浅谈包装设计中的色彩搭配开题报告

浅谈包装设计中的色彩搭配开题报告篇一：开题报告——浅谈色彩在平面设计中运用

本科毕业论文（设计）开题报告

篇二：浅谈包装设计中的色彩搭配

目录

摘要----------------------------------------------------------------(2)

ABSTRACT--------------------------------------------------------(2)

1.前言-------------------------------------------------------------(3)

2.包装的定义------------------------------------------------------(3)

1.从属性---------------------------------------------------------(3)

2.商品性---------------------------------------------------------(3)

3.国际上包装内涵-------------------------------------------------(3 )

4.色彩的象征特性-------------------------------------------------(3 )

5.色彩的搭配------------------------------------------------------(4)

1.确定总色调-----------------------------------------------------(4)

2.面积因素-------------------------------------------------------(4)

3.视认度---------------------------------------------------

------(4)

4.强调色---------------------------------------------------------(4)

5.间隔色---------------------------------------------------------(4)

6.渐层色---------------------------------------------------------(5)

7.对比色---------------------------------------------------------(5)

8.象征色---------------------------------------------------------(5)

9.标志色---------------------------------------------------------(5)

10.辅助色

-----(5)

6.色彩搭配的分类--------------------------------------------------( 5)

1.单色设计-------------------------------------------------------(6)

2.协调色的设计---------------------------------------------------(6)

3.对比色的设计---------------------------------------------------

(6)

7.包装色彩搭配中的以人为本--------------------------------------(7)

8.包装色彩的心理问题及象征性问题-------------------------------(7)

9.包装色彩的系列化设计问题--------------------------------------(8) 结论----

---------(9)

致谢--------------------------------------------------------------(9) 主要参考文献-----------------------------------------------------(9)

【摘要】色彩在包装设计中的作用是尤为重要的,它甚至可以在很大程度上决定商品的畅销与否。在现代社会中,商品包装上色彩运用的形象,在商品的流通过程中会对消费者产生先声夺人的重要作用。市场竞争的深度、广度、持久性的敏感性都是空前的，激烈的市场竞争推动了生产与消费的发展，同时不可避免地推动企业营销战略的更新，其中包装当然被放在重要的位置上。色彩应用的人性化、合理性直接导致色彩的个性必然加强包装的视觉冲击力，起着促销的作用，大大提高其产品的市场竞争能力。

【Abstract】Particularly important is the role of color in packaging design, it can even determine to a large extent, commodities are sold or not. In modern society, the use of color image on the packaging of goods, the circulation of commodities will forestall

one ' s opponent by a show of strength on the consumer's important role in the process. Depth, breadth, the persistence of market competition of sensitivity is unprecedented and fierce market competition promoted the development of production and consumption, and inevitably promote the enterprise's marketing strategy update, on the packaging of which, of course, were placed in important positions. Color colors of humanity and rationality led directly to the application of personality will certainly enhance the Visual impact of packaging, play a promotional role, greatly enhance the market competitiveness of its products.

【关键词】包装设计；色彩搭配

【Key words】packing design；Colour collocation 浅谈包装设计中的色彩搭配

一前言

商品的包装反映了社会的发展水平，包装设计总的趋势是由繁到简。在今天这个大量生产和大量销售的时代，现代包装是沟通生产者与消费者的最好桥梁。因为包装与消费者直接见面，比起其它广告来，它更易于吸引消费者的注意力。