/12-oz. pint2.070 1.849 2.194 1.667 6.0-9.8 Thompson seedless grapes Lb.1.8031.8942.5262.07040.19.3Processed:Orange juice, concentrate 2/16-fl. oz.2.6342.6232.5152.450-4.5-6.6 Wine liter 8.43610.8568.53010.919 1.10.6-- Insufficient marketing to establish price.1/ Dry pint.2/ Data converted from 12-fluid-ounce containers.Source: U.S. Dept. of Labor, Bureau of Labor Statistics (/data/home.htm).2010 Strawberry Production Down in Two Major U.S. Producing StatesA decline in strawberry supplies in the U.S. market this year may be attributed mostly to smaller crops in two of the biggest producing States—California and Florida. The initial forecast from USDA’s National Agricultural Statistics Service (NASS) calls for a 7-percent decline in strawberry production in California in 2010 from a year ago, reaching 2.3 billion pounds. A distant second to California, the winter strawberry crop in Florida was forecast down to 144.0 million pounds, declining by 39 percent. Both strawberry harvested acres and the average yield per acre in California are forecast to be reduced compared to last year, driving down production this year. Intermittent rainy weather caused by an El Nino weather pattern disrupted shipments early in the season as field workers had to alternate between picking and stripping the fields. Current projections are for harvested acreage in 2010 to decline 6 percent from 2009, reaching 37,500 acres (fig. 3). NASS also forecast average yields to be down 2 percent this year to 61,500 pounds per acre.Harvested acreage for this winter’s Florida strawberry crop was projected at 9,000 acres, up 2 percent from 2009, but the average yield per acre was down significantly (declining 41 percent from last year) due to some production losses from the freeze in January and lack of dry and warm weather for much of the crop’s season. Florida’s production made a rebound from the freeze late in the season when California was already in the market, making harvesting more of a loss to growers, especially since most of them incurred higher irrigation costs as they battled to protect their crop from the freeze earlier this year. Some Florida growers decided not to harvest their crop to minimize their losses or opened their fields to the public for free pick-your-own.Figure 3California's strawberry harvested acreage declines1,000 acres4540353025201510519961998200020022004200620082010ff = Forecast.Source: USDA, National Agricultural Statistics Service,Noncitrus Fruits and NutsSummary, various issues.Table 3--Fresh straw berries: Supply and utilization in the United States, 1990 to dateSupply UtilizationYear Utilized Consumption production Imports Total supply E xports Total P er capita--------------------------------- Million pounds ----------------------------------Pounds 1990863.632.2895.885.7810.1 3.24 1991968.231.5999.795.2904.4 3.57 1992999.723.81,023.5102.3921.2 3.59 19931,010.831.41,042.2102.1940.1 3.62 19941,147.743.71,191.4126.41,065.0 4.051995 1,145.658.81,204.4111.41,093.1 4.101996 1,212.667.31,279.9116.01,163.9 4.321997 1,201.831.91,233.7115.81,117.9 4.10 19981,132.258.11,190.3109.31,081.1 3.92 19991,305.294.81,400.0124.31,275.7 4.57 20001,433.376.21,509.5136.51,373.0 4.86 20011,259.770.71,330.4128.11,202.3 4.21 20021,406.389.91,496.2156.91,339.3 4.64 20031,642.490.31,732.7194.81,537.9 5.28 20041,694.494.41,788.8182.61,606.3 5.46 20051,811.0122.71,933.7207.61,726.1 5.82 20061,910.9153.42,064.3229.11,835.2 6.13 20071,973.3157.72,131.0240.31,890.7 6.27 20082,091.1143.02,234.1269.21,964.9 6.452009 1/2,288.0187.22,475.2271.72,203.47.172010 2/2,066.9221.22,288.1268.02,020.1 6.511/ P reliminary. 2/ Forecast.Source: USDA, E conomic Research Service calculations.By mid-April, Florida strawberry shipments finished for the season while California supplies began to pick up, with shipments for the season, January through mid-April, down by about 8 percent from the same time last year. Although prices have come down from the highs in January, continued lower supplies from last year are keeping 2010 strawberry prices from declining below a year ago.U.S. consumers felt the results of the supply shortage earlier this year even though a higher volume of imports, particularly from Mexico, filled in for some of the demand needs in the market. January through March strawberry retail prices remained higher than last year, with the average for the 3-month period standing at $2.58 per 12-oz dry pint, compared with $2.38 the same time last year. Seasonal supply increases in California as well as a late-season surge in supplies from Florida provided for ample promotional volumes in April and the average retail price that month dropped to $1.67 per 12-oz dry pint, down 10 percent from the April 2009 average price.While international demand for U.S. strawberries has remained strong coming into the 2010 season, reduced domestic production and demand needs here in the United States will likely suppress U.S. fresh strawberry exports during the year. Based on current NASS forecast production in California and Florida and projections using 3-year average for 9 other States, ERS projects U.S. strawberry production to be down by as much as 10 percent in 2010 from a year ago, with the fresh-market crop also declining by the same magnitude (table 3). Fresh-market domestic production, which has seen consecutive increases over the last 8 years only to be reversed likely this year, is mostly consumed in the country. Domestic demand is projected to remain strong in 2010, but the projected smaller crop would push per capita fresh strawberry consumption that has been increasing during the past 8 years down from last year’s estimated all-time high of 7.2 pounds per person. Exports account forslightly over one-tenth of fresh-market domestic production, with Canada, Mexico, and Japan as the top three international destinations. U.S. fresh strawberry exports set new record highs year after year for the last 5 years, reaching 272 million pounds in 2009.Frozen strawberry inventories were higher than average as of January 1, 2010, driving down prices for frozen strawberries. Cumulative deliveries of freezer berries (Grade No.1, California) to processors beginning early March through mid May were up 62 percent from what was reported around the same time last year by the Processing Strawberry Advisory Board of California. These higher supplies of freezer berries partly reflected some quality issues in the fresh-market due to the rainy weather the past few months, increasing the volume of berries diverted to the frozen market, which serves as the residual market for the industry. Deliveries slowed by late April and overall supplies for this year through early May lagged by about 13 percent from the same time a year ago. For the same period, deliveries of juice berries also have slowed but remained above a year ago.Wet Cold Spring Delays and Reduces Stone Fruit Crops in CaliforniaThe first NASS forecast for California’s 2010 peach crop was set at 1.53 billion pounds. If realized, this crop would be smaller than the annual crop size during the past 3 years and any years from 1996 through 2005 (table 4). California’s production of freestone peaches is forecast to be up 5 percent in 2010 from a year ago, reaching 730 million pounds. Clingstone peach production, however, is forecast to decline 15 percent, to 800 million pounds, driving down total peach production in California. From the current forecast, clingstone peaches will account for 52 percent of the California peach crop. The primary market outlet for the clingstone crop is the processing sector.Table 4--P eaches: P roduction, utilization, and season-average grow er price, CaliforniaYear P roduction 1/Utilization Grow er priceFresh P rocessed Fresh P rocessed 2/ -------------------Million pounds---------------- --Dollars/pound--19901,5553841,1710.2170.10719911,5974021,1950.1570.10919921,7594301,3290.1430.10819931,6403861,2540.1850.10919941,7174401,2770.1160.09019951,3233231,0000.2410.10719961,7154591,2560.2800.11019971,8394981,3410.1380.13019981,7124321,2800.1980.11019991,7925081,2840.1980.11320001,8085381,2700.1900.12520011,6775381,1390.2140.12220021,8705561,3140.2090.13320031,8375651,2720.2030.10820041,8585181,3400.1710.13220051,7385041,2340.2700.12720061,4244849400.2990.146 2007 1,8985941,3040.2490.152 2008 1,7185981,1200.1980.1742009 3/1,6365201,1160.2820.1691/ Utilized production. 2/ P rices are only for clingstones w hich represents about 80 percent of all Californiapeaches processed. 3/ P reliminary.Source: USDA, National Agricultural Statistics Service, Noncitrus Fruit and Nuts Summary, various issues.As California maintains its dominance in U.S. peach production, the increase in the State’s freestone production would mean peach supplies for the fresh market in 2010 will be slightly higher than last year’s low volume, likely driving down prices for fresh-market peaches. About 70 percent of California’s freestone crop is directed to the fresh market. Temperatures this past winter provided adequate chill for California peach orchards, setting a good start to the growing season. Colder than normal spring temperatures, however, slowed bloom progress and rains and lack of warm weather resulted in pollination problems. Even with these weather problems, this year’s freestone crop is expected to be bigger than last year’s freeze-reduced crop. Similar spring weather conditions that affected the freestone crop this year also affected the clingstone crop, slowing crop development. The clingstone crop received more than adequate chill hours this winter but the bloom was not as strong as last year’s bloom. The Late and Extra Late varieties had a lighter than normal fruit set with a wide range of sizes. The Extra Early and Early varieties appear to be more consistent in fruit size but are on the lighter side in terms of volume.Preliminary estimates from the California Tree Fruit Agreement (CTFA), the group running the marketing order programs on behalf of California’s peach, nectarine, and plum growers, indicated combined fresh-market production for these three major stone fruit crops in 2010 will be relatively unchanged from a year ago. CTFA forecast 2010 peach production to be 5 percent above a year ago, the same rate of growth that USDA had forecast for the freestone crop this year. NASS production estimates for both the 2010 California nectarine and plum crops will not be available until January 2011. CTFA, however, indicated that the 2010 nectarine crop size likely will be down less than 1 percent from last year’s small crop and the plum crop will be down 7 percent. Based on these projected growth rates, California’s nectarine crop this year would likely stand at slightly over 205,000 tons (or 411 million pounds), the smallest crop since 1993, and plum production would be 122,000 tons (or 243 million pounds), the smallest crop in the past two decades (tables 5 and 6).Cumulative pack-outs for California peaches and nectarines through May 13, 2010 were both running 48 percent below the same time a year ago. Due to the late start to this year’s harvest, supply volumes in early- to mid-May were not yet sufficient to report free-on-board shipping-point prices at the time this report was prepared. Last year for the same period, the range in prices for various yellow flesh California well-matured peaches in Central and Southern San Joaquin Valley averaged $28 (f.o.b. shipping point) for a 2-layer tray pack of size 48-50s, $24-26 for 54-56w, and $20-$22 for 60-64s. F.o.b. prices for various yellow flesh variety nectarines averaged $30-$31 for 54-56s and $28-$30 for 60-64s per 2-layer tray pack.Raw material peach supplies to processors will be down in 2010 from a year ago as a result of the smaller clingstone crop and this would put upward pressure on prices that processors will be paying growers this year. In addition to weather factors, supply reductions for clingstone peaches this year may also be attributed in part to a tree pull program that had reduced bearing acreage for clingstones in California to around 23,000 acres in 2010, a record low in the past few decades. In 2009, when the California clingstone crop was 10 percent larger than the previous year’s crop, the average grower price declined to $0.169 per pound (or $338 per ton), down 3 percent from the record high $0.174 per pound (or $347 per ton) in 2008.Table 5--Nectarines: P roduction, utilization, and season-average grow er price, CaliforniaYear P roduction 1/Utilization Grow er priceFresh P rocessed Fresh P rocessed --------------------Short tons---------------------Dollars/ton--1990232,000229,5002,500 2/ 2/1991215,000211,0004,000 2/ 2/1992236,000233,0003,000 2/ 2/1993205,000201,0004,000 2/ 2/1994242,000238,0004,000 2/ 2/1995176,000170,0006,000 2/ 2/1996247,000239,8007,200 2/ 2/1997264,000258,5005,500 2/ 2/1998224,000207,60016,400 2/ 2/1999274,000256,30017,700437.0027.90 2000267,000260,7006,300407.0024.00 2001275,000265,4009,600480.0026.00 2002300,000300,000--382.00--2003273,000273,000--436.00--2004252,000252,000--342.00--2005239,000239,000--504.00--2006218,000218,000--517.00--2007269,000269,000--331.00--2008295,000295,000--365.00--2009 3/206,000206,000--630.00---- = None.1/ P roduction all utilized. 2/ Not published to avoid disclosure of individual operations. 3/ P reliminary.Source: USDA, National Agricultural Statistics Service, Noncitrus Fruit and Nuts Summary, various issues. Table 6--P lums: P roduction, season-average grow er price, and crop value, CaliforniaUtilized Grow er Crop Year production price valueShort tons Dollars/ton 1,000 dollars 1990223,000603.00134,4121991218,000449.0097,8941992250,000252.0063,0331993185,000508.0093,9541994247,000321.0079,3581995124,000950.00117,8491996228,000420.0095,8311997246,000312.0076,8251998188,000529.0099,3881999196,000419.0082,0412000197,000442.0087,1152001210,000306.0064,3622002201,000386.0077,5862003209,000418.0087,3622004144,000516.0074,3472005171,000541.0092,4632006158,000688.00108,6482007152,000665.00101,0772008160,000356.0056,960 2009 1/131,000514.0067,3341/ P reliminary.Source: USDA, National Agricultural Statistics Service, Noncitrus Fruit and Nuts Summary, various issues. Banana Supplies Increase, Prices LowerBanana imports into the United States have been arriving in higher volumes than a year ago during the first 3 months into 2010 but reports of curtailed supplies from major banana-producing nations are being reflected in import volumes in the last several weeks. Cumulative imports this year through March were up 7 percent from the reported volume the same time last year, with the top five countries supplying to the United States posting increases except for Ecuador, the second-largest supplierTable 7-U.S. imports of fresh bananas, excluding plantains, by country, 2005-10Jan.-Mar.Jan.-Mar.Change Country20052006200720082009200920102009-10 -------------------------------- Million pounds ------------------------------------PercentGuatemala2,2692,0132,4112,6212,4516076609 Costa Rica1,8142,0442,2861,9281,20037343416 Ecuador1,9942,1922,0481,8302,107637577-9 Honduras9999321,0641,11586120924517 Colombia1,1331,0458329949292322383Other countries2232381862833447011260World8,4318,4658,8278,7707,8922,1272,2677 Source: U.S. Department of Commerce, U.S. Census Bureau.(table 7). Banana supplies from Guatemala, the largest U.S. source for imported bananas, accounted for almost one-third of total import volume during the first 3 months into this year and were up 9 percent from the same period a year ago. Shipments from Ecuador declined 9 percent. Virtually all of U.S. banana demand is met by imports, which over the past 5 years averaged around 8.0 billion pounds. Banana production in Hawaii only represents a fraction of what is consumed domestically and all of that State’s bananas are marketed locally.Partly due to increased imports, U.S. consumers paid less for bananas during the first quarter of 2010 than they did during the first quarter of 2009. At 63.5 cents per pound, the average retail price for bananas during last year’s first quarter was at a record high for the period due to tight global supplies. This year, first-quarter retail prices averaged 58.3 cents per pound. While down from last year’s first quarter, this year’s first-quarter average price remained strong relative to any first-quarter average price for previous years. Although U.S. Census Bureau trade data were available only through March and retail price data from the Bureau of Labor Statistics through April 2010 at the time this report was released, AMS data indicate retail prices during the first 2 weeks in May averaging 6 percent higher than the period last year. Their data also indicate a marked slowdown in import volumes during that period, driving up retail prices.2010 First-Quarter Mango Imports Up From Same Time Last YearLike several other tropical fruits with minimal production in the United States due to climate limitations, mango imports provide for most of the demand needs in the domestic market. Imports have grown almost fivefold in the span of two decades, clearly demonstrating that mangoes are not as rare in this country as they were prior to the 1990s. Mexican mangoes make up over 60 percent of all the fresh mangoes imported in the United States each year with most of the remaining imported volume coming from Ecuador, Brazil, Peru, Guatemala, and Haiti (table 8). During the first quarter of 2010, mango imports in the United States fell 1 percent in volume from imports during the first quarter of 2009. Supply availability in this market varied depending on major early-season sources: imports from Peru were more than two times higher than a year ago to date, from Ecuador down 49 percent, and from Mexico, the United States’ main supplier overall, down 46 percent.Table 8--U.S. imports of fresh mangoes, by country, 2005-2010Jan.-Mar.Jan.-Mar.Change Country20052006200720082009200920102009-10 -------------------------------- 1,000 pounds ------------------------------------Percent Mexico350,476397,802406,640400,335406,12971,50238,787-46E cuador53,09368,49868,86854,40477,83213,6176,984-49 Brazil57,63750,90154,40556,76051,05602,152P eru65,81674,10464,35384,29638,17229,06967,469132 Guatemala20,53920,13028,39832,89132,4213,7351,097-71 Haiti20,70322,63218,53118,23819,87000 -Other countries6,79410,5139,7258,9028,1342,7533,34922 World575,058644,580650,919655,826633,613120,676119,838-1 Source: U.S. Department of Commerce, U.S. Census Bureau.Unlike last year, when mango shipments arrived earlier than normal and in larger quantities, this year’s early shipments from Mexico were limited and delayed due to rains. Shipments did not come in until early March. The southern growing region in Mexico (including Chiapas, Oaxaca, and Michoacan), which ships before their growers from the north, was most affected by the rains, resulting in light early shipments and variable quality in the region. Mexico’s production was transitioning into the northern production region in May and the crop there was reported as progressing well. Both the quality and supplies from that region are anticipated to be improved from earlier in the season, likely providing retailers in the United States better opportunities to promote the fruit during its usual peak markets around late spring and through the summer months. As production moves north, varieties will be shifting as well, from the yellow-skinned Ataulfo mango to the more familiar red varieties such as Tommy Atkins and Hadens.Mangoes from Peru and Ecuador are among the first to be available in the market during the season, competing with early Mexican shipments. This year, rains also affected early shipments from Peru and quality issues restricted shipments from Ecuador. The resulting tight supplies in the U.S. market early this year drove mango prices higher than a year ago. Despite the slow start, production increased in Peru this year and fewer quality problems made available larger supplies for exports during the first quarter. Supplies from Ecuador continued to remain low. Peru and Ecuador had already finished their season’s shipments to the United States by early April (earlier for Peru), leaving the market still with limited supplies.Mango imports from Mexico since April through early May continued to lag in volume (down 4 percent) from the same time last year, according to AMS data. Rains also delayed mango harvest in Guatemala, pushing early shipments down from a year ago. Free-on-board (f.o.b.) shipping-point prices for Mexican Ataulfo mangoes crossing through Texas opened at around $11-$12 per 1-layer carton (12s) in March, higher than the $7-$8 range reported for the same time last year. Though the prices have come down seasonally from earlier in the year, prices continue strong at the range of $7-$9 per 1-layer carton (12s), similar to last year. F.o.b. prices for Mexican Tommy Atkins and Haden varieties are slightly higher so far this spring; prices ranged from $4-$5.50 per 1-layer carton (10-12s) in April through early May, compared with $3-$4 the same time last year.。